Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Wheaties Breakfast Cereal -15.6oz - General Mills: Whole Grain, Low Fat - 2 of 4Wheaties Breakfast Cereal -15.6oz - General Mills: Whole Grain, Low Fat - 3 of 4Wheaties Breakfast Cereal -15.6oz - General Mills: Whole Grain, Low Fat - 4 of 4
Wheaties Breakfast Cereal -15.6oz - General Mills: Whole Grain, Low Fat - 1 of 4

Wheaties Breakfast Cereal -15.6oz - General Mills: Whole Grain, Low Fat

$5.79 ($0.37/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • THE BREAKFAST OF CHAMPIONS: Wheaties Cereal, made from toasted 100% whole wheat flakes is the original Breakfast of Champions; This box celebrates champion A'ja Wilson, center for the Las Vegas Aces in the WNBA
  • COLLECTIBLE BOX: Wheaties has been synonymous with greatness, featuring some of the most decorated athletes in history on the iconic orange collectible box; Ideal for game day or any day, keep a box on hand as a ready to eat pantry staple
  • MADE WITH WHOLE GRAIN: 32g whole grain per serving (at least 48 grams recommended daily); Enjoy a bowl of cereal with milk as part of breakfast or as a snack for adults and kids; Toss a handful into yogurt or recipes for cereal bars or trail mix
  • WHOLESOME BREAKFAST ADDITION: Each serving is a good source of fiber (4g fiber and 0.5g fat per serving) and provides B vitamins to help unlock energy; A tasty snack for adults and kids
  • CONTAINS: One cardboard box of crunchy Wheaties Cereal, Breakfast of Champions, 100% Whole Wheat Flakes, 15.6 oz; Perfect for instant snacking, or a part of breakfast and meals

Description

Wheaties is the original Breakfast of Champions, featuring toasted 100% whole wheat flakes. Since the first athlete graced its cover in 1934, Wheaties has highlighted hundreds of champions in their sport and in their communities on its box. This box celebrates A'ja Wilson, an American professional basketball player for the Las Vegas Aces in the WNBA. A'ja is recognized for her empowerment and resilience, and impact both on and off the court. By partnering with champions who champion social issues that are bigger than sports, and amplifying their stories, Wheaties seeks to empower and inspire the next generation of champions for years to come. Each serving of this cereal provides B vitamins to help unlock energy, plus a good source of fiber (4g fiber and 0.5g fat per serving), with 32g whole grain (at least 48g recommended daily) to help keep you fueled. Serve some as part of a quick and easy breakfast. Sprinkle some Wheaties Cereal in yogurt as a crunchy anytime snack. Toss handfuls of cereal flakes in trail mix or cereal bar recipes. Contains one cardboard box of crunchy Wheaties Cereal, Breakfast of Champions, 100% Whole Wheat Flakes, 15.6 oz; perfect for instant snacking, or a part of breakfast and meals.

Serving Size: 1 cup

Serving Per Container: About 11

Amount 1 cup (38g) of Wheaties

Calories: 130
% Daily Value*
Total Fat 0.5grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 220mg10%
Total Carbohydrate 32grm12%
Dietary Fiber 4grm15%
Total Sugars 5grm0%
Added Sugars 5grm10%
Protein 3grm0%
Vitamin D 4mcg20%
Calcium 30mg2%
Iron 10.8mg60%
Potassium 140mg2%
Folic Acid 140mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount

Calories: 200
% Daily Value*
Total Fat 1grm1%
Cholesterol 5mg1%
Sodium 300mg13%
Total Carbohydrate 41grm15%
Total Sugars 15grm0%
Protein 10grm0%
Vitamin D 6.2mcg30%
Calcium 250mg15%
Potassium 430mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, sugar, honey, salt, vitamin e (mixed tocopherols) added to preserve freshness. vitamins and minerals: iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), a b vitamin (folic acid), vitamin b12, vitamin d3.

Allergens & Warnings:

Contains wheat; may contain almond ingredients.
Features: No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, No Artificial Colors, Whole Grain
Dietary Needs: Low Fat, 0 Grams Trans Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 51789398
UPC: 016000275652
Item Number (DPCI): 231-00-0399
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.75 inches length x 7.7 inches width x 11.85 inches height
Estimated ship weight: 1.1684 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

Wheaties is a beloved cereal that many guests enjoy for its delicious taste and satisfying crunch. It's a great choice for breakfast or even a late-night snack, appealing to both adults and children alike. Guests appreciate its minimal processing and slight sweetness, making it a healthier option. However, some have experienced issues with packaging and pricing, which could be improved for a better overall experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 207 reviews
    quality: 4.89 out of 5
    taste: 5 out of 5
    value: 4.22 out of 5
    100% would recommend
    10 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 May, 2026Verified purchase

    Good eats

    This is one of two cereals that my husband has to have for breakfast. Not overly processed and still has a slight hint of sweetness. Even my toddler loves it! I appreciate when there are sales on these cereals because buying these boxes for daily eats definitely adds up.
    Applecakes
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    16 December, 2025Verified purchase

    Package of Wheaties was bent to fit in delivery box

    Box was almost bent in half and smashed to make it fit with the other items.
    Bonnie
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 December, 2025Verified purchase

    Delicious like always!

    Delicious like always! My 10 year old son absolutely loves them!!
    Shell
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    26 April, 2025

    BOGO

    Did not get the buy on get one half off on general mills cereal
    BOGO
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 June, 2024Verified purchase

    I love my Wheaties !

    How can Wheaties go wrong ? Please do not change Wheaties anymore. Do not add fake substitutions or any unnatural components. It is still my favorite cereal.
    Angel
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 October, 2022Verified purchase

    Great Value

    Nice GM discount for adult cereals.
    Brownell
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    9 October, 2022Verified purchase

    The packing damaged this item!

    This was a replacement due to the original order being damaged. The replacement was also damaged! It was packed with the rest of my order, and damaged a second time!
    Kay
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2022Verified purchase

    Great cereal!

    Loved the freak but I hate that around 1/4 of the bag is all crumbled
    LS
    taste: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2022Verified purchase

    Wheaties

    They are more than $1.00 cheaper here than the super market.
    Kathleen
    taste: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 February, 2022Verified purchase

    Natural grains and perfectly roasted

    Arrived in perfect condition. Always a great choice for any time of day!
    Bozley
    taste: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 May, 2021Verified purchase

    So tasty!

    Our family loves the taste and crunchiness of Wheaties. It’s a favorite for both breakfast and we also sometimes have a bowl as a late night meal
    Bdw
    taste: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2021Verified purchase

    Why so expensive?

    I love love love Wheaties, but I don’t understand why it’s more expensive than other cereals. Probably because there’s a sports celebrity on it which I could do without.
    LuvIts
    taste: 5 out of 5
    value: 3 out of 5
    quality: 5 out of 5
    25 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms