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Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 2 of 4Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 3 of 4Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 4 of 4
Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 1 of 4

Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™

$2.99

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At a glance

About this item

Highlights

  • Compare to Desitin® Diaper Rash Cream
  • Diaper rash ointment features zinc oxide to protect against wetness
  • Hypoallergenic, paraben-free formula is gentle on your little one’s skin
  • Soothing aloe and vitamin E help treat diaper rash

Description

Treat your baby's diaper rash with this up&up™ Creamy Diaper Rash Ointment with aloe and vitamin E. The zinc oxide skin-protectant combines with soothing aloe and vitamin E to treat and prevent diaper rash. This product is hypoallergenic and dermatologist tested, so your little one gets nothing but the best.

We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Hypoallergenic, Contains Zinc Oxide, Contains Aloe, Contains Vitamin E
Product Warning: Keep out of reach of children
Product Form: Ointment
Active Ingredient(s): Zinc Oxide 13%
Package Quantity: 1
Net weight: 4 Ounces
Features: Pediatrician Tested
TCIN: 11312703
UPC: 199579000013
Item Number (DPCI): 007-08-0032
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

zinc oxide' '13.0%

Purpose

Skin protectant

Uses

Uses helps treat and prevent diaper rash, protects chaled skin due to diaper rash and helps seal out wetness

Directions

Directions Change wel or solled diapers promptly. Cleanse the diaper area. Allow to dry. Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged.

Other information

Other information store between 20° and 25℃ (68° and 77° F)

Inactive ingredients

aqua, mineral oil, petrolatum, beeswax (cera alba). dimethicone, sorbitan sesquioleate, microcrystalline wax peg-30 dipolyhydroxystearate, aloe barbadensis leaf extract, tocopheryl acetate, glycerin, caprylyl glycol, phenoxyethanol, ethylhexylglycerin.

Shipping details

Estimated ship dimensions: 9.84 inches length x 4.8 inches width x 2.62 inches height
Estimated ship weight: 1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this supposed to be watery?

submitted by Sihli118 - 5 months ago

  • A: I bought this today, 11/17/2025, and it squirts clear watery liquid. I shook it up, kneaded it, and it did slowly come out white cream. But later, after a while, it was water again.

    submitted byHappied - 4 months ago

  • A: Hello Sihli118 - We appreciate your interest in this item. Yes, the up&up Creamy Diaper Rash Ointment is expected to have a watery and liquidy consistency. Happy shopping at Target. – Alvin

    submitted byAlvin - 5 months ago
    Target staff support

Q: What active ingredient is used in this diaper rash ointment?

submitted by AI Shopping Assistant - 5 days ago

  • A: The ointment contains 13% zinc oxide as its active ingredient to protect against wetness.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What age group is this product suitable for?

submitted by AI Shopping Assistant - 5 days ago

  • A: This diaper rash ointment is suggested for use in infants aged 0 to 2 years.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: Is this product tested by professionals?

submitted by AI Shopping Assistant - 5 days ago

  • A: Yes, the formula has been pediatrician tested to ensure safety and effectiveness for babies.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: Does this ointment contain any harsh chemicals?

submitted by AI Shopping Assistant - 5 days ago

  • A: The formula is hypoallergenic and paraben-free, making it gentle on sensitive skin.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What soothing ingredients are included in the ointment?

submitted by AI Shopping Assistant - 5 days ago

  • A: The ointment includes soothing aloe and vitamin E to help treat and prevent diaper rash.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: Does this wipe off hands easily?

submitted by Ashley - 10 months ago

  • A: Hello Ashley - Thank you for your Question! The Creamy Diaper Rash Ointment is from Target owner brand- up&up™. We would love to help you out, please reach out to Guest Relations at 1-800-440-0680 and we will assist you with it. Have a great day! - Eram

    submitted byEram - 10 months ago
    Target staff support

Q: has this cream been discontinued? unable to find it anywhere in stock.

submitted by Nancy - 5 years ago

  • A: No, it is hard to find, but it is around. I had a hard time finding it too.

    submitted byChristina - 4 years ago

Q: Should it have a foil seal under the cap? The one I received did not.

submitted by Vegasmom - 6 years ago

  • A: Hi Vegasmom - Thanks for stopping by! No, this diaper rash ointment does not have a foil under the cap. I hope this helps! - Katrina

    submitted byKatrina - 6 years ago
    Target staff support

Q: Is this product cruelty free in all stages of production?

submitted by Agatha - 2 months ago
See all questions (10)

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Guests are saying

This diaper rash cream has garnered mixed feedback from guests, with many praising its effectiveness in preventing and treating diaper rashes while highlighting its affordability. However, concerns about its watery consistency and separation issues have been frequently mentioned. Guests appreciate its value compared to name brands, but some have experienced difficulties with application due to the product's texture. Overall, it remains a popular choice for those seeking a budget-friendly option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.5 out of 5 stars with 825 reviews
    quality: 2.15 out of 5
    value: 2.33 out of 5
    27% would recommend
    296 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 March, 2026Verified purchase

    Do not buy!

    This diaper cream is horrible, completely separated formula and watery. The cream used to be great with my first child back in 2020. When I Repurchased this in 2023 for my second baby I thought it was a fluke bottle that had gone bad.. sadly I’ve repurchased this about three times from 2023-2026 hoping the issue had been fixed with no luck. DO NOT BUY!
    Emily
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 March, 2026Verified purchase

    Bad formula

    This stuff sucks. So much liquid separated from paste, makes a mess. Don’t buy
    Labee
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 March, 2026Verified purchase

    (no review title)

    Personally would not recommend, purchased twice thinking the first time purchased it was a fluke however both times item separated and unable to shake or mix back together making water squirt out and unable to apply smoothly.
    Athina
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 March, 2026Verified purchase

    A Mess

    Separation issues were so bad! Impossible to mix in the bottle when you have a squirming toddler, and the oily mess it leaves is no fun.
    oppositeofdog
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 March, 2026

    (no review title)

    This cream separates and gets water all over
    Tiffani
    quality: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 March, 2026

    dont buy

    dont buy, all i got was water, and no ointment everything was separated like rotten milk
    Erica
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    11 March, 2026Verified purchase

    (no review title)

    This comes out like water
    irritates the skin
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 March, 2026Verified purchase

    (no review title)

    Garbage. Liquidy and separated from the actual cream. Went to use it on my baby and it squirted all over him. Just go for the name brand
    Mamaof2
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 March, 2026Verified purchase

    (no review title)

    very watery and does not work as expected. try the purple diaper rash cream that is target brand instead
    Matt
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    6 March, 2026

    Do not use

    I used it once and after that it separed and chalky. The water in the product separed from the rest.
    Julie
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 March, 2026Verified purchase

    DONT BUY

    As others have said it’s very watery and not useable. Judging by the reviews idk how it’s still being sold
    Taylor
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    4 March, 2026Verified purchase

    (no review title)

    I'd give 0 stars. Better off not using anything. It's separates and sucks. The purple is much better.
    Kaylee
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    3 March, 2026Verified purchase

    (no review title)

    greasy and/or watery
    Lisa
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 March, 2026Verified purchase

    Don't buy

    I was excited about the cheap price but I will never buy again due it is separation. You squeeze the bottle and water/oil comes out. so messy don’t recommend!
    Abbott
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 March, 2026Verified purchase

    Not cream- just water and cottage cheese tecture. I would NEVER use on any baby

    don;t buy, it's drippy water and then cottage cheese texture. I bought as a back-up and it's not worth the $2.
    Marisa
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 February, 2026Verified purchase

    Was separated with oil going everywhere. Don't buy.

    separated garbage
    Shari
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 February, 2026Verified purchase

    Returning

    As every other review mentions, the cream and liquid have separated and makes it unusable. This will be going back.
    Fatcatmama88
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 February, 2026Verified purchase

    Waste if money

    Awful! It separates and no matter how hard you shake it it still doesn’t mix. Would rate 0 stars if I could. I should have returned the product.
    Foodie G
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    21 February, 2026Verified purchase

    (no review title)

    Can’t use. Oils and cream separated, it’s a mess.
    Michelle
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 February, 2026

    (no review title)

    the product separates and even with a lot of shaking doesn't mix together to be applied like a cream
    Kylee
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

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