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Raisin Bran Breakfast Cereal - 2 of 4Raisin Bran Breakfast Cereal - 3 of 4Raisin Bran Breakfast Cereal - 4 of 4
Raisin Bran Breakfast Cereal - 1 of 4

Kellogg's Blueberry Bran Crunch Breakfast Cereal - 21.4oz

$5.29 ($0.25/ounce)
FlavorBlueberry
Size21.4
Count1

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • GOOD SOURCE OF FIBER: Contains fiber to help support digestive wellness and 23g of whole grain per serving
  • BURSTING WITH FLAVOR: Toasted flakes and crunchy oat clusters deliver a delicious flavor and satisfying texture in every spoonful
  • VITAMINS AND MINERALS: Each serving is an excellent source of vitamin C, and a good source of iron and vitamin D
  • MORNING OR SNACK TIME: A tasty cereal to enjoy with your favorite dairy milk or oat milk; This pantry staple makes tasty office snacks or road trip snacks; Try it as a trail mix ingredient
  • WHAT YOU GET: Includes one 21.4 oz family size box of Kellogg's Blueberry Bran Crunch cereal; Shelf stable; Instant and ready to eat

Description

Have a bowl of get up and go with Kellogg's Blueberry Bran Crunch breakfast cereal. This satisfying, sweet cereal is a good source of fiber to help support digestive wellness. Toasted flakes and crunchy oat clusters deliver bursts of flavor and texture in every spoonful. Each serving provides 23g whole grains, an excellent source of vitamin C, and a good source of iron and vitamin D. Every bowl is packed with a satisfying crunch and delicious flavor. Whether you enjoy this cereal with your favorite milk for part of a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a crispy snack straight from the box, Kellogg's Blueberry Bran Crunch cereal is a great way to get your day going with the taste of sun-ripened blueberries!

Serving Size: 1 cup

Serving Per Container: About 10

Amount 1 Cup (58g) of Cereal:

Calories: 210
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 220mg10%
Total Carbohydrate 49grm18%
Dietary Fiber 5grm19%
Total Sugars 17grm0%
Added Sugars 16grm32%
Protein 4grm0%
Vitamin D 2mcg10%
Calcium 20mg0%
Iron 1.8mg10%
Potassium 160mg2%
Folic Acid 10mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount :

Calories: 270
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 300mg13%
Total Carbohydrate 58grm21%
Dietary Fiber 5grm19%
Total Sugars 26grm0%
Added Sugars 16grm32%
Protein 11grm0%
Vitamin D 4.2mcg20%
Calcium 240mg15%
Iron 1.8mg10%
Potassium 450mg10%
Folic Acid 10mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, sugar, rice, wheat bran, rolled oats, brown sugar syrup, contains 2% or less of salt, malt flavor, dried blueberries, corn syrup, rice flour, natural flavor, canola oil, mixed tocopherols for freshness, citric acid, bht for freshness, vitamins and minerals: vitamin c (ascorbic acid), iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin d3.

Allergens & Warnings:

Contains wheat ingredients.
Dietary Needs: Low Fat, Kosher
Features: Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 21.4 Ounces
TCIN: 92795412
UPC: 041192107498
Item Number (DPCI): 231-00-1392
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.16 inches length x 7.84 inches width x 2.52 inches height
Estimated ship weight: 1.543 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: is cereal sweetened?

submitted by Sad Bird Lady - 1 year ago

  • A: It tastes sweeter than regular raisin brand. I think it’s the clusters that are sweet.

    submitted byMichele - 1 year ago

  • A: This product contains 9g of added sugar per serving. You can view the product smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00041192102110#productnutrition

    submitted byConsumer Care - 2 months ago

Q: What is the typical expiration date of cereal?

submitted by Lsya - 6 years ago

  • A: The available stock of this product may include individual packages with different expiration dates. Target uses a “first-in, first-out” inventory management process and carefully monitors product expiration.

    submitted byConsumer Care - 6 years ago

  • A: Most stores do not carefully monitor their expiration date. Usually items are sold before they expire or become discontinued before being taken off shelves. Team members typically do not have the time to use the FIFO method and rotate products. There is, however, more close monitoring on perishable products.

    submitted byR - 2 years ago

Q: Are there any animal products utilized?

submitted by KTC - 3 months ago

  • A: Yes, the sugar in this product may be processed with animal derived bone char.

    submitted byConsumer Care - 2 months ago

Q: Why is the Iron content on the family size only 1.8mg (10%DV) vs the 16.5mg(90% DV) on the regular size box?

submitted by SP in DC - 6 months ago

  • A: Currently, the iron is 1mg per 1 cup serving, 6% of the daily value. Please note that our recipes may change and we encourage you to always review the label on the package you receive.

    submitted byConsumer Care - 6 months ago
See all questions (4)

Additional product information and recommendations

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Guests are saying

Kellogg's Raisin Bran Crunch and its blueberry variant have garnered mixed reactions from guests. While many appreciate the delightful crunch and flavor, some have expressed disappointment over the quality and quantity of raisins or blueberries. The cereal is praised for its fiber content and satisfying texture, making it a popular choice for breakfast or snacks. Guests enjoy its versatility, whether eaten dry or with milk, and appreciate the balance of sweetness and health benefits.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3363 reviews
    quality: 4.38 out of 5
    taste: 4.69 out of 5
    value: 4.19 out of 5
    90% would recommend
    290 recommendations
    5 out of 5 stars
    27 March, 2026
    originally posted on wkkellogg.com
    Image

    SOOOO GOOOOD 💙

    I love Raisin Bran and RB Crunch. This is amazing though! It tastes like a blueberry muffin. Love it!
    Makena521
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2026
    originally posted on wkkellogg.com
    Image

    Misleading product

    This product’s container is misleading. The box clearly shows blueberries, with a disclaimer that the photo is enlarged to show texture. Combined, those are misleading in that there are NO visible blueberries in the cereal. Completely disappointed and will not buy again. Shame on Kellogg’s.
    Disappointed
    Did you find this review helpful?
    1 out of 5 stars
    5 March, 2026
    originally posted on wkkellogg.com
    Image

    aweful

    just bought this new to my area. very disappointed , zero blueberries or clusters. just flakes and a very fake overwhelming blueberry flavor.
    1 reply from Consumer Care team - 22 days ago
    I'm sorry to learn that your cereal had no blueberry clusters. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    sam
    Did you find this review helpful?
    1 out of 5 stars
    1 March, 2026
    originally posted on wkkellogg.com
    Image

    Misleading Box Picture

    Ii purchased this product because I like blueberries and the picture on the box showed what looked like dried blueberries. I opened the box and poured the cereal into my bowl and only had flakes. I searched for blueberries but didn't find any. You should either add the blueberries or update the picture on the box or indicate that they are blueberry infused flakes in a more prominent spot. I was very disappointed in this product and would not consider purchasing it again in its current state. Also, does the same hold true for the cranberry crunch--are there cranberries in that or just flakes.
    none
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on wkkellogg.com
    Image

    Yum

    Love this cereal! My husband and I each have our own box and don't share with each other
    Mel
    Did you find this review helpful?
    2 out of 5 stars
    19 February, 2026
    originally posted on wkkellogg.com
    Image

    Box is very deceiving, missing blueberries.

    I bought this for my boyfriend as I do not care for blueberries. I asked him how it was and he informed me there were no blueberries at all in the cereal nor hidden in the oat clusters. I pulled the bag out of the box and did not see one single berry. The box clearly shows berries and there are 2 scoops of raisins in raisin bran, I assumed this cereal would be the same way.
    Satterlee83
    Did you find this review helpful?
    2 out of 5 stars
    17 February, 2026
    originally posted on wkkellogg.com
    Image

    Where are the berries

    Where are the blueberries? I mean, there's plenty of raisins in your raisin crunch cereal.
    Sbowe
    Did you find this review helpful?
    1 out of 5 stars
    10 February, 2026
    originally posted on wkkellogg.com
    Image

    Terrible taste and now out cash for two boxes

    Terrible taste. Taste is off and the box photo show blueberry's but where are the in the box? I can't eat this stuff so I tossed two boxes in the garbage. On social media I also seen other negative reviews and I agree. If kelloggs does this then what else??? This just make me buyer other brands because how can I trust this company to put out a quality product.
    Stopped buying Kelloggs
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 February, 2026Verified purchase

    Favorite Bran Cereal

    Purchased for my daughter who loves the blueberry’s. For some reason these were flying off the shelf and were even out at other local stores.
    Joelle
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on wkkellogg.com
    Image

    Blueberry love

    Love the blueberry taste and texture. It is wonderful flavor for those who love blueberries.
    Bob1970
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 January, 2026Verified purchase

    (no review title)

    Not delivered with other items
    Daniel
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    29 January, 2026
    originally posted on wkkellogg.com
    Image

    Wrong contents?

    Big fan of Raisin Bran Crunch. Was excited to see Blueberry Bran Crunch on our store shelf. Opened the box this morning and it was nothing like the picture on the box or even comparable to raisin bran crunch. No crunchy clusters, no blueberries, just bran flakes. Suspect the box may have contained something different than the packaging. Tasted bland with no flavor. Very disappointed.
    Did you find this review helpful?
    1 out of 5 stars
    28 January, 2026
    originally posted on wkkellogg.com
    Image

    (no review title)

    Picture shows blueberries but none in the box. Thats false advertising, regardless of what the small print says.
    Drew
    Did you find this review helpful?
    1 out of 5 stars
    27 January, 2026
    originally posted on wkkellogg.com
    Image

    Mis-leading box picture

    Your box show dried blueberries but my box had none. The picture of having blueberries is so misleading. If I would have known there where no dried blueberries I would not have wasted my money.
    David1964
    Did you find this review helpful?
    1 out of 5 stars
    26 January, 2026
    originally posted on wkkellogg.com
    Image

    Disappointing

    Contrary to what the picture on the box shows, there are no "oat clusters" or blueberries in this cereal. Very disputing seems I won't be purchasing again.
    mwardin
    Did you find this review helpful?
    1 out of 5 stars
    26 January, 2026
    originally posted on wkkellogg.com
    Image

    No blueberries, picture is false

    The picture on the box is extremely misleading. I have ZERO blueberries in my cereal. Will not buy this again.
    Apes
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 January, 2026Verified purchase

    Blueberry Bran Crunch....no blueberries

    This is for the BLUEBERRY BRAN CRUNCH cereal. Very disappointed. No blueberries in the box. Will not buy again.
    Doris
    quality: 1 out of 5
    taste: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    22 January, 2026
    originally posted on wkkellogg.com
    Image

    No blueberries? No crunch?

    I've purchased two boxes now, and had the same experience each time: at most 2-3 tiny dried blueberries in the box and very few oat clusters. The blueberry taste of the bran flakes is actually delightful, which is why I decided to try again. I thought surely my first box must have been the result of some manufacturing error. But, to my great disappointment, the fruit and oat cluster content of this cereal is nothing like Raisin Bran Crunch. It's just blueberry flakes. If the product looked like the photo, I think I'd eat it every day. That's just not what was in the box.
    1 reply from Consumer Care team - 2 months ago
    We hear and value your comments about our Kellogg’s® Blueberry Bran Crunch®. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    BlueberryFiend
    Did you find this review helpful?
    4 out of 5 stars
    19 January, 2026
    originally posted on wkkellogg.com
    Image

    Sugar

    I tried this cereal and was very happy except for it was a bit too sugary. I would suggest Kelloggs cut back on the sugars.
    Cocoa
    Did you find this review helpful?
    1 out of 5 stars
    14 January, 2026
    originally posted on wkkellogg.com
    Image

    Where's the blueberry?

    We were excited to try the Blueberry Bran Crunch. Sounded tasty. but there isn't one blueberry in the whole box. Not even in the bran clusters.
    1 reply from Consumer Care team - 2 months ago
    I'm sorry to learn that your cereal did not have blueberry clusters. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    DennisC
    Did you find this review helpful?

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