Target New ArrivalsChristmasGift IdeasHoliday Kids CatalogHome & DecorKitchen & DiningToys & GamesElectronics & TechVideo GamesGift CardsClothing, Shoes & AccessoriesGroceryBabyBeautyTarget Beauty StudioPersonal CareHousehold EssentialsHealthWellnessBooks, Music & MoviesSports & OutdoorsPetsSchool & Office SuppliesParty SuppliesAutomotiveTarget OpticalClearanceNew ArrivalsChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Nature's Path Organic Smart Bran Cereal 12pk/127.2oz - 2 of 4Nature's Path Organic Smart Bran Cereal 12pk/127.2oz - 3 of 4Nature's Path Organic Smart Bran Cereal 12pk/127.2oz - 4 of 4
Nature's Path Organic Smart Bran Cereal 12pk/127.2oz - 1 of 4

Nature's Path Organic Smart Bran Cereal 12pk/127.2oz

1 Question
$54.99 ($0.43/ounce)

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Contains: 12 Boxes of Nature's Path Smart Bran Cereal, 10.6 ounces each
  • Super crunchy cereal nuggets of high-fiber fuel, organically sweetened. 17g fiber, low in fat, perfect for improving gut health.
  • Carefully crafted with only certified USDA organic ingredients, so mindful eaters can enjoy, with no artificial colors, flavors and preservatives.
  • Super high fiber cereal, without the artificial sweeteners like aspartame or GMO's that are found in other fiber-rich cereals.
  • The best organic cereal - Our unique and unmatched manufacturing technique, means our cereal stay crunchy, even in milk!
  • Being mindful about your food and choosing organic means you’re making the best choice for your health, and our planet.

Description

Nature’s Path Smart Bran are super crunchy cereal nuggets of high-fiber fuel, organically sweetened for a slightly sweet taste. We combined organic wheat bran, oat bran, and psyllium seed husk to create a fiber-rich cereal without the harmful GMO’s found in other high fiber cereals.

Serving Size: 40.0 g

Serving Per Container: 8

Amount Per Serving

Calories: 110
% Daily Value*
Total Fat 1g2%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 170mg7%
Total Carbohydrate 32g12%
Dietary Fiber 17g62%
Sugars 8g
Added Sugars 8g16%
Protein 4g
Vitamin D 0mcg0%
Calcium 31mg2%
Iron 2mg15%
Potassium 0mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving

Calories: 150
% Daily Value*
Total Fat 1g2%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 220mg10%
Total Carbohydrate 38g14%
Dietary Fiber 17g62%
Sugars 14g
Added Sugars 8g16%
Protein 8g
Vitamin D 2mcg8%
Calcium 180mg15%
Iron 2mg15%
Potassium 191mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

wheat bran*, oat fiber*, cane sugar*, psyllium seed husk*, barley malt extract*, oat bran*, whole oat flour*, sea salt, *organic
Features: Sulfite Free, Vegan, Does Not Contain Shellfish, Does Not Contain Fish, No Certified Synthetic Colors (No FD&C Colors)
Dietary Needs: 0 Grams Trans Fat, 0 Grams Saturated Fat, Cholesterol Free, Non-GMO Project Verified, Kosher, Organic Certified, Vegan
State of Readiness: Ready to Eat
Package Quantity: 12
TCIN: 93992950
UPC: 058449771036
Item Number (DPCI): 231-13-0873
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.701 inches length x 12.992 inches width x 10.9 inches height
Estimated ship weight: 4.898 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this get soggy in milk fast?

submitted by TC - 1 year ago

  • A: Yes it does, but I eat it quickly. Their previous version was less soggy, and I wish they hadn’t changed it.

    submitted bySeabreeze - 4 months ago
See all questions (1)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This cereal is a beloved choice among guests for its high fiber content and delicious taste, making it an excellent addition to breakfast or snacks. Many guests appreciate its versatility, enjoying it with yogurt, fruit, or even in baked goods. While some have noted changes in texture and flavor, the overall consensus is that it effectively supports digestive health and provides a satisfying start to the day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 248 reviews
    5 out of 5 stars
    30 October, 2026
    originally posted on Nature's Path
    Image

    Love Smartbran

    Healthy & not full of sugars like grocery store brands.
    Linda M.
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2026
    originally posted on Nature's Path
    Image

    Smart Bran

    [This review was collected as part of a promotion.] A delicious way to ensure regularity! I add frozen blueberries and almond milk. It’s a great snack or breakfast with an egg.
    Patricia A.
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2026
    originally posted on Nature's Path
    Image

    Great product, can’t live comfortably

    [This review was collected as part of a promotion.] Great product, can’t live comfortably without it👍
    Richard H.
    Did you find this review helpful?
    5 out of 5 stars
    7 September, 2026
    originally posted on Nature's Path
    Image

    Fantastic fiber

    This cereal is a great addition to our morning. Good on yogurt, oatmeal and chia pudding!
    Eileen
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2026
    originally posted on Nature's Path
    Image

    Fiber fiber fiber!

    [This review was collected as part of a promotion.] I've eaten this cereal every morning for the last year and it keeps me wonderfully regular. I doctor it up with blueberries, bananas, and pecans and it's great. Please, Nature's Path, never stop making this!
    John W.
    Did you find this review helpful?
    3 out of 5 stars
    31 July, 2026

    Goos but used to be better

    Like texture of old one better, this one gets soaggy fast! Price is on high side Target should sell them in less than 12 at a time, especiaaly with the cost
    rima
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 July, 2026
    originally posted on Nature's Path
    Image

    Delicious and healthy too!

    [This review was collected as part of a promotion.] My daughter introduced me to this bran cereal, and I just love it. It is really tasty and is good for me, too. I highly recommend it.
    Judy B.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 June, 2026
    originally posted on Nature's Path
    Image

    Best Cereal and Best Cure for Constipation

    [This review was collected as part of a promotion.] The absolute best cereal ever! I am SO grateful that I found it. I had tried everything for months to relieve my constipation: prunes, metamucil, expensive probiotics, fiber supplements, numerous whole grains and nothing worked. This cereal has been a Godsend. I go everyday that I eat it. It tastes great, easy on the teeth, and on top of 17 grams of wholesome fiber, it’s ORGANIC! You can’t beat it and I am SO GRATEFUL!!!!
    Tracy T.
    Did you find this review helpful?
    5 out of 5 stars
    27 June, 2026
    originally posted on Nature's Path
    Image

    I have been eating your

    I have been eating your cereal for breakfast every morning for the past 4 years as part of my high fiber diet and increased healthy nutrition.
    Frank F.
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on Nature's Path
    Image

    Smart bran

    [This review was collected as part of a promotion.] The best cereal for fiber content on the Margery and the best value for a cereal. Prior to this I was using fiber 1 and they were priced ridiculously high.
    John R.
    Did you find this review helpful?
    1 out of 5 stars
    24 May, 2026
    originally posted on Nature's Path
    Image

    New Formula Ruined the Cereal

    [This review was collected as part of a promotion.] This cereal used to be amazing, I ate it every morning for over 4 years and it completely solved my daily bathroom issues. Unfortunately, the new formula is terrible. It has a worse texture and flavor, akin to other "bran" cereals. The flavor and smell is like barn animal feed now, it is so off putting. The texture is so mushy now and NOT crunchy anymore. The worst part is that it doesn't help my stomach issues the way the old formula did, so now I'm back to square one. Very upsetting as a loyal customer who used to buy 10-12 boxes at a time. I spent a long time and tested a lot of fiber products trying to find something that would get me my life back. Back to the drawing board I guess. Extremely disappointed.
    Nanette
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 April, 2026
    originally posted on Nature's Path
    Image

    One of the best sources of fiber per serving

    [This review was collected as part of a promotion.] I totally understand why gastroenterologists would recommend this cereal. Great for your gut and great for your daily "regularity"
    Eric Y.
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on Nature's Path
    Image

    Excellent Choice

    [This review was collected as part of a promotion.] Nature’s Path Smart Bran Is a super source of fiber (17g) in a low-calorie serving (110 calories/serving). This cereal mixes in with yogurt, cottage cheese, and any type of milk. I even add it to my oatmeal. My fiber numbers have definitely improved with Nature’s Path Smart Bran
    Mark T.
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on Nature's Path
    Image

    Delicious and Good For You

    [This review was collected as part of a promotion.] We have been eating this cereal for +10 years now and I was drawn to it because of the psyllium fibre which is effective in curbing LDLs. I even carry a box with me when I travel overseas.
    Linda I.
    Did you find this review helpful?
    5 out of 5 stars
    10 January, 2026
    originally posted on Nature's Path
    Image

    Best Bran Cereal Ever

    [This review was collected as part of a promotion.] I have been enjoying Smart Bran cereal for breakfast every morning for more than 30 years. I began using it to help with a severe intestinal condition because of its high fiber content, and it really helped to improve my health astonishingly well. Even after my condition was under control, I stuck with Smart Bran because it tastes great and keeps me feeling well and healthy. I even take it me on vacations! Thank you, and please don’t ever discontinue this wonderful cereal!
    Suzanne K.
    Did you find this review helpful?
    5 out of 5 stars
    5 November, 2025
    originally posted on Nature's Path
    Image

    My only cereal

    [This review was collected as part of a promotion.] I have eating smart bran for years and have no plans to stop!
    Wilda M.
    Did you find this review helpful?
    5 out of 5 stars
    2 October, 2025
    originally posted on Nature's Path
    Image

    My Go-To Healthy Meal

    I enjoy a bowl of Smart Bran with added fruit and almond milk daily. Honestly, it's a satisfying breakfast, lunch, or dinner. Growing up, a bowl of cereal was Sunday supper if we were still hungry after our family's elaborate mid-afternoon dinner. Healthy comfort and memories in a bowl!
    Laura H.
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2025
    originally posted on Nature's Path
    Image

    Excellent service

    We have been eating Smart Bran for several years. Good breakfast cereal.
    Ellen P.
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2025
    originally posted on Nature's Path
    Image

    My Fiber Bomb

    I’ve been eating this for breakfast every day for years. I’d take it with me when I traveled. I’m amazed that I can get this much fiber from something that tastes so good.
    Edith C.
    Did you find this review helpful?
    2 out of 5 stars
    31 August, 2025
    originally posted on Nature's Path
    Image

    High in Fiber, Low in Flavor

    It tastes like nothing but with strong hints of cardboard.
    Jeff R.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms