Bleu La La Heritage Knit 100% Luxury Organic Cotton Baby Swaddle Blanket for Newborn and Infant Boys and Girls - Oatmeal
$29.99 reg $39.99
Sale save $10.00 (25% off)
coloroatmeal
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- $26.96 - $29.96reg $32.96 - $33.96 Sale4.7 out of 5 stars with 50 ratings
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Guests are saying
This baby blanket is a delightful blend of softness and functionality, making it perfect for snuggling and swaddling. Guests appreciate its organic cotton material, which is gentle on sensitive skin, and its lightweight design that is ideal for all seasons. While some concerns about durability and thickness were noted, many guests found it to be a cozy addition to their baby's essentials, suitable for various uses from diaper bags to car seats.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 30 reviews
comfort: 2.75 out of 5
design: 2.5 out of 5
quality: 2 out of 5
76% would recommend
17 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2026Verified purchase
Stay away.
I loved this blanket in the beginning for its texture but it does NOT hold up whatsoever. It’s falling apart. Out of all the cable knit blankets I’ve dealt with in my life, I expected more from one that’s 30 dollars. Not durable at all.
1 out of 5 stars
3 February, 2026Verified purchase
(no review title)
Unraveled after one wash on gentle delicates cycle
5 out of 5 stars
28 October, 2025Verified purchase
(no review title)
Cozy blanket! Can’t wait to snuggle baby boy in it
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
Soft blankie.
Soft little blanket. On the thinner side, would be perfect for a spring/summer nap or swaddling.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
Mayerial not as expected
Item seems very cheaply made and it has an odor even after washing it.
4 out of 5 stars
7 January, 2025Verified purchase
Sugar plum
The sugar plum color was not as rich a color in person as it appears in the picture.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2024Verified purchase
Not what I expected
It was okay, a lot thinner than I thought.
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2024
Awesome organic baby blanket
Love these blankets as they are organic baby blankets and make them so soft and comfy they are easy to wrap your little one in as well they are just super comfy as well they will make your little one feel so comfy and snuggle
3 out of 5 stars
Thumbs down graphic, would not recommend
21 June, 2024
To rough feeling.
There are pro's and con's to this swaddle blanket. The Pro's are, the blanket is large enough to wrap around the baby without any issues. It is a beautiful blue color. The color does not run when you wash it. The con's are. This blanket in my opinion is nowhere near soft enough for me to want to wrap around my little one. It is also very thin. I will put this away and let them use it when it can be a lap blanket.
4 out of 5 stars
Thumbs up graphic, would recommend
18 June, 2024
Pretty color!
This looks like a very well made knitted baby swaddle. This color plum purple is soo rich and pretty for the upcoming Fall season. This newborn baby swaddle is made with organic cotton, so it is soft.
5 out of 5 stars
Thumbs up graphic, would recommend
18 June, 2024
Very soft and well made
I am very pleased by this Organic Cotton Baby blanket. The term "Luxury" in the name is not a lie. Thia blanket is once of the nicest baby blankets that we've ever gotton. Each stitch is well done, and when you pull on it it stretches nicely qithout over stretching the blanket. Its also very soft and comfortable. I am careful not to snag it because it feels like it may snag, but so far we haven't had that issue.
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2024
Soft blanket
This blanket is the perfect addition to a diaper bag. It's lightweight so its nice for a breezy summer evening but heavy enough for a warm snuggle in winter. The size is great. Not too small like some baby blankets but not so large it's a hassle to bring anywhere. The fabric is soft but it does snag semi easily so be aware. Overall, it would be a great purchase for a baby shower or just for your own use.
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2024
Perfect for summer
This is a very soft and lightweight blanket! I'm glad i was offered this through the Hey Bullseye program since i never would've thought to purchase it otherwise. It's a perfect light blanket for warmer weather so my daughter can snuggle it and not be overheated.
5 out of 5 stars
Thumbs up graphic, would recommend
13 June, 2024
Nice Baby Blanket
This baby blanket is such a nice, soft sturdy material. It handled well after being washed and dried in the dryer. It is a bit thicker and will be perfect for cold winter days in the car seat and stroller.
5 out of 5 stars
Thumbs up graphic, would recommend
12 June, 2024
Love it
I love this baby swaddle, its light enough that i can use it in the summer and he dont get to hot. The color is great and its made very well. When i washed it , I laid it out to dry. I was not sure if it would mess up in the dryer.
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2024
Great quality
An amazing product! The texture is soft, the colors are very esthetically pleasing to go with any style or look wanted! It feels weighed without being weighed and is super breathable! A true staple to any nursery!
5 out of 5 stars
Thumbs up graphic, would recommend
2 June, 2024
LOVE this baby blanket!
I am always apprehensive with quality in regards to baby products and brands I have never heard of but I was thoroughly impressed with this blanket! It is knitted beautifully, very gender neutral color and seems to have gotten softer in the wash without compromising the stitching. The color is a beautiful deep purple/mauve/almost brown hue (which I use for my son) plus it is large enough for me to use while breastfeeding and is SO soft without getting too hot in the Texas heat. My son is currently teething so he has been using it for comfort and despite being chewed/gnawed on this blanket has not yet snagged or piled. My son loves it and this definitely seems like it was meant to last. My only recommendation is to wash in a lingerie bag to keep it from snagging. Overall I'd definitely recommend this as a baby gift as it seems much more breathable than a fleece monogrammed blanket and is actually functional. Thanks to Target Bullseye for providing me with this item free in exchange for my honest feedback. Any opinions are my own.
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2024
Wonderful little blanket.
Wonderfully soft and such a beautiful neutral color that works for girls or boys. The fabric is beyond super soft and sturdy at the same time. It fits with baby size great. Not super big and definitely not super small. It's just right. I love weight and feel of the blanket. Plus it arrives so nicely that you could easily gift it. It will definitely keep your little one warm & snug or you could use it for when they have some tummy time. It's truly a nice product.
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2024
cute little soft blanket that looks great
I've been using the 100% Luxury Organic Cotton Baby Swaddle Blanket for my newborn, and I’m really happy with it. It's made from 100% GOTS certified organic cotton, so you can tell the quality is top-notch. The fabric is super soft and gentle, which is perfect for my baby's sensitive skin. The blanket itself is cozy and breathable, but still lightweight. It keeps my baby comfy and snug without overheating, which is a big plus. The stretchy cotton fabric wraps around nicely, giving a secure feel without being too tight. At 36" x 32", it’s a great size for newborns, infants, and toddlers up to 2 years old. I use it for wrapping, swaddling, and just general cuddling. It’s handy for all seasons, keeping my baby warm in winter and cool in summer. Plus, it fits well in strollers, car seats, cribs, and bassinets, so it's pretty versatile. Cleaning it is easy. It’s machine washable and still feels soft and durable after several washes. I just toss it in the washing machine and dry it on low, and it comes out great every time. Great little blanket overall and feels soft!
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2024
Comfy, sizable knit baby blanket
Beautiful baby blue knit blanket. Love that it is organic and I don’t have to worry about chemicals leeching on to my baby’s skin. Perfect blanket to rock him with, plan to put in his crib when he turns one (if I don’t keep it for myself!). Would be perfect for newborn photos. It is sizable for a baby blanket too, about the size of a standard adult towel. Could see my baby loving this for years