Alaffia Collection

Alaffia is a clean, plant-based and fair trade beauty and personal care brand on a mission to help alleviate poverty and advance gender equality in West Africa. Founded by Togolese native, Olowo-n’djo Tchala, the organization curates unique indigenous natural ingredients, including handcrafted unrefined shea butter, African black soap and baobab oil, to address the spectrum of hair and skin care needs. Alaffia’s award-winning bath, body care, haircare and babies & kids products are cruelty-free and made without common synthetic ingredients like sulfates, parabens, phthalates, silicones or artificial fragrance to deliver nourishing self-care for the whole family.