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Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 22 Servings - 24oz - 2 of 4Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 22 Servings - 24oz - 3 of 4Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 22 Servings - 24oz - 4 of 4
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 22 Servings - 24oz - 1 of 4

Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 22 Servings - 24oz

16 Questions
$33.99 was $39.99
New lower price save $6 (15% reduction)

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At a glance

About this item

Highlights

  • 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
  • 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
  • Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat “isolated” out. It’s a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
  • Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts
  • Trusted Brand, Tested Quality & Versatile Use – For 35 years, athletes have trusted Optimum Nutrition to fuel their training. Gold Standard Whey is the trusted choice for gym-goers, athletes, and everyday fitness enthusiasts worldwide — use post-workout or as a protein supplement anytime

Description

Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Primary dietary ingredient: Whey Protein Isolate
Primary dietary ingredient amount per serving: 30 MG
Protein type: Whey Protein
TCIN: 78807251
UPC: 748927069525
Item Number (DPCI): 094-08-0921
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Serving Size: 31.0 g

Serving Per Container: 22

Amount

Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 4g1%
Sugars 1g
Protein 24g48%
Calcium 130mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), natural and artificial flavor, sunflower and/or soy lecithin, cellulose gum, xanthan gum, salt, sucralose, acesulfame potassium

Allergens & Warnings:

NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY. DO NOT USE FOR WEIGHT REDUCTION., CONTAINS: MILK AND SOY.

Shipping details

Estimated ship dimensions: 5.22 inches length x 5.65 inches width x 8.72 inches height
Estimated ship weight: 1.79 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this product support weight loss?

submitted by jen - 9 months ago

  • A: GSW 100% Whey may be supplemented as part of a daily regimen for weight loss. We recommend speaking with a certified physician before introducing GSW 100% Whey into your routine.

    submitted byOptimum Nutrition - 9 months ago
    Brand expert

  • A: No eight. Needs to gain a little bit.

    submitted byJay - 7 months ago

Q: Does this come with a scoop packaged inside the container?

submitted by Gerald - 2 years ago

  • A: Yes, it comes with a scoop inside.

    submitted byMD - 2 years ago

  • A: A scooper is included.

    submitted byOptimum Nutrition - 2 years ago
    Brand expert

Q: Does it contain creatine

submitted by gran of 11 - 13 days ago

  • A: No

    submitted byOptimum Nutrition - 11 days ago
    Brand expert

Q: Does this help with weight lost?

submitted by Blessedbeyondmeasure - 1 month ago

  • A: This product isn't intended for weight loss.

    submitted byOptimum Nutrition - 1 month ago
    Brand expert

Q: Is this lactose free?

submitted by Veeee - 4 months ago

  • A: No

    submitted byOptimum Nutrition - 4 months ago
    Brand expert

Q: Can 17 year olds use this?

submitted by Moosey77 - 5 months ago

  • A: Generally, we do not recommend our products to anyone under the age of 18. For teenagers between the ages of 15-18, please consult with your pediatrician prior to use.

    submitted byOptimum Nutrition - 5 months ago
    Brand expert

Q: Is this whey isolate?

submitted by Carol P - 10 months ago

  • A: Gold Standard 100% Whey is compromised of a whey protein concentrate and whey protein isolate blend. It is not exclusively whey protein isolate.

    submitted byOptimum Nutrition - 10 months ago
    Brand expert

Q: Is this product sweetened?

submitted by K mom - 1 year ago

  • A: Vanilla Ice Cream is formulated to include both natural and artificial flavoring.

    submitted byOptimum Nutrition - 1 year ago
    Brand expert

Q: Is it halal protein powder

submitted by Anu - 1 year ago

  • A: Thanks for reaching out to us here at Optimum Nutrition! Our products are not halal certified. Gold Standard 100% Whey is considered lacto-vegetarian meaning that it does not contain any meat, fish, poultry or egg. The only flavor that is made without alcohol as part of the flavoring process is the Double Rich Chocolate flavor.

    submitted byOptimum Nutrition - 1 year ago
    Brand expert

Q: Is it a pre workout powder or post workout drink with fat burner

submitted by 43ah - 1 year ago

  • A: Thanks for choosing ON! Vanilla Ice Cream is a whey protein powder and is not considered to be a preworkout or weight loss product.

    submitted byOptimum Nutrition - 1 year ago
    Brand expert
See all questions (16)

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Guests are saying

This whey protein powder has garnered attention for its delightful vanilla flavor, which many guests find reminiscent of melted ice cream. It mixes well in smoothies and other recipes, making it a versatile addition to any diet. While some guests express concerns about the price increase and packaging issues, the overall taste and protein content are praised, making it a popular choice for those looking to enhance their protein intake.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 386 reviews
    flavor: 4.56 out of 5
    quality: 4.6 out of 5
    value: 4.41 out of 5
    83% would recommend
    80 recommendations
    1 out of 5 stars
    13 September, 2026

    (no review title)

    I’ve purchased this for years but fairly recently was paying $27 for it and now it’s $40? Absolutely not. Won’t be purchasing anymore with the crazy increase in cost.
    1 reply from Optimum Nutrition team - 1 month ago
    We appreciate your willingness to share your concerns and would love the opportunity to address them personally. Please contact us Monday through Friday, 8:30 AM–5:00 PM CST, at oncustsuppus@optimumnutrition.com.
    Courtney
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    Packaging not sealed

    Make sure to check items before paying and leaving store. When I got home, I opened the lid of this whey protein container and the paper sealed packaging that’s wrapped around the opening was partially open. I give this item from Target a 3 star since packaging was not intact. This vanilla ice cream flavor tastes fine when mixed in smoothies (berries and Greek yogurt, milk). Not my favorite flavor, but tastes okay.
    1 reply from Optimum Nutrition team - 1 month ago
    Thank you for bringing this matter to our attention. We would appreciate the opportunity to learn more and resolve your concerns directly. Please contact us Monday through Friday, 8:30 AM–5:00 PM CST, at oncustsuppus@optimumnutrition.com.
    Francesca
    flavor: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    5 August, 2026Verified purchase

    Price almost doubled in four years

    Tastes great, but the price was $21.99 in 2022 and now it's $39.99? I have receipts. I know there's a shortage of whey, but something else is up. That's almost doubled in four years.
    1 reply from Optimum Nutrition team - 2 months ago
    Your feedback is important to us. We'd be grateful for the opportunity to speak with you directly and address your concerns. We are available Monday through Friday, 8:30 AM–5:00 PM CST, at oncustsuppus@optimumnutrition.com
    return
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 1 out of 5
    8 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 July, 2026Verified purchase

    (no review title)

    Tastes great, no whey aftertaste.
    Alissa
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    8 July, 2026Verified purchase

    (no review title)

    Took too long to process my order
    1 reply from Optimum Nutrition team - 3 months ago
    We're sorry to hear about your experience. However, reviews are specifically for product experience/ feedback. If you need further assistance with your order then we suggest discussing it with the place you purchased the product from.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 May, 2026Verified purchase

    Great protein powder!

    Love to mix this whey protein with my banana/strawberry smoothies!
    AE
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 April, 2026Verified purchase

    Increasing Prices, Decreasing Size

    This product use to be $10-$12 cheaper merely 3 years ago; the container was filled to the brim, so it was worth the price. Now? The price has steadily been raised for that time, and the servings have gotten smaller and smaller. The current containers are basically 80% air, and only a handful of servings. Not a good price for the product. Need to start looking at other brands. But to each their own!
    1 reply from Optimum Nutrition team - 4 months ago
    Thank you for making us aware of your experience. We'd love the opportunity to connect with you directly. We can be reached Monday through Friday, 8:30 AM–5:00 PM CST, at oncustsuppus@optimumnutrition.com
    Everyday Shopper
    flavor: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    17 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 April, 2026Verified purchase

    (no review title)

    best flavor
    dae
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase

    Great Vanilla flavor

    Starting to add more protein and this option kept coming up. The vanilla flavor is great!
    Rosa
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 February, 2026

    (no review title)

    Amazing
    Alfred
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 January, 2026Verified purchase

    (no review title)

    Great price and just what I needed
    1 reply from Optimum Nutrition team - 9 months ago
    GSW 100% is just what the body needs!
    Carla G
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 January, 2026Verified purchase

    (no review title)

    Great taste for a great price
    Willy
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 October, 2025

    Tastes like Coffee Creamer

    The vanilla flavor reminds me of powder coffee creamer. Pleasant taste.
    SoCalSusie
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    1 October, 2025Verified purchase

    Not feeling the vanilla

    I’ve bought the double chocolate for years and decided to try the vanilla in fruit smoothies. It’s WAY to sweet for my taste (and my 9-year old’s). Like warm melted vanilla ice cream with artificial sweetener that lingers. Maybe the chocolate is sweet too but I never noticed since I mix it with PB and bananas and coffee… anyway I regret this purchase.
    1 reply from Optimum Nutrition team - 1 year ago
    Thank you for trying and sharing your feedback! We’re sorry to hear Vanilla Ice Cream didn’t meet your expectations. We appreciate your honest input and we’ll keep it in mind as we continue to improve.
    A
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 September, 2025Verified purchase

    Delish and Healthy

    I was worried that it wouldn't taste great since it has less calories than most protein powders but it tastes wonderful. I love that its 24G of protein and throw it in with my oat milk for a post workout drink. Love this and will buy this brand in the future.
    1 reply from Optimum Nutrition team - 1 year ago
    Vanilla Ice Cream is at the top when it comes to taste! 🔥
    Expert Target Shopper
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 August, 2025Verified purchase

    Great product!

    My son l9ves th8s product it helps him with muscle growth and uses it in conjunction with gym workouts. Great flavor, great product.
    1234
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 July, 2025

    Great flavor

    After trying many brands with various vanilla flavors, I finally tried this french vanilla creme powder. Never had a protein powder taste this delectable. Actually makes me want to drink unhealthy amounts of it because I like the flavor that much.
    1 reply from Optimum Nutrition team - 1 year ago
    Our Vanilla Ice Cream is on top!
    Protein
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    23 July, 2025Verified purchase

    Disappointed

    I really wanted to like this protein powder because it was at the top of most lists I found is the best protein powder. To me it is extremely sweet, too sweet and artificial. I like having protein powder I can mix in things like shakes and oatmeal and baking stuff. This is not the powder for that. It will take over the entire flavor of whatever you put it in. I didn't even taste the fruit in my smoothie.
    1 reply from Optimum Nutrition team - 1 year ago
    Feel free to check out naturally flavored Gold Standard 100% Whey which is an Amazon exclusive!
    Aimee
    flavor: 2 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    26 June, 2025Verified purchase

    Good but not enough

    I cleared the whole thing. Good taste, good source of protein. If you're looking for more bang for your buck though, grab a larger version. Unfortunately not found at Target.
    1 reply from Optimum Nutrition team - 1 year ago
    Check out the ON website where 10lb (146 Servings) are available!
    Oz
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 May, 2025Verified purchase

    Proetin

    Very good protein helps muscle recovery
    Gisselle
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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