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Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 2 of 4Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 3 of 4Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 4 of 4
Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 1 of 4

Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™

$2.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Compare to Desitin® Diaper Rash Cream
  • Diaper rash ointment features zinc oxide to protect against wetness
  • Hypoallergenic, paraben-free formula is gentle on your little one’s skin
  • Soothing aloe and vitamin E help treat diaper rash

Description

Treat your baby's diaper rash with this up&up™ Creamy Diaper Rash Ointment with aloe and vitamin E. The zinc oxide skin-protectant combines with soothing aloe and vitamin E to treat and prevent diaper rash. This product is hypoallergenic and dermatologist tested, so your little one gets nothing but the best.

We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Hypoallergenic, Contains Zinc Oxide, Contains Aloe, Contains Vitamin E
Product Warning: Keep out of reach of children
Product Form: Ointment
Active Ingredient(s): Zinc Oxide 13%
Package Quantity: 1
Net weight: 4 Ounces
Features: Pediatrician Tested
TCIN: 11312703
UPC: 199579000013
Item Number (DPCI): 007-08-0032
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

zinc oxide' '13.0%

Purpose

Skin protectant

Uses

Uses helps treat and prevent diaper rash, protects chaled skin due to diaper rash and helps seal out wetness

Directions

Directions Change wel or solled diapers promptly. Cleanse the diaper area. Allow to dry. Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged.

Other information

Other information store between 20° and 25℃ (68° and 77° F)

Inactive ingredients

aqua, mineral oil, petrolatum, beeswax (cera alba). dimethicone, sorbitan sesquioleate, microcrystalline wax peg-30 dipolyhydroxystearate, aloe barbadensis leaf extract, tocopheryl acetate, glycerin, caprylyl glycol, phenoxyethanol, ethylhexylglycerin.

Shipping details

Estimated ship dimensions: 9.84 inches length x 4.8 inches width x 2.62 inches height
Estimated ship weight: 1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this supposed to be watery?

submitted by Sihli118 - 3 months ago
  • A: I bought this today, 11/17/2025, and it squirts clear watery liquid. I shook it up, kneaded it, and it did slowly come out white cream. But later, after a while, it was water again.

    submitted byHappied - 3 months ago
  • A: Hello Sihli118 - We appreciate your interest in this item. Yes, the up&up Creamy Diaper Rash Ointment is expected to have a watery and liquidy consistency. Happy shopping at Target. – Alvin

    submitted byAlvin - 3 months ago
    Target staff support

Q: Does this wipe off hands easily?

submitted by Ashley - 8 months ago
  • A: Hello Ashley - Thank you for your Question! The Creamy Diaper Rash Ointment is from Target owner brand- up&up™. We would love to help you out, please reach out to Guest Relations at 1-800-440-0680 and we will assist you with it. Have a great day! - Eram

    submitted byEram - 8 months ago
    Target staff support

Q: has this cream been discontinued? unable to find it anywhere in stock.

submitted by Nancy - 5 years ago
  • A: No, it is hard to find, but it is around. I had a hard time finding it too.

    submitted byChristina - 4 years ago

Q: Should it have a foil seal under the cap? The one I received did not.

submitted by Vegasmom - 6 years ago
  • A: Hi Vegasmom - Thanks for stopping by! No, this diaper rash ointment does not have a foil under the cap. I hope this helps! - Katrina

    submitted byKatrina - 6 years ago
    Target staff support

Q: Is this product cruelty free in all stages of production?

submitted by Agatha - 3 days ago

Additional product information and recommendations

Guests are saying

This diaper rash cream has garnered mixed feedback from guests, with many praising its effectiveness in preventing and treating diaper rashes while highlighting its affordability. However, concerns about its watery consistency and separation issues have been frequently mentioned. Guests appreciate its value compared to name brands, but some have experienced difficulties with application due to the product's texture. Overall, it remains a popular choice for those seeking a budget-friendly option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.6 out of 5 stars with 784 reviews
    quality: 2.28 out of 5
    value: 2.41 out of 5
    30% would recommend
    265 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase

    Dont buy

    Separates no matter how much you try to mix it together. Watery oil just pours out
    Alexis
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase

    (no review title)

    It works and is nice and cheap. Just be prepared for a huge mess as it squirts oily water everywhere.
    Stephanie
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase

    Watery and seperated

    Terrible. Do not purchase. The stuff separated and squirts liquid every time. It’s trash.
    Amber
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase

    do not buy

    this product turns in to water and is very frustrating to use because every time you try to apply the cream.. guess what you'll get a bunch of watery substance all over your baby first and turns an easy change into a bigger mess. so avoid at all costs. I've tried shaking it before use but I does not work.
    M
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 January, 2026Verified purchase

    Very watery

    Save your money and buy the name brand. Most of what comes out is water or some sort of liquid.
    tklein
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 January, 2026

    (no review title)

    Complete liquid
    Katie
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 January, 2026Verified purchase

    Not quality product, separated in tube

    Separated into clumps and liquid, became unusable.
    Daily Shopper
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 January, 2026Verified purchase

    (no review title)

    After a couple uses it was extremely watery and wouldn’t combine even after shaking.
    Monica
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    25 January, 2026Verified purchase

    Watery

    Straight up watery. It’s disgusting
    Ciera
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 January, 2026Verified purchase

    Do NOT buy!!

    It does not matter how much you shake or knead this container, the contents will not mix! Twice it shot water/oil out all over my baby and myself. It’s a shame because the one time I was able to actually get the cream out of the tube, it was great. Definitely not worth the savings to try to wrangle your infant (especially when fussy due to diaper rash) and try not to shower them in a water/oil bath. So annoying…
    Lauren
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 January, 2026Verified purchase

    Do NOT buy!!!!

    When I opened and used this for the first time it was completely separated! Liquid came out when squeezed and the cream was clumpy like cottage cheese. I tried shaking the container and squishing it around to combine but it did not make a difference. I figured maybe this formula is different since it says creamy.. When I went to wipe a little on my toddler she started screaming in pain!! Luckily I already felt uneasy and only used a little that quickly wiped it off!! Idk if this was just a fluke but on product for little ones quality control needs to be better!!!! I have a video of the liquid but couldn’t upload. The photo shows the chunky quality of this “creamy” ointment.
    AndThatsAll
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 January, 2026Verified purchase

    (no review title)

    Extremely watery.
    arianna
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 January, 2026Verified purchase

    (no review title)

    The consistency of this product is terrible. It comes out like water and then clumsy. Had to throw away.
    Donetra
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    23 January, 2026Verified purchase

    Terrible, not worth it

    This is the worst diaper cream I’ve ever used. It separates on the first use and wouldn’t stick to my child’s skin no matter how dry she was. It’s not worth the money saved, just buy the brand name
    Lauren
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 January, 2026Verified purchase

    Leaky

    We purchased 3 and they all leaked water.
    Jose
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 January, 2026Verified purchase

    Buy the good stuff!

    Product looked expired. Cottage cheese expired. Super watery and chunky - no matter how much you would shake it up. Do not recommend. Just buy the good stuff!
    Sabrina
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 January, 2026

    (no review title)

    At first use only liquid came out and got all over my baby. When shaking you can hear the liquid. Will not buy again.
    bullseye
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 January, 2026

    (no review title)

    Bought two & both of them are separated. Will be returning.
    Zurisaday
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    17 January, 2026Verified purchase

    Not good

    Was excited to buy this because the price point was so good but once the product sits and you go to use it again, it squirts out this clear liquid every time
    StephH
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 January, 2026Verified purchase

    Ineffective and not worth the savings

    I tried this diaper rash ointment instead of using the brand name butt paste to see if I could save some money. It was not worth it. It doesn’t spread out over the skin, just stays clumpy with a weird texture. It didn’t help my son’s diaper rash at all. I would recommend sticking to name brand because it actually works.
    HJones
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?

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