Shine inside & out
Explore wellness-boosting naturals from beauty & beyond, mineral makeup to super-powered supplements.
Why so good?
These products are made without Priority chemicals such as propyl-paraben, butyl-paraben, phthalates, formaldehyde, formaldehyde-donors, or nonylphenol ethoxylates (NPEs). To truly understand the formulation and the chemicals therein, we also expect full ingredient transparency so we can screen them. This means that generic ingredients like fragrance either need to be natural or have their sub-ingredients listed.