New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores

TargetcircleTM deal days is coming 3/25—3/27 Don’t miss 40% off deals & more. Learn more

TargetcircleTM deal days is coming 3/25—3/27 Don’t miss 40% off deals & more. Learn more

TargetcircleTM deal days is coming 3/25–3/27 Don’t miss 40% off deals & more. Learn more

Kellogg's Rice Krispies Cereal - 2 of 4Kellogg's Rice Krispies Cereal - 3 of 4Kellogg's Rice Krispies Cereal - 4 of 4
Kellogg's Rice Krispies Cereal - 1 of 4

Kellogg's Rice Krispies Breakfast Cereal - 9oz

$3.99 ($0.44/ounce)See 1 deal for this item
FlavorRice
Size9oz
Count1

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: Buy 1, get 1 50% off select cereal & granola

Eligible with Target Circle membership ∙ Expires Mar 21 ∙ Details

Save 5% every day

With Target Circle™ Card

About this item

Highlights

  • 4 SIMPLE INGREDIENTS: Crafted with rice, sugar, salt, and malt, plus 8 vitamins and minerals; Made with USA rice and no artificial colors or flavors
  • SNAP, CRACKLE, POP: Start the day with this classic crispy, puffed, oven-toasted rice cereal; Add milk, and spoon up magical sounds in every bite
  • FEEL GOOD BREAKFAST: 150 calories per serving; Fat free, nourishing cereal the whole family will love
  • YUMMY CEREAL BARS: Create homemade treats using butter, marshmallows, and Kellogg's Rice Krispies cereal; Then enjoy as a dessert or a lunch box snack
  • WHAT YOU GET: Includes one 9 oz box of Kellogg's Rice Krispies Original breakfast cereal; Shelf stable; Instant and ready to eat

Description

Kellogg's Rice Krispies cereal makes it easy to bring a little magic to your day. Made with 4 simple ingredients, plus a good source of 8 vitamins and minerals, this nourishing cereal is crafted with crispy oven-toasted puffed rice made in the USA. This cereal is fat free and contains no artificial colors or flavors, making it a feel-good way to start your morning. Decorate your bowl with fresh strawberries, blueberries, or bananas. This iconic cereal is delicious any time of day. Enjoy a bowl with dairy milk or oat milk for part of breakfast or as a snack for movie night. They're perfect for busy mornings or slow-paced weekends. Whip up a tasty batch of memories with your family by making The Original Rice Krispies Treats recipe together. All you need for this beloved classic is butter, marshmallows, and Rice Krispies cereal. Spark truly special moments, listen for the magical sounds, and discover the delicious possibilities with Kellogg's Rice Krispies cereal.

Serving Size: 1.5 cup

Serving Per Container: About 6

Amount 1 1/2 Cup (40g) of Cereal:

Calories: 150
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 36grm13%
Dietary Fiber 0grm0%
Total Sugars 4grm0%
Added Sugars 4grm8%
Protein 3grm0%
Vitamin D 3mcg15%
Calcium 0mg0%
Iron 11.2mg60%
Potassium 30mg0%
Folic Acid 115mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount :

Calories: 220
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 45grm16%
Dietary Fiber 0grm0%
Total Sugars 14grm0%
Added Sugars 4grm8%
Protein 9grm0%
Vitamin D 5.2mcg25%
Calcium 220mg15%
Iron 11.2mg60%
Potassium 320mg6%
Folic Acid 115mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

rice, sugar, contains 2% or less of salt, malt flavor. vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.
Dietary Needs: Fat Free, Kosher
Features: No High Fructose Corn Syrup, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 9 Ounces
TCIN: 88249252
UPC: 038000199929
Item Number (DPCI): 231-00-1338
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.5 inches length x 7.63 inches width x 11.38 inches height
Estimated ship weight: 0.73 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: are rice krispies gluten free

submitted by Maggie Mae - 5 years ago

  • A: Question: is there IRON in rice crispires?

    submitted byJanie - 4 months ago

  • A: There is 11.2 mg of iron per serving. You can view the smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045

    submitted byConsumer Care - 2 months ago

  • A: Kellogg's Rice Krispies are made with malt, which comes from barley and may contain gluten; therefore, they are not labeled gluten free.

    submitted byGreatlakesemerald - 4 years ago

Q: Is this a NON-GMO cereal?

submitted by GramsHere - 2 months ago

  • A: This product Contains a bioengineered food ingredient. You can view the smart label at https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045#aboutproduct

    submitted byConsumer Care - 2 months ago

Q: Are Rice Krispies made in the same facility that processes peanuts?

submitted by Nia - 3 months ago

  • A: Products may be manufactured in different facilities from time to time, because of this we do not share information regarding specific allergens in our facilites. If used, will be listed on the label.

    submitted byConsumer Care - 2 months ago

Q: Does this cereal have vitamin A I need no vitamin a or beta carotene

submitted by Stella - 6 months ago

  • A: No, this product does not contain Vitamin A or Beta Carotene. Please note that our recipies may change so we encourage you to always review the label on the package you receive.

    submitted byConsumer Care - 5 months ago

Q: Do you have a recipe for rice krispy treats (cookies)?

submitted by bruce - 8 months ago

  • A: We love to cook and we're here to help you get the most out of your recipe box! Check out our recipes at https://www.wkkellogg.com/recipes.

    submitted byConsumer Care - 6 months ago

Q: What chocolate are we using to make this cereal since it’s real

submitted by Chcoclate - 10 months ago

  • A: This product is made with cocoa.

    submitted byConsumer Care - 10 months ago

Q: these dont taste the same in a bad way. Did something change with ingredients or the way they're made?

submitted by summerdays - 1 year ago

  • A: Thank you for your question. There has been no changes to the ingredients of Kellogg's Rice Krispies.

    submitted byConsumer Care - 1 year ago

Q: does this habe gealtin beacuse im elurgic to gealtin

submitted by jey - 5 years ago

  • A: This cereal does not contain gelatin.

    submitted byConsumer Care - 4 years ago
See all questions (8)

Additional product information and recommendations

Discover more options

Frosted Flakes Breakfast Cereal

$0.99 - $7.19
Buy 1, get 1 50% off select cereal & granola on select items
Frosted Flakes Breakfast Cereal
4.7 out of 5 stars with 3860 ratings

Kellogg's Froot Loops Breakfast Cereal

$0.99 - $6.99
Buy 1, get 1 50% off select cereal & granola on select items
Kellogg's Froot Loops Breakfast Cereal
4.6 out of 5 stars with 2324 ratings

Guests also viewed

Kellogg's Rice Krispies Cereal

$3.99 - $6.49
Buy 1, get 1 50% off select cereal & granola on select items
Kellogg's Rice Krispies Cereal
4.5 out of 5 stars with 2613 ratings

Frosted Flakes Breakfast Cereal

$0.99 - $7.19
Buy 1, get 1 50% off select cereal & granola on select items
Frosted Flakes Breakfast Cereal
4.7 out of 5 stars with 3860 ratings

General Mills Lucky Charms Cereal

$3.49 - $7.19
Buy 1, get 1 50% off select cereal & granola
General Mills Lucky Charms Cereal
4.7 out of 5 stars with 4309 ratings

Post Pebbles Breakfast Cereal

$2.99 - $7.19
Buy 1, get 1 50% off select cereal & granola on select items
Post Pebbles Breakfast Cereal
4.4 out of 5 stars with 3613 ratings

Cheerios Breakfast Cereal

$3.49 - $5.79
Buy 1, get 1 50% off select cereal & granola on select items
Cheerios Breakfast Cereal
4.7 out of 5 stars with 15835 ratings

Guests are saying

The recent changes to the cocoa krispies recipe have left many guests disappointed, as they find the new flavor less appealing compared to the classic version. However, some guests still enjoy the nostalgic snap, crackle, and pop experience, especially when making rice krispie treats. The cereal remains a versatile option for breakfast or snacks, with some guests appreciating its chocolatey flavor and texture. Overall, it evokes fond memories for many, despite mixed feelings about the new formulation.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2613 reviews
    quality: 3.61 out of 5
    taste: 3.68 out of 5
    value: 3.45 out of 5
    59% would recommend
    64 recommendations
    5 out of 5 stars
    11 March, 2026
    originally posted on influenster.com
    Image

    My kids love this

    [This review was collected as part of a promotion.] Which a great cereal. My kids love to eat this for breakfast or snacks. I don’t feel like it’s as sugary as some cereals. The taste is great! i like that it comes in family size
    meganw598_5093
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on influenster.com
    Image

    BEST morning pick me up

    [This review was collected as part of a promotion.] Kellogg’s Rice Krispies cereal is perfect for any child. I made Rice Krispie treats out of it and they turned out perfectly definitely a classic. It has the best crunch and packs a punch. This is amazing.
    SavannahF
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on influenster.com
    Image

    Super delicious

    [This review was collected as part of a promotion.] These are a family favorite because it’s the right amount of chocolate in each bite. It’s not overly sweet and the fun popping texture is always something we look forward to. These are fun to make rice crispy treats with as well!
    KatrinaM
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs up graphic, would recommend
    10 March, 2026Verified purchase

    Poor quality od package

    The way this package arrived is embarrassing.
    A77
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on influenster.com
    Image

    Amazing cereal!!

    [This review was collected as part of a promotion.] The ultimate breakfast! Perfect crunchy clusters that don’t get soggy immediately. Add your favorite fruit to make it even better. Bright colored box that catches your eye.
    AndreaS
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on influenster.com
    Image

    Yummy

    [This review was collected as part of a promotion.] The taste of this cereal cocoa Krispies is very tasty, 🥣 this is my first time trying OMG they are so good, it is perfect sweet without being too much sweetened, texture is good they stay crunchy in milk , definitely recommend it
    Anna
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026
    originally posted on influenster.com
    Image

    crunchy chocolate cereal that turns milk into a sweet chocolate treat.

    [This review was collected as part of a promotion.] This cereal has a rich chocolate flavor and a light, crispy texture. The cereal stays crunchy in milk, and gives the milk sweet chocolate taste. It’s a fun and tasty option for breakfast or even as a quick meal!
    HillaryN
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    Kellogg’s Cocoa Krispies are a crunchy, chocolatey cereal that tastes great and turns your milk into a delicious chocolate treat.

    [This review was collected as part of a promotion.] Kellogg Cocoa Krispies has to be one of my favorite cereals ever. They have the perfect crunchy texture and a rich coca flavor that it’s too overpowering. I Iove how it stays crispy in my milk and turns the milk into a chocolatey treat.
    TimMeshiaH
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    So yummy

    [This review was collected as part of a promotion.] This cereal taste so fresh and delicious! It’s crunchy and is perfect for chocolate lovers! Love eating this in the morning for breakfast or a late night snack!!
    FaizehH
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    Yummy

    [This review was collected as part of a promotion.] These are as yummy as they were when I was a kid . They are small and tasty , just perfectly sweet without going overboard . I do like them but dislike how easily they get soggy in my milk.
    DaniD
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    Tasty breakfast treat

    [This review was collected as part of a promotion.] Kids really like this cereal and we all enjoy it with milk as a breakfast. The ingredients list look very simple and clean. It has perfect level of crunchiness and nutrition level to get started for the day
    LynnX
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    Delicious and nutritious!

    [This review was collected as part of a promotion.] Delicious crispy goodness that’s also nutritious and filling. I like it the traditional way, with milk and sugar. This cereal is one of my favorites and I have been a loyal customer for years. The price point is also great. 10/10. ❤️
    AdebisiA
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    Nostalgia in a Bowl

    [This review was collected as part of a promotion.] I hadn’t had Rice Krispies in so long! They still “snap crackle and pop” - bringing back nostalgia & memories. They do get soggy quickly, but I like the taste and don’t mind the texture. Prep is fast and simple. I tried with slices of banana the next day. I like that It can be customizable to your liking, eaten alone with milk, or to snack right from the box. All this to say, this cereal is very versatile. I plan on using the other half to make a small batch of Rice Krispie Treats with marshmallows. YUM!
    MandaJ
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Crispy ! Yummy!

    [This review was collected as part of a promotion.] So crispy and satisfying to have , i loved it for my breakfast and can’t wait to make some desserts with it as well! I’ll definitely add some honey for some more flavor but it’s a great breakfast!
    OkiiD
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Classic breakfast!

    [This review was collected as part of a promotion.] Rice Krispies are timeless, classic, & beloved for a reason! Easy to open packaging, great value by size. The light sweetness makes Rice Krispies easy to use alone, with strawberries, or in a snack. I love the texture, along with the beloved snap, crackle, & pop! Rice Krispies are a nostalgic comfort food that brings a little fun to my mornings.
    KaitlynG
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Versatile Cereal!

    [This review was collected as part of a promotion.] A cereal we always keep on hand! Such a versatile cereal. Have a bowl for breakfast with some strawberries and bananas or make a quick easy and fun sweet treat!
    HayleyJ
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on influenster.com
    Image

    snap, crackle, pop 😋

    [This review was collected as part of a promotion.] Rice Krispies are so nostalgic for me. I love the snap, crackle, pop sensation still as an adult. These are great for a quick bowl of cereal, although they get soggy fairly quick in milk but it doesn’t bother me much. But I love them even more for making one of the best easy sweet treats of all time - homemade Rice Krispy treats! The combo of cereal with marshmallows is so delicious. I love that these only have 4 simple ingredients and that they aren’t packed with sugars. They’re one of the healthier cereal options.
    WhitS
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on influenster.com
    Image

    Best

    [This review was collected as part of a promotion.] I love that cereal because it is easy to eat and no throat pain. I grew up eating it and treat with candy. Yum. This is my first time I get free large cereal
    AvrilH
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on influenster.com
    Image

    Snap, crackle and pop

    [This review was collected as part of a promotion.] Rice krispies by kelloggs are just a classic staple to have in your home. My children love using the recipes on the back to make bars and cakes or having a traditional bowl with milk.
    ColetteT
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    1 March, 2026Verified purchase

    Love, wish it was cleaner.

    Love this nostalgic cereal. Wish they made it with cleaner ingredients that made you feel better about eating it.
    Kelly
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy