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Nature's Path Organic Optimum Power Cereal 12pk/168oz
$54.99 ($0.33/ounce)
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About this item
Highlights
- Contains: 12 Boxes of Nature's Path Optimum Power Blueberry Cinnamon Flax Cereal, 14 ounces each
- Unique blend of crunchy flakes, khorasan, oat bran crunchies and organic blueberries. 9g plant protein, 9g fiber, 16g whole grains.
- Carefully crafted with only certified USDA organic ingredients, so mindful eaters can enjoy, with no artificial colors, flavors and preservatives.
- We only use whole-food protein (not chemically engineered protein isolates in other cereals), because it’s easier to digest and absorb.
- The best organic cereal - Our unique and unmatched manufacturing technique, means our cereal stay crunchy, even in milk!
- Being mindful about your food and choosing organic means you’re making the best choice for your health, and our planet.
Description
Nature’s Path Optimum Power is a unique blend of crunchy whole grain flakes, puffed khorasan wheat, oat bran crunchies and wild organic blueberries. We understand the power of a well-balanced, holistic diet to nourish your body. We were inspired to create a cereal that had the optimal blend of plant-powered protein, carbohydrates and fiber, so that you can enjoy the full and complete benefits of plant-based nutrition.
Serving Size: 58.0 g
Serving Per Container: 7
Amount Per Serving:
Calories: 210
% Daily Value*
Total Fat 3g4%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 1.5g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 240mg10%
Total Carbohydrate 40g15%
Dietary Fiber 9g32%
Sugars 9g
Added Sugars 9g18%
Protein 9g
Vitamin D 0mcg0%
Calcium 25mg2%
Iron 3mg15%
Potassium 388mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per Recommended Serving:
Calories: 250
% Daily Value*
Total Fat 3g4%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 1.5g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 290mg13%
Total Carbohydrate 46g17%
Dietary Fiber 9g32%
Sugars 15g
Added Sugars 9g18%
Protein 13g
Vitamin D 2mcg8%
Calcium 174mg15%
Iron 3mg15%
Potassium 579mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole wheat meal*, wheat bran*, cane sugar*, soy flour*, puffed kamut® khorasan wheat*, barley malt extract*, soy fiber*, flax meal*, flax seeds*, oat bran*, freeze dried blueberries*, sea salt, blueberry flavor*, cinnamon, tocopherols (vitamin e), *organic' '
Dietary Needs: 0 Grams Trans Fat, 0 Grams Saturated Fat, Cholesterol Free, Non-GMO Project Verified, Organic Certified, Kosher, Vegan
Features: Sulfite Free, Does Not Contain Shellfish, Vegan, Does Not Contain Fish
State of Readiness: Ready to Eat
Package Quantity: 12
Net weight: 14 Ounces
TCIN: 93992959
UPC: 058449777007
Item Number (DPCI): 231-13-0882
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 15.984 inches length x 13.11 inches width x 11.024 inches height
Estimated ship weight: 6.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Please what is the expiration date
submitted by Mm - 25 days ago
Q: What is the expiration date?
submitted by Mm - 1 month ago
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Guests are saying
Optimum Power Blueberry Cinnamon Flax cereal is a beloved choice for many guests, praised for its delightful crunch, high fiber, and protein content. Guests appreciate its versatility, enjoying it as a breakfast staple or a snack. While some have noted a decline in blueberry quantity and flavor changes, the overall sentiment remains positive, highlighting its nutritious profile and satisfying taste. This cereal is a great option for those seeking a healthy, filling breakfast.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 177 reviews
5 out of 5 stars
29 July, 2025
originally posted on Nature's Path
Optimal morning breakfast
[This review was collected as part of a promotion.] If my memory serves me rightly I have been eating optimum since the turn of the century. I had been looking for an organic cereal and I like blueberries and cinnamon so I gave it a try. I liked it very much and it has been my morning breakfast ever since that first tasting. It’s my way of starting the day. Though I did find out it was far too crunchy if you eat immediately after putting the milk in the bowl. So I experimented with letting it sit for 10 or 15 minutes before I began to eat it and that works just fine for me. Thank you very much I have enjoyed it and will continue to enjoy it hopefully for years to come
1 out of 5 stars
11 June, 2024
originally posted on Nature's Path
I didn't know cereal could taste this bad!
I don't often buy cereal, but when I was looking for something today, I thought Nature's Path was a good choice. I only wanted a small box so I chose something. I'd never tried before optimum power blueberry cinnamon flax. Yuck. It's bitter and horrible. Why would a cereal be this bitter? So disappointing.
5 out of 5 stars
3 April, 2024
Delicious cereal with good blueberry flavor and nice crunch.
[This review was collected as part of a promotion.] My grandkids love this cereal! Wish it had a few more dried blueberries in it. It goes fast in this household!!
5 out of 5 stars
3 April, 2024
originally posted on Nature's Path
Delicious cereal with good blueberry flavor and nice crunch.
My grandkids love this cereal! Wish it had a few more dried blueberries in it. It goes fast in this household!!
5 out of 5 stars
23 March, 2024
Favorite cereal
[This review was collected as part of a promotion.] Best cereal ever packed with protein and fiber. I eat it everyday with fresh berries and I am not hungry until lunch.
5 out of 5 stars
23 March, 2024
originally posted on Nature's Path
Favorite cereal
Best cereal ever packed with protein and fiber. I eat it everyday with fresh berries and I am not hungry until lunch.
5 out of 5 stars
17 February, 2024
Nothing Beats Optimum Power
[This review was collected as part of a promotion.] I have enjoyed Optimum Power since I discovered it a long, long time. It had the protein and fiber that I was looking for and the taste is just right. It had the right crunch and with a little addition of dried cranberries it is perfect with milk. I also enjoy it right from the box as a snack. Believe me , when you stopped making it for a while, I tried many other cereals without success.
5 out of 5 stars
17 February, 2024
originally posted on Nature's Path
Nothing Beats Optimum Power
I have enjoyed Optimum Power since I discovered it a long, long time. It had the protein and fiber that I was looking for and the taste is just right. It had the right crunch and with a little addition of dried cranberries it is perfect with milk. I also enjoy it right from the box as a snack. Believe me , when you stopped making it for a while, I tried many other cereals without success.
5 out of 5 stars
21 August, 2023
(no review title)
[This review was collected as part of a promotion.] 5
5 out of 5 stars
17 September, 2022
originally posted on http://www.naturespath.com/en-us/

Tried and I loved it!
I tried the blueberry cereal and I loved it Day 1! I got it as a just in case I get hungry for cereal and I tried it with pea milk and Wow, the crunch. I too am a diabetic whose sugar is under control and this only helps!
5 out of 5 stars
17 September, 2022
originally posted on Nature's Path
Tried and I loved it!
I tried the blueberry cereal and I loved it Day 1! I got it as a just in case I get hungry for cereal and I tried it with pea milk and Wow, the crunch. I too am a diabetic whose sugar is under control and this only helps!
5 out of 5 stars
31 July, 2022
originally posted on http://www.naturespath.com/en-us/

Favorite cereal
I love this cereal it's not too sweet the blueberry flavor is not too overpowering and it has a nice crunch. Highly recommend!
5 out of 5 stars
11 July, 2022
I'm Back!
[This review was collected as part of a promotion.] This is the cereal I used to get all of the time before Chocolate Peanut Butter Love Crunch cereal, which is, sadly, no longer made. I switched back to it and remember why I liked it so much. Great flavor and gives me a lot of energy for the day. I love the texture also. This is the first time I ordered it directly from Nature's Path, and that makes it super easy to buy in bulk. It used to be hard to find in local stores. Definitely a winning cereal in my book! #sweepstakes
5 out of 5 stars
26 May, 2022
originally posted on Nature's Path
My only cereal.
I have been startung my day with your Optimum Power Blueberry Cinnamon Flax for 23 years. I live in Surrey, BC, Canada & have bought it at 2 stores, Save-on-Foods in New Westminster & now Surrey at First Canadian Superstore. It is just delicious. I am a diabetic type 2, 34 yrs now & your cereal is included in a great breakfast for me by my diabetic specialist. My lasted blood sugar rest was 6. 0; normal blood sugar is 5. 5. So I add a layer of raw pumpkin, layer of whole walnuts & a layer of fresh blueberries to a bowl of cereal. No other breakfast has ever filled me up & kept me comfortably full until lunch. So I thank you sincerely, from a 66 yr old retiree, with a dog who thinks she should share all my meals?? she really would love to share my breakfast. . .
5 out of 5 stars
21 May, 2022
Incredible mix of healthy ingredients for a great start to y
[This review was collected as part of a promotion.] This cereal is great for when you need that extra oomph in your morning. Super healthy, but also delicious!
5 out of 5 stars
21 May, 2022
originally posted on Nature's Path
Incredible mix of healthy ingredients for a great start to y
This cereal is great for when you need that extra oomph in your morning. Super healthy, but also delicious!
5 out of 5 stars
20 April, 2022
Fiber filled and tasty!
[This review was collected as part of a promotion.] Love the high fiber and protein. Good flavor and crunch.
5 out of 5 stars
20 April, 2022
originally posted on Nature's Path
Fiber filled and tasty!
Love the high fiber and protein. Good flavor and crunch.
3 out of 5 stars
18 April, 2022
Old version I liked better
[This review was collected as part of a promotion.] Tastes somewhat artificial with new blueberry taste, liked the earlier version better.
3 out of 5 stars
17 April, 2022
originally posted on Nature's Path
Old version I liked better
Tastes somewhat artificial with new blueberry taste, liked the earlier version better.