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Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz: Iron Fortified, Non-GMO, No Artificial Flavors - 2 of 4Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz: Iron Fortified, Non-GMO, No Artificial Flavors - 3 of 4Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz: Iron Fortified, Non-GMO, No Artificial Flavors - 4 of 4
Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz: Iron Fortified, Non-GMO, No Artificial Flavors - 1 of 4

Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz: Iron Fortified, Non-GMO, No Artificial Flavors

$3.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • USDA ORGANIC CERTIFIED - A trusted option for your happy, healthy baby.
  • WHOLESOME INGREDIENTS - Made from Whole Grains and non-GMO ingredients from our family of organic farmers and certified Kosher.
  • IRON FORTIFIED FOR INFANT GROWTH & DEVELOPMENT - Easily digestible for babies ready to move beyond rice cereal.
  • NO artificial flavors or colors, and grown without potentially harmful pesticides or herbicides.

Description

Earth's Best Organic Whole Grain Oatmeal is easily digestible and iron fortified for infant growth and development - made with ingredients grown without potentially harmful synthetic pesticides. Made with organically grown whole grains and no salt or refined sugar, Earth's Best Organic infant cereals are available in several varieties to satisfy the taste and texture preferences of babies ready to enjoy their first solid foods. Finding inspiration in nature's essentials, we prepare innovative, wholesome recipes with the same care and concern that you would take in preparing a nourishing meal for your family.

Serving Size: 4 tbsp

Serving Per Container: 16

Amount 4 Tbsp (14g):

Calories: 60
% Daily Value*
Total Fat 1grm4%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 0mg0%
Total Carbohydrate 10grm11%
Dietary Fiber 1grm0%
Total Sugars 1grm0%
Added Sugars 1grm0%
Protein 2grm11%
Vitamin D 0mcg0%
Calcium 10mg4%
Iron 5.3mg50%
Potassium 50mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic whole grain oat flour, electrolytic iron, vitamin e (mixed tocopherols) added to preserve freshness.

Allergens & Warnings:

Contains: wheat.
Features: No Artificial Colors, No Artificial Flavors, Non-GMO
Dietary Needs: Iron Fortified, Organic Certified, Kosher
State of Readiness: Mix
Package Quantity: 1
Age Level: 4 Months and Up
Age Stage: 1st Stage
Net weight: 8 Ounces
TCIN: 13693795
UPC: 023923900172
Item Number (DPCI): 007-10-0413
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.28 inches length x 5.47 inches width x 2.04 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does this product contain metal? I just dragged a magnet across the oats, and shards followed.

submitted by VMul - 2 years ago
  • A: It is iron, hence “iron fortified”

    submitted bySam - 2 years ago
  • A: Hi VMul! Thank you for your interest in our Earth's Best products. Heavy metals are present in the soil, air, and water, and trace amounts are absorbed by the simple ingredients used to make food products, including fruits, vegetables, and grains. Our stringent testing practices include the evaluation of raw ingredients used to manufacture Earth’s Best products prior to use for heavy metals content, pesticide residues, and potential contaminants, and our internal testing procedures are continuously refined. We also test Earth’s Best finished products. Our products comply with all food safety regulations, and we continue to support efforts to reduce trace levels of heavy metals as aligned to FDA’s Closer to Zero initiative. We hope this helps!

    submitted byEarths Best - 2 years ago
    Brand expert

Q: Is this cereal gluten free? If not can you recommend any gluten free cereals from Earth's best.

submitted by Helen - 8 years ago
  • A: Helen, I was concerned about that as well. It's healthier, safer and easier to just get Bob's Red Mill Gluten Free Organic Steel Cut Oats and grind them yourself real quick in a food processor. Steel Cut Oats are much healthier and easier for babies to digest as well. They are milled from the highest quality farm-fresh organic oats in the world. Each batch is handled with care in the dedicated gluten free facility and tested in the state-of-the-art laboratory to ensure the strict gluten free quality standards are met. You can find them online at VitaCost. Take care! :)

    submitted byMackenzie - 7 years ago
  • A: Hi Helen, thanks for reaching out! The Hain Celestial Group’s labeling declares major allergens (peanuts, soybeans, milk, eggs, fish, crustaceans, tree nuts, and wheat) and we follow the U.S. FDA’s regulations. We recognize the serious nature of the allergen issue and we strive to minimize risk. Both major and minor ingredients of all products, as well as all processing procedures and equipment, are closely scrutinized and all potential allergen issues are declared on our labeling. Hope this helps, if you have any other questions please call us at 1-800-442-4221 Monday - Friday 9 AM - 7 PM EST.

    submitted byEarths Best - 8 years ago
    Brand expert

Q: what is the expiration date of this product

submitted by Sha - 4 months ago
  • A: Hello. Thank you for your interest in Earth Best. We recommend checking the label for the expiration date as the most accurate information can always be found on the product label. Please note, it is also recommended to use the product within 30 of opening, as per the product label.

    submitted byEarths Best - 4 months ago
    Brand expert

Q: Does the product contain metals?

submitted by Metal content - 5 months ago
  • A: Hi! Thanks for reaching out to us. As with any food that is made with ingredients that are sourced from agriculture, there can be trace levels of heavy metals. Our production process does not introduce or cause the presence of heavy metals. We work diligently with our suppliers from the very beginning as we source our ingredients, and we have stringent testing practices in place to minimize the presence of heavy metals. You can learn more about our food quality and safety as well as our testing processes at https://www.earthsbest.com/producttesting.

    submitted byEarths Best - 5 months ago
    Brand expert

Q: Once mixed with water, how long can you store it in the fridge? What about when mixed with formula? With fruits?

submitted by kkat - 6 months ago
  • A: Hi there! We suggest preparing our Earth's Best® Whole Grain Oatmeal Cereal as close as possible to your child’s feeding time and discarding any remaining cereal. There are specific preparation instructions on the packaging, as well. Thanks!

    submitted byEarths Best - 6 months ago
    Brand expert

Q: - i-------------- its recommended not to have sugar for baby if they are below 1 year old, but when I looked over the label -- it says 1 gram of sugar added. Is sugar added?

submitted by bee - 11 months ago
  • A: Hi Bee! Thanks for reaching out to us. There is no sugar added to our Earth's Best® Organic Whole Grain Oatmeal Cereal. The alpha amylase (enzyme) ingredient helps break down carbohydrates into simple sugars giving it an inherently sweet taste.

    submitted byEarths Best - 11 months ago
    Brand expert

Q: Is this gluten free?

submitted by CD - 1 year ago
  • A: Hi! Thanks for reaching out to us. In the supply chain, oats are commonly commingled with wheat. To provide our consumers with full transparency, we have added a “Contains Wheat” statement to our Earth’s Best Cereal. Thank you.

    submitted byEarths Best - 1 year ago
    Brand expert

Q: What is the shelf life of this product?

submitted by HBray - 1 year ago
  • A: Hi! Thank you for reaching out to us at Earth's Best. The date code from the package you purchased indicates the recommended shelf life for the product. Please note, while there may not be anything 'wrong' or 'unsafe' with unopened, expired product, we can no longer guarantee our strict standards of quality, taste and safety, and therefore request that you do not consume any of our products that have outlived their expiration date.

    submitted byEarths Best - 1 year ago
    Brand expert

Q: Can we mix this cereal with vegetable and meat?

submitted by Buyer - 1 year ago
  • A: Hi! Thanks for reaching out to us. We recommend using/preparing our products as directed on the packaging. Thank you!

    submitted byEarths Best - 1 year ago
    Brand expert

Q: The package says the cereal contains zinc but I can’t find it on the pictured nutrition label. How much zinc is included per serving? Thank you.

submitted by Heather - 1 year ago
  • A: Hi Heather! Thank you for reaching out to us. For information regarding the zinc content in our Earth's Best Oatmeal Cereal, please visit our website (https://www.earthsbest.com/products/oatmeal-baby-cereal). The most accurate information can always be found on the product label. We update our labels based on new nutritional analysis to verify natural variations from crop to crop and at times formula revisions. Our website does not necessarily get updated at the same time. The values on the website are intended to be a general guide to consumers. Again, for absolute values, the actual label on the product should be used.

    submitted byEarths Best - 1 year ago
    Brand expert

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Guests are saying

The product has received a mix of feedback from guests, with many expressing concerns about adverse reactions in their babies, including vomiting and lethargy. However, some guests appreciate the organic ingredients and ease of preparation, noting that their babies enjoy the taste. The product is often recommended for its nutritional value, but guests advise caution and suggest monitoring for any negative reactions. Overall, it serves as a convenient option for introducing solids to babies.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 1310 reviews
    easy on tummy: 2.9 out of 5
    easy to prepare: 3.66 out of 5
    quality: 2.97 out of 5
    value: 2.75 out of 5
    43% would recommend
    154 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 May, 2026

    6 month old- threw up

    Decided to give this product a try after mixed reviews. I wish I wouldn’t have! It made my 6 month old baby vomit horribly and also lethargic. Scared me to death! I don’t know what’s in this to make so many babies sick, but just don’t buy it! Try a different cereal/oatmeal before even giving this one a try. I decided against the negative reviews and went with the positive ones and it ended in my poor baby getting sick from it. Lesson learned! I wish this product would be taken off the shelves for so many negative reviews that all say the very same thing.
    Shar
    easy on tummy: 1 out of 5
    easy to prepare: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 May, 2026
    originally posted on earthsbest.com
    Image

    Stop selling this!

    My six month old ended up in the ER from how much projectile vomiting he was doing. It started overnight in his bed - SO DANGEROUS - and continued for hours. He was given electrolytes and zofran at the ER to help, but it was all because of this oatmeal! Do not feed to your children. Stop selling this to families!!
    1 reply from Consumer Advocacy team - 15 days ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at (800-442-4221). We are available Monday through Friday from 9am to 7pm EST. Case# 5264360
    Madmom
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 May, 2026Verified purchase

    MADE MY BABY SICK

    Zero stars if I could. This box landed me a $1000 ER bill and a sick baby with projectile vomiting and lethargy. Never again!! Take it off of the shelves!!
    KJ2628
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 May, 2026

    DO NOT BUY

    Vomiting and lethargic everytime my baby has had this. At first thought it was a stomach bug. I gave her morning oatmeal. Then she was vomiting all day. And only kept down pedia lyte. Tried oatmeal after days went by and thought it was could be the formula. which I then changed. (Baby combo feeds. She only gets two ounces of formula) . A week went by normal combo feeding and fine. Today 05/02/2025 I try this oatmeal… an hour and a half later my baby is vomitting and lethargic. Earths best count your days.
    Kissmyass
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    2 May, 2026
    originally posted on earthsbest.com
    Image

    DO NOT BUY-PATHETIC

    Vomiting and lethargic everytime my baby has had this. At first thought it was a stomach bug. I gave her morning oatmeal. Then she was vomiting all day. And only kept down pedia lyte. Tried oatmeal after days went by and thought it was could be the formula. which I then changed. (Baby combo feeds. She only gets two ounces of formula) . A week went by normal combo feeding and fine. Today 05/02/2025 I try this oatmeal… an hour and a half later my baby is vomitting and lethargic. Earths best count your days.
    1 reply from Consumer Advocacy team - 16 days ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at (800-442-4221). We are available Monday through Friday from 9am to 7pm EST. Case# 5264346
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 May, 2026

    MAKES INFANTS VOMIT

    I bought this oatmeal when my baby was 6 months and it make her very ill. She woke up with projective vomiting that lasted two hours. DON’T BUY!!!
    NIKKI
    easy on tummy: 1 out of 5
    easy to prepare: 4 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 April, 2026Verified purchase

    Causes projectile vomiting

    Introduced this twice to my son at 6 months and he projectile vomited multiple times, both times. Was concerned he had an oat allergy, but I switched to another brand with no issues! Do not buy!!
    Ashley
    easy on tummy: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2026

    Works for me

    Have given this to both of my children with no issues. Reading reviews is curious if those who had sick children from using this ended up having an allergy to wheat since this contains or is contaminated with wheat. Gave both my children this daily and they both liked it! Also concerns with added sugar—it’s not added sugar. It is the way the enzyme works with oats. Like oat milk. Anyways, I would recommend this.
    Alexis
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2026
    originally posted on influenster.com
    Image

    Easy peasy, yummy!

    Babies love it. It is the best thing for your mornings so easy , affordable, and irresistible, add ur extras like blueberries or chocolate chips, and it’s the perfect little breakfast, nutritious too , if you want that gains without the hassle this if for u and ur littles!
    JadeC
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2026
    originally posted on influenster.com
    Image

    It's really delicious

    I've been trying it for a week now, my kids love it and it's really tasty too, It's good for them too, for me, it's a good cereal you won't regret it if you it,
    NedjieC
    Did you find this review helpful?
    2 out of 5 stars
    8 April, 2026
    originally posted on earthsbest.com
    Image

    misleading sugar content

    The website nutrition facts list 0g added sugar but recent boxes seem to all have 1g added sugar. Can someone from the company please explain why there is 1g added sugar now? The ingredients list doesn't include sugar. Is it coming from one of the other ingredients like electrolytic iron or vitamin E?
    1 reply from Consumer Advocacy team - 1 month ago
    Hello! We recently changed our ingredient supplier and updated our process. The added/additional sugar is coming from a processing aid called amylase enzyme. During production, this enzyme breaks down starches into sugar. The most accurate information can always be found on the product label. We periodically update our labels based on new nutritional analysis to verify natural variations from crop to crop and at times formula revisions. Our website does not necessarily get updated at the same time. The website is intended to be a general guide to consumers. Thank you.
    gms00
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 April, 2026Verified purchase

    Baby loves it!

    One of my babies first food and she loves it!
    Kate
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 April, 2026
    originally posted on influenster.com
    Image

    Great taste and easy to make

    My baby loves it! So easy to use and get ready for a quick meal, love to add fruit for a extra great taste, a great value for the amount you receive, baby just loves it, the smell is great and how it looks I know there is great whole grain mixed right in, such a great product.
    CristinaH
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 April, 2026Verified purchase

    VOMITING, LETHARGIC. PALE, CLAMMY.

    I wish I could rate it a zero. 2 hours after eating, baby had projectile vomiting, extremely lethargic, pale and clammy. We were terrified and ended up in the ER. So sad I did not read the reviews first. DO NOT BUY.
    bnm
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 April, 2026Verified purchase

    (no review title)

    I purchased this also without ready reviews. For whatever reason I came back and read them and the same thing happened to our 5 month old. Projectile vomiting. Not lethargic like some others said but I had no idea why suddenly he was spitting up A LOT and so much.
    Kmartin8322
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    31 March, 2026
    originally posted on earthsbest.com
    Image

    projectile vomiting and extreme lethargy

    STAY AWAY FROM THIS PRODUCT! I don’t know why this product is still on the shelf, I’ll be seeking out legal actions before God forbid leads to lethal reaction on some other babies. My baby (5months) had this cereal and vomited, I though may be she wasn’t ready so tried again pass 6months and she wouldnt stop vomiting, it’s been 4 times now and I’m debating on taking her to ER. She is really tired and lethargic. Went to research and sure enough so many babies with same reaction! How is this product still in the shelves. I’m writing this review as my baby is still sick few hours down. They should be sued for poisoning babies! This is scary! PLEASE STAY AWAY FROM THIS PRODUCT!
    1 reply from Consumer Advocacy team - 2 months ago
    Hi TanyaKots. We’re very sorry to hear about your little one's experience with our cereal. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case#5258177
    TanyaKots
    Did you find this review helpful?
    1 out of 5 stars
    28 March, 2026
    originally posted on earthsbest.com
    Image

    Caused projectile vomiting

    So sad! I gave my baby this oatmeal thinking it would be a good alternative to the gerber brand. Two hours later my baby started projectile vomiting. I came on here to see what others said about it and so many other babies have had the same reaction. I’m so sad that I this company still has this on the market. Please do not give to babies.
    1 reply from Consumer Advocacy team - 2 months ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at (800-442-4221). We are available Monday through Friday from 9am to 7pm EST. Case# 5257832
    Ellie
    Did you find this review helpful?
    1 out of 5 stars
    28 March, 2026Verified purchase

    (no review title)

    Baby projectile vomitted several times.. was lethargic. Very scary. DO NOT BUY! This stuff should be BANNED
    Cara
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    ...

    Love this brand, makes it affordable to feed my baby something better than other brands without breaking the bank. My only wish was better open and closing set up to serve and store away
    JaniceA
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 March, 2026Verified purchase

    dont buy if issues with wheat!

    unfortunately my son has issues with wheat. read the ingredients but didnt read any further. apparently contaminated by wheat which set him back with his eczema.;( we have to becareful & just never thought to look any further then wht i read!
    K
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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