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Target Optical

Eye care, made easy

Find the perfect vision solution for you & your family—exclusive collections from brands you love to quality eye exams for everyone.

Pick prescription-ready frames

Pick any frame (with a demo lens) online then head to a Target Optical store to get your prescription lenses added.

Get trendy sunglasses

Designer frames in fun hues with mirrored or polarized lenses for every day.

All-day comfort at prices you’ll like

Explore contact lenses from up&up™ & other trusted brands at TargetOptical.com or in a Target Optical store.

A lot more than frames

It’s not just glasses, it’s the whole experience—from frames to prescriptions & everything in between.

Eye care that wows

We’ve partnered with trusted optometrists to provide friendly & professional eye care for the whole family.

Book an eye exam online

Find a store

Your vision insurance, covered

We welcome all insurance plans. Shop online at TargetOptical.com or in a Target Optical store to use your vision benefits.

Eyewear deals worth the hype

Up to 50percent offdesigner clearance frames & prescription glasses*

*on TargetOptical.com or in a Target Optical store.

Frames + lenses from $59*

*Not combinable with insurance benefits.

50percent offadditional prescription glasses*

*Available with a Target Optical purchase of $100 or more. Exclusions apply.

Up to 25percent offyour first purchase of contact lenses

20percent off prescription glasses when you spend $100 or more at Target Optical*

*Target Circle members, save 20% on a complete pair (frame and lenses) when you spend $100. Savings applied to lenses. May be combined with vision insurance benefits or Package Pricing. Not combinable with other in-store deals or Medicare and Medicaid vision insurance benefits. When combining with vision insurance 20% savings is applied to member out of pocket, after vision insurance benefits applied. Nuance Audio, Oakley Meta, and Ray-Ban Meta frames and Stellest lenses excluded. Deal required at time of purchase. Valid prescription required. Void where prohibited. No cash value. Valid in-store at Target Optical and online at targetoptical.com. Some restrictions and exclusions apply. See Target Optical^® employee for details. Deal valid through 6/29/2026. Manual Deal 49567.

Smarter solutions for every day

Our sleekest frames yet

AI glasses, made for prescriptions.

Performance AI glasses

Oakley & Meta have joined forces to create AI glasses designed for athletes who push the limit.

Invisible hearing solution

Hear better in noisy environments with all-in-one hearing glasses. Be the first to try it at Target Optical.

New & featured 

New from Armani Exchange

Bold square frames, smooth matte finishes, effortless attitude. Only at Target Optical.

Just-dropped styles

Check out the latest frames to keep your look on point.

What’s hot (& here to stay)

From oversized to retro, try what’s trending this season.

Shop bestsellers under $99 

Shop by brand

Most-loved prescription-ready frames 

Trends having a moment right now

Classic neutrals

Because neutrals never go out of trend.

Boldly, you

A pop of color for your expression of style.

Transparent chic

Sleek, minimalist frames for every day. 

Sporty styles

Built for movement with maximum comfort.

Shop by frame shape  

Browse frames for everyone

Women

Men

Kids

Sponsored

865 results

$152.60 - $218.00

Select items on sale

Ray-Ban RB3025 58mm Aviator Unisex Pilot Sunglasses

4.9(18)

black / blue flash

gold / blue flash

gold / green flash

gold / silver/pink

+ 3

$210.00

Coach HC6176 53mm Female Rectangle Eyeglasses - prescription-ready

clear/demo lens

$167.25

reg $223.00

Sale

Coach HC8271U 57mm Female Square Sunglasses Polarized

black / dark grey gradient polarized

brown / dark brown gradient polarized

$135.00

Oakley OY8007 48mm Child Square Eyeglasses - prescription-ready

black/demo lens

blue/demo lens

Sponsored

$81.00

reg $108.00

Sale

Ray-Ban RB9506S 52mm Aviator Child Pilot Sunglasses

gold / light blue mirror

gold / red hiper 8 mirror

$210.00

Ray-Ban RB5421 53mm Gender Neutral Rectangle Eyeglasses - prescription-ready

black/demo lens

brown/demo lens

clear/demo lens

$189.00

Ray-Ban RB6375 53mm Gender Neutral Phantos Eyeglasses - prescription-ready

4.2(59)

black/demo lens

blue/demo lens

gold/demo lens

$83.50 - $167.00

Select items on sale

Vogue Eyewear VO4050 51mm Female Rectangle Eyeglasses - prescription-ready

4.1(41)

black/demo lens

brown/demo lens

$138.00

Armani Exchange AX3027 55mm Male Rectangle Eyeglasses - prescription-ready

Armani Exchange

4.1(73)

black/demo lens

blue/demo lens

$68.25

reg $91.00

Sale

Armani Exchange AX4125SU 54mm Female Rectangle Sunglasses

Armani Exchange

4(1)

blue / brown mirror silver gradient

$222.00

Ray-Ban RB7216 53mm Clubmaster Gender Neutral Square Eyeglasses - prescription-ready

black/demo lens

$116.00 - $232.00

Select items on sale

Coach HC6040 52mm Female Rectangle Eyeglasses - prescription-ready

4.2(138)

brown/demo lens

pink/demo lens

Sponsored

$153.30 - $219.00

Select items on sale

Coach HC6222U 51mm Woman Square Eyeglasses Demo Lens Lens

grey/demo lens

red/demo lens

$459.00

Ray-Ban RW4012 50mm Gender Neutral Square Eyeglasses

4.8(47)

$110.00

Ray-Ban RB1591 46mm Child Square Eyeglasses - prescription-ready

brown/demo lens

purple/demo lens

$176.00

Ray-Ban RB7047 54mm Gender Neutral Square Eyeglasses - prescription-ready

4.2(265)

black / clear

black/demo lens

blue/demo lens

brown/demo lens

+ 3

$152.80

reg $191.00

Sale

Ray-Ban RB3548N 54mm Unisex Irregular Sunglasses

5(1)

gold / g-15 green

$133.50 - $194.00

Select items on sale

Ray-Ban RB3445 61mm Male Rectangle Sunglasses

4.4(73)

black / grey gradient

grey / green classic g-15

$186.75

reg $249.00

Sale

Oakley OO9436 54mm Latch Unisex Square Sunglasses Polarized

grey / sapphire polarized

$152.80

reg $191.00

Sale

Ray-Ban RB3565 53mm Unisex Irregular Sunglasses

gold / green

Sponsored

$176.00

Ray-Ban RB7046 51mm Erika Female Round Eyeglasses - prescription-ready

4(51)

black/demo lens

brown / clear

brown/demo lens

clear / clear

$63.00 - $88.20

reg $126.00

Sale

Ralph RA7165U 55mm Woman Oval Eyeglasses Demo Lens Lens

Ralph by Ralph Lauren

green/demo lens

purple/demo lens

$138.00 - $276.00

Select items on sale

Swarovski SK2004 52mm Female Round Eyeglasses - prescription-ready

5(1)

black/demo lens

brown/demo lens

green/demo lens

$141.00

Ralph RA7174U 55mm Female Rectangle Sunglasses

blue / demo lens

green / demo lens

pink / demo lens

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