Transformers Target Optimus Prime and Autobot Bullseye Action Figure Set - 2pk (Target Exclusive)
New at target
Highly rated
$59.99
Out of Stock
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists
About this item
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$29.99
was $34.99 New lower price
3.9 out of 5 stars with 198 ratings
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$62.99
reg $89.99 Clearance
4.4 out of 5 stars with 55 ratings
4.2 out of 5 stars with 142 reviews
broad age appeal: 3.94 out of 5
length of play: 3.64 out of 5
quality: 3.8 out of 5
value: 3.38 out of 5
69% would recommend
59 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
17 June, 2025Verified purchase
Not good at all
it’s very hard for a child or even adult to put together and the pieces keep falling apart
1 reply from Hasbro team - 9 months ago
Thank you for taking the time to share your feedback on the Transformers Target Optimus Prime and Autobot Bullseye Action Figure Set. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
4 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
A bit overpriced, but nest set!
Would be neat if it had a couple of the red balls as accessories. I got the set on sale for $35. I don’t see $60 there but for $35 I was a buyer. I work for Target so got one on my desk now! It’s a cool set with the trailer that opens with a drone inside and places to store “Bullseye” in “package” mode! Like I said could use a few more accessories and a 59.99 MSRP is steep. I’d wait for it to go on sale again!
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2025Verified purchase
Great Addition to Target Branded Collectibles
I’m a fan of Target so any co-branded collectible items always get my attention. This was a day one purchase for me and I double dipped when it went on sale at a great price to keep a second one new in box. Optimus as a Target big rig with trailer and Spot as Ravage was perfect. I don’t imagine seeing too many of these collaboration’s outside of an occasional pop vinyl or pez dispenser but an Ultimate Spot LEGO would be great!
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2025Verified purchase
Transformer
It is perfect collection
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2025Verified purchase
A great addition
The colors on the mold are fantastic. It really looks good on the shelf
5 out of 5 stars
31 May, 2025Verified purchase
Jing
Gooooooooooooooooood！！！！！！
4 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025Verified purchase
Hehehe Friend time
They be fiends, and that's awesome :>
2 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2025Verified purchase
Too complicated
Too complicated to transform the truck into Optimus. Probably a neat collector item but definitely not a fun toy for kids. 30 steps to change the guy only for my kid to want to van to a truck a few minutes later.
1 reply from Hasbro team - 9 months ago
Thank you for taking the time to share your feedback on the Transformers Target Optimus Prime and Autobot Bullseye Action Figure Set. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
5 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2025Verified purchase
Optimus prime
Love the collaboration in general , came across a sale at that couldn't resist 😁
4 out of 5 stars
9 April, 2025Verified purchase
Good for a collector
It surprised me that for the 40th anniversary of Transformers, a collaboration would occur with Target. Which collector wouldn't want a Target-inspired Optimus Prime? Though the price is on the expensive one, it is understandable because the target client is not a kid, but a collector. I wish the package would look fancier.
5 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2025Verified purchase
Great figure
Worth it definitely buy this
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2025Verified purchase
Great collaboration!
I rarely buy Transformers stuff, but when I saw this on the shelf, I knew I had to get it, I really like the Red and Black color scheme! If you put in the effort, it's actually really easy to learn how to transform Optimus Prime! When I wrote this review, I haven't even had it for a full day, and I'm able to transform it without instructions! Overall, it's INCREDIBLE. It seems to be getting rather hard to find, but if you happen to find one, I highly recommend getting it!
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2025Verified purchase
Bullseye hits the spot
This is a really good figure, and it came pretty early and on time everything was in great condition.The figure was pretty fun and his trailer is is pretty useful for our fitting tinier figures into
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2025Verified purchase
Just awesome
Love it and makes a great addition to my collection
2 out of 5 stars
Thumbs down graphic, would not recommend
10 January, 2025Verified purchase
Optimus Tiny
Honestly just not worth the high price tag. Smaller than I was expecting and kind of difficult to “transform.”
4 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
Opti-mistic prime
Goofy but a fun collectible.
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025Verified purchase
Good advertisment
My 6 yr old loves it. I bought it for his birthday. Although I'm the one have to do the work for him. It's still pretty cool. The target dog had him sold
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2025Verified purchase
Very nice exclusive!
Pretty cool store exclusive, good use of the G2 Laser Optimus Prime mold
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2024Verified purchase
An awesome purchase
My grandson absolutely loved this gift for his birthday. He has loved Transformers for 10 years and he didn't have this exclusive toy and was crazy about it. I was uncertain when I bought it having bought him about 50 or more transformers for him but this was one of his favorite collectibles. We both played with it.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2024Verified purchase
No, no no
This price for this thing!? Omg, just no.