$54.99 when purchased online
Target Online store #3991
About this item
Highlights
- Contains: 12 Boxes of Nature's Path Optimum Power Blueberry Cinnamon Flax Cereal, 14 ounces each
- Unique blend of crunchy flakes, khorasan, oat bran crunchies and organic blueberries. 9g plant protein, 9g fiber, 16g whole grains.
- Carefully crafted with only certified USDA organic ingredients, so mindful eaters can enjoy, with no artificial colors, flavors and preservatives.
- We only use whole-food protein (not chemically engineered protein isolates in other cereals), because it’s easier to digest and absorb.
- The best organic cereal - Our unique and unmatched manufacturing technique, means our cereal stay crunchy, even in milk!
- Being mindful about your food and choosing organic means you’re making the best choice for your health, and our planet.
Description
Nature’s Path Optimum Power is a unique blend of crunchy whole grain flakes, puffed khorasan wheat, oat bran crunchies and wild organic blueberries. We understand the power of a well-balanced, holistic diet to nourish your body. We were inspired to create a cereal that had the optimal blend of plant-powered protein, carbohydrates and fiber, so that you can enjoy the full and complete benefits of plant-based nutrition.
Serving Size: 58 g
Serving Per Container: About 7
Amount Per 1cup cereal:
Calories: 210
% Daily Value*
Total Fat 3g4%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 240mg10%
Total Carbohydrate 39g14%
Dietary Fiber 8g29%
Sugars 9g
Added Sugars 9g18%
Protein 9g
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 2mg10%
Potassium 400mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per 1 cup cereal with 1/2 cup skim milk:
Calories: 250
% Daily Value*
Total Fat 3g4%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 290mg13%
Total Carbohydrate 45g16%
Dietary Fiber 8g29%
Sugars 15g
Added Sugars 9g18%
Protein 13g
Vitamin D 1.5mcg8%
Calcium 180mg15%
Iron 2mg10%
Potassium 590mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole wheat meal*, wheat bran*, cane sugar*, soy flour*, puffed kamut brand khorasan wheat *, barley malt extract*, soy fiber*, flax meal*, flax seeds*, oat bran*, freeze-dried blueberries *, sea salt, blueberry flavor*, cinnamon*, tocopherols (vitamin e). *organic.
Allergens & Warnings:
Contains wheat and soy. Produced in a facility that uses tree nuts and peanuts.Contains: Wheat, Barley, Soy
May Contain: Peanuts, Tree Nuts
Dietary Needs: 0 Grams Trans Fat, 0 Grams Saturated Fat, Cholesterol Free, Non-GMO Project Verified, Kosher, Organic Certified, Vegan
Features: Sulfite Free, Vegan, Does Not Contain Shellfish, Does Not Contain Fish
State of Readiness: Ready to Eat
Package Quantity: 12
Net weight: 14 Ounces
TCIN: 93992959
UPC: 058449777007
Item Number (DPCI): 231-13-0882
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 15.984 inches length x 13.11 inches width x 11.024 inches height
Estimated ship weight: 6.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.5 out of 5 stars with 174 reviews
I didn't know cereal could taste this bad!
1 out of 5 stars
Seldom C. - 1 year ago
originally posted on Nature's Path
I don't often buy cereal, but when I was looking for something today, I thought Nature's Path was a good choice. I only wanted a small box so I chose something. I'd never tried before optimum power blueberry cinnamon flax. Yuck. It's bitter and horrible. Why would a cereal be this bitter? So disappointing.
Delicious cereal with good blueberry flavor and nice crunch.
5 out of 5 stars
Lucy - 1 year ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] My grandkids love this cereal! Wish it had a few more dried blueberries in it. It goes fast in this household!!
Delicious cereal with good blueberry flavor and nice crunch.
5 out of 5 stars
John - 1 year ago
originally posted on Nature's Path
My grandkids love this cereal! Wish it had a few more dried blueberries in it. It goes fast in this household!!
Favorite cereal
5 out of 5 stars
MARIO - 1 year ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Best cereal ever packed with protein and fiber. I eat it everyday with fresh berries and I am not hungry until lunch.
Favorite cereal
5 out of 5 stars
Mario - 1 year ago
originally posted on Nature's Path
Best cereal ever packed with protein and fiber. I eat it everyday with fresh berries and I am not hungry until lunch.
Nothing Beats Optimum Power
5 out of 5 stars
Chris - 1 year ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I have enjoyed Optimum Power since I discovered it a long, long time. It had the protein and fiber that I was looking for and the taste is just right. It had the right crunch and with a little addition of dried cranberries it is perfect with milk. I also enjoy it right from the box as a snack. Believe me , when you stopped making it for a while, I tried many other cereals without success.
Nothing Beats Optimum Power
5 out of 5 stars
Chris - 1 year ago
originally posted on Nature's Path
I have enjoyed Optimum Power since I discovered it a long, long time. It had the protein and fiber that I was looking for and the taste is just right. It had the right crunch and with a little addition of dried cranberries it is perfect with milk. I also enjoy it right from the box as a snack. Believe me , when you stopped making it for a while, I tried many other cereals without success.
(no review title)
5 out of 5 stars
- 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] 5
Tried and I loved it!
5 out of 5 stars
Funkybluerooster - 3 years ago
originally posted on http://www.naturespath.com/en-us/

I tried the blueberry cereal and I loved it Day 1! I got it as a just in case I get hungry for cereal and I tried it with pea milk and Wow, the crunch. I too am a diabetic whose sugar is under control and this only helps!
Tried and I loved it!
5 out of 5 stars
Funkybluerooster - 3 years ago
originally posted on Nature's Path
I tried the blueberry cereal and I loved it Day 1! I got it as a just in case I get hungry for cereal and I tried it with pea milk and Wow, the crunch. I too am a diabetic whose sugar is under control and this only helps!
Favorite cereal
5 out of 5 stars
G - 3 years ago
originally posted on http://www.naturespath.com/en-us/

I love this cereal it's not too sweet the blueberry flavor is not too overpowering and it has a nice crunch. Highly recommend!
I'm Back!
5 out of 5 stars
Tracy - 3 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] This is the cereal I used to get all of the time before Chocolate Peanut Butter Love Crunch cereal, which is, sadly, no longer made. I switched back to it and remember why I liked it so much. Great flavor and gives me a lot of energy for the day. I love the texture also. This is the first time I ordered it directly from Nature's Path, and that makes it super easy to buy in bulk. It used to be hard to find in local stores. Definitely a winning cereal in my book! #sweepstakes
My only cereal.
5 out of 5 stars
Deb - 3 years ago
originally posted on Nature's Path
I have been startung my day with your Optimum Power Blueberry Cinnamon Flax for 23 years. I live in Surrey, BC, Canada & have bought it at 2 stores, Save-on-Foods in New Westminster & now Surrey at First Canadian Superstore. It is just delicious. I am a diabetic type 2, 34 yrs now & your cereal is included in a great breakfast for me by my diabetic specialist. My lasted blood sugar rest was 6. 0; normal blood sugar is 5. 5. So I add a layer of raw pumpkin, layer of whole walnuts & a layer of fresh blueberries to a bowl of cereal. No other breakfast has ever filled me up & kept me comfortably full until lunch. So I thank you sincerely, from a 66 yr old retiree, with a dog who thinks she should share all my meals?? she really would love to share my breakfast. . .
Incredible mix of healthy ingredients for a great start to y
5 out of 5 stars
Alycia - 3 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] This cereal is great for when you need that extra oomph in your morning. Super healthy, but also delicious!
Incredible mix of healthy ingredients for a great start to y
5 out of 5 stars
Alycia - 3 years ago
originally posted on Nature's Path
This cereal is great for when you need that extra oomph in your morning. Super healthy, but also delicious!
Fiber filled and tasty!
5 out of 5 stars
APRIL - 3 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Love the high fiber and protein. Good flavor and crunch.
Fiber filled and tasty!
5 out of 5 stars
April - 3 years ago
originally posted on Nature's Path
Love the high fiber and protein. Good flavor and crunch.
Old version I liked better
3 out of 5 stars
TODD - 3 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Tastes somewhat artificial with new blueberry taste, liked the earlier version better.
Old version I liked better
3 out of 5 stars
Todd - 3 years ago
originally posted on Nature's Path
Tastes somewhat artificial with new blueberry taste, liked the earlier version better.
Used to be my favorite
2 out of 5 stars
Tony - 3 years ago
originally posted on http://www.naturespath.com/en-us/

I used to buy a box of this cereal every time I went food shopping. But since the new "improved blueberry taste" I feel like the cereal now has an artificial smell and flavor. It could just be my nose and I know there's nothing g artificial in the cereal. But I just can't eat it anymore. I didn't even finish the last box. Disappointed since I really did like this cereal.
1 reply from Nature's Path Foods Inc team - 3 years ago
Hi, we're sorry our product did not meet your expectations. Your comments have been passed to our Product Innovation team. Thank you for taking the time to write this review and providing us with your feedback!