$44.80 when purchased online
Target Online store #3991
About this item
Description
THE PERFECT BLONDE Purple Toning Shampoo helps neutralize unwanted yellow tones in the hair while brightening, providing moisture, adding shine and reducing breakage. Kick brass to the curb with PRAVANA''s The Perfect Blonde Purple Toning Sulfate-Free Shampoo for blonde, silver or highlighted hair.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Tone Correction
Net weight: 33.8 fl oz (us)
TCIN: 1004616772
UPC: 7501438385408
Origin: made in the USA
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Shipping details
Estimated ship dimensions: 5 inches length x 5 inches width x 5 inches height
Estimated ship weight: 2.11 pounds
item ships from third party seller: Salon Retail Concepts
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 41 reviews
Love pravana! It does
5 out of 5 stars
kierrac7 - 3 years ago
originally posted on influenster.com

Love pravana! It does it’s job to cleanse the hair. It is very hard for me to find a good shampoo that doesn’t leave my hair feeling greasy with pravana it feels soft every time! It also leaves my blonde nice and icy toned keeping the brass tone out. It’s worth the price
This is the best
5 out of 5 stars
lysofficial - 3 years ago
originally posted on influenster.com

This is the best toning shampoo for blondes I’ve ever tried! It’s a little pricey but it lasts a long time and it leaves your hair with zero brassy tones in it. Just beautiful platinum blonde that I’m loving right now. I definitely recommend trying this
I like this blonde
4 out of 5 stars
shirleyc76e7 - 4 years ago
originally posted on influenster.com

I like this blonde shampoo because it doesn't dry out my hair as much as other purple shampoos. It doesn't leave a lilac cast on my bleached blonde ends. This shampoo was recommended to me by my hairstylist.
This product makes your
4 out of 5 stars
marieelenab - 4 years ago
originally posted on influenster.com

This product makes your blonde locks nice and brite !If you want your hair to pop and be toned try this non drying wash !
(no review title)
5 out of 5 stars
sacredv - 4 years ago
originally posted on influenster.com

I freakin LUV LUV LUV Pravana for LIFE! I have purple and silver hair and Pravana is the only stuff I will use as far as for Shampoo , Conditioner, & Toner Mask!!! Its cruelty-free and it 100 percent delivers! I can't express how much I love Pravana. So if you have blonde hair or colored treated blonde hair then this is the stuff to make all your no brass vibrant blonde or silver or anywhere in that area and also for purple hair (believe it or not) DREAMS COME TRUE!!! 💜 Pravana The Perfect Blonde Condition 11Oz
I love Parvaneh products
5 out of 5 stars
hmwilso6 - 4 years ago
originally posted on influenster.com

I love Parvaneh products especially their blonde shampoo. It eliminates all brassiness and smells amazing. I wouldn’t change anything about this product, and would recommend this product to any blonde.
So far this is
5 out of 5 stars
shanzb - 4 years ago
originally posted on influenster.com

So far this is the best purple hair product to take the brass out. I will use it on my scalp as is, but when I put in anywhere below the crown, I mix with conditioner since it can be drying. I usually leave it in for 3-5 minutes and more if I can. Have tried other products and I keep coming back to this. I use on every other wash and notice a difference immediately.
When going to the
5 out of 5 stars
oheyitskate - 4 years ago
originally posted on influenster.com

When going to the salon this is what they use on my hair to wash, and I love the smell! Not to mention it eels great!
This stuff is amazing!!!
5 out of 5 stars
carolinel86 - 4 years ago
originally posted on influenster.com

This stuff is amazing!!! I have platinum blonde hair but it gets brassy and yellow so easily. I’ve used pravana purple shampoo like once a week and it completely changes the color of my hair. It’s amazing how it take out the brass and makes it more bright white. Love this stuff! [product:pravana-the-perfect-blonde-cleanse]
I absolutely love pravana.
5 out of 5 stars
elyset3 - 4 years ago
originally posted on influenster.com

I absolutely love pravana. I am a huge fan. They have amazing quality products and being a bottled blonde they have color safe products that really help my color to last long and stay looking at its best for as long as possible. I highly recommend this professional line of products. They have so many options and I have not tried anything from their line I didn’t love. [product:pravana-the-perfect-blonde-cleanse]! #pravana
This shampoo keeps my
4 out of 5 stars
member6cbe3 - 4 years ago
originally posted on influenster.com

This shampoo keeps my blonde looking amazing! The only complaint is how it dries my hair out a good bit. I use it twice a week and use a good hydrating shampoo other days to keep my hair from feeling brittle.
I have tried many
5 out of 5 stars
karissac13 - 4 years ago
originally posted on influenster.com

I have tried many purple shampoos and none of them work, or they dry out my hair. Pravana is by far the most hydrating, best smelling, and best working. I hate brassiness, even just a little “yellow” drives me crazy, and this helps keep that out between colorings. I recommend this to all blondes!
Top tier shampoo for
5 out of 5 stars
danielleredbd - 4 years ago
originally posted on influenster.com

Top tier shampoo for blondes. I use this when i feel like my color is turning brassy off yellow and it freshens the tone right up. I love that it’s specifically for blondes.. so it also assists in repairing from lightening damage
This is my absolute
5 out of 5 stars
pac_mandi14 - 4 years ago
originally posted on influenster.com

This is my absolute favorite purple shampoo. I have silver blond hair and this helps keep it up so I don't have to go to the salon as often. Pravana has the best smelling and best quality products for blonde hair that I have found. I highly recommend any pravana blonde product.
I used this shampoo
5 out of 5 stars
mallikaj1 - 4 years ago
originally posted on influenster.com

I used this shampoo when I had highlights in my hair. It really helped tone down brassiness and prolonged the amount of time between salon visits. I would only use it about once a week because it is not sulfate free and I’ve been trying to avoid sulfates.
My hair dresser uses
5 out of 5 stars
sheilap43 - 4 years ago
originally posted on influenster.com

My hair dresser uses this product on my hair after bleaching. It always smells so good! It doesn’t strip my hair or make my hair feel heavy. I have thin hair for reference.
The absolute best purple
5 out of 5 stars
kalar7 - 4 years ago
originally posted on influenster.com

The absolute best purple shampoo out there in my option. The is is good and the toning in it is a amazing always has my hair super shiny and so white blonde. I’m obsessed with this product 5 stars everyday
This is my fav
5 out of 5 stars
m_nunnally - 4 years ago
originally posted on influenster.com

This is my fav fav fav purple shampoo. Pravana is expensive but it’s salon grade and WORTH IT. My salon only uses Pravana and I’m obsessed with how my hair smells when I leave. It’s really pigmented so do not leave it in for super long but it does the job to brighten blondes
This product is extremely
5 out of 5 stars
starring - 4 years ago
originally posted on influenster.com

This product is extremely high quality and the packaging is also really nice. I have been using this for a while now and don’t have any issue or complaints. I would highly recommend this product to anyone!
love this purple shampoo.
5 out of 5 stars
ashleycath_ - 4 years ago
originally posted on influenster.com

love this purple shampoo. I got a balayage and use it to keep my blonde from turning brassy. I does leave your hair the tiniest bit dry after but what purple shampoo doesn't. A regular size bottle will last you a while.