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Viva Signature Cloth Make-A-Size Paper Towels - 1-Ply - 129 Sheets - 2 of 4Viva Signature Cloth Make-A-Size Paper Towels - 1-Ply - 129 Sheets - 3 of 4Viva Signature Cloth Make-A-Size Paper Towels - 1-Ply - 129 Sheets - 4 of 4
Viva Signature Cloth Make-A-Size Paper Towels - 1-Ply - 129 Sheets - 1 of 4

Viva Signature Cloth Paper Towels - 6 Triple Rolls - 1-Ply - 129 Sheets

17 Questions
$15.89 ($2.05/100 count)See 1 deal for this item
SizeTriple
Count6

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • WHAT'S INCLUDED — 6 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (6 triple rolls = 18 regular rolls); 348.60 square feet total
  • CHOOSE A SHEET — Viva Choose-A-Sheet size lets you pick the right sheet size for any task, big or small
  • #1 CLOTH-LIKE TOWEL — Experience Viva’s cloth-like paper towel for softness and strength in every sheet
  • SOFT LIKE CLOTH — Our paper towels gently clean hands, faces, and delicate surfaces with a touch that’s soft and comfortable
  • ABSORBENT LIKE CLOTH — Viva soaks up even big spills for a reliable clean
  • DURABLE LIKE CLOTH — Tackle the toughest messes with a paper towel that combines durability, absorbency, and softness
  • VERSATILE CLEANING — Soft on skin and tough on messes, ideal for kitchens, bathrooms, hands, and more
  • PACKAGING MAY VARY — Product and packaging may differ from images shown

Description

Viva Signature Cloth Paper Towels deliver the perfect balance of softness and durability, making them the #1 cloth-like towel for households that want premium cleaning and comfort. This pack of Viva paper towels includes 6 Triple Rolls with 129 sheets per roll. Each sheet is soft like cloth and gentle for surfaces, hands, and faces. Not only that, but our paper towels are absorbent like cloth and durable like cloth to tackle the toughest messes — whether you're cleaning up spills in the kitchen, wiping down bathroom counters, or handling everyday messes. Enjoy a paper towel that is durable, absorbent, and soft for every room in your home. Packaging may vary.
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 129
Disposability: Do not flush
Count: 6 Rolls
Ply: 1-Ply
Material: Paper
Features: Make-A-Size
TCIN: 87450171
UPC: 036000548792
Item Number (DPCI): 253-03-7844
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING; TO AVOID DANGER OF SUFFOCATION, KEEP THIS PLASTIC BAG AWAY FROM BABIES AND CHILDREN. DO NOT USE THIS BAG IN CRIBS, BEDS, CARRIAGES OR PLAY PENS. CAUTION: PAPER PRODUCTS CAN BURN IF IMPROPERLY USED IN MICROWAVE OVENS. ALWAYS FOLLOW THE GUIDELINES AND PRECAUTIONS IN THE MICROWAVE OVEN OWNER'S MANUAL.

Shipping details

Estimated ship dimensions: 17.1 inches length x 11.5 inches width x 11 inches height
Estimated ship weight: 5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Ok., the description includes everything but . . . the number of plies and the total square footage in feet and inches. And, it's not even on the package in the pictures. Thank you. *

submitted by No Name - 5 years ago

  • A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll

    submitted byJKnight - 1 year ago

  • A: Our Viva Signature Cloth towels are 1 ply and our Choose-A-Sheet style is 46.87 sq ft or 46 feet,10 inches.

    submitted byVivaTowels - 5 years ago
    Brand expert

  • A: Viva expert this 46+ feet per square inch differs from what is posted info for this product below the ad: 63.5 sa ft. What is going on?

    submitted byDori - 2 years ago

  • A: This listing allows you to select either triple or quad rolls. I assume the triple rolls are 46.87 sq ft per roll and the quad rolls are 63.5 sq ft per roll

    submitted byElezar - 5 months ago

  • A: It is in the text below 63.5 ft per roll, whether 2 rolls or more. My ? Is are all rolls sold elsewhere also 63.5 ft per roll

    submitted byDori - 2 years ago

Q: Are these ones choose-a-size? Thank you.

submitted by garnet1678 - 5 years ago

  • A: Yes, these are our Choose-A-Sheet option. :)

    submitted byVivaTowels - 5 years ago
    Brand expert

  • A: They certainly are not, these are full sheet, triple rolls. Alas, being discontinued.

    submitted byMrBNYC - 4 years ago

  • A: Yes, they are chose your own size.

    submitted byTerri - 2 years ago

  • A: Are the sheets perforated

    submitted byAre they perforated - 2 years ago

  • A: yes they are perforated.

    submitted byjoe fabetes - 2 years ago

Q: This ad states in the text below the ad that there are 63.5 sq ft per roll, bit the viva expert says a lot less. Which is right and why the discord??

submitted by Dori - 2 years ago

  • A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll

    submitted byJKnight - 1 year ago

  • A: Did anyone get the total square feet of the product?

    submitted byJodi - 1 year ago

  • A: This listing allows you to select either triple or quad rolls. I assume the triple rolls are 46.87 sq ft per roll and the quad rolls are 63.5 sq ft per roll

    submitted byElezar - 5 months ago

Q: From all the responses, I still don’t see what is the total square feet of the product and per unit price? Did anyone figure that out?

submitted by Jodi - 1 year ago

  • A: This listing allows you to select either triple or quad rolls. I assume the triple rolls are 46.87 sq ft per roll and the quad rolls are 63.5 sq ft per roll. Multiply that by the number of rolls to get the total square feet. The price changes over time, so you would have to divide that out based on the current cost of the package you’re looking out to get the price per square foot.

    submitted byElezar - 5 months ago

  • A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll

    submitted byJKnight - 1 year ago

Q: Are these reusable more than just rinsing? Can I put them in the washing machine?

submitted by Kimberlydiamondgill - 9 months ago

Q: Are these towels individually wrapped?

submitted by Ed - 1 year ago

  • A: No - they are only wrapped with the outside packaging.

    submitted byChristina - 9 months ago

Q: Are these the paper towels that stick to themselves so they always look neat on the roll? If so, I want to buy them again.

submitted by Shar - 2 years ago

  • A: Yes, they stick to themselves and always look neat on the roll.

    submitted byTerri - 2 years ago

Q: are viva paper towels made with wood pulp or bamboo?

submitted by nuna - 3 years ago

  • A: Hi nuna. Our towels are made from wood pulp. Hope this helps!

    submitted byVivaTowels - 3 years ago
    Brand expert

Q: Does viva make a full sized sheet roll, not select a size ?

submitted by Bruce - 7 years ago

  • A: Yes, Viva Signature Cloth does come in a full-size sheet!

    submitted byVivaTowels - 7 years ago
    Brand expert

Q: Is your packaging recyclable? I'm struggling to find the recycling symbol.

submitted by Stephanie J - 20 days ago
See all questions (17)

Additional product information and recommendations

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Guests are saying

Guests appreciate the thick, soft texture and high absorbency of these paper towels, often comparing them to cloth. They excel in cleaning up spills and messes, making them a favorite for various household tasks. However, some guests express concerns about recent quality changes, including difficulty in tearing and a decrease in softness. Overall, they remain a popular choice for their durability and effectiveness in cleaning.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 8524 reviews
    absorbency: 4.52 out of 5
    quality: 4.4 out of 5
    softness: 4.41 out of 5
    strength: 4.51 out of 5
    value: 4.17 out of 5
    79% would recommend
    714 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 September, 2026Verified purchase

    (no review title)

    This is the only paper towel I will buy. It is highly absorbent! Strong and soft
    Tennelle
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    11 September, 2026Verified purchase

    Horrible delivery with tree branches down

    The product is great. The delivery was terrible. The driver punched a whole thru the packaging and got grease and dirt on the paper towel roll on both packages. Don’t they know to carry it from the end?? Plus they took down three+branches off our maple tree and left them strewn in our driveway!!!
    Jann
    Did you find this review helpful?
    5 out of 5 stars
    7 September, 2026Verified purchase

    (no review title)

    More bang for the buck
    Lesley
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    2 September, 2026Verified purchase

    (no review title)

    I don’t like the thinness of the paper towel.
    Black Print kimono
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 September, 2026Verified purchase

    Wrong picture

    Picture does not indicated that these are choose-a-sheet size. I specifically bought these because I thought they were full size sheets.
    M
    Did you find this review helpful?
    4 out of 5 stars
    29 August, 2026
    originally posted on vivatowels.com
    Image

    Something has changed

    Viva has definitely changed something on the signature cloths & not for the better. I've used them religiously for YEARS because of the soft texture & absorbancy. Even though they still dry our hands & sop out grease from cooked meat pretty well, they will NOT wipe anything off of my granite countertop! It's like they have a water repellant in the paper towels, so all it does it spread & smear anything watery (even spray cleaners) instead of soaking it up. I am going to have to start buying something else to keep on hand for actually wiping up & cleaning.
    1 reply from Viva Brand team - 17 days ago
    This is not what we'd expect, as quality is very important to us here at Viva. We’d like the chance to learn more about your experience so we can help further. Please give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) when you have a minute to chat.
    Bunky67
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 August, 2026Verified purchase

    (no review title)

    great PPTs! soft
    Lexi Marie
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    26 August, 2026
    originally posted on vivatowels.com
    Image

    What happened? They changed it for the worse!

    I have been a loyal purchaser of Viva paper towels for years, and recently the quality totally tanked - they feel super rough, and no longer the thick, soft, cloth-like feel that they’ve been known for. I am so disappointed because nothing compared to them (the old product). I even googled it and LOTS of people noticing this same thing. They will lose all of their core users with this change - time to find a new brand. So bummed.
    1 reply from Viva Brand team - 22 days ago
    We're disappointed to hear about what's been happening recently, because quality is very important to us. This isn't what we'd expect, so please give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/6428B1au3n when you have a chance so that we can learn more and try to help. Thank you.
    Cpdnvr
    Did you find this review helpful?
    4 out of 5 stars
    26 August, 2026Verified purchase

    (no review title)

    I guess I wasn’t expecting these to be so thick. I suppose that’s what’s meant by cloth lol
    Brenda
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2026
    originally posted on vivatowels.com
    Image

    One paper endless cleaning

    [This review was collected as part of a promotion.] Viva Signature Cloth paper towels are super soft and durable. I’ve dusted with them. And kitchen counters and wiped down my tables. And never fell apart. These paper towels are so soft that they feel like the softest Tshirt in your closet. I’ve never seen anything like these Viva Signature Cloth Paper Towels. Definitely one of a kind.
    MrsCantuC
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 August, 2026Verified purchase

    Don't buy cheap paper towels anymore!

    Best absorbant paper towels out there.
    Jennie
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 August, 2026Verified purchase

    (no review title)

    I like the way they feel.
    LJ
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    23 August, 2026
    originally posted on vivatowels.com
    Image

    Change in product

    My mom is bedridden and for 2 years, this product was a true Gidsend. In the last month (July/august 2026) they are getting stiff and not very soft. What happened?????
    1 reply from Viva Brand team - 24 days ago
    We're sad to hear this, as quality is very important to us. This is unexpected, and we'd like to speak with you personally about this experience and try to help. Feel free to give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST). Thank you.
    Ksawalich
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 August, 2026Verified purchase

    Original is now Quad for $2 More :/

    So the original quality is now labeled Quad at $2 more with a new quality labelled as Triple for a less superior product at the cost of the original signature cloth. Only available now in the 2 count instead of the larger quantities. These were my go to paper towels for their quality and uniqueness but seeing the new change without an update on their new process is deceitful. I don't see myself supporting this brand going forward. The paper towels are now overpriced and basic unless you upgrade.
    Target Team Member
    absorbency: 1 out of 5
    quality: 1 out of 5
    softness: 1 out of 5
    strength: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 August, 2026Verified purchase

    (no review title)

    It doesn’t change color when used with povidone iodide for wound care.
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2026Verified purchase

    Hands down the best paper towel because its a cloth

    The best paper towel because it’s a cloth. I highly recommend! Hands down the best tissue paper made on earth. No rips, can be reused and soft enough for your face.
    Alicia
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2026Verified purchase

    (no review title)

    Best paper towel only one I buy!
    DanusiaE
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2026Verified purchase

    (no review title)

    strong and absorbent
    Nana
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    18 August, 2026
    originally posted on vivatowels.com
    Image

    Bring back the old Viva

    [This review was collected as part of a promotion.] The new paper towels are terrible. I checked to see if I bought Viva or some off brand. I would have paid a little more to have kept them the way they were. I am on the hunt for new paper towels because I will not be buying Viva again.
    1 reply from Viva Brand team - 1 month ago
    Thanks for bringing this to our attention, as quality is very important to us. This is unexpected, and we'd like to speak with you personally about your experience and try to help. Feel free to give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/6424B1j5Sa when you have a chance. Thank you.
    Jacki P
    Did you find this review helpful?
    4 out of 5 stars
    17 August, 2026
    originally posted on vivatowels.com
    Image

    Viva cloth napkins

    [This review was collected as part of a promotion.] I can say that the napkins are fine they do there job they absorb fast the value is Okey the size of the product is fine too the only thing that I dont like they had a little texture .
    OlgaC
    Did you find this review helpful?

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