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Kellogg's Rice Krispies Cereal - 2 of 4Kellogg's Rice Krispies Cereal - 3 of 4Kellogg's Rice Krispies Cereal - 4 of 4
Kellogg's Rice Krispies Cereal - 1 of 4

Kellogg's Rice Krispies Breakfast Cereal - 9oz

$3.99 ($0.44/ounce)
FlavorRice
Size9oz
Count1

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • 4 SIMPLE INGREDIENTS: Crafted with rice, sugar, salt, and malt, plus 8 vitamins and minerals; Made with USA rice and no artificial colors or flavors
  • SNAP, CRACKLE, POP: Start the day with this classic crispy, puffed, oven-toasted rice cereal; Add milk, and spoon up magical sounds in every bite
  • FEEL GOOD BREAKFAST: 150 calories per serving; Fat free, nourishing cereal the whole family will love
  • YUMMY CEREAL BARS: Create homemade treats using butter, marshmallows, and Kellogg's Rice Krispies cereal; Then enjoy as a dessert or a lunch box snack
  • WHAT YOU GET: Includes one 9 oz box of Kellogg's Rice Krispies Original breakfast cereal; Shelf stable; Instant and ready to eat

Description

Kellogg's Rice Krispies cereal makes it easy to bring a little magic to your day. Made with 4 simple ingredients, plus a good source of 8 vitamins and minerals, this nourishing cereal is crafted with crispy oven-toasted puffed rice made in the USA. This cereal is fat free and contains no artificial colors or flavors, making it a feel-good way to start your morning. Decorate your bowl with fresh strawberries, blueberries, or bananas. This iconic cereal is delicious any time of day. Enjoy a bowl with dairy milk or oat milk for part of breakfast or as a snack for movie night. They're perfect for busy mornings or slow-paced weekends. Whip up a tasty batch of memories with your family by making The Original Rice Krispies Treats recipe together. All you need for this beloved classic is butter, marshmallows, and Rice Krispies cereal. Spark truly special moments, listen for the magical sounds, and discover the delicious possibilities with Kellogg's Rice Krispies cereal.

Serving Size: 40.0 g

Serving Per Container: 6

Amount Per Serving:

Calories: 150
% Daily Value*
Total Fat 0g0%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 36g13%
Dietary Fiber 0g0%
Sugars 4g
Added Sugars 4g8%
Protein 3g
Vitamin D 3mcg15%
Calcium 0mg0%
Iron 11.2mg60%
Potassium 30mg0%
Thiamin mg30%
Riboflavin mg30%
Niacin mg30%
Vitamin B6 mg30%
Folate mcg50%
Folic Acid 115mcg
Vitamin B12 mcg30%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving:

Calories: 220
% Daily Value*
Total Fat 0g0%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 45g16%
Dietary Fiber 0g0%
Sugars 14g
Added Sugars 4g8%
Protein 9g
Vitamin D 5.2mcg25%
Calcium 220mg15%
Iron 11.2mg60%
Potassium 320mg6%
Folic Acid 115mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

rice, sugar, contains 2% or less of salt, malt flavor, vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b₆ (pyridoxine hydrochloride), vitamin b₂ (riboflavin), vitamin b₁ (thiamin hydrochloride), folic acid, vitamin d₃, vitamin b₁₂
Dietary Needs: Fat Free, Kosher
Features: No High Fructose Corn Syrup, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 9 Ounces
TCIN: 88249252
UPC: 038000199929
Item Number (DPCI): 231-00-1338
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.52 inches length x 7.67 inches width x 11.37 inches height
Estimated ship weight: 0.73 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: are rice krispies gluten free

submitted by Maggie Mae - 4 years ago

  • A: Question: is there IRON in rice crispires?

    submitted byJanie - 3 months ago

  • A: There is 11.2 mg of iron per serving. You can view the smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045

    submitted byConsumer Care - 21 days ago

  • A: Kellogg's Rice Krispies are made with malt, which comes from barley and may contain gluten; therefore, they are not labeled gluten free.

    submitted byGreatlakesemerald - 4 years ago

Q: Is this a NON-GMO cereal?

submitted by GramsHere - 29 days ago

  • A: This product Contains a bioengineered food ingredient. You can view the smart label at https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045#aboutproduct

    submitted byConsumer Care - 21 days ago

Q: Are Rice Krispies made in the same facility that processes peanuts?

submitted by Nia - 2 months ago

  • A: Products may be manufactured in different facilities from time to time, because of this we do not share information regarding specific allergens in our facilites. If used, will be listed on the label.

    submitted byConsumer Care - 1 month ago

Q: Does this cereal have vitamin A I need no vitamin a or beta carotene

submitted by Stella - 5 months ago

  • A: No, this product does not contain Vitamin A or Beta Carotene. Please note that our recipies may change so we encourage you to always review the label on the package you receive.

    submitted byConsumer Care - 4 months ago

Q: Do you have a recipe for rice krispy treats (cookies)?

submitted by bruce - 7 months ago

  • A: We love to cook and we're here to help you get the most out of your recipe box! Check out our recipes at https://www.wkkellogg.com/recipes.

    submitted byConsumer Care - 5 months ago

Q: What chocolate are we using to make this cereal since it’s real

submitted by Chcoclate - 9 months ago

  • A: This product is made with cocoa.

    submitted byConsumer Care - 8 months ago

Q: these dont taste the same in a bad way. Did something change with ingredients or the way they're made?

submitted by summerdays - 1 year ago

  • A: Thank you for your question. There has been no changes to the ingredients of Kellogg's Rice Krispies.

    submitted byConsumer Care - 1 year ago

Q: does this habe gealtin beacuse im elurgic to gealtin

submitted by jey - 5 years ago

  • A: This cereal does not contain gelatin.

    submitted byConsumer Care - 4 years ago
See all questions (8)

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Guests are saying

The recent changes to the cocoa krispies recipe have left many guests disappointed, as they find the new flavor less appealing compared to the classic version. However, some guests still enjoy the nostalgic snap, crackle, and pop experience, especially when making rice krispie treats. The cereal remains a versatile option for breakfast or snacks, with some guests appreciating its chocolatey flavor and texture. Overall, it evokes fond memories for many, despite mixed feelings about the new formulation.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2538 reviews
    quality: 3.59 out of 5
    taste: 3.66 out of 5
    value: 3.42 out of 5
    58% would recommend
    62 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2026Verified purchase

    (no review title)

    I order this cereal with other stuff to and when I took the cereal out of the package the cereal box was broken and the plastic bag was broken from inside of the cereal box and it was spilled all over the package box.
    Lourdes
    Did you find this review helpful?
    1 out of 5 stars
    5 February, 2026
    originally posted on wkkellogg.com
    Image

    Looked horrible

    I bought a box of Rice Krispies cereal, and it was just terrible, yuck. I was so looking forward to eating some Rice Krispies because it was such a very long time since I’ve eaten some. Well when I poured the cereal into a bowl, it looked so different. The color was very light, when I poured the milk in there was no snap crackle and pop. Didn’t hear anything. So I started to eat it and it was just awful. It turned soggy within seconds. I don’t know what you did to this cereal through out the years, but you need to go back to the old recipe, that was delicious. So no I will not buy this product again.
    LL
    Did you find this review helpful?
    3 out of 5 stars
    2 February, 2026
    originally posted on wkkellogg.com
    Image

    Bad ceral

    I bought this cereal last week and it had some clumps and the cereal was as hard as a rock
    1 reply from Consumer Care team - 8 days ago
    I'm sorry to hear that your cereal had clumps and was as hard as a rock. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    Bad cereal
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    28 January, 2026
    originally posted on wkkellogg.com
    Image

    Disgusting new recipe

    Just bought a box of Cocoa Krispies with the new recipe and tried a bowl today. The taste is off and tastes very artificial and not chocolatey. I immediately felt sick after eating them because of whatever artificial flavor they added! I will not be buying anymore!
    1 reply from Consumer Care team - 14 days ago
    We are sorry that you felt sick after eating the cereal and would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
    StopCuttingCorners
    Did you find this review helpful?
    3 out of 5 stars
    15 January, 2026
    originally posted on wkkellogg.com
    Image

    Why change perfection

    What happened. Cocoa Krispies used to give me my chocolate fix. The recipe has changed and I don't like it. I don't taste that great chocolate flavor like before.
    Lovely
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on wkkellogg.com
    Image

    Great tasting cereal

    Love this cereal my favorite so good has great chocolate flavor so good
    Ciara27
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on wkkellogg.com
    Image

    Best Cereal Ever…

    One of the best cereals EVER!!!!! It has the perfect CRUNCH to every BITEEE!!
    Catlover67
    Did you find this review helpful?
    1 out of 5 stars
    22 December, 2025
    originally posted on wkkellogg.com
    Image

    (no review title)

    My wife brought a box of Rice Krispies which we haven't had for years. She was look for a good cereal which she likes to eat at times. She had try others and decide to try Rice Krispies which was the worst choice she could have made. They are in no way like Rice Kristpies use to be. They sure don't have any Snap' Crackle and Pop like they use to have. They look like they were the left over that all came from the bottom of the box they have a horrible taste, go soggy as soon as you poured milk on them. If this is the change that Kellogg's Rice Kriepies is making to the a once good cereal I will never buy another box of Rice Krispies and will be a little leery of buying any other Kellogg's products.
    Ron
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 December, 2025

    (no review title)

    received
    Dawn
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    11 December, 2025Verified purchase

    (no review title)

    Needed this for rice crispy treats. Too pricey and no other option but needed it.
    cathleen
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 December, 2025Verified purchase

    (no review title)

    perfect for baking bars.
    Shawn
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 December, 2025
    originally posted on wkkellogg.com
    Image

    Too chocolately

    The cocoa krispies are too strong in chocolate. Could you please go back to what I grew up with for so many yrs? Its not an improvement. Stop trying to be like another well known cereal. I stay away from it because it was too strong and have always lived the mild chocolate taste of your cocoa krispies. Thanks
    Ktdid
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2025
    originally posted on wkkellogg.com
    Image

    WHERE DID ALL THE CEREAL GO...

    DELICIOUS. It is so crunchy, and try mixing with some strawberries and your day lasts forever!
    Mr.Meatball
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 November, 2025
    originally posted on wkkellogg.com
    Image

    I like

    Yummy chocolatey snap crackle pop yum deliciously yummy
    Rice treat krispie
    Did you find this review helpful?
    2 out of 5 stars
    12 November, 2025Verified purchase

    (no review title)

    Stale when opened
    Sierra
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    9 November, 2025
    originally posted on wkkellogg.com
    Image

    Change it back!

    [This review was collected as part of a promotion.] Why did you change the recipe? Its crap. Its not the same! Im angey about my life long love for this cereal is taken from me? You probably put some tpye of cancer in it.
    AllyAnneHoff
    Did you find this review helpful?
    2 out of 5 stars
    30 October, 2025
    originally posted on wkkellogg.com
    Image

    Terrible quality

    We bought this box of Coca-Cola crispies a day ago, and when I went to open it, it was all mostly crumbs. There was no actual cereal. It was only crumbs of the cereal.
    1 reply from Consumer Care team - 3 months ago
    I'm sorry to learn that your cereal was crushed into crumbs. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    L.A
    Did you find this review helpful?
    1 out of 5 stars
    25 October, 2025
    originally posted on wkkellogg.com
    Image

    Unbelievable…

    After being on a Corn Pops kick for a long time and craving something different, I decided to grab another long time favorite from my childhood, Cocoa Krispies. I guess I should’ve studied up on the recent reviews! Sadly, this has become an awful, disgusting, and downright gross cereal! I do not know what the company has done to this once incredible cereal! I’m shocked at how bad it really is and it appears as though many people totally agree with my opinion! And in an economy where every dollar is needed, it’s a shame that I paid money for this and am very disappointed with this purchase from a company I once respected over the course of my 64 years of life. You surely must know how bad this cereal really is!
    Mark64
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on wkkellogg.com
    Image

    Great taste

    I love how the milk turns into chocolate milk omg c
    Daddy oh 1
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 October, 2025Verified purchase

    Perfumed cereal?????

    Stop FUMIGATING items with air freshener, Target! The last three times we’ve purchased Rice Krispies from Target, the actual cereal—inside the bag!!—has smelled and TASTED of air freshener. Somehow, the perfume permeates the plastic bag. Ridiculous. This isn’t a problem at other grocery stores, literally just Target. And this has happened at two separate stores, too, so it’s not an isolated incident. Chemically perfumed food shouldn’t be consumed, it’s insane that Target is perfuming things to this degree. We’ll stick to buying cereals at grocery stores.
    J
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

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