Nature's Path Heritage Flakes Breakfast Cereal - 13.25oz
$3.99 ($0.30/ounce)
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$5.79
$3.99 price on Cascadian Farm cereal & granola
4.7 out of 5 stars with 892 ratings
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4.7 out of 5 stars with 243 ratings
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4.6 out of 5 stars with 179 ratings
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Buy 1, get 1 50% off select cereals
4.6 out of 5 stars with 767 ratings
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$5.79($0.46/ounce)
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4.6 out of 5 stars with 88 ratings
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$5.79($0.46/ounce)
$3.99 price on Cascadian Farm cereal & granola
4.6 out of 5 stars with 88 ratings
$5.79
$3.99 price on Cascadian Farm cereal & granola
4.7 out of 5 stars with 892 ratings
$5.29($0.27/ounce)
$4.99 price on select Cereal
4.6 out of 5 stars with 771 ratings
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Guests are saying
Heritage Flakes cereal is a beloved choice among guests for its delightful crunch and robust flavor. Many appreciate its healthy ingredients and versatility, making it suitable for breakfast or as a snack. While some guests have noted changes in texture and sweetness, the overall sentiment remains positive. This cereal pairs well with various toppings, enhancing its appeal for those seeking a nutritious and satisfying meal option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 736 reviews
quality: 4.62 out of 5
taste: 4.52 out of 5
value: 4.25 out of 5
84% would recommend
69 recommendations
5 out of 5 stars
8 January, 2026
originally posted on Nature's Path
My new "go-to" breakfast
[This review was collected as part of a promotion.] I just discovered these flakes and I love them - the nutritional content is high, they're organic,they don't get soggy in milk, and they taste great. I throw in some almonds, blueberries, and a stevia, and it's like having dessert for breakfast. The best thing is that the company also sells 32oz bag at a fair price online for people like me on a budget. Now, if I could just get UPS to not smash the box next time. . . .
5 out of 5 stars
8 December, 2025
originally posted on Nature's Path
Good balance
This cereal has a variety of grains and is not overly sweetened. I need a healthy choice.
5 out of 5 stars
8 December, 2025
originally posted on Nature's Path
Amazing flavor for a "flake" cereal
I adore this cereal and I am so happy it comes in a large bag - hard to find in the local stores. The flakes stay crunchy (I hate soggy cereal) and pack a lot of flavor! Fiber rich, too.
1 out of 5 stars
3 December, 2025Verified purchase
Damaged!!
Ordered as part of an express pickup. When I got home, I discovered that the box was opened !! It was too late and too cold to return the item to the store. Is this Target's way of getting rid of inferior or damaged goods?
5 out of 5 stars
30 November, 2025
originally posted on Nature's Path
Good stuff
Tasty and stays crunchy in milk, probably nutritious too.
5 out of 5 stars
22 November, 2025
originally posted on Nature's Path
Best part of breakfast!
Enjoy mixing with other cereal and a little bit of granola. Best part of my morning and greatly appreciate buying it directly from the company. Also great with hot oatmeal for added texture! Appreciate the bag and taste.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
This is my go to cereal.
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
(no review title)
Wonderful crunch for snacking
1 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2025Verified purchase
Jaw breaker.
Where I live, it's hard to find a store that regularly carries bran cereal at a decent price. You may find them for one month, then for the next few months they don't have them, and when they do the price is outrageous. So the first thing that attracted me to this cereal was the price. It was on sale but even the regular price was reasonable. The next thing was that it says it stays crunchy in milk. Well, I'm gonna tell you that while it does stay crunchy in milk, it's like chewing on cardboard: you're gonna have to chew, and chew, and chew until your jaws are so sore you can't chew anymore. In fact I had to chew so much that eating my brkfst. took longer than usual. As for the flavor, maybe it's an acquired taste but I don't think I can eat any more of this. I tried to like it but I just couldn't.
5 out of 5 stars
18 October, 2025
originally posted on Nature's Path
Crunchy, healthy, filling
We tried many cereals that claimed to be healthy. This one is by far the best! It Stays Crunchy longer after putting a cup of almond milk. The 5 g of sugar per serving is perfect for our taste. I originally bought the regular package now we upgraded to family size. My husband and son, who are also nutritious food eaters love it so much. We love all the ingredients listed. It’s very satisfying and true to its claim very healthy.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 October, 2025Verified purchase
Changed - Bring Back the Old Version
The flakes have changed. They are now thinner and paler in color, almost resembling the sugar coated flakes of a different brand. They no longer have a crunch or grainy flavor that I used to love. It is skimpy and bland. Disappointing.
5 out of 5 stars
7 October, 2025
originally posted on Nature's Path
Love This
[This review was collected as part of a promotion.] My husband and I love this cereal. It is definitely a keeper!
3 out of 5 stars
6 October, 2025
originally posted on Nature's Path
Watch your teeth!
I'm a long-time consumer of this cereal, but recently I've found it contains bits of rocky, unchewable material. Not sure if there's something going on in the manufacturing process, but I'm going to have to stop eating this stuff to save my teeth from destruction.
3 out of 5 stars
2 October, 2025
originally posted on Nature's Path
Last 2 boxes taste stale.
Have been eating Heritage Flakes for several years, but the last 2 boxes taste stale. Read that recipe has changed. I probably want waste my money buying them again.
5 out of 5 stars
21 September, 2025
originally posted on Nature's Path
Crunch and nutrition.
[This review was collected as part of a promotion.] This is my default cereal. I'm so glad I can buy it direct as I want to get away from big name corporation. I got a case of Sierra Sunrise, too. Now, let winter come.
5 out of 5 stars
25 August, 2025
originally posted on Nature's Path
Tasty robust flavor and crunch
[This review was collected as part of a promotion.] This cereal I so tasty I can't wait to eat it! Such a robust flavor and wonderful crunch. I buy it by the case (6 bags ) just for myself.
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2025Verified purchase
Healthy and tastes good.
Filling and good flavor.
5 out of 5 stars
5 August, 2025
originally posted on Nature's Path
Love this cereal
[This review was collected as part of a promotion.] This cereal is absolutely delicious! It's great in a bowl with milk (and some craisins if I'm in the mood) or dry as a crunchy snack or as a crunchy treat in yogurt. Can't get enough!
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2025Verified purchase
My Family's Favorite!
My kids call this "Mommy cereal" and request it all the time! I love this health benefits and taste of this cereal and so do my kids!
1 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2025Verified purchase
New formula get soggy
I have eaten these for years. Just purchased a box in 07/25 and it's not the same. It is not crunchy and gets soggy quick. So disappointed. Will not purchase again.