Add extra protein to your routine with the Whey Protein Powder from up&up™. This whey protein powder comes in a vanilla flavor for enhanced taste and contains soy and milk. With 25 grams of protein and 160 calories per scoop, it can be added to smoothies, baked goods and more.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Protein Grams per Serving: 25 Grams
Product Warning: Consult a doctor if you have a medical condition prior to use, do not use if you are pregnant
Product Form: Powder
Package Quantity: 1
Protein type: Whey Protein
TCIN: 90043370
UPC: 191907992823
Item Number (DPCI): 094-08-9205
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 40 g
Serving Per Container: About 23
Amount
Calories: 160
% Daily Value*
Total Fat 3g4%
Saturated Fat 1.5g8%
Trans Fat 0g
Cholesterol 75mg25%
Sodium 160mg7%
Total Carbohydrate 7g3%
Dietary Fiber 0g0%
Sugars 2g
Added Sugars 0g0%
Protein 25g50%
Vitamin D 0mcg0%
Calcium 140mg10%
Iron 0mg0%
Potassium 140mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whey protein concentrate, maltodextrin, natural and artificial flavors, xanthan gum, salt, soy lecithin, sucralose, acesulfame potassium, whey protein isolate.
Allergens & Warnings:
WARNING: Do not use if pregnant or nursing. If you are taking medication or have a medical condition, consult a physician before using this product., DO NOT USE FOR WEIGHT REDUCTION., CONTAINS MILK AND SOY PROCESSED IN A FACILITY THAT ALSO HANDLES EGG INGREDIENTS
Shipping details
Estimated ship dimensions: 4.75 inches length x 4.75 inches width x 8.5 inches height
Estimated ship weight: 2.52 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
Q: How many servings are in this 5lb. tub of protein powder?
Thanks so much!
submitted by Mary - 1 year ago
A: Label on the back answers your question.
submitted byBlueDas - 7 months ago
A: Hey Mary - Thank you for your interest in this protein powder. There is about 57 servings in the 5lb container. Hope this helps! - Josh
submitted byJosh - 1 year ago
Target staff support
Q: What country is the whey sourced from?
submitted by Mary - 1 month ago
A: Hello Guest - Thank you for your interest on - Whey Protein Powder. The Protein Powder is Made in the USA or Imported. Hope this information helps. Happy shopping! - Rose
submitted byRose - 1 month ago
Target staff support
Q: Could you kindly confirm whether this product is suitable for individuals following a lacto-vegetarian diet and whether it is free from egg, fish, meat, and animal-derived rennet?
submitted by Farge - 1 year ago
A: Hey Farge - Thank you for your interest in this protein powder. This product is free of egg, fish, and meat. The whey protein in this product was made with animal-derived rennet. Hope this helps! - Josh
submitted byJosh - 1 year ago
Target staff support
Q: Is this NSF certified?
submitted by Tyler - 1 year ago
A: Hello Tyler - We appreciate your interest in this item. Yes, the Whey Protein Powder - Vanilla (32oz) by up&up™ is NSF certified. Happy shopping at Target. – Alvin
submitted byAlvin - 1 year ago
Target staff support
Q: What happens if I've been taking while pregnant
This protein powder has garnered mixed feedback from guests, primarily due to a significant price increase that has overshadowed its previously appreciated taste and value. Many guests enjoyed its smooth texture and versatility in various recipes, such as smoothies and baked goods. However, the recent hike in price has led to disappointment, with some guests seeking alternatives. Despite the concerns, the flavor and ease of mixing remain highlights for many users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1
4.1 out of 5 stars
410 star ratings
4.1 out of 5 stars with 410 reviews
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4.1 out of 5
flavor: 4.13 out of 5
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4.1 out of 5
quality: 4.12 out of 5
value
4.2 out of 5
value: 4.19 out of 5
71% would recommend
231 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 August, 2026Verified purchase
WHY?
I used to love this stuff the taste wasn't bad and yes it's not the best but the price made it worth it, you're doing the same thing that VEGA did they werea much higher quality though and they raised the price and got crap ingredients, GOOD JOB TARGET!!! I now shop here much less.
Mark
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5.0 out of 5
flavor: 5 out of 5
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2.0 out of 5
quality: 2 out of 5
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1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 August, 2026Verified purchase
Not Worth It
Prices went up and now no longer worth it. Will have to get my protein elsewhere.
Nathan
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2.0 out of 5
flavor: 2 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
20 August, 2026Verified purchase
(no review title)
Wow! Shocked by the price. Not good Target! Not buying anymore
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 August, 2026
No longer worth it after massive price hike.
It used to be decent enough... but no longer worth it due to the sudden 30% hike. Bought this for many years, but I'm done. Fewer reasons to go into Target in general these days.
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
(no review title)
The price, taste, and ingredients.
Target Team Member
flavor
5.0 out of 5
flavor: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
10 August, 2026Verified purchase
(no review title)
I used to buy my protein from the Walton’s but they jacked their protein prices. I discovered this one and then started shopping more at Target. Target then jacked up this protein. I then shopped less here. Take note Target. Is the 30% increase worth me and other buyers not buying a bunch of other products from you. The Walton’s noticed and came out with a $19.99 protein. I’m back there now.
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 August, 2026Verified purchase
Cheaper ingredients now at a higher price - ugh
Used to love this protein powder knowing it was made with the cheaper concentrate vs isolate but it WAS a nice budget friendly option. At the price increase, it’s no longer a good value at all. It look cheaper than others but it’s not as high quality so the price is now a rip off. I’ve been loyal to Target with their card and a 360 paid member, but this insane 25% price increase of the $20 size seems like a money grab with the growing popularity now watching daily protein. Sign of things to come if they’ll do this with their house brand overnight? That really concerns me. I’m going to move to a better quality product elsewhere. Target is forever changed in my mind which may seem extreme but so is their price increase of a grocery staple made cheaper and a house brand.
HappyHouseTX
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5.0 out of 5
flavor: 5 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
8 August, 2026Verified purchase
Why Increase the Price? 40%!
Why did you increase the price by 40%? The best aspect of this product was its ingredients at an “affordable price”.
Leslie Ann
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5.0 out of 5
flavor: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
2.0 out of 5
value: 2 out of 5
6 guests found this review helpful. Did you?
4 out of 5 stars
2 August, 2026Verified purchase
Price increase!!!!$$$$
I do not like the big price increase for store brand. Very surprised!
5 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 August, 2026
Chalky and flavorless
I trusted the reviews saying how it doesnt have that chalky tatse to it, however I was proven wrong. It has the most chalky and flavorless taste. I wished I had sticked with my KOS vanilla plant based protein powder instead.
Rosie
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1.0 out of 5
flavor: 1 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 July, 2026Verified purchase
Price hike increase was a bad move
It is by far, the best tasting protein powder on the market. With that said, it was also the cheapest....key words, WAS, but not anymore! In one month, it went from $44.00 to $57.00, that's a 13 dollar increase in just one month! That's outrageous! It's bad enough that Target got rid of DEI, and shows they don't care about their customers. But this is another slap in the face! I've been unemployed for a year and having trouble finding work because the job market sucks, I can't afford price hikes like this! If you have a Lidl, go there! They have their own protein powder $20 for 30 servings, which if you get two of them, is $4 less than the original $44 price of this one and an extra 3 servings from the 57 servings.
Hotspot
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5.0 out of 5
flavor: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
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1.0 out of 5
value: 1 out of 5
8 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 July, 2026Verified purchase
Yum!
Best tasting protein powder! Tastes like a vanilla milkshake. Easier to mix into liquid than other protein powders i’ve tried, does not have that chalky flavor.
flavor
5.0 out of 5
flavor: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
23 July, 2026Verified purchase
(no review title)
Too expensive now, why?!
Hsho
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 July, 2026Verified purchase
Unfair to Customers
This is an absolutely unacceptable price increase
Nikita
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4.0 out of 5
flavor: 4 out of 5
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4.0 out of 5
quality: 4 out of 5
value
1.0 out of 5
value: 1 out of 5
13 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 July, 2026Verified purchase
Terrible price increase, no need to buy
Like everyone else is saying, the price hike is ridiculous. I've been buying this protein for years and there's no reason to continue now. Do better target.
flavor
3.0 out of 5
flavor: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
14 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 July, 2026Verified purchase
Make Your Own Protein Powder
Not happy about the price going from $43.99 in May 2026 to $57.99 in June 2026. I started using this brand a while back, because it use to be cheaper. Name brand protein powders are now cheaper than Up&Up. There are also a lot of homemade protein powder mix recipes on-line I plan on making myself...which is way cheaper. Target is going to lose a lot of business over their rediculous price hikes.
JW
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5.0 out of 5
flavor: 5 out of 5
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3.0 out of 5
quality: 3 out of 5
value
1.0 out of 5
value: 1 out of 5
8 guests found this review helpful. Did you?
1 out of 5 stars
18 July, 2026Verified purchase
Massive Price Increase
Huge price increase! Went from $43.99 to $57.99!
Price
11 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 July, 2026Verified purchase
5# went up 30% since I bought it last month! might as well buy name brand!
crazy price increase
flavor
5.0 out of 5
flavor: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
2.0 out of 5
value: 2 out of 5
14 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 July, 2026Verified purchase
More money for less product
Price increase of $7 from $19.99 AND the container is smaller. Now there's only 23 servings when there used to be over 30. This has been my go to for a long time because the taste is good especially for the value but it's not THAT good.
Charlie
flavor
4.0 out of 5
flavor: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
1.0 out of 5
value: 1 out of 5
13 guests found this review helpful. Did you?
1 out of 5 stars
8 July, 2026Verified purchase
Price increase- time to buy quality then!
Ohhh Target, giving me one less reason to shop here
