How to Apply Eyeshadow

Simple steps to wow-worthy shadow

Think of your eyelid as a canvas—and you’re the artist. Seize the opportunity, and don’t be afraid to get creative with your palette. For a more natural vibe, use colors closer to your skin tone. To go glam, work up to those bold colors. Finally, don’t forget to step back every once in a while to look at the big picture (aka your beautiful face).

Step 1

Start with your primer Prep your lids and the surrounding area with primer using a primer brush or small eyeshadow brush. If you want your makeup to last and stay radiant, this is the most important step. Don’t worry if the primer doesn’t match your skin color—blending will even it out.

All Eyeshadow Primers & Setters

Step 2

Create depth with eyeliner With a pencil, add your eyeliner. Make sure to stay close to the lash line, starting around the inner edge of your iris. Don’t worry about making the line perfect—this step is about creating a guideline for the finished look.

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Step 3

Start light, work to darker shades Start with an eyeshadow that’s a little lighter than your skin tone. Holding a large eyeshadow brush far from the bristles, gently move in a circular motion. Repeat, transitioning to darker and darker shades until you’re feeling it. Dab & tap: Each time you dab your brush into the eyeshadow, tap it gently against the counter to ditch the excess.