Dove Beauty Daily Moisture Hair Shampoo Pump with Hyaluronic Serum & Bio-Protein Care - 28 fl oz
$8.89 ($0.32/fluid ounce)
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Frequently bought together
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Guests are saying
This shampoo has garnered a mix of opinions, with many guests praising its moisturizing properties and pleasant scent. It effectively combats dryness and frizz, making hair feel soft and manageable. Guests appreciate its cruelty-free formulation and accessibility. However, some have noted issues with scent and heaviness on fine hair. Overall, it is a popular choice for those seeking a reliable, budget-friendly shampoo that delivers salon-like results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2492 reviews
quality: 3.91 out of 5
value: 3.91 out of 5
61% would recommend
13 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2026Verified purchase
Just what i was looking for
It leaves my hair feeling great
1 out of 5 stars
Thumbs down graphic, would not recommend
24 August, 2026Verified purchase
NEW INGREDIENTS
been using this shampoo for the longest. With the new ingredients, my hair now smells like burnt poop mix with a floral smell. I do not like the smell one bit. I also feel like my hair feels more dry now too. Very disappointed! Now I have to find a new shampoo ;(
1 reply from DoveExpert team - 1 month ago
Hi there, We're sorry to hear that the new ingredients did not meet your expectations and that you've noticed an unpleasant scent and increased dryness in your hair. We appreciate your longtime loyalty to Dove Beauty Daily Moisture Hair Shampoo Pump and understand how disappointing this experience has been. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55933963 we’ll make sure to assist you promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
4 August, 2026Verified purchase
(no review title)
This is the best for thick hair. I have been using it for years.
5 out of 5 stars
4 July, 2026Verified purchase
(no review title)
Good
1 out of 5 stars
4 July, 2026Verified purchase
You send me different shampoo, I ordered daily moisture 2pcs but when I opened my box 2 different dove shampoo
You send me different shampoo, I ordered daily moisture 2pcs but when I opened my box 2 different dove shampoo
1 reply from DoveExpert team - 3 months ago
Hi Maria Veronica, we are so sorry to learn about your experience with your recent purchase of Dove Beauty Daily Moisture Hair Shampoo from Target. This is not the kind of experience, we want you to have. We recommend reaching out to Target's Customer Service Team directly, they'll be best equipped to assist you and make things right.
5 out of 5 stars
15 June, 2026
originally posted on dove.com
Love is to Dove
Dove damage therapy shampoo really does help your hair.  There's something about Dove that leaves my hair, soft and manageable.  I don't have any frizz after I use it, and I find them growing little hairs in the top of my head regrowth maybe?  my hair shines.
1 reply from Dove Consumer Service team - 9 days ago
Hi aprilknapp, thank you for taking the time to share your experience with us. We’re so glad Dove Daily Moisture Shampoo has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
4 out of 5 stars
18 May, 2026
originally posted on influenster.com

Great for a dry scalp!
My teen daughter was struggling with a dry itchy scalp, and I didn’t particularly like her using anti-itch and dandruff shampoos full of chemicals and additives. This shampoo is awesome to combat itchy scalp because when using regularly, it really does add a lot of moisture to your hair and scalp and relieve itchiness overtime. Plus, it’s super cost-effective and smells good also. I like this brand a lot because it is cruelty free and has less additives than some other brands. It’s easy to find in a lot of big box stores as well so it makes it super accessible and just overall a great value and product for our family.
5 out of 5 stars
14 May, 2026
originally posted on influenster.com

Good budget and it’s nice
My hair is wavy, so I use dove a lot, I pair this with its conditioner as well. It works really well, it gives me smooth hair, no frizzy, also it makes my hair leave with good scent that I like 👍 also the price is just right not too expensive
4 out of 5 stars
12 May, 2026
originally posted on influenster.com

Soft and manageable hair.
It has that clean and fresh smell so characteristic of the brand that lasts delicately throughout the day. It is noticeable that it has moisturizing ingredients that penetrate the hair fiber. Dry, brittle hair starts to feel bouncy and soft to the touch.😍🥰🤩
4 out of 5 stars
9 May, 2026
originally posted on influenster.com

Great budget shampoo
Great daily shampoo for dry or damaged hair. Leaves hair soft and manageable and for a lot less than salon brands. It's nice that I can pick this up at most stores.
5 out of 5 stars
22 April, 2026
originally posted on dove.com
Obsessed with this shampoo, totally recommend it leaves my hair soft, shiny and glowing.❤️❤️😍
This shampoo is a staple for me now. It lasts forever, leaves my hair super soft and clean without drying it out. It fits perfectly into my daily routine and works no matter how my hair feels that day. Plus, the ingredients keep it hydrated and healthy. Love ❤️
1 reply from Dove Consumer Care team - 8 days ago
Hi, thank you for taking the time to share your experience with us. We’re so glad our product has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 April, 2026Verified purchase
(no review title)
After using it my hair and scalp are very dry and itchy. For the price it isn't worth it. Doesn't leave a nice scent.
5 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2026Verified purchase
Pump it real good...
This shampoo is absolutely amazing. It left my hair feeling light and looking gorgeous. Looks like I stepped out of a salon and the best part is that it smells fantastic. I would highly recommend this shampoo. Also, love that it comes in a pump bottle.
5 out of 5 stars
18 March, 2026
originally posted on dove.com
My hair loves it ❤️🫧
Dove Daily Moisture Shampoo cleans without stripping my hair, which is a huge win. It leaves my hair smooth, shiny ✨, and way less frizzy. Dove daily conditioner makes my hair feel silky and easy to detangle 🪮in seconds. 💁🏼♀️
1 reply from Dove Consumer Service team - 7 days ago
Hi, thank you for sharing your feedback. We really appreciate you for your kind words. We’re thrilled to hear you enjoy Dove Daily Moisture Shampoo. Knowing it’s made a positive impact truly means a lot to us. We appreciate you taking the time to share this. Your feedback is greatly appreciated. Rest assured, we will share your comments with our team.
5 out of 5 stars
16 March, 2026Verified purchase
(no review title)
Leaves my hair feeling clean and soft, even without conditioner.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026
HIDDEN SOY ALLERGEN
HIDDEN SOY ALLERGEN. Called “bio protein “ is actually soy
1 reply from DoveExpert team - 6 months ago
Hi there, we're so sorry to hear you had this experience with our Dove Daily Moisture Shampoo. The quality of our products is very important to us, and we'd like to ask few questions please email our team at unileverconsumercare.usa@unilever.com and share ref ID: 54307297. We'll be waiting for your email.
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2026Verified purchase
(no review title)
Love!
5 out of 5 stars
13 January, 2026
originally posted on dove.com
Smells amaziing!
This shampoo smells amazing! It has a light and smooth texture and foam very easily. My hair smells good the entire day! It has helps my hair feeling smooth and not as dry as they were before.
1 reply from Dove Consumer Service team - 16 days ago
Hi, thank you for taking the time to share your experience with us. We’re so glad Dove Daily Moisture Shampoo has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
5 out of 5 stars
26 December, 2025Verified purchase
(no review title)
Hair safer
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] smells good