$3.99 when purchased online
Target Online store #3991
About this item
Highlights
- Healthy cereal bursting with delicious raisins and oat clusters with great flavor and texture in every irresistible spoonful
- Start your day with a family breakfast featuring crispy toasted bran and oat flakes balanced with the satisfying goodness of sweet raisins
- 6 key nutrients from real fruit and grains; 17g of whole grain per serving; Good source of fiber; Kosher Pareve; Contains wheat ingredients
- A low-fat, fiber cereal to enjoy with your favorite nut or dairy milk; Makes a delicious breakfast, a tasty snack at work, or a quick dinner
- Includes 1, 15.4oz box of ready-to-eat Kellogg's Raisin Bran Crunch Original cereal; Packaged for freshness and great taste
Description
Have a bowl of get up and go with the delicious taste of Kellogg's Raisin Bran Crunch, a delicately crafted, wholesome breakfast cereal that helps bring energy to start your day. This satisfyingly crunchy cereal is made with delicious sun-ripened raisins, toasted flakes and crunchy oat clusters glazed with a touch of honey in every spoonful. Kellogg's Raisin Bran Crunch provides 6 key nutrients from real fruit and grains and a good source of fiber to help you start your day off strong; Just as nutritious as it is delicious, this cereal is heart-healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease). With each spoonful, enjoy a sweet and satisfying crunch. Whether you enjoy this healthy cereal in a bowl with your favorite milk for a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a snack straight from the box, Kellogg's Raisin Bran Crunch cereal lets you rise, shine, and make the most of your day.
Serving Size: 55.0 g
Serving Per Container: 8
Amount Per Serving:
Calories: 190
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 46g17%
Dietary Fiber 4g16%
Sugars 19g
Added Sugars 13g26%
Protein 4g
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 1mg6%
Potassium 280mg6%
Niacin mg15%
Phosphorus mg10%
Magnesium mg10%
Zinc mg10%
Copper mg20%
Manganese mg60%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per Recommended Serving:
Calories: 250
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56g20%
Dietary Fiber 4g16%
Sugars 28g
Added Sugars 13g26%
Protein 10g
Vitamin D 2.2mcg10%
Calcium 250mg15%
Iron 1.1mg6%
Potassium 560mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain wheat, sugar, rice, raisins, wheat bran, whole grain oats, brown sugar syrup, vegetable glycerin, contains 2% or less of corn syrup, salt, natural flavor, modified corn starch, molasses, palm oil, cinnamon, honey, mixed tocopherols (vitamin e) for freshness
Allergens & Warnings:
CONTAINS WHEAT INGREDIENTS.Contains: Wheat
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
Dietary Needs: Low Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 15.4 Ounces
TCIN: 12918631
UPC: 041192102073
Item Number (DPCI): 231-00-0446
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.75 inches length x 7.77 inches width x 11 inches height
Estimated ship weight: 0.9625 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: What is the typical expiration date of cereal?
submitted by Lsya - 5 years ago
A: Most stores do not carefully monitor their expiration date. Usually items are sold before they expire or become discontinued before being taken off shelves. Team members typically do not have the time to use the FIFO method and rotate products. There is, however, more close monitoring on perishable products.
submitted byR - 1 year agoA: The available stock of this product may include individual packages with different expiration dates. Target uses a “first-in, first-out” inventory management process and carefully monitors product expiration.
submitted byConsumer Care - 5 years ago
Q: is cereal sweetened?
submitted by Sad Bird Lady - 9 months ago
A: It tastes sweeter than regular raisin brand. I think it’s the clusters that are sweet.
submitted byMichele - 7 months ago
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Guests are saying
Raisin Bran Crunch is a beloved cereal that combines the classic taste of raisin bran with an extra crunch from honey-covered flakes and granola clusters. Many guests appreciate its delightful sweetness and fiber content, making it a satisfying breakfast option. However, some have noted concerns about the quantity of raisins and occasional quality issues. Overall, it remains a favorite for its unique flavor and texture, perfect for starting the day right.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3389 reviews
quality: 4.57 out of 5
taste: 4.75 out of 5
value: 4.38 out of 5
92% would recommend
275 recommendations
Normally it's Fresh
4 out of 5 stars
Thumbs up graphic, would recommend
Chaplain Nica - 1 day ago, Verified purchaser
The last box I got was stale and box had been tossed so no return this time. But normally love it and it's normally fresh.
Bread crumbs
1 out of 5 stars
Thumbs down graphic, would not recommend
Don - 5 days ago, Verified purchaser
Smashed, squished, pounded to crumbs. The cereal was placed flat in the bottom of the box with all the heavy items on top. The shipping box was a bit crushed also, so it was handled roughly. But inside the box the poor cereal was pounded to death.
Rip-Off
1 out of 5 stars
Thumbs down graphic, would not recommend
RB - 7 days ago, Verified purchaser
There are no dried blueberries in this, despite showing them prominently in the cereal on the box. There are almost no crunch clusters either. This is just a box of wheat flakes with a fake blueberry flavor.
Same great Raisin Bran
5 out of 5 stars
Animal lover 12 - 11 days ago
originally posted on wkkellogg.com
Raisin Bran is my favorite cereal and some of these negative comments must be from the competition bc it's literally the same great product as always... perfect combination of bran and raisins. I've tried the other brands and nowhere near the quality so just do yourself a favor and buy the OG
Yummy!
5 out of 5 stars
Thumbs up graphic, would recommend
Shelby - 15 days ago, Verified purchaser
So glad I found this! So yummy!
Kelloggs Raisin Brand is different: not googs
2 out of 5 stars
bob27 - 17 days ago
originally posted on wkkellogg.com
What did you guys do. I have been eating raisin bran for years but just got a box and the flakes are different and the raisins taste odd… and I love raisins. I’m throwing out the boxes I just bought.
1 reply from Consumer Care team - 13 days ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Not many dried blueberries
4 out of 5 stars
SweetToothHippie - 19 days ago
This tastes good just not a lot of blueberries
(no review title)
1 out of 5 stars
Bandrew 27 - 22 days ago
originally posted on wkkellogg.com
I love eating a bowl of cereal then having to hack at the bowl with a fire ax and blow torch just to get the dried cereal out the bowl
Raisin Bran Breakfast Cereal
5 out of 5 stars
Thumbs up graphic, would recommend
Snacks - 23 days ago, Verified purchaser
Love to eat this fiber delicious cereal which was shipped free with quick delivery.
You just killed my favorite cereal
1 out of 5 stars
CW77 - 24 days ago
originally posted on wkkellogg.com
I only bought Kellogg's Raisin Bran because all the other brands tasted horrible. After changing the recipe, that's what your product tastes like. Guess that is a good thing because now I can purchase the exact same product for half the price
1 reply from Consumer Care team - 20 days ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Pass
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashley - 27 days ago, Verified purchaser
Extremely artificial tasting with very few granola clusters.
Bottom Shelf
1 out of 5 stars
jkw - 28 days ago
originally posted on wkkellogg.com
It had been several years since I picked up a box of Raisin Bran at the store. This stuff taste terrible now. Raisins are lower shelf and so is the bran. I don't think you could search the world over for any lower quality than what's in this box.
1 reply from Consumer Care team - 27 days ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Great cereal !
5 out of 5 stars
- 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The kids and I both love the regular Raisin Bran, so replacing raisins with blueberries was an exciting change for us ! We love this cereal, the texture of the dry blueberries along with the crunchy flakes were so good !
This households new favorite
5 out of 5 stars
madialea_1309 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Umm this is sooo good! I’m a blueberry sucker so I had to try these. I love them. There is another one like this that is really hard to find and is my family’s favorite but this one actually was even better so we are so excited lol. The flavor is amazing. It’s great for you and a good source of fiber. 10/10
Raisin Bran Blueberry Crunch no flavor
1 out of 5 stars
Momof3boys - 2 months ago
originally posted on wkkellogg.com
I bought the new Blueberry crunch. I was disappointed to find very little blueberry flavor and no crunch.
Blueberry bran crunch
3 out of 5 stars
connie121_2209 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I like raisin bran crunch, so I had to try the blueberry version. The oat clusters are crunchy and delicious. The cereal has just the right amount of sweetness to it. The only thing I would change about this cereal is the actual blueberries themselves. I think whole freeze-dried blueberries would make this cereal perfect. The blueberry clusters are nice, but it can always be better and I think whole blueberries would do the trick.
My friend likes this
3 out of 5 stars
- 2 months ago
originally posted on wkkellogg.com
My friend tried this and he says this is okay but he still buys it
Must try
5 out of 5 stars
samanthav110_4374 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I got this product free for my honest opinion, so first off, I was a little nervous. I wasn't sure if I would like it. The taste is great. I love the blueberry flavor. I'm so buying it !!!!
An enjoyable sweet snack
5 out of 5 stars
thewitchlevy_2935 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I absolutely love regular raisin bran. My kids love blueberries. So I snapped this up fast. It kept the extreme sweetness that I attribute to all name brand raisin bran. My kids were okay with it, and I like it as a dry snack. The granola pieces weren't too hard, so I am grateful for that.
Delicious Cereal with potential for greatness.
3 out of 5 stars
Subatomicrager - 2 months ago
originally posted on wkkellogg.com
So as someone who has family members that love Raisin Bran and I personally never had, I was surprised by how much I enjoyed this cereal. The cinnamon like taste mixed with the granola clusters and flakes, makes for an amazing blend. But as someone like I'm sure many others who have never had an interest in Raisin Bran cereal due to the raisins. Now I know what I'm asking may sound crazy given the brand of cereal but I feel like if you released a version of Raisin Bran Crunch without the raisins and called it Bran Crunch or something like that it would be a a straight up superior version of Honey Bunches of Oats and even a top 5 cereal of all time.