$44.25 sale price when purchased online
$59.00 list price
Target Online store #3991
About this item
Fit & style
- MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.
- POSTURE BACK: Crisscrossed design pulls your shoulders back to improve your posture.
- FRONT CLOSURE: Hook-and-eye closure with 2 columns & 5 rows increases with size.
- CUSTOM FIT: Wide, cushioned straps adjust to your fit.
- DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
- Care Instructions: Machine wash warm. Line dry. Do not bleach.
- Coverage: Full Coverage
- Closure: Hook & Eye
- Strap Type: Adjustable
- Back Style: Posture Back
- Support Level: Firm
And hello to wire-free support, front-to-back. Not only does our front-close, posture-back bra make things a little easier, but it makes things a little smoother, too.
Sizing: Womens Plus
Material: 40% Polyamide, 30% Polyester, 20% Cotton, 10% Elastane
Fabric Name: Knit
Garment Style: Front Hook and Loop Fastener
Support Level: High Support
Garment Details: Adjustable Strap, Padded Straps, Wide Straps
Bra cup construction details: Wireless, Unpadded Cup, Unlined Cup
Coverage: Full
Garment back type: Plain
Package Quantity: 1
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 90018941
UPC: 889902113595
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10 inches length x 8 inches width x 0.38 inches height
Estimated ship weight: 0.325 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Glamorise
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This bra offers a unique combination of comfort and support, making it a great choice for everyday wear. Many guests appreciate the front closure design, which simplifies putting it on, and the back support that alleviates shoulder strain. While some guests experienced sizing issues and wished for additional padding, the overall sentiment leans towards satisfaction with its fit and functionality. It's a versatile option for those seeking a wireless bra that prioritizes comfort and posture support.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 214 reviews
comfort: 1 out of 5
sizing: true to size
value: 1 out of 5
0% would recommend
1 recommendations
Not what I expected
1 out of 5 stars
Michelle L. - 7 days ago
originally posted on Glamorise
Not what I thought it was I thought it was underwire. My mistake trying to return.
Return
3 out of 5 stars
Joellen V. - 13 days ago
originally posted on Glamorise
Comfort but the seam was too bumpy and noticeable.
MagicLift Front-Closure Posture Back Bra Blue
2 out of 5 stars
Susan T. - 21 days ago
originally posted on Glamorise
This bra is very pretty. The clasps on the back of the straps caused tremendous itchiness on my back. I returned the bra.
Wrong Choice
4 out of 5 stars
Celeste C. - 22 days ago
originally posted on Glamorise
Nice! I like the back support, but wrong style for me. I found the front closure awkwardly tight. Maybe I need to size up on this one.
Quality not as before
1 out of 5 stars
Melissa M. - 23 days ago
originally posted on Glamorise
I’ve ordered these same bra’s for a few years now. Loved them. But not these. The material has changed and it is not the same as before. The bra’s were returned. They fit differently now.
Real Magic lift
5 out of 5 stars
- 25 days ago
originally posted on Glamorise
❤️❤️❤️❤️❤️ love them! Definitely a keeper, they arrived in no time at all, very comfortable and the front closure makes it much easier to put on and take off.
Best ever
5 out of 5 stars
Ilene S. - 26 days ago
originally posted on Glamorise
Fits great love the color looks fantastic under tees
Front Close Bra
5 out of 5 stars
Kathleen T. - 28 days ago
originally posted on Glamorise
This style bra is all I wear. How about making it in red?
Buyer, Heather
1 out of 5 stars
Heather K. - 28 days ago
originally posted on Glamorise
I am a first time glamorise client and was super excited to get my new bra. Unfortunately for me I have been terribly disappointed with it. I have found it to be very uncomfortable. I have worn it twice since purchase and both times same uncomfortable feeling. Rolls up terribly bad under my breasts and for a front close there is consideration of breasts. I would not recommend this particular bra. Was disappointed with the support I thought it would provide as well.
Excellent Support with no wires
5 out of 5 stars
Joann D. - 1 month ago
originally posted on Glamorise
This bra is so comfortable and supportive. I love front-close bras because they are easier yo get on and off with a bad shoulder. It is extremely supportive without an underwire, which I detest. These are the best bras ever!
Best bra ever!
5 out of 5 stars
Patricia P. - 1 month ago
originally posted on Glamorise
I have a horrible time finding a bra strap that isn’t constantly falling off my shoulders!! This is the most aggravating thing about Bras for me!!! But so far this one has not slipped off my shoulders. I love the way the back is. Only thing is it will show with some of my summer dresses & tops. I’m thinking of trying another style that hopefully won’t show Maybe you can make a suggestion??Thank you 🤗
Pretty comfortable
4 out of 5 stars
Margaret L. - 3 months ago
originally posted on Glamorise
It's pretty comfortable after it was washed! I'm so glad to get rid of the wires. I probably should have a cup smaller, but I chose the size you suggested.
Nope
1 out of 5 stars
Jill W. - 3 months ago
originally posted on Glamorise
same issues as other two bras I ordered. The straps are too short , you cannot adjust them. This causes the bra to be painful, as it digs into your skin at your shoulders.
This bra doesn't offer the support that I expected. After washing a few times, it died. Lasted about one month. I expected more for the price.
1 out of 5 stars
Thumbs down graphic, would not recommend
Front close bra - 3 months ago, Verified purchaser
Front hook, no wire bra. I liked the ease of fastening, however, the straps were irritating and didn't offer the support or life expectancy I expected. Pricey for a bra that lasted only 1 months.
1 reply from Glamorise team - 1 month ago
Thank you for your feedback. We're so sorry to hear that this style didn't provide the support and durability you were looking for. We're more than happy to help you find another Glamorise bra that suits your needs. Please feel free to reach out to us directly for assistance or with any further questions. We're here to help!
not a good fit
1 out of 5 stars
Maureen r. - 8 months ago
originally posted on Glamorise
I found it frustrating to get the hooks to grab hold then they would not all stayed hooked while wearing it.I'll be returning it.
This bra is the best
5 out of 5 stars
Patsy D. - 9 months ago
originally posted on Glamorise
Love this bra. I recommend this brand and your company.
Review of order #50000609246
3 out of 5 stars
Shirley O. - 1 year ago
originally posted on Glamorise
Disappointed of this bra the way it feels. I’m keeping because I need a dark bra, but returning the white bra I ordered on 50000609954. I’ll reorder another one I ordered the first time. Since I love those bras.
Unsatisfied customer
1 out of 5 stars
ANTOINETTE H. - 1 year ago
originally posted on Glamorise
The fit was not true to size! To large cups was not firm. girls was very loose.
Doesn't fit
3 out of 5 stars
Darlene R H. - 1 year ago
originally posted on Glamorise
It looks like you don't carry my size. The bras I ordered didn't fit.
Standing tall
5 out of 5 stars
kathleen m. - 1 year ago
originally posted on Glamorise
Like the color choices, sized perfectly, and my back didn't feel "tired" after wearing it all day. Definitely is good for posture, for me anyway!