Kerrie P Love the easy to understand packaging - Target Up & Up Evening Primrose Oil is a Gluten Free Women’s Health Dietary Supplement. That’s an extremely important factor for me. You get 75 soft gels that provides 90 mg. GLA. Target Up & Up Evening Primrose Oil soft gels are easy to swallow, has natural ingredients, & easy to understand packaging. Compared to other brands I have purchased, I feel Up & Up is a great value. I will purchase this product again. I will recommend this supplement to others.