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Raisin Bran Breakfast Cereal
$3.99 ($0.26/ounce)
In Stock
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About this item
Highlights
- Healthy cereal bursting with delicious raisins and oat clusters with great flavor and texture in every irresistible spoonful
- Start your day with a family breakfast featuring crispy toasted bran and oat flakes balanced with the satisfying goodness of sweet raisins
- 6 key nutrients from real fruit and grains; 17g of whole grain per serving; Good source of fiber; Kosher Pareve; Contains wheat ingredients
- A low-fat, fiber cereal to enjoy with your favorite nut or dairy milk; Makes a delicious breakfast, a tasty snack at work, or a quick dinner
- Includes 1, 15.4oz box of ready-to-eat Kellogg's Raisin Bran Crunch Original cereal; Packaged for freshness and great taste
Description
Have a bowl of get up and go with the delicious taste of Kellogg's Raisin Bran Crunch, a delicately crafted, wholesome breakfast cereal that helps bring energy to start your day. This satisfyingly crunchy cereal is made with delicious sun-ripened raisins, toasted flakes and crunchy oat clusters glazed with a touch of honey in every spoonful. Kellogg's Raisin Bran Crunch provides 6 key nutrients from real fruit and grains and a good source of fiber to help you start your day off strong; Just as nutritious as it is delicious, this cereal is heart-healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease). With each spoonful, enjoy a sweet and satisfying crunch. Whether you enjoy this healthy cereal in a bowl with your favorite milk for a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a snack straight from the box, Kellogg's Raisin Bran Crunch cereal lets you rise, shine, and make the most of your day.
Serving Size: 1 Cup
Serving Per Container: About 8
Amount 1 Cup (55g) of Cereal:
Calories: 190
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 46grm17%
Dietary Fiber 4grm16%
Total Sugars 19grm0%
Added Sugars 13grm26%
Protein 4grm0%
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 1mg6%
Potassium 280mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 250
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56grm20%
Dietary Fiber 4grm16%
Total Sugars 28grm0%
Added Sugars 13grm26%
Protein 10grm0%
Vitamin D 2.2mcg10%
Calcium 250mg15%
Iron 1.1mg6%
Potassium 560mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain wheat, sugar, rice, raisins, wheat bran, whole grain oats, brown sugar syrup, vegetable glycerin. contains 2% or less of corn syrup, salt, natural flavor, modified corn starch, molasses, palm oil, cinnamon, honey, mixed tocopherols (vitamin e) for freshness.
Allergens & Warnings:
Contains wheat ingredients.Dietary Needs: Low Fat, Kosher
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 15.4 Ounces
TCIN: 12918631
UPC: 041192102073
Item Number (DPCI): 231-00-0446
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.75 inches length x 7.77 inches width x 11 inches height
Estimated ship weight: 0.9625 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: What is the typical expiration date of cereal?
submitted by Lsya - 5 years ago
A: The available stock of this product may include individual packages with different expiration dates. Target uses a “first-in, first-out” inventory management process and carefully monitors product expiration.
submitted byConsumer Care - 5 years agoA: Most stores do not carefully monitor their expiration date. Usually items are sold before they expire or become discontinued before being taken off shelves. Team members typically do not have the time to use the FIFO method and rotate products. There is, however, more close monitoring on perishable products.
submitted byR - 1 year ago
Q: Why is the Iron content on the family size only 1.8mg (10%DV) vs the 16.5mg(90% DV) on the regular size box?
submitted by SP in DC - 1 month ago
A: Currently, the iron is 1mg per 1 cup serving, 6% of the daily value. Please note that our recipes may change and we encourage you to always review the label on the package you receive.
submitted byConsumer Care - 19 days ago
Q: is cereal sweetened?
submitted by Sad Bird Lady - 1 year ago
A: It tastes sweeter than regular raisin brand. I think it’s the clusters that are sweet.
submitted byMichele - 11 months ago
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Guests are saying
Kellogg's Raisin Bran Crunch and its blueberry variant have garnered mixed reactions from guests. While many appreciate the delightful crunch and flavor, some have expressed disappointment over the quality and quantity of raisins or blueberries. The cereal is praised for its fiber content and satisfying texture, making it a popular choice for breakfast or snacks. Guests enjoy its versatility, whether eaten dry or with milk, and appreciate the balance of sweetness and health benefits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3616 reviews
quality: 4.46 out of 5
taste: 4.7 out of 5
value: 4.27 out of 5
91% would recommend
282 recommendations
1 out of 5 stars
22 October, 2025
originally posted on wkkellogg.com
Not Original
When you change the recipe it is not Original; just because you put Original on the label. The new flakes suck. Must be cheaper to produce.
1 out of 5 stars
19 October, 2025
originally posted on wkkellogg.com
Where are the "Clusters "?
I have bought 2 boxes of this in the last month and there were no "Clusters" in the cereal. Just randomly scattered bits of oats throughout the box. Very disappointing.
1 reply from Consumer Care team - 5 days ago
I'm sorry to learn that your cereal did not have raisins. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025
1 black flake, 1 brown flake and 1 outrageously big flake
First pour at the top was a humourous flake then kept eating and came across a black flake and a brown one!!
1 out of 5 stars
14 October, 2025
originally posted on wkkellogg.com
What blueberries?? Where blueberries?
It's called BLUEBERRY Bran Crunch. The box includes a picture of fresh blueberries. The illustration shows cereal pleasantly dotted with lovely dried blueberries. So what would possess me to expect that the box would actually CONTAIN DRIED BLUEBERRIES?? Sadly, it does NOT. A hint of "Blueberryness" maybe, but I don't want to start my day feeling lied to about blueberries. "Less than 2 percent dried blueberries..." more like NONE. Really disappointed in this one.
1 reply from Consumer Care team - 12 days ago
We hear and value your comments about our Kellogg’s® Blueberry Bran Crunch®. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
13 October, 2025
originally posted on wkkellogg.com
What happened to the good ole Raisin Bran flakes??
It's been a while since I've had Raisin Bran but I think they changed the flakes. they're awful and they chew like wet cardboard. What is this? So sad, I wish companies wouldn't change age old tried and true formulas. What could be the reason for this? Money???
1 out of 5 stars
10 October, 2025
originally posted on wkkellogg.com
Call the FBI! The Blueberries are AWOL!
Blueberry (?) Bran Crunch? There wasn't the slightest hint of a blueberry in the box I bought yesterday, right after the product had been put on the Food Lion shelf! Not even an artificial taste of a blueberry! Flakes weren't bad, though. . . But where were the blueberries?
1 reply from Consumer Care team - 14 days ago
I'm sorry to learn that your cereal did not have blueberries. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
3 October, 2025
originally posted on wkkellogg.com
Change is not always good in this case
I have been eating Raisin Bran daily for decades. Your change in recipe has been tolerated but is now too poor to ignore. You will lose this faithful customer.
3 out of 5 stars
30 September, 2025
originally posted on wkkellogg.com
Flakes have flat taste and so bland and dry.
The flavor of the bran flakes in Kellogg s Raisin Bran taste different bathe flavor is flat. I just bought a box of the Mega Size box today. They seem drier and lack the flavor I’m used to. This will be my last box. I think I’ll try the other major brand next time.
1 reply from Consumer Care team - 27 days ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
11 September, 2025
originally posted on wkkellogg.com
Bad Tasting Raisins
I have eaten and enjoyed Kellogg's Raisin Bran for as long as I can remember. However, recently, the raisins have changed. I can't decide what has happened, but it's very unpleasant. They almost taste as if the manufacturer started with rotten grapes. I will not buy any more Kellogg's Raisin Bran.
1 reply from Consumer Care team - 1 month ago
I'm sorry to learn that your raisins had an unpleasant taste. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
9 September, 2025
originally posted on wkkellogg.com
No blueberries!
I'm a daily consumer of Raisin Bran Crunch and decided to try Blueberry Crunch. Well, someone left out the blueberries! I literally dug through and didn't find one (dried) blueberry. Disappointing - I love blueberries. Won't be trying that again.
1 reply from Consumer Care team - 2 months ago
I'm sorry to learn that your cereal did not have blueberries. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
3 out of 5 stars
7 September, 2025
originally posted on wkkellogg.com
Raisin Bran Cereal Crunch was excited but.........
I bought this two weeks ago to try it because I had coupon for them and they were on sale at No Frills. I'm so use tot he original Raisin Bran cereal because it's my favorite. Decided to try this particular one out since it was new. I'm so glad that I got it using it a coupon because this is overly sweet for me. In order to eat it I had to mix it with a plain cereal.
5 out of 5 stars
7 September, 2025Verified purchase
Blueberries!
Has a good blueberry taste
1 out of 5 stars
6 September, 2025
originally posted on wkkellogg.com
Where are the raisins
Almost no raisins in each box not getting my money’s worth . I am extremely disappointed in this product. It used to be much better. Number on the box is KLA 052 01:08 . However it has not only been this box . Is cost cutting more important than quality products and customer satisfaction ?
1 reply from Consumer Care team - 2 months ago
I'm sorry to learn that your cereal did not have raisins. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
1 September, 2025
originally posted on wkkellogg.com
So much added sugar is not necessary
It isn't necessarily that the produce is poor, but come on......16 g added sugar!!!!!!! That is worse than Cap'n Crunch. It's nice that there is so much added fiber, but you cannot consider this a healthy breakfast cereal.
2 out of 5 stars
31 August, 2025
originally posted on wkkellogg.com
Crushed flakes
I’ve been a fan of Raisin Bran Crunch for years and years but this last box I bought will probably be my last. The entire box, not just a portion or the bottom, was crushed bran flake bits. There were barely any full flakes, it was more like a box of raisin branch sand.
1 reply from Consumer Care team - 2 months ago
I'm sorry to learn that your cereal was crushed. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
4 out of 5 stars
30 August, 2025
originally posted on wkkellogg.com
Great taste
[This review was collected as part of a promotion.] I have been a Raisin Bran fan all of my life but was very thankful for the crunch to be added to the recipe!!
5 out of 5 stars
26 August, 2025
originally posted on influenster.com
Get it
[This review was collected as part of a promotion.] Fantastic, I definitely need to get more, honestly didn’t think they could improve in the original but I’m so glad that I was wrong. Everyone needs to try this
5 out of 5 stars
24 August, 2025
originally posted on wkkellogg.com
My go to
This has been my go to meal for the past 6 weeks with having a newborn. Absolutely love this cereal and spent quite a bit on making sure I always have some in the house.
1 out of 5 stars
21 August, 2025
originally posted on wkkellogg.com
Blueberry Bran Crunch NO BLUEBERRIES
This review is for Blueberry Bran Crunch and the absence of blueberries.
1 reply from Consumer Care team - 2 months ago
We hear and value your comments about our Kellogg's Blueberry Bran® Crunch cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
Oh hellll(o) NO! Skip this!
Im in my 20s, and we don’t complain much about stuff. Just move on if we didnt like it, but this was expensive for it to be this bad and it pmo😭😭. It was literally all bran flakes. I am not exaggerating. There were three “clusters” in my whole bag, and I bought the family size because I expected it to be regular raisin brand crunch with blue berries instead of raisins. Like what is this! The clusters also were smaller that half a bran flake and weren’t even crunchy. They disappeared into nothing. It was so bad, and it makes me super unlikely to try the original Raisin Bran and Raisin Branch Crunch. I was getting back into cereal since being a child, and now I’m like nah. LOL