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How to Apply Eyeshadow

How to Apply Eyeshadow

Simple steps to wow-worthy eyeshadow

Think of your eyelid as a canvas—you’re the artist. Seize this opportunity, and don’t be afraid to get creative with your palette. For a more natural vibe, use colors closer to your skin tone. To go glam, work up to those bold colors. Finally, don’t forget to step back every once in a while to look at the big picture (aka your beautiful face).

Step 3: Carefully apply your eyeshadow

Start light, work to darker shades

Start with an eyeshadow that’s a little lighter than your skin tone. Holding your brush far from the bristles, gently move in a circular motion. Repeat, transitioning to darker and darker shades until you’re feeling it. Dab & tap: Each time you dab your brush into the eyeshadow, tap it gently against the counter to ditch the excess. Brush to use: Large Eyeshadow Brush

Darken the outer edge of your eyelid crease

Dark creases create a smoky statement. With precision, add a dark color to outer edge and crease of lid. The method? gently rock your hand back & forth in the crease area until you’re satisfied with the intensity. Brush to use: Small Eyeshadow Brush or Smudge Brush

Step 6: Blend the transitions

Don’t go crazy mixing all the colors together once you’ve got them set. The key to blending is easing the transition between colors (between the highlights and the dark crease, for instance). Brush to use: Smudge Brush

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