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Raisin Bran Breakfast Cereal - 2 of 4Raisin Bran Breakfast Cereal - 3 of 4Raisin Bran Breakfast Cereal - 4 of 4
Raisin Bran Breakfast Cereal - 1 of 4

Kellogg's Raisin Bran Crunch Original Breakfast Cereal - 15.4oz: Low Fat, No Artificial Colors

4 Questions
$3.99 ($0.26/ounce)
FlavorPlain Crunch
Size15.4 - Sold out
Count1 - Sold out

Out of Stock

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About this item

Highlights

  • Healthy cereal bursting with delicious raisins and oat clusters with great flavor and texture in every irresistible spoonful
  • Start your day with a family breakfast featuring crispy toasted bran and oat flakes balanced with the satisfying goodness of sweet raisins
  • 6 key nutrients from real fruit and grains; 17g of whole grain per serving; Good source of fiber; Kosher Pareve; Contains wheat ingredients
  • A low-fat, fiber cereal to enjoy with your favorite nut or dairy milk; Makes a delicious breakfast, a tasty snack at work, or a quick dinner
  • Includes 1, 15.4oz box of ready-to-eat Kellogg's Raisin Bran Crunch Original cereal; Packaged for freshness and great taste
  • No artificial dyes or colors

Description

Have a bowl of get up and go with the delicious taste of Kellogg's Raisin Bran Crunch, a delicately crafted, wholesome breakfast cereal that helps bring energy to start your day. This satisfyingly crunchy cereal is made with delicious sun-ripened raisins, toasted flakes and crunchy oat clusters glazed with a touch of honey in every spoonful. Kellogg's Raisin Bran Crunch provides 6 key nutrients from real fruit and grains and a good source of fiber to help you start your day off strong; Just as nutritious as it is delicious, this cereal is heart-healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease). With each spoonful, enjoy a sweet and satisfying crunch. Whether you enjoy this healthy cereal in a bowl with your favorite milk for a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a snack straight from the box, Kellogg's Raisin Bran Crunch cereal lets you rise, shine, and make the most of your day.

Serving Size: 1 cup

Serving Per Container: About 8

Amount 1 Cup (55g) of Cereal

Calories: 190
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 46grm17%
Dietary Fiber 4grm16%
Total Sugars 19grm0%
Added Sugars 13grm26%
Protein 4grm0%
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 1mg6%
Potassium 280mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount

Calories: 250
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56grm20%
Dietary Fiber 4grm16%
Total Sugars 28grm0%
Added Sugars 13grm26%
Protein 10grm0%
Vitamin D 2.2mcg10%
Calcium 250mg15%
Iron 1.1mg6%
Potassium 560mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, sugar, rice, raisins, wheat bran, whole grain oats, brown sugar syrup, vegetable glycerin. contains 2% or less of corn syrup, salt, natural flavor, modified corn starch, molasses, palm oil, cinnamon, honey, mixed tocopherols (vitamin e) for freshness.

Allergens & Warnings:

Contains wheat ingredients.
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
Dietary Needs: Low Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 12918631
UPC: 041192102073
Item Number (DPCI): 231-00-0446
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.75 inches length x 7.77 inches width x 11 inches height
Estimated ship weight: 0.9625 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: is cereal sweetened?

submitted by Sad Bird Lady - 2 years ago

  • A: It tastes sweeter than regular raisin brand. I think it’s the clusters that are sweet.

    submitted byMichele - 2 years ago

  • A: This product contains 9g of added sugar per serving. You can view the product smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00041192102110#productnutrition

    submitted byConsumer Care - 9 months ago

Q: What is the typical expiration date of cereal?

submitted by Lsya - 6 years ago

  • A: The available stock of this product may include individual packages with different expiration dates. Target uses a “first-in, first-out” inventory management process and carefully monitors product expiration.

    submitted byConsumer Care - 6 years ago

  • A: Most stores do not carefully monitor their expiration date. Usually items are sold before they expire or become discontinued before being taken off shelves. Team members typically do not have the time to use the FIFO method and rotate products. There is, however, more close monitoring on perishable products.

    submitted byR - 2 years ago

Q: Are there any animal products utilized?

submitted by KTC - 9 months ago

  • A: Yes, the sugar in this product may be processed with animal derived bone char.

    submitted byConsumer Care - 8 months ago

Q: Why is the Iron content on the family size only 1.8mg (10%DV) vs the 16.5mg(90% DV) on the regular size box?

submitted by SP in DC - 1 year ago

  • A: Currently, the iron is 1mg per 1 cup serving, 6% of the daily value. Please note that our recipes may change and we encourage you to always review the label on the package you receive.

    submitted byConsumer Care - 1 year ago
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Additional product information and recommendations

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Guests are saying

The reviews reflect a mix of nostalgia and disappointment regarding the recent changes in the cereal's recipe, particularly the reduction in raisins and clusters. While some guests appreciate the blueberry flavor and crunchiness of certain varieties, many express dissatisfaction with the lack of quality and consistency in the product. The cereal remains a staple for many, but concerns about taste and texture have led some to reconsider their loyalty.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3847 reviews
    quality: 4.34 out of 5
    taste: 4.66 out of 5
    value: 4.13 out of 5
    88% would recommend
    303 recommendations
    1 out of 5 stars
    30 September, 2026
    originally posted on wkkellogg.com
    Image

    Where's the crunch?

    I love Raisin Bran Crunch as it is crunchy, not mushy. However, this box that I am eating from is quite stale, no crunchiness. And, it turns to mush very fast. Quite disappointing. I will purchase another box and see if this box was an anomaly. Hopefully so. If so, I will give it five stars.
    1 reply from Consumer Care team - 5 days ago
    While we are sorry this happened, we're glad you let us know that your cereal was stale. Please look for an email from us as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
    Ken
    Did you find this review helpful?
    1 out of 5 stars
    29 September, 2026
    originally posted on wkkellogg.com
    Image

    Blueberries or no blueberries. That is the wuedtio

    I was so excited to purchase this cereal this summer. The Raisin Bran crunch is our favorite so of course I expected the same of the blueberry cereal. It did not become my favorite. I emptied out the bag to look for blueberries! There were none. Very disappointed in Kellogg!
    Punkiesgirl
    Did you find this review helpful?
    1 out of 5 stars
    22 September, 2026
    originally posted on wkkellogg.com
    Image

    (no review title)

    My box of raisins bran had absolutely no raisins in it. So disappointed.
    1 reply from Consumer Care team - 10 days ago
    While we are sorry this happened, we're glad you let us know that your cereal had no raisins. Please look for an email from us, as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
    Raisins bran
    Did you find this review helpful?
    1 out of 5 stars
    18 September, 2026
    originally posted on wkkellogg.com
    Image

    Dissapointing, Poor porduct

    This product has changed for the worse. I have been buying this cereal for years. There are no clusters in the cereal and fewer raisins. This is very disappointing! The Mega Size box contains less product now, a change in the last couple of months. I will be looking to buy brands other than Kellogg's if this is how they treat their customers.
    1 reply from Consumer Care team - 17 days ago
    We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    BR
    Did you find this review helpful?
    1 out of 5 stars
    16 September, 2026
    originally posted on wkkellogg.com
    Image

    The new “recipe” is terrible!

    They’ve changed the recipe and now it SUCKS! The flakes are thinner and get soggy faster. The bran flakes also have little taste. There are less raisins and fewer clusters. There is no more crunch. That is the name of the cereal but they took away the crunch! This used to be my favorite cereal and now I won’t buy it again unless they change it back. Bad move Kellogg's.
    1 reply from Consumer Care team - 18 days ago
    We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    TX45
    Did you find this review helpful?
    1 out of 5 stars
    15 September, 2026
    originally posted on wkkellogg.com
    Image

    No raisins in box

    Raisin count has diminished drastically and the few raisins that are in the box are tiny. Shape up Kelloggs. This is corporate greed at its finest.
    1 reply from Consumer Care team - 18 days ago
    While we are sorry this happened, we're glad you let us know that your cereal did not have enough raisins. Please look for an email from us, as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
    Awareconsumer
    Did you find this review helpful?
    4 out of 5 stars
    13 September, 2026
    originally posted on wkkellogg.com
    Image

    Great quality

    [This review was collected as part of a promotion.] I bought this over a month ago and always enjoy the extra crunch from the traditional Raisin Bran. We have purchased this product multiple times and occasionally, we do find some of the crunch pieces to be really hard and not easy to chew.
    Steph
    Did you find this review helpful?
    2 out of 5 stars
    6 September, 2026
    originally posted on wkkellogg.com
    Image

    No raisins or clusters

    Usually I get a good ratio of clusters and raisins. This box had none
    1 reply from Consumer Care team - 26 days ago
    We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    TG
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on wkkellogg.com
    Image

    Great taste

    [This review was collected as part of a promotion.] I tried Kellogg's Blueberry Bran Crunch for the first time. I was delighted with the blueberry flavor. It is a great addition to the Kellogg's cereals.
    Rose54
    Did you find this review helpful?
    1 out of 5 stars
    31 August, 2026
    originally posted on wkkellogg.com
    Image

    Missing nuts

    I bought this product a few weeks ago, when I opened the box for my surprise it wasn't as I expected as shown with the promotion outside of the box. There was no raising, the oat was missing and no other kind of nuts as shown. Has a strong fruits smell and that's it.
    Dan
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on wkkellogg.com
    Image

    Favorite cereal

    [This review was collected as part of a promotion.] It’s a constant in our pantry. The combination sweet and crunchy makes a very satisfying breakfast.
    Pams
    Did you find this review helpful?
    5 out of 5 stars
    25 August, 2026
    originally posted on wkkellogg.com
    Image

    Satisfying

    [This review was collected as part of a promotion.] About this a month ago, and I’m so happy with the product that I will be purchasing in the future
    Lovett
    Did you find this review helpful?
    5 out of 5 stars
    25 August, 2026
    originally posted on wkkellogg.com
    Image

    Delicious!

    [This review was collected as part of a promotion.] I was pleasantly surprised by this product. I’m a huge blueberry fan but hate when my cereal gets soggy so I was a bit Leary about purchasing it but went out on a limb. I was impressed by how well the flakes held up. The best thing of all is that this cereal is delicious!!
    JackieC
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    24 August, 2026Verified purchase

    (no review title)

    Somehow the expiration date is months away yet the cereal flakes are stale.
    Nasty
    quality: 2 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    24 August, 2026Verified purchase

    (no review title)

    best cereal ever.
    Jessica
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2026
    originally posted on wkkellogg.com
    Image

    Best Ever

    Best new cereal ever!! Blueberry flavor is amazing, cereal is crunchy and satisfying.
    Trustyshellback
    Did you find this review helpful?
    5 out of 5 stars
    22 August, 2026
    originally posted on wkkellogg.com
    Image

    Great taste

    [This review was collected as part of a promotion.] This has been one of my top 5 favorites since I was 2 yrs old. My Daddy loved it and I do to!!!
    AmpdUp
    Did you find this review helpful?
    4 out of 5 stars
    22 August, 2026
    originally posted on wkkellogg.com
    Image

    #1 in healthy choice

    [This review was collected as part of a promotion.] #1 choice in healthy balance and How everyday breakfast should be
    Jerrycurl
    Did you find this review helpful?
    5 out of 5 stars
    21 August, 2026
    originally posted on wkkellogg.com
    Image

    (no review title)

    [This review was collected as part of a promotion.] Wonderful! It is soooooooooooooooo good!!!! Thank you for making this product.
    Beckie
    Did you find this review helpful?
    1 out of 5 stars
    21 August, 2026
    originally posted on wkkellogg.com
    Image

    FALSE PRODUCT DEPICTION

    FALSE PRODUCT DEPICTION!! I bought a couple of boxes based on the image on the front of the box showing dried blueberries in the cereal. No less than 6 were clearly displayed on the pictured spoonful. The photo on the side panel also showed several dried blueberries in the bowl. Sorry folks. There are NO dried blueberries in this product. Just artificial blueberry flavoring sprayed over the flakes.
    Ken
    Did you find this review helpful?

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