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Dove Beauty Daily Moisture Hair Shampoo Pump with Hyaluronic Serum & Bio-Protein Care - 28 fl oz - 2 of 4Dove Beauty Daily Moisture Hair Shampoo Pump with Hyaluronic Serum & Bio-Protein Care - 28 fl oz - 3 of 4Dove Beauty Daily Moisture Hair Shampoo Pump with Hyaluronic Serum & Bio-Protein Care - 28 fl oz - 4 of 4
Dove Beauty Daily Moisture Hair Shampoo Pump with Hyaluronic Serum & Bio-Protein Care - 28 fl oz - 1 of 4

Dove Beauty Daily Moisture Hair Shampoo Pump with Hyaluronic Serum & Bio-Protein Care - 28 fl oz

4 Questions
$8.89 ($0.32/fluid ounce)
 

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At a glance

About this item

Highlights

  • DESIGNED FOR DRY HAIR: Dove Daily Moisture Shampoo and Conditioner system, infused with Hyaluronic Serum, leaves your hair soft, smooth, and manageable from the 1st use
  • SHAMPOO FOR DRY HAIR: This Dove shampoo with Hyaluronic Serum is for 100% smoothness* *with system
  • BIO-PROTEIN CARE: Our Daily Moisture range* with Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion protein strength builders with every wash *shampoo, conditioner/mask & serum
  • HOW TO USE: Apply Dove Daily Moisture shampoo to wet hair, lather and rinse before using Dove Daily Moisture conditioner
  • BACKED BY SCIENCE: This damaged hair repair shampoo uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage
  • CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan

Description

Feel free and confident with beautifully hydrated hair. Revive your locks with ultimate hydration with Dove Daily Moisture Shampoo. This nourishing formula works in harmony with your hair for 100% smoothness*. Dove Daily Moisture Shampoo begins our 3-step regimen towards smoother, healthier looking hair. Use it regularly with Dove Daily Moisture Conditioner and complement it with Dove Hyaluronic Moisture Mask for extra hair repair and 100 hours of hydration*. Our Daily Moisture range* is enriched with Hyaluronic Serum, known to visibly moisturize, restore fluidity and soften hair and also features Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. Dove Daily Moisture hair products are ideal for dry hair. This formula leaves your hair soft, smooth and manageable from the 1st use. Apply this Dove Daily Moisture Shampoo onto wet hair, lather and rinse before using the Dove Daily Moisture Conditioner. Use together with the Dove Hyaluronic Moisture Mask as a hair treatment for dry hair once a week for maximum benefits. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *with 3 step system *shampoo, conditioner/mask & serum
Hair Type: Dry
Health Facts: Contains Biotin, Contains Hyaluronic Acid, Vegan
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Package Quantity: 1
Beauty Purpose: Smoothing, Softening, Deep Hydration, Strengthening, Damage Repair, Basic Cleansing, Moisturizing
TCIN: 92337799
UPC: 079400514004
Item Number (DPCI): 063-02-3089
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium c12-13 pareth sulfate, cocamidopropyl betaine, sodium gluconate, fragrance (parfum), dimethiconol, sodium chloride, citric acid, glycerin, glycol distearate, carbomer, sodium benzoate, sodium laureth sulfate, guar hydroxypropyltrimonium chloride, ppg-9, tea-dodecylbenzenesulfonate, cocamide mea, disodium edta, peg-45m, cocos nucifera (coconut) oil, hydrolyzed hyaluronic acid, hydrolyzed soy protein, benzyl salicylate, citronellol, hexyl cinnamal, limonene, linalool, mica (ci 77019), titanium dioxide (ci 77891).

Shipping details

Estimated ship dimensions: 3.5 inches length x 2.5 inches width x 2.25 inches height
Estimated ship weight: 2.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this sulfate free?

submitted by Vlossy - 18 days ago
  • A: Hi Vlossy, We apologize for any confusion regarding the product ingredients and appreciate your interest in our shampoo.The Dove Beauty Daily Moisture Hair Shampoo with Hyaluronic Serum & Bio-Protein Care is not sulfate-free, as it contains sulfate-based cleansing ingredients, including Sodium Laureth Sulfate. For any further query please send us an email at unileverconsumercare.usa@unilever.com.

    submitted byDoveExpert - 15 days ago
    Brand expert

Q: What does it smell like?

submitted by Ben - 9 months ago
  • A: Hi Ben, thank you for reaching out. We understand why you’re curious about what this product smells like. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (53806802), so we can address your concerns promptly.

    submitted byDoveExpert - 6 months ago
    Brand expert

Q: Is this safe for color treated hair?

submitted by DogMom2093 - 10 months ago
  • A: Hi there, in order to assist you with your query, could you please connect with our Consumer Services team at (unileverconsumercare.usa@unilever.com) with your contact details and the ref ID: (53325941) so we can address your concerns promptly.

    submitted byDoveExpert - 7 months ago
    Brand expert

Q: Is this the same as cucumber and green tea shampoo

submitted by Vidette - 1 year ago
  • A: Thank you for reaching out to us. Our Damage Therapy Daily Moisture Shampoo and our Damage Therapy Cucumber Moisture Shampoo are not the same. We hope this helps!

    submitted byDoveExpert - 1 year ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This shampoo has garnered a mix of opinions, with many guests praising its moisturizing properties and pleasant scent. It effectively combats dryness and frizz, making hair feel soft and manageable. Guests appreciate its cruelty-free formulation and accessibility. However, some have noted issues with scent and heaviness on fine hair. Overall, it is a popular choice for those seeking a reliable, budget-friendly shampoo that delivers salon-like results.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2492 reviews
    quality: 3.91 out of 5
    value: 3.91 out of 5
    61% would recommend
    13 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 September, 2026Verified purchase

    Just what i was looking for

    It leaves my hair feeling great
    Mary
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 August, 2026Verified purchase

    NEW INGREDIENTS

    been using this shampoo for the longest. With the new ingredients, my hair now smells like burnt poop mix with a floral smell. I do not like the smell one bit. I also feel like my hair feels more dry now too. Very disappointed! Now I have to find a new shampoo ;(
    1 reply from DoveExpert team - 1 month ago
    Hi there, We're sorry to hear that the new ingredients did not meet your expectations and that you've noticed an unpleasant scent and increased dryness in your hair. We appreciate your longtime loyalty to Dove Beauty Daily Moisture Hair Shampoo Pump and understand how disappointing this experience has been. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55933963 we’ll make sure to assist you promptly.
    G H
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 August, 2026Verified purchase

    (no review title)

    This is the best for thick hair. I have been using it for years.
    Aunt Sis
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 July, 2026Verified purchase

    (no review title)

    Good
    Did you find this review helpful?
    1 out of 5 stars
    4 July, 2026Verified purchase

    You send me different shampoo, I ordered daily moisture 2pcs but when I opened my box 2 different dove shampoo

    You send me different shampoo, I ordered daily moisture 2pcs but when I opened my box 2 different dove shampoo
    1 reply from DoveExpert team - 3 months ago
    Hi Maria Veronica, we are so sorry to learn about your experience with your recent purchase of Dove Beauty Daily Moisture Hair Shampoo from Target. This is not the kind of experience, we want you to have. We recommend reaching out to Target's Customer Service Team directly, they'll be best equipped to assist you and make things right.
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on dove.com
    Image

    Love is to Dove

    Dove damage therapy shampoo really does help your hair.  There's something about Dove that leaves my hair, soft and manageable.  I don't have any frizz after I use it, and I find them growing little hairs in the top of my head regrowth maybe?  my hair shines.
    1 reply from Dove Consumer Service team - 9 days ago
    Hi aprilknapp, thank you for taking the time to share your experience with us. We’re so glad Dove Daily Moisture Shampoo has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
    aprilknapp
    Did you find this review helpful?
    4 out of 5 stars
    18 May, 2026
    originally posted on influenster.com
    Image

    Great for a dry scalp!

    My teen daughter was struggling with a dry itchy scalp, and I didn’t particularly like her using anti-itch and dandruff shampoos full of chemicals and additives. This shampoo is awesome to combat itchy scalp because when using regularly, it really does add a lot of moisture to your hair and scalp and relieve itchiness overtime. Plus, it’s super cost-effective and smells good also. I like this brand a lot because it is cruelty free and has less additives than some other brands. It’s easy to find in a lot of big box stores as well so it makes it super accessible and just overall a great value and product for our family.
    StephW
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    14 May, 2026
    originally posted on influenster.com
    Image

    Good budget and it’s nice

    My hair is wavy, so I use dove a lot, I pair this with its conditioner as well. It works really well, it gives me smooth hair, no frizzy, also it makes my hair leave with good scent that I like 👍 also the price is just right not too expensive
    LeiR
    Did you find this review helpful?
    4 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Soft and manageable hair.

    It has that clean and fresh smell so characteristic of the brand that lasts delicately throughout the day. It is noticeable that it has moisturizing ingredients that penetrate the hair fiber. Dry, brittle hair starts to feel bouncy and soft to the touch.😍🥰🤩
    AnielG
    Did you find this review helpful?
    4 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Great budget shampoo

    Great daily shampoo for dry or damaged hair. Leaves hair soft and manageable and for a lot less than salon brands. It's nice that I can pick this up at most stores.
    AshleyM
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 April, 2026
    originally posted on dove.com
    Image

    Obsessed with this shampoo, totally recommend it leaves my hair soft, shiny and glowing.❤️❤️😍

    This shampoo is a staple for me now. It lasts forever, leaves my hair super soft and clean without drying it out. It fits perfectly into my daily routine and works no matter how my hair feels that day. Plus, the ingredients keep it hydrated and healthy. Love ❤️
    1 reply from Dove Consumer Care team - 8 days ago
    Hi, thank you for taking the time to share your experience with us. We’re so glad our product has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
    maria-isabelt10
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 April, 2026Verified purchase

    (no review title)

    After using it my hair and scalp are very dry and itchy. For the price it isn't worth it. Doesn't leave a nice scent.
    Lynn
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 March, 2026Verified purchase

    Pump it real good...

    This shampoo is absolutely amazing. It left my hair feeling light and looking gorgeous. Looks like I stepped out of a salon and the best part is that it smells fantastic. I would highly recommend this shampoo. Also, love that it comes in a pump bottle.
    Sue
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on dove.com
    Image

    My hair loves it ❤️🫧

    Dove Daily Moisture Shampoo cleans without stripping my hair, which is a huge win. It leaves my hair smooth, shiny ✨, and way less frizzy. Dove daily conditioner makes my hair feel silky and easy to detangle 🪮in seconds. 💁🏼‍♀️
    1 reply from Dove Consumer Service team - 7 days ago
    Hi, thank you for sharing your feedback. We really appreciate you for your kind words. We’re thrilled to hear you enjoy Dove Daily Moisture Shampoo. Knowing it’s made a positive impact truly means a lot to us. We appreciate you taking the time to share this. Your feedback is greatly appreciated. Rest assured, we will share your comments with our team.
    franlinal
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026Verified purchase

    (no review title)

    Leaves my hair feeling clean and soft, even without conditioner.
    Janet
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 March, 2026

    HIDDEN SOY ALLERGEN

    HIDDEN SOY ALLERGEN. Called “bio protein “ is actually soy
    1 reply from DoveExpert team - 6 months ago
    Hi there, we're so sorry to hear you had this experience with our Dove Daily Moisture Shampoo. The quality of our products is very important to us, and we'd like to ask few questions please email our team at unileverconsumercare.usa@unilever.com and share ref ID: 54307297. We'll be waiting for your email.
    Banana11
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 March, 2026Verified purchase

    (no review title)

    Love!
    Jjsxlra
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 January, 2026
    originally posted on dove.com
    Image

    Smells amaziing!

    This shampoo smells amazing! It has a light and smooth texture and foam very easily. My hair smells good the entire day! It has helps my hair feeling smooth and not as dry as they were before.
    1 reply from Dove Consumer Service team - 16 days ago
    Hi, thank you for taking the time to share your experience with us. We’re so glad Dove Daily Moisture Shampoo has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
    roxannebf77d
    Did you find this review helpful?
    5 out of 5 stars
    26 December, 2025Verified purchase

    (no review title)

    Hair safer
    paulina
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 November, 2025Verified purchase

    (no review title)

    [This review was collected as part of a promotion.] smells good
    Kc
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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