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Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 2 of 4Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 3 of 4Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 4 of 4
Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™ - 1 of 4

Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™

5 Questions
$2.99

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At a glance

About this item

Highlights

  • Compare to Desitin® Diaper Rash Cream
  • Diaper rash ointment features zinc oxide to protect against wetness
  • Hypoallergenic, paraben-free formula is gentle on your little one’s skin
  • Soothing aloe and vitamin E help treat diaper rash

Description

Treat your baby's diaper rash with this up&up™ Creamy Diaper Rash Ointment with aloe and vitamin E. The zinc oxide skin-protectant combines with soothing aloe and vitamin E to treat and prevent diaper rash. This product is hypoallergenic and dermatologist tested, so your little one gets nothing but the best.

We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Contains Aloe, Contains Vitamin E, Hypoallergenic, Contains Zinc Oxide
Product Warning: Keep out of reach of children
Product Form: Ointment
Active Ingredient(s): Zinc Oxide 13%
Package Quantity: 1
Features: Pediatrician Tested
TCIN: 11312703
UPC: 199579000013
Item Number (DPCI): 007-08-0032
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

zinc oxide' '13.0%

Purpose

Skin protectant

Uses

Uses helps treat and prevent diaper rash, protects chaled skin due to diaper rash and helps seal out wetness

Directions

Directions Change wel or solled diapers promptly. Cleanse the diaper area. Allow to dry. Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged.

Other information

Other information store between 20° and 25℃ (68° and 77° F)

Inactive ingredients

aqua, mineral oil, petrolatum, beeswax (cera alba). dimethicone, sorbitan sesquioleate, microcrystalline wax peg-30 dipolyhydroxystearate, aloe barbadensis leaf extract, tocopheryl acetate, glycerin, caprylyl glycol, phenoxyethanol, ethylhexylglycerin.

Shipping details

Estimated ship dimensions: 7.25 inches length x 2.01 inches width x 1.69 inches height
Estimated ship weight: 0.44 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this supposed to be watery?

submitted by Sihli118 - 10 months ago

  • A: I bought this today, 11/17/2025, and it squirts clear watery liquid. I shook it up, kneaded it, and it did slowly come out white cream. But later, after a while, it was water again.

    submitted byHappied - 9 months ago

  • A: I bout my 4/2/26 and it is super watery. Even after shaking and kneading. I hate it.

    submitted byFahh - 4 months ago

  • A: Hello Sihli118 - We appreciate your interest in this item. Yes, the up&up Creamy Diaper Rash Ointment is expected to have a watery and liquidy consistency. Happy shopping at Target. – Alvin

    submitted byAlvin - 10 months ago
    Target staff support

Q: Does this wipe off hands easily?

submitted by Ashley - 1 year ago

  • A: Hello Ashley - Thank you for your Question! The Creamy Diaper Rash Ointment is from Target owner brand- up&up™. We would love to help you out, please reach out to Guest Relations at 1-800-440-0680 and we will assist you with it. Have a great day! - Eram

    submitted byEram - 1 year ago
    Target staff support

Q: has this cream been discontinued? unable to find it anywhere in stock.

submitted by Nancy - 5 years ago

  • A: No, it is hard to find, but it is around. I had a hard time finding it too.

    submitted byChristina - 5 years ago

Q: Should it have a foil seal under the cap? The one I received did not.

submitted by Vegasmom - 6 years ago

  • A: Hi Vegasmom - Thanks for stopping by! No, this diaper rash ointment does not have a foil under the cap. I hope this helps! - Katrina

    submitted byKatrina - 6 years ago
    Target staff support

Q: Is this product cruelty free in all stages of production?

submitted by Agatha - 7 months ago
See all questions (5)

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Guests are saying

This diaper rash cream has received mixed feedback from guests, with many expressing disappointment over its watery consistency and separation issues. While some guests appreciate its affordability and effectiveness in treating diaper rashes, others find it messy and difficult to apply. The product's performance varies, with some guests noting it works well for sensitive skin, while others recommend opting for name-brand alternatives for better results. Overall, guests suggest considering this cream for its value but caution about its usability.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    2.2 out of 5 stars with 378 reviews
    quality: 2.06 out of 5
    value: 2.28 out of 5
    25% would recommend
    324 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 August, 2026Verified purchase

    (no review title)

    bad consistency. was separated and watery. could not get the water to devolve no matter what we did
    K8
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 August, 2026Verified purchase

    Skip item

    This is very watery and does not work well. I often try to get store brand as a lot can be similar to name brands but this is not worth it
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    31 July, 2026Verified purchase

    Dissapointing

    Was previously using Bordeaux’s butt paste with aloe (green tube) and was sad to learn it’s being discontinued. Picked this up as an alternative but it not very effective at all. Takes like four days to start seeing a difference and I feel like it never really goes away. I feel so bad for my baby 😩, did not have this problem before. Will be looking for something else!
    Natasha
    quality: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 July, 2026Verified purchase

    Separates

    This cream separates and cannot be put back together unless you squeeze it all out and put it in a jar or something. Too bad because I really like that it has aloe.
    Enska
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    12 July, 2026

    (no review title)

    Why would an ointment be creamy? They should go back to the original formula. And make it a true ointment again.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 July, 2026Verified purchase

    Works wonders

    I think it works wonders for the price. Try to buy from a store directly since more issues tend to arise with shipment. 📦 🚚
    KyleandBelle
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 July, 2026

    (no review title)

    Very watery and doesn’t spread well at all.
    savfaulk
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 June, 2026Verified purchase

    Don’t buy this

    Terrible. Separates and is very difficult to spread.
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 June, 2026Verified purchase

    (no review title)

    I wanted to save some money and get this instead of Desitin - horrible idea! This stuff is super watery, doesn’t mix and because it’s separated it doesn’t spread very well onto skin.
    quality: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 June, 2026Verified purchase

    do not waste time on this product

    disliked from the first use. I was trying this product out for the first time and highly disappointed, it was extremely watery and even when I shook it to see if it would get thicker, still nothing but water. I couldn't even put any on hand finger to try due to the water texture and no cream at all. Do not recommend!
    quality: 1 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 May, 2026Verified purchase

    (no review title)

    We used to love these and now it’s so watery. Waste of money since we’ve opened and thrown away multiple. Don’t buy.
    Cheri
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 May, 2026Verified purchase

    So terrible and can not be spread easy because its so oily and separated.

    Separated Product
    lolo
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 May, 2026Verified purchase

    Unusable

    Why, Target? WHY!? Who knows if it works as rash ointment. It’s literally straight liquid, incredibly messy and impossible to use. You’re literally squirting water on your child’s butt. Purchased twice thinking it was a fluke, it is not, it just sucks.
    Victoria
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 May, 2026Verified purchase

    absolutely not

    I had a rash in my armpit and was suggested to put some diaper rash creme on it to help before going to the doc. This is something I'd done before but with A&D. This creme burned like fire. I would NEVER put this on my baby. I had purchased it because were expecting, and I'm throwing it away because I couldn't immagine being an infant and not able to say that it felt like hot coals on my skin. I immediately had to wipe it off as a grown woman.
    Carlie
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 May, 2026Verified purchase

    (no review title)

    I bought this in store. It was either expired or it is made out of terrible quality. There was a lot of liquid in it and the cream itself was separating and was impossible to actually apply on the baby.
    Lucia
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026Verified purchase

    Gross

    I bought this cream because it was less expensive and the same ingredients as Desitin and it is super watery no matter how much you shake it up. The consistency is gross. Worth it to spend the extra for the real stuff.
    Liz
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    5 May, 2026Verified purchase

    Hated this one- try the purple UpandUp one next

    I would certainly not recommend this. The ointment separates fairly easily and due to the bottles design it cannot be re-shaken in order for the mixture to be re-homogenized. Also spreading this on your child’s bottom is difficult since it’s separated, so it’s an uneven spread as well. I think we may use us a few times and it’s going into the trashcan for good. However, I would recommend the target version of this. It is purple and is up and up should be right next to this one in the similar display area area that one I’ve had really good luck with, and I have not needed to shake that one up at all. It stays creamy for much longer longer.
    AppleBottemJeaans
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 April, 2026Verified purchase

    first miss for up&up products...

    Grainy and SUPER runny. Pretty bummed about this and really hoping they revisit this product and make some improvements. Up&Up are the only diapering products my baby tolerates and would love to have this in our home.
    drus
    quality: 1 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 April, 2026Verified purchase

    Terrible

    This used to be great and work amazing on my baby. But now the formula is watery, messy, and not worth the 3 bucks.
    Victoria
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 April, 2026Verified purchase

    (no review title)

    Separates badly. You can get it creamy again by putting it in the fridge but shortly after taking it or again it reseperates. You cannot shake it to get it mixed together. Useless product
    preslea
    1 guest found this review helpful. Did you?

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