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Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz: Iron Fortified, Non-GMO, No Artificial Flavors - 2 of 4Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz: Iron Fortified, Non-GMO, No Artificial Flavors - 3 of 4Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz: Iron Fortified, Non-GMO, No Artificial Flavors - 4 of 4
Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz: Iron Fortified, Non-GMO, No Artificial Flavors - 1 of 4

Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz: Iron Fortified, Non-GMO, No Artificial Flavors

$3.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • USDA ORGANIC CERTIFIED - A trusted option for your happy, healthy baby.
  • WHOLESOME INGREDIENTS - Made from Whole Grains and non-GMO ingredients from our family of organic farmers and certified Kosher.
  • IRON FORTIFIED FOR INFANT GROWTH & DEVELOPMENT - Easily digestible for babies ready to move beyond rice cereal.
  • NO artificial flavors or colors, and grown without potentially harmful pesticides or herbicides.

Description

Earth's Best Organic Whole Grain Oatmeal is easily digestible and iron fortified for infant growth and development - made with ingredients grown without potentially harmful synthetic pesticides. Made with organically grown whole grains and no salt or refined sugar, Earth's Best Organic infant cereals are available in several varieties to satisfy the taste and texture preferences of babies ready to enjoy their first solid foods. Finding inspiration in nature's essentials, we prepare innovative, wholesome recipes with the same care and concern that you would take in preparing a nourishing meal for your family.

Serving Size: 4 tbsp

Serving Per Container: 16

Amount 4 Tbsp (14g):

Calories: 60
% Daily Value*
Total Fat 1grm4%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 0mg0%
Total Carbohydrate 10grm11%
Dietary Fiber 1grm0%
Total Sugars 1grm0%
Added Sugars 1grm0%
Protein 2grm11%
Vitamin D 0mcg0%
Calcium 10mg4%
Iron 5.3mg50%
Potassium 50mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic whole grain oat flour, electrolytic iron, vitamin e (mixed tocopherols) added to preserve freshness.

Allergens & Warnings:

Contains: wheat.
Features: No Artificial Colors, No Artificial Flavors, Non-GMO
Dietary Needs: Iron Fortified, Organic Certified, Kosher
State of Readiness: Mix
Package Quantity: 1
Age Level: 4 Months and Up
Age Stage: 1st Stage
Net weight: 8 Ounces
TCIN: 13693795
UPC: 023923900172
Item Number (DPCI): 007-10-0413
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.28 inches length x 5.47 inches width x 2.04 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does this product contain metal? I just dragged a magnet across the oats, and shards followed.

submitted by VMul - 1 year ago
  • A: It is iron, hence “iron fortified”

    submitted bySam - 1 year ago
  • A: Hi VMul! Thank you for your interest in our Earth's Best products. Heavy metals are present in the soil, air, and water, and trace amounts are absorbed by the simple ingredients used to make food products, including fruits, vegetables, and grains. Our stringent testing practices include the evaluation of raw ingredients used to manufacture Earth’s Best products prior to use for heavy metals content, pesticide residues, and potential contaminants, and our internal testing procedures are continuously refined. We also test Earth’s Best finished products. Our products comply with all food safety regulations, and we continue to support efforts to reduce trace levels of heavy metals as aligned to FDA’s Closer to Zero initiative. We hope this helps!

    submitted byEarths Best - 1 year ago
    Brand expert

Q: Is this cereal gluten free? If not can you recommend any gluten free cereals from Earth's best.

submitted by Helen - 7 years ago
  • A: Helen, I was concerned about that as well. It's healthier, safer and easier to just get Bob's Red Mill Gluten Free Organic Steel Cut Oats and grind them yourself real quick in a food processor. Steel Cut Oats are much healthier and easier for babies to digest as well. They are milled from the highest quality farm-fresh organic oats in the world. Each batch is handled with care in the dedicated gluten free facility and tested in the state-of-the-art laboratory to ensure the strict gluten free quality standards are met. You can find them online at VitaCost. Take care! :)

    submitted byMackenzie - 7 years ago
  • A: Hi Helen, thanks for reaching out! The Hain Celestial Group’s labeling declares major allergens (peanuts, soybeans, milk, eggs, fish, crustaceans, tree nuts, and wheat) and we follow the U.S. FDA’s regulations. We recognize the serious nature of the allergen issue and we strive to minimize risk. Both major and minor ingredients of all products, as well as all processing procedures and equipment, are closely scrutinized and all potential allergen issues are declared on our labeling. Hope this helps, if you have any other questions please call us at 1-800-442-4221 Monday - Friday 9 AM - 7 PM EST.

    submitted byEarths Best - 7 years ago
    Brand expert

Q: what is the expiration date of this product

submitted by Sha - 2 months ago
  • A: Hello. Thank you for your interest in Earth Best. We recommend checking the label for the expiration date as the most accurate information can always be found on the product label. Please note, it is also recommended to use the product within 30 of opening, as per the product label.

    submitted byEarths Best - 2 months ago
    Brand expert

Q: Does the product contain metals?

submitted by Metal content - 4 months ago
  • A: Hi! Thanks for reaching out to us. As with any food that is made with ingredients that are sourced from agriculture, there can be trace levels of heavy metals. Our production process does not introduce or cause the presence of heavy metals. We work diligently with our suppliers from the very beginning as we source our ingredients, and we have stringent testing practices in place to minimize the presence of heavy metals. You can learn more about our food quality and safety as well as our testing processes at https://www.earthsbest.com/producttesting.

    submitted byEarths Best - 3 months ago
    Brand expert

Q: Once mixed with water, how long can you store it in the fridge? What about when mixed with formula? With fruits?

submitted by kkat - 4 months ago
  • A: Hi there! We suggest preparing our Earth's Best® Whole Grain Oatmeal Cereal as close as possible to your child’s feeding time and discarding any remaining cereal. There are specific preparation instructions on the packaging, as well. Thanks!

    submitted byEarths Best - 4 months ago
    Brand expert

Q: - i-------------- its recommended not to have sugar for baby if they are below 1 year old, but when I looked over the label -- it says 1 gram of sugar added. Is sugar added?

submitted by bee - 9 months ago
  • A: Hi Bee! Thanks for reaching out to us. There is no sugar added to our Earth's Best® Organic Whole Grain Oatmeal Cereal. The alpha amylase (enzyme) ingredient helps break down carbohydrates into simple sugars giving it an inherently sweet taste.

    submitted byEarths Best - 9 months ago
    Brand expert

Q: Is this gluten free?

submitted by CD - 1 year ago
  • A: Hi! Thanks for reaching out to us. In the supply chain, oats are commonly commingled with wheat. To provide our consumers with full transparency, we have added a “Contains Wheat” statement to our Earth’s Best Cereal. Thank you.

    submitted byEarths Best - 1 year ago
    Brand expert

Q: What is the shelf life of this product?

submitted by HBray - 1 year ago
  • A: Hi! Thank you for reaching out to us at Earth's Best. The date code from the package you purchased indicates the recommended shelf life for the product. Please note, while there may not be anything 'wrong' or 'unsafe' with unopened, expired product, we can no longer guarantee our strict standards of quality, taste and safety, and therefore request that you do not consume any of our products that have outlived their expiration date.

    submitted byEarths Best - 1 year ago
    Brand expert

Q: Can we mix this cereal with vegetable and meat?

submitted by Buyer - 1 year ago
  • A: Hi! Thanks for reaching out to us. We recommend using/preparing our products as directed on the packaging. Thank you!

    submitted byEarths Best - 1 year ago
    Brand expert

Q: The package says the cereal contains zinc but I can’t find it on the pictured nutrition label. How much zinc is included per serving? Thank you.

submitted by Heather - 1 year ago
  • A: Hi Heather! Thank you for reaching out to us. For information regarding the zinc content in our Earth's Best Oatmeal Cereal, please visit our website (https://www.earthsbest.com/products/oatmeal-baby-cereal). The most accurate information can always be found on the product label. We update our labels based on new nutritional analysis to verify natural variations from crop to crop and at times formula revisions. Our website does not necessarily get updated at the same time. The values on the website are intended to be a general guide to consumers. Again, for absolute values, the actual label on the product should be used.

    submitted byEarths Best - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The product has received a mix of feedback from guests, with many expressing concerns about adverse reactions in their babies, including vomiting and lethargy. However, some guests appreciate the organic ingredients and ease of preparation, noting that their babies enjoy the taste. The product is often recommended for its nutritional value, but guests advise caution and suggest monitoring for any negative reactions. Overall, it serves as a convenient option for introducing solids to babies.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 1281 reviews
    easy on tummy: 2.94 out of 5
    easy to prepare: 3.69 out of 5
    quality: 3.02 out of 5
    value: 2.78 out of 5
    44% would recommend
    145 recommendations
    1 out of 5 stars
    28 March, 2026Verified purchase

    (no review title)

    Baby projectile vomitted several times.. was lethargic. Very scary. DO NOT BUY! This stuff should be BANNED
    Cara
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    ...

    Love this brand, makes it affordable to feed my baby something better than other brands without breaking the bank. My only wish was better open and closing set up to serve and store away
    JaniceA
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 March, 2026Verified purchase

    dont buy if issues with wheat!

    unfortunately my son has issues with wheat. read the ingredients but didnt read any further. apparently contaminated by wheat which set him back with his eczema.;( we have to becareful & just never thought to look any further then wht i read!
    K
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 March, 2026

    Projectile Vomiting

    This made my 6 month old projectile vomit!!! She has eaten homemade (Quaker) oatmeal blended no problem but I decided to try this to skip the blending…Never again
    Keyanna
    easy on tummy: 1 out of 5
    easy to prepare: 4 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2026

    (no review title)

    I guess I’m not the only one!!!!! My baby projectile vomits after giving him this stuff. I thought it was regular food but it was this stupid stuff smh
    Molly
    Did you find this review helpful?
    1 out of 5 stars
    12 March, 2026
    originally posted on earthsbest.com
    Image

    Do not buy!

    Gave it to my 5 month old and he has been violently throwing up, lethargic and pale. Thought he had the stomach bug, EBF for the next week. Tried again exact same results. I wish I would have came to these reviews before giving it to him. With this many similar reactions, how is this product allowed to be sold?!
    1 reply from Consumer Advocacy team - 20 days ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Kindly give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case# 5254393
    JLN01
    Did you find this review helpful?
    1 out of 5 stars
    11 March, 2026
    originally posted on earthsbest.com
    Image

    Made my baby extremely ill

    So mad I didn’t read the reviews sooner, my baby has projectile vommited each time she’s had this cereal.
    1 reply from Consumer Advocacy team - 20 days ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Kindly give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case# 5254394
    Thiscerealsucks7
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 March, 2026Verified purchase

    There is added SUGAR???!

    There’s added sugar?!? It’s for baby, why ?
    ZK
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on influenster.com
    Image

    Natural product

    This is our favorite porridge. My baby absolutely love it 🤍 It doesn't have any additives, so it's very natural. You can serve it with any fruit you like 👌🏻
    kyzzhibekE
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 March, 2026Verified purchase

    (no review title)

    My baby was vomiting off of this, we added banana and watered it down he was projectile vomiting every 15 minutes for over an hour. Threw away, will not purchase again .
    Hannah
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    8 March, 2026
    originally posted on earthsbest.com
    Image

    Beware. Made my baby very sick

    This cereal made my baby very sick with projectile vomiting twice after eating. The first time I thought she had a stomach bug, but when the exact same thing happened the next time I connected it to the cereal.
    1 reply from Consumer Advocacy team - 23 days ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at (800-442-4221). We are available Monday through Friday from 9am to 7pm EST. Case# 5253906
    Msms25
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on influenster.com
    Image

    So easy to make

    I fed this to both my kids at 6months and they loved it. It’s super easy to use because it’s ground so finely, you don’t need to cook at all. I would mix with just water and it still tasted yummy to my babies. I believe it also has iron which is important for babies
    MayaM
    Did you find this review helpful?
    1 out of 5 stars
    24 February, 2026
    originally posted on earthsbest.com
    Image

    What is up with the vomiting?

    my baby tried this product one or two times and it was very watered down and was okay- but the last two times that I gave it to him he has gotten very sick. To the point where he’s puking bile I don’t know what is in this product but by reading reviews and it seems like there are more people that have had this issue and something needs to be done about this.. this type of vomiting can cause dehydration, which is very dangerous to young babies. Please look into this use Earths Best.
    1 reply from Consumer Advocacy team - 1 month ago
    Hi! We’re sorry to hear about your experience with our product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a Call At 800-442-4221. We Are Available Monday Through Friday from 9am to 7pm Est. Case# 5251582
    MariahO
    Did you find this review helpful?
    1 out of 5 stars
    24 February, 2026
    originally posted on earthsbest.com
    Image

    worst product ever

    Don't give it to your baby. Had to go twice to the hospital due to projectile vomits
    1 reply from Consumer Advocacy team - 1 month ago
    Hi! We’re sorry to hear about your experience with our product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case#5251573
    mggq
    Did you find this review helpful?
    4 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Iron fortified, moderately crunchy momma approved

    My boy is 12 months and i still incorporate in some of his meals because it iron fortified! Theres really no smell to it, so i can add it to make almost anything (pancakes, muffins, just add fruit to it).
    KarenG
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    The best baby oatmeal!

    BEST OATMEAL! My baby loves this oatmeal so much. It’s the perfect creamy consistency and is easy to mix with other foods. It stores easily and I love that it is iron fortified and organic! We make it almost every day, often pairing with fruit and yogurt for a balanced meal!
    AlexandraP
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    20 February, 2026
    originally posted on earthsbest.com
    Image

    Projectile Vomiting

    I bought this cereal for my son from the health food store thinking it would be a good clean oatmeal cereal to start him on. He projective vomited two hours after eating. I thought it was over feeding. One month later I tried again except this time he was sleeping. As a nurse it is a terrifying thought to have your baby laying on his back vomiting. He could have aspirated and quite breathing. Thank god that did not happen. He did get a bath and bed change. Reading reviews this is common with this cereal. So why is it still being produced, how are there no investigations or lawsuits.
    1 reply from Consumer Advocacy team - 1 month ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at (800-442-4221). We are available Monday through Friday from 9am to 7pm EST. Case# 5250714
    Ashlrey
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    20 February, 2026
    originally posted on influenster.com
    Image

    Very good

    I really like this baby cereal . The consistency is perfect for my little one. The portion is just right for a meal , and preparation is so easy and quick - great for busy morning. The natural sweetness makes it enjoyable for my child.
    SezimN
    Did you find this review helpful?
    1 out of 5 stars
    19 February, 2026
    originally posted on earthsbest.com
    Image

    DO NOT BUY - projectile vomit!

    I purchased this oatmeal for my 5 month old baby when starting solids. It made him projectile vomit repeatedly over a couple of days, to the point I thought he had a stomach bug (which no one in our house ended up getting). I took him to the doctor, gave only bottles for about a week and then he started feeling better. I then reintroduced a small portion of this oatmeal and within a couple hours he was extremely lethargic and projectile vomiting again. DO NOT BUY this oatmeal.
    1 reply from Consumer Advocacy team - 1 month ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at (800-442-4221). We are available Monday through Friday from 9am to 7pm EST. Case# 5250728
    LG-babyG
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    19 February, 2026

    Do Not Buy

    Baby lethargic & vomiting for hours. Wouldn’t feed to my dogs.
    Ross
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

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