Dove Beauty Bond Strength Peptide Complex Hair Care Shampoo - 12 fl oz
$4.89
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Highly rated
$9.99($0.54/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.7 out of 5 stars with 559 ratings
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Guests are saying
The Dove Bond Strengthening Shampoo, Conditioner, and Mask have garnered positive feedback for their ability to enhance hair softness, strength, and manageability. Many guests noted significant improvements in curl definition and overall hair health after just a few uses. The product is praised for its affordability and effective ingredients, making it a great choice for those with damaged or chemically treated hair. However, some guests expressed concerns about the strong fragrance, which may not suit everyone.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 595 reviews
quality: 3.88 out of 5
value: 4.16 out of 5
66% would recommend
65 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
(no review title)
I like grabbing these. You can’t go wrong!
5 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2026Verified purchase
Omg ...love !!!
Omg I love this product !!!! My hair is course, thick, dry & frizzy. Imagine straw !! I’ve been searching for a few months for something to bring some life back into my hair. Calm the frizz & make it soft. This product worked amazingly !!! Way better than my $50 plus dollar Kerstase products I’ve been using / trying out. Highly recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Amazing quality
I was shocked at how well this performed. My hair is so soft and shiny. This works far better than most the expensive brands I use
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2026Verified purchase
Love it!
Smells great, leaves my hair soft and feels healthier.
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
OBSESSED
Soooooooo good!!! My hair os not chemically treated but during winter time gets a bit dryer than usual. This whole line is amazing! Made my hair very soft and healthy again. And the fragrance OMG IS SO GOOD! Feels like those expensive professional shampoos for an affordable price. I’m in love!
5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025Verified purchase
A girls must have in her beauty arsenal
The Dove shampoo does everything all shampoos claim leaving my hair which is damaged feeling silky without the conditioner which I also keep rebuying.
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Converted hair snob
I'm the 1st to admit... for pretty much all of my life I believed that hair products had to be salon/prestige brands for them to be any good at all. For the last few years, I have been using Oribe. The shampoo & conditioner cost over $100 combined. About a month ago, I had forgotten to put my shampoo & conditioner in my gym bag. One of my friends let me use her shampoo and conditioner. It was this. I was shocked at how wonderful it made my hair look and feel. This is all that I've been using for the last few weeks. It's just SO good. It is heavily fragrant, which I love. However , if you are sensitive to scent, keep that in mind.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 November, 2025Verified purchase
Protein made my hair break off
NOT A DAILY SHAMPOO (or conditioner) Needs a disclaimer that washing your hair with protein everyday can cause adverse reaction and make it worse. Causing hair breakage, lots of it, like it did to me! Will not buy again. Thumbs down Dove.
5 out of 5 stars
21 November, 2025
originally posted on dove.com
Good Shampoo For My Hair
I don't have chemically treated hair, but it is thin and dryish in my 80s. This seems similar to Strength and Fullness which I liked, but it was discontinued.. I now use Bond Strength shampoo daily and occasionally use the matching conditioner.
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] I love this shampoo! My hair feels healthier and stronger since I started using it.
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
Good and Cruelty Free
Good quality shampoo for the monoey. Love that they are cruelty-free, that is becming important to me. Just be aware, it has a strong scent that is somewhat masculine.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2025Verified purchase
Painful itchy scalp.
I was shocked at all the good reviews. My scalp has been itchy and tingly and painful for over 36 hours after washing my hair. I’ve never had a reaction to shampoo ever. The smell of this is SO STRONG and perfumey.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
(no review title)
This shampoo helps damaged hair feel soft and shiny again.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
(no review title)
Very disappointed. Had high expectations after reading all the great reviews. I tried giving it a fair chance and have used it multiple times but it leaves my hair so dry and frizzy every single time. Only saving grace is that I really like the smell, I did not find the scent to be too strong at all, and your hair smells nice and clean for at least a day or two after washing.
1 out of 5 stars
5 October, 2025
originally posted on dove.com
Fragrance allergies
Fragrances are carcinogenic neurotoxins. Fragrance can cause asthma attacks, anaphylaxis, rashes, brain fog and more. Over 1/3 of the pipulation are allergic to fragrances now. Some of the,other ingedients are shady.I'll shop at my health food store
5 out of 5 stars
Thumbs up graphic, would recommend
21 September, 2025Verified purchase
Leaves my hair so clean and fresh!
Amazing shampoo leaves my hair so soft and fresh feeling.
5 out of 5 stars
7 September, 2025
originally posted on dove.com
Best Outcome
After the first use of Dove Bond Strengthening Shampoo, Conditioner and Mask there was an immediate improvement in my hair softness, curl definition and retention. And each use brings added improvements with better results then the many much more expensive products I’ve tried.
2 out of 5 stars
20 August, 2025
originally posted on dove.com
Soft hair but with a headache
I really do enjoy the way my hair feels after washing and conditioning. Unfortunately I found the fragrance overwhelming and it gave me a headache and had to wash my hair again an hour after I showered. I would 100% purchase again if Dove made a fragrance free version.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 August, 2025Verified purchase
Caused soreness and irritation, threw it in the garbage after 2 uses!
Very drying- my scalp has been itchy & sore/raw after using only twice. It also caused my hair to feel like straw and tangle easily. Wouldn't recommend to my worst enemy!
1 reply from DoveExpert team - 5 months ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email consumer.services@unilever.com with the ref id: 52124909.
2 out of 5 stars
5 August, 2025Verified purchase
Not for me
This wasn't for me. It was heavy and residuey. I tried it once, and ended up donating the set.
1 reply from DoveExpert team - 6 months ago
We're sorry to hear about your experience with our Bond Strength Peptide Complex Hair Care Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 52046363 so we can gather more details and assist you further. .