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Kellogg's Rice Krispies Cereal
$3.79 ($0.42/ounce) reg $3.99
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About this item
Highlights
- 4 SIMPLE INGREDIENTS: Crafted with rice, sugar, salt, and malt, plus 8 vitamins and minerals; Made with USA rice and no artificial colors or flavors
- SNAP, CRACKLE, POP: Start the day with this classic crispy, puffed, oven-toasted rice cereal; Add milk, and spoon up magical sounds in every bite
- FEEL GOOD BREAKFAST: 150 calories per serving; Fat free, nourishing cereal the whole family will love
- YUMMY CEREAL BARS: Create homemade treats using butter, marshmallows, and Kellogg's Rice Krispies cereal; Then enjoy as a dessert or a lunch box snack
- WHAT YOU GET: Includes one 9 oz box of Kellogg's Rice Krispies Original breakfast cereal; Shelf stable; Instant and ready to eat
Description
Kellogg's Rice Krispies cereal makes it easy to bring a little magic to your day. Made with 4 simple ingredients, plus a good source of 8 vitamins and minerals, this nourishing cereal is crafted with crispy oven-toasted puffed rice made in the USA. This cereal is fat free and contains no artificial colors or flavors, making it a feel-good way to start your morning. Decorate your bowl with fresh strawberries, blueberries, or bananas. This iconic cereal is delicious any time of day. Enjoy a bowl with dairy milk or oat milk for part of breakfast or as a snack for movie night. They're perfect for busy mornings or slow-paced weekends. Whip up a tasty batch of memories with your family by making The Original Rice Krispies Treats recipe together. All you need for this beloved classic is butter, marshmallows, and Rice Krispies cereal. Spark truly special moments, listen for the magical sounds, and discover the delicious possibilities with Kellogg's Rice Krispies cereal.
Serving Size: 1.5 cup
Serving Per Container: About 6
Amount 1 1/2 Cup (40g) of Cereal:
Calories: 150
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 36grm13%
Dietary Fiber 0grm0%
Total Sugars 4grm0%
Added Sugars 4grm8%
Protein 3grm0%
Vitamin D 3mcg15%
Calcium 0mg0%
Iron 11.2mg60%
Potassium 30mg0%
Folic Acid 115mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 220
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 45grm16%
Dietary Fiber 0grm0%
Total Sugars 14grm0%
Added Sugars 4grm8%
Protein 9grm0%
Vitamin D 5.2mcg25%
Calcium 220mg15%
Iron 11.2mg60%
Potassium 320mg6%
Folic Acid 115mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice, sugar, contains 2% or less of salt, malt flavor. vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.
Dietary Needs: Fat Free, Kosher
Features: No High Fructose Corn Syrup, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 9 Ounces
TCIN: 88249252
UPC: 038000199929
Item Number (DPCI): 231-00-1338
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.52 inches length x 7.67 inches width x 11.37 inches height
Estimated ship weight: 0.73 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: are rice krispies gluten free
submitted by Maggie Mae - 4 years ago
A: Kellogg's Rice Krispies are made with malt, which comes from barley and may contain gluten; therefore, they are not labeled gluten free.
submitted byGreatlakesemerald - 4 years agoA: Question: is there IRON in rice crispires?
submitted byJanie - 9 days ago
Q: Does this cereal have vitamin A I need no vitamin a or beta carotene
submitted by Stella - 3 months ago
A: No, this product does not contain Vitamin A or Beta Carotene. Please note that our recipies may change so we encourage you to always review the label on the package you receive.
submitted byConsumer Care - 2 months ago
Q: Do you have a recipe for rice krispy treats (cookies)?
submitted by bruce - 4 months ago
A: We love to cook and we're here to help you get the most out of your recipe box! Check out our recipes at https://www.wkkellogg.com/recipes.
submitted byConsumer Care - 3 months ago
Q: What chocolate are we using to make this cereal since it’s real
submitted by Chcoclate - 7 months ago
A: This product is made with cocoa.
submitted byConsumer Care - 6 months ago
Q: these dont taste the same in a bad way. Did something change with ingredients or the way they're made?
submitted by summerdays - 1 year ago
A: Thank you for your question. There has been no changes to the ingredients of Kellogg's Rice Krispies.
submitted byConsumer Care - 11 months ago
Q: does this habe gealtin beacuse im elurgic to gealtin
submitted by jey - 4 years ago
A: This cereal does not contain gelatin.
submitted byConsumer Care - 4 years ago
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Guests are saying
The recent changes to the cocoa krispies recipe have left many guests disappointed, as they find the new flavor less appealing compared to the classic version. However, some guests still enjoy the nostalgic snap, crackle, and pop experience, especially when making rice krispie treats. The cereal remains a versatile option for breakfast or snacks, with some guests appreciating its chocolatey flavor and texture. Overall, it evokes fond memories for many, despite mixed feelings about the new formulation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2161 reviews
quality: 3.51 out of 5
taste: 3.58 out of 5
value: 3.35 out of 5
56% would recommend
58 recommendations
5 out of 5 stars
25 November, 2025
originally posted on wkkellogg.com
WHERE DID ALL THE CEREAL GO...
DELICIOUS. It is so crunchy, and try mixing with some strawberries and your day lasts forever!
5 out of 5 stars
19 November, 2025
originally posted on wkkellogg.com
I like
Yummy chocolatey snap crackle pop yum deliciously yummy
2 out of 5 stars
12 November, 2025Verified purchase
(no review title)
Stale when opened
1 out of 5 stars
9 November, 2025
originally posted on wkkellogg.com
Change it back!
[This review was collected as part of a promotion.] Why did you change the recipe? Its crap. Its not the same! Im angey about my life long love for this cereal is taken from me? You probably put some tpye of cancer in it.
2 out of 5 stars
30 October, 2025
originally posted on wkkellogg.com
Terrible quality
We bought this box of Coca-Cola crispies a day ago, and when I went to open it, it was all mostly crumbs. There was no actual cereal. It was only crumbs of the cereal.
1 reply from Consumer Care team - 1 month ago
I'm sorry to learn that your cereal was crushed into crumbs. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
25 October, 2025
originally posted on wkkellogg.com
Unbelievable…
After being on a Corn Pops kick for a long time and craving something different, I decided to grab another long time favorite from my childhood, Cocoa Krispies. I guess I should’ve studied up on the recent reviews! Sadly, this has become an awful, disgusting, and downright gross cereal! I do not know what the company has done to this once incredible cereal! I’m shocked at how bad it really is and it appears as though many people totally agree with my opinion! And in an economy where every dollar is needed, it’s a shame that I paid money for this and am very disappointed with this purchase from a company I once respected over the course of my 64 years of life. You surely must know how bad this cereal really is!
5 out of 5 stars
22 October, 2025
originally posted on wkkellogg.com
Great taste
I love how the milk turns into chocolate milk omg c
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
Perfumed cereal?????
Stop FUMIGATING items with air freshener, Target! The last three times we’ve purchased Rice Krispies from Target, the actual cereal—inside the bag!!—has smelled and TASTED of air freshener. Somehow, the perfume permeates the plastic bag. Ridiculous. This isn’t a problem at other grocery stores, literally just Target. And this has happened at two separate stores, too, so it’s not an isolated incident. Chemically perfumed food shouldn’t be consumed, it’s insane that Target is perfuming things to this degree. We’ll stick to buying cereals at grocery stores.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025
The ingredients list is wack
Have you seen the ingredients!?! There is no need for half of them, especially the food coloring!!
1 out of 5 stars
8 October, 2025
originally posted on wkkellogg.com
Maybe dangerous
I haven't had any problem with Cocoa Krispies before. Even when they made it more chocolatey. We always have a box available in the house But my purchase in sept 2025 taste like a very strong chemical. There is a strong odor to it also. I wish I could get it analyzed and find out what is making it taste so bad. What ever it is I think it is spoiled during manufacturing or someone added something harmful to human.
1 reply from Consumer Care team - 2 months ago
We hear and value your comments about our Kellogg's® Cocoa Krispies® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2025Verified purchase
Not what i thought.
I thought they would be like Kellogg chocolate krispies and they were not. Different taste and harder than real ones. This says Kellogg but totally different. I’ll pay the small difference and get the regular ones.
1 out of 5 stars
17 September, 2025
originally posted on wkkellogg.com
Brown Rice Krispies
Bought a big box of these for my chocolate cereal loving son and he will not eat them after the first bowl. They have very little flavor just brown Rice Krispies. So disappointed that I wasted money and food.
5 out of 5 stars
9 September, 2025
originally posted on wkkellogg.com
Excellent flavor
I'm eating this rn and I'm glad that I can eat it cause I love how it make the milk chocolate milk and the recipe cook
5 out of 5 stars
30 August, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] Loved the Kelloggs Coco Krispies! They were so delicious and chocolatey and made my milk into chocolate milk. I would a hundred percent recommend.
1 out of 5 stars
26 August, 2025
originally posted on wkkellogg.com
Ruined my favorite cereal
Ruined my favorite cereal. After one bite I noticed the difference. Went to see if there was a change and lo and behold there is a new recipe. Didn’t finish the bowl, and trashed the brand new box. This recipe is trash!
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2025Verified purchase
The kids love it too
Love the chocolate flavor
1 out of 5 stars
17 August, 2025
originally posted on wkkellogg.com
So disappointing!
I am 60 years old and have enjoyed Cocoa Krispies since childhood. Recently purchased a new box and was disappointed to find the recipe had changed. The new Krispies are much darker and have a very unpleasant artificial chocolate flavor. Tossed the remainder of the box. Sad to see the end of an era.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
Toothpaste
Crest detoxify is the best toothpaste
1 out of 5 stars
13 August, 2025
originally posted on wkkellogg.com
Yuck!
I’m 67 and I’ve eaten this cereal since I was a kid. The box I bought last week tastes NOTHING like the Cocoa Krispies I’m used to. Color is darker and has a weird chemical taste. Blech!
1 reply from Consumer Care team - 4 months ago
We hear and value your comments about our Kellogg's® Cocoa Krispies® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
5 out of 5 stars
8 August, 2025
originally posted on wkkellogg.com
Best treat ever!!!
Loved these since I was a kid.... and that has been a long time.