Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Self Tanner Tanning Lotion - Parent - 2 of 4Self Tanner Tanning Lotion - Parent - 3 of 4Self Tanner Tanning Lotion - Parent - 4 of 4
Self Tanner Tanning Lotion - Parent - 1 of 4

Beauty by Earth Self Tanner Tanning Lotion - Fair to Medium, 7.5oz

$35.99

size7.5 oz
colorfair to medium

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Beauty by Earth
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • A NATURAL, SUN-KISSED GLOW: Goodbye to orange hues and hello to a natural-looking tan. Our bronzing tanning lotion comes in fair to medium & medium to dark shades for all skin types.
  • CLEAN BEAUTY: Trust Beauty by Earth for a natural self tanner organic made with organic aloe vera, shea butter, and botanical extracts without any harmful additives or dyes.
  • SUITABLE FOR FACE & BODY: Our organic tanning lotion can be used on both face and body for a seamless, all-over tan. For acne-prone skin, use our tanner lotion for glowing skin.
  • OPTIONS FOR EVERYONE: We offer a variety of USA-made best self tanning lotions and formats, including mousse, spray tan, tanning drops, tanning mist, and more. Find your perfect match!
  • EASY APPLICATION, NO STREAKS: Our best self tanner for body is easy to apply & goes on clear, without leaving any streaks or patches. You'll have a beautiful, even tan in no time. And no staining your sheets or clothes!

Description

Want that sun-kissed glow but dont want to spend hours baking in the sun? Our clean Self Tanner is the solution youre looking for! Youll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow.
Scent: Vanilla
Health Facts: Contains Aloe
Product Form: Lotion
Beauty Purpose: Sunless Tanning
Sustainability Claims: Cruelty-Free
Package Quantity: 1
TCIN: 84752382
UPC: 810061950295
Origin: Made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.31 inches length x 2.31 inches width x 7.69 inches height
Estimated ship weight: 9 pounds
item ships from third party seller: Beauty by Earth

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this only for your body, or can you use it in your face, too?

submitted by Trash - 3 months ago
  • A: Hi there! You can use it on your face. If you have sensitive or acne prone skin, we would recommend our Face Tanner that is formulated for the face and is non comedogenic. Hope this helps!

    submitted byBeauty by Earth - 1 month ago
    Brand expert

Q: Do you need to exfoliate before using this product. First time user.

submitted by Kay - 1 year ago
  • A: Hi! Thank you for reaching out! Yes! Here are some helpful self tanner tips! NO heavy soaps, PH Balancers, oil based moisturizers, perfumes, and even exfoliant residue. These act as a skin barrier and can block the tanner from working properly. Always make sure you do your Self Tanner prep before applying! Shower, shave, exfoliate, apply moisturizer & then apply self tanner! Make sure you don't glob it on and do thick layers - thats how you get streaks! - It's not the product. Apply a nice thin layer using circular sweeping motions. Making sure to cover the area. Apply very lightly and blend well on your wrists, ankles, and hands. Always wash hands thoroughly as our tanners are white and go on clear. If the color development, is not much or you want to go darker, you would apply a 2nd layer the next day. Or shade up! If the color development is any sort of orangey - that means the shade is too dark for you and need to shade down. Hope this helps! Please let me know if there is anything else I can assist you with.

    submitted byBeauty by Earth - 1 year ago
    Brand expert

Q: How long will the tan last and how long will the bottle last (about how many tans will I get out of the bottle)? Thanks

submitted by M - 1 year ago
  • A: Thank you for reaching out! We find that reapplying every 4-7 days is best for maintaining color. It really just depends on the development you are wanting to achieve and maintain. You should be able to get 10-12 full body application from 1 tube/bottle. Hope this helps!

    submitted byBeauty by Earth - 1 year ago
    Brand expert

Q: How often can / should I apply for a vacation coming up? :)

submitted by Bmichele - 1 year ago
  • A: Thank you for reaching out! We find that reapplying every 4-7 days is best for maintaining color. It really just depends on the development you are wanting to achieve and maintain. Hope this helps!

    submitted byBeauty by Earth - 1 year ago
    Brand expert

Q: Does this tanning lotion stain clothes or sheets? I’ve been wanting to try this but I’ve tried other tanning lotions that claim the same and actually do stain.

submitted by SDG - 1 year ago
  • A: Thank you for reaching out! As we are a dye free brand - the active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It works with the bodies natural pigmentation of the outermost skin layer, the strateum corneum to produce a brown color, or tan. It takes about 5-10 min to dry. It takes about 6-8 hours for full development. You would not want to wash it, shower, sweat or go swimming during that timeframe. If you are sweating or whipping with a freshly applied self tanner on during the 6-8 hour development period then some product transfer can happen as the active ingredient is still working. Or if the skin isn't exfoliated prior to application then there could be dead skin cells rubbing off. Most prefer to apply their at night so it fully develops while you sleep. Hope this helps!

    submitted byBeauty by Earth - 1 year ago
    Brand expert

Q: I use sunscreen on my face every day. Would you put sunscreen on after or before you apply the self tanner? Or, can you not use sunscreen with this product?

submitted by AHB - 2 years ago
  • A: Hi! You would definitely apply the sunscreen last after you have allowed the self tanner 5-10 minutes to fully absorb into the skin. Hope this helps! Please let me know if there is anything else I can assist you with.

    submitted byBeauty by Earth - 2 years ago
    Brand expert

Q: I have chemical and fragrence sensitivities. Does this have an odor or do you have fragrence free?

submitted by Pamela - 2 years ago
  • A: Our is as clean as we can get it; free from sulfates, parabens, phthalates, synthetic dyes, synthetic fragrances, triclosan, petroleum and gluten. It does have a scent from the coconut oil. The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It works with the bodies natural pigmentation of the outermost skin layer, the strateum corneum to produce a brown color, or tan. All self tanners will have some sort of after smell due to the DHA working with your bodies skin and smell. Hope this helps!

    submitted byBeauty by Earth - 2 years ago
    Brand expert

Q: Will this stay on after a shower or go away and have to reapply every time? In summer I swim and showers are a must I know a lot shower off and streak. I hike and bike a lot.

submitted by Cheri2057 - 2 years ago
  • A: Thank you for reaching out! We dont use dyes so there is nothing that would transfer as far as the product goes. If the skin isn't exfoliated prior to application then there could be dead skin cells rubbing off. The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It works with the bodies natural pigmentation of the outermost skin layer, the strateum corneum to produce a brown color, or tan. As it absorbs into the skin, it will fade over time. Hope this helps!

    submitted byBeauty by Earth - 2 years ago
    Brand expert

Q: is it safe for use on face?

submitted by Abstir - 3 years ago
  • A: Yes, you can use this one your face or body! Our face self tanner is formulated for specially for the needs of the face and is non-comedogenic, has a slightly lower amount of DHA, and doesn't contain coconut oil. For skin prone to breakouts, coconut oil can be too heavy, hence our removing it from our face self tanner formula. The face formula also tends to feel a bit lighter than the body tanner. If you have sensitive or acne-prone skin, we highly recommend trying the face self tanner for your face.

    submitted byBeauty by Earth - 3 years ago
    Brand expert

Q: Can you apply this tanner with your hands?

submitted by mariah - 3 years ago
  • A: You most certainly can, but it would not be a good idea! Next time you have an almost empty bottle, (this applies to the mousse form), unscrew the nozzle and have a look inside. Watered down sludge. willstainbad

    submitted byVintageVixenOG - 3 years ago

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This self tanner is praised for its natural-looking color, pleasant scent, and easy application. Guests appreciate its ability to blend well without streaking and its long-lasting results. Many highlight its clean ingredients, making it a healthier choice for tanning. While some experienced issues with application and color, the overall feedback leans towards satisfaction, especially for those seeking a reliable and effective self-tanning solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 68 reviews
    blends in easily: 4.34 out of 5
    effectiveness: 4.34 out of 5
    quality: 4.31 out of 5
    value: 4.13 out of 5
    72% would recommend
    25 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 May, 2026Verified purchase

    Will not repurchase

    Orange and splotchy. I wanted to try this for so long and I love the natural idea, but the product unfortunately was awful for me! Orange, adhered to all the wrong areas, very splotchy.
    Emily
    blends in easily: 1 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 May, 2026Verified purchase

    (no review title)

    gorgeous streak-free natural color
    EmmaM
    blends in easily: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 May, 2026Verified purchase

    Smell is terrible!

    I don't know if this lotion works as a self tanner. The smell was putrid. I had it on for 20 minutes and had to wash it off. Not the smell of other self-tanners but a soured smell.
    Island Girl
    blends in easily: 1 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    20 May, 2026Verified purchase

    Nothing special

    I spent way too much on this, it’s not cheap. It’s super thick and hard to blend in, even with the mit. Doesn’t work any better than the cheap stuff. Save your money!
    Layky
    blends in easily: 1 out of 5
    effectiveness: 3 out of 5
    quality: 4 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 May, 2026Verified purchase

    real tan color - perfect for those who do tan easily

    This is the best tanner for skin that's normally tans easily. It matches tan skin and smells so good. It doesn't rub off easily either. Seems to last on skin at least 3 days
    God Bless
    blends in easily: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 April, 2026Verified purchase

    Best self tanning lotion

    I've been trying to find a tanning lotion that doesn't streak & gives me the color I want. This one is 💯 Times better than anything I've tried. Doesn't leave a bad smell & the color is amazing.Lasts quite a while before having to apply again. Definitely recommend this. The shade I used is Medium.
    Jennifer
    blends in easily: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 March, 2026Verified purchase

    Golden Glow

    Best self tanner around, although more expensive than others. Blends easily. Color is perfect and not orange. I have used both the fair to medium and medium to dark.
    PDXcat
    blends in easily: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    13 April, 2025Verified purchase

    Nice tanner

    This tanner has a nice smell. It blends easily and produces a nice natural looking color. The only down side is that it's difficult to tell where you've put it as it's a white lotion that disappears as you rub it in. I've ended up with some streaking and uneveness that I had to go back and try to even out.
    missnormm77
    blends in easily: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2024Verified purchase

    Doesn't stain white sheets!

    This is the only tanning lotion I’ve bought that I can put on before bed and wake up the next morning and my sheets won’t have orange stains! It’s because it doesn’t have bronzer in it. Just make sure you apply evenly and rub it in well to avoid any streaks or missed spots since you won’t see it go on.
    Sehbrown
    blends in easily: 5 out of 5
    effectiveness: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 July, 2024Verified purchase

    The best tanner!!

    The best! I have very sensitive skin and this tanner didn’t irritate me at all. In fact my skin felt moisturized afterwards. I purchased the light to medium shade and the tan turned out beautiful. I used this for 4 days prior to a wedding I was attending and my tan lasted the entire wedding weekend.
    Jstar
    quality: 5 out of 5
    blends in easily: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 June, 2024Verified purchase

    Broke out in hives

    I typically use Bondi Sans which is far superior but not as comedogenic. This product was super white and thick and slow to rub in. I went easy on my ankles and still ended up looking very orange. The main reason I won’t be using this again is the body wide rash I got. It was worst on my forearms, and even after showering 2x I still have a lingering rash on my torso.
    Jreed08
    quality: 3 out of 5
    effectiveness: 4 out of 5
    value: 1 out of 5
    blends in easily: 2 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2024Verified purchase

    Good selftanner

    This self tanner is at a good consistency to spread evenly and a little goes a long way. The smell is better than others.
    Rdsm
    value: 5 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    blends in easily: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 March, 2024Verified purchase

    Love this self tanner lotion!

    This is a great and healthy option for a self tanner! The shade medium worked wonderful for me. It blends in nicely, smells good, and leaves no streaks or orange tones. I recommend going with the one best for your natural skin tone! Couldn’t recommend a better clean and healthy option. It leaves a subtle sun kissed glow and looks natural!
    Anonymous
    effectiveness: 5 out of 5
    value: 5 out of 5
    blends in easily: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 August, 2023

    Must have!

    Such a great, clean self tanner! Love the results.
    esinz
    quality: 5 out of 5
    blends in easily: 5 out of 5
    effectiveness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 April, 2023Verified purchase

    Disappointed

    I followed the directions to a t and the application truly made no difference. i waited the 8 hours and reapplied again, there was a slight color but very minimal. I will try again in a few days, maybe I didn't exfoliate enough ? idk :(
    _mel
    blends in easily: 5 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2023

    Amazing product

    Smells good, quick to dry, doesn’t have the normal nasty tanner smell like your skin is baking. Very even too!
    Megan Karasek
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    9 February, 2023

    Great color

    What I love about this product is that it tans so nicely and the color is really nice. What I don’t love is that you rub it on your skin and it comes out white like lotion but then after about a few hours it starts to turn tan. I wish it came out tan color so I could see where I have rub it on. I love this product.
    Megan
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2023

    Looks like I’ve been in the sun!!!

    Easy to apply. Leaves you looking naturally sun kissed. Doesn’t rub off on clothes. Has lasted a week so far. Doesn’t gather in wrinkles and folds of skin. Recommended by environmental working group for safety. No odor. Feel good about healthy self tanning
    LP
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 February, 2023

    Great cleaner option

    Love this self tanner as a cleaner option. A little goes a long way with this product. Smell disappears quickly, I like to put it on overnight.
    TiffanyJ
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    blends in easily: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    16 November, 2022

    Four Stars

    The previous generation of this product was easier to apply.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy