A: Hi there riley! Thank you for reaching out to us about the Infallible 24HR Fresh Wear Foundation with SPF 25, sady we do not have a shade 70 in the current line. We would like to assist you in finding the best suited product for you, please call us at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

A: Hey Riley, Great question! Unfortunately, 70 is not a shade in the L'Oreal Paris Infallible 24HR Fresh Wear Foundation. To receive a foundation match, we recommend to get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page!

A: Hello! We would love to assist you! In order to provide you with a perfect shade match recommendation, we would like to ask some additional questions. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. Hope to hear from you soon!

A: Hi there! We thank you for reaching out to us about finding the best suited shade for you in the Infallible 24HR Fresh Wear Foundation with SPF 25. We would like to speak to you directly, please give us a call at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

A: Hi there! Thank you for asking about a suitable shade in the Infallible 24HR Fresh Wear Foundation. Based on the information you shared, we recommend trying shade 450- Rose Beige. We invite you to visit our website directly to view this with our Virtual Try On feature. We hope you will check it out!

A: Hello Mandy, we would love to assist you! In order to provide you with a perfect shade match recommendation, we would like to ask some additional questions. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. Hope to hear from you soon!

A: Hi there! Our breakthrough longwear foundation offers up to 24 hours of wear with a weightless formula that allows the skin to breathe. The ultra-thin liquid goes on smoothly to give a fresh, even, healthy-looking complexion. Please try the shade 395 Rose Pearl.

A: Hey Seattle Amy, Great question! Check out the Color 395 Rose Pearl from the L'oreal Paris Infallible 24hr Fresh Wear Foundation with SPF 25 for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

A: Hey Rachel, Great question! For a close match, take a look at the Color 435 Rose Vanilla in the L'Oreal 24HR Fresh Wear Foundation. The formula is ultra-thin and goes on smoothly to give a fresh, healthy-looking complexion that lasts. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

A: Hi there Rachél! We get what a challenge it can be to find the perfect match in a foundation. Even when visiting a beauty counter filled with samples, finding the best match is not easy. While we don't have any reliable way to compare our shades to those from other brands, we think one of your best options is to use the online tools like the TRY IT ON feature to find the color that best blends with your skintone.

A: Hey Curious, Take a look at the Color 450 Rose Beige in the L'oreal 24HR Fresh Wear Foundation for a close match! It’s so blendable you can’t tell where your foundation ends and your skin begins. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

A: Hi There! Try the shade 450 Rose Beige in the L'oreal 24HR Fresh Wear Foundation for a close match! It’s so blendable you can’t tell where your foundation ends and your skin begins.

A: Hey Emma, Check out the shade 500 Honey Bisque in the L'oreal 24HR Fresh Wear Foundation. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

A: Hi there Emma! While we don't have a reliable way to compare our shades to those from other brands, we think the best option is to take a look at the Infallible 24HR Fresh Wear Foundation in the color Beige Ivory 411.

A: Hey, Take a look at the shades Color 410 Ivory and 412 Warm Ivory in the Loreal Paris Infallible 24HR Fresh Wear Foundation with SPF 25. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

A: Hi Camilla. Thank you for reaching out to L'Oreal. We are so happy to hear you are interested in our Fresh Wear 24HR Foundation! Choosing your perfect shade can be difficult through this sort of communication, but we want to help in the best way we can! Most of the larger stores that sell our products offer displays of our product line to help you choose the product or shade that is right for you. We hope this information is helpful and you find your perfect match!

A: Hello Camilla! Our Beauty Consultants can help, simply text "BEAUTYCHAT" to 827438 from your phone for the best advise, we look forward to helping you!

A: Hi there CH! Thank you for your interest in our Infallible 24HR Fresh Wear Foundation with SPF 25. Based on what you shared, we recommend using the shade 435 Rose Vanilla. We hope you find this information helpful and have great success with this foundation!

A: Hello CH! Shade 435 Rose Vanilla is similar you Calico in the No7 Protect and Perfect foundation. We hope this helps :)