KW Educational and fun - We love this one! I got this for my son when he was 2. he's nearly 3 now (so almost a year of play) and he still takes it out to play on his own. he matches the bears to our moods and now can talk to us about feelings. We make up stories about the bears and what they're wearing and why they might feel a certain way. The pieces look great still, all except one, they're kinda like stickers on pressed wood. We try to keep them away from liquids.