$3.79 when purchased online
Target Online store #3991
About this item
Highlights
- Hint of brown sugar adds a pop of sweetness to whole-grain cereal
- Cereal with heart-healthy whole grains, protein and fiber lets you start your day on the right foot
- Makes a great breakfast or satisfying snack anytime of day
- No Added Colors
Description
Add a delicious crunch to your cereal collection with the Oatmeal Squares Brown Sugar Cereal from Quaker Oats. Made from heart-healthy whole grains, this cereal is also a good source of protein, fiber and iron for a delicious, easy way to get nutrients you need. A hint of brown sugar adds a pop of sweetness to this cereal, making it tasty enough to enjoy as a snack or satisfy your sweet tooth.
Serving Size: 1 cup
Serving Per Container: About 7
Amount 1 cup (56g) of Cereal alone:
Calories: 210
% Daily Value*
Total Fat 2.5grm4%
Saturated Fat 0.5grm2%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 1grm0%
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 44grm16%
Dietary Fiber 5grm17%
Soluble Fiber 2grm0%
Total Sugars 9grm0%
Added Sugars 9grm18%
Protein 6grm7%
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 16.3mg90%
Potassium 200mg4%
Vitamin E 2.3mg15%
Thiamin 0.24mg20%
Folate DFE 200mcg50%
Folic Acid 113mcg0%
Phosphorus 190mg15%
Magnesium 65mg15%
Zinc 1.1mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 250
% Daily Value*
Total Fat 3grm4%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 1grm0%
Cholesterol 5mg1%
Sodium 240mg10%
Total Carbohydrate 50grm18%
Dietary Fiber 5grm17%
Soluble Fiber 2grm0%
Total Sugars 16grm0%
Added Sugars 9grm17%
Protein 10grm17%
Vitamin D 1.5mcg6%
Calcium 180mg10%
Iron 16.4mg90%
Potassium 390mg8%
Vitamin E 2.3mg15%
Thiamin 0.3mg25%
Folate DFE 200mcg50%
Folic Acid 113mcg0%
Phosphorus 310mg25%
Magnesium 65mg15%
Zinc 1.7mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain oat flour, whole wheat flour, sugar, maltodextrin, malted barley extract, molasses, brown sugar, salt, baking soda, natural flavor, tocopherols (to preserve freshness), reduced iron, folic acid*. * one of the b vitamins.
Allergens & Warnings:
Contains wheat ingredients.Dietary Needs: 100 Percent Whole Grain, Kosher
Features: Whole Grain, No Preservatives, No Artificial Colors, No Artificial Flavors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 14.5 Ounces
TCIN: 13304765
UPC: 030000064412
Item Number (DPCI): 231-00-0152
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.81 inches length x 7.49 inches width x 2.32 inches height
Estimated ship weight: 1.069 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.7 out of 5 stars with 14107 ratings
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Guests are saying
The recent return of Quaker Oat Squares has left many guests disappointed due to a significant change in recipe and texture. While some appreciate the nostalgic crunch, the new version is described as bland, airy, and lacking the original flavor. Guests express a strong desire for the classic recipe to return, highlighting the importance of taste and texture in their cereal experience. Many are hesitant to repurchase until the original formula is reinstated.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1957 reviews
quality: 4.04 out of 5
taste: 3.82 out of 5
value: 3.9 out of 5
73% would recommend
67 recommendations
Not The Cereal It Used To Be
1 out of 5 stars
Jack92 - 12 days ago
originally posted on quakeroats.com
These are a pale imitation of the Oat Squares I grew up with as a kid in the mid to late 2000s, even compared to what they were a few years ago. They're thinner, taste stale right after opening the bag, are far less dense and less flavorful. They are beyond disappointing. But, what can you expect when products are consistently cheapened and prices are in an ever upward trajectory, all so corporations can have ever increasing profit margins. What's really shameful, is that Americans have now become accustomed to overpriced mediocrity. From this breakfast cereal, to the service you get at a restaurant, nothing but sub-par goods and service.
Used to be good
1 out of 5 stars
ACK 65 - 17 days ago
originally posted on quakeroats.com
WHY!!! Did you ruin a great tasting cereal? Won't be buying it anymore.
Missing the original oat squares
2 out of 5 stars
sse10977 - 23 days ago
originally posted on quakeroats.com
Bring back the old recipe! This used to be my favorite cereal/snack. Now? It's just meh. Please go back to the cereal that we all loved
What’s wrong with yall?
1 out of 5 stars
Nacwl - 23 days ago
originally posted on quakeroats.com
Horrible - small and the texture and taste are not the same Go back to the original Quaker OAT squares - why did you have to change it ? Reminds me when they changed the recipe on the butterfinger - Get it today and give the consumer what they want - geez!
Not the same AT ALL
1 out of 5 stars
Seebee2 - 28 days ago
originally posted on quakeroats.com
At first I thought it was me, and that I was just imagining that the serial tasted different, because I hadn't had it in a while. But I see that I was right! This cereal has changed drastically. It hurts me, because this used to be my all-time favorite cereal. Why did you do this? It used to be crunchy, and now it's almost puffy like a corn puff or something. And so small. Please rethink this and bring the original version back!
0 Stars - Listen to Customer Feedback!!!
1 out of 5 stars
WontEatThem - 29 days ago
originally posted on quakeroats.com
If I could give 0 stars I would. Just plain awful. Quaker - read the reviews. A majority of your real customer HATE the new recipe. Many of us won't buy it anymore and therefore it's got to be a $ loser for you. Please post on your website when you go back to the old recipe so the previously loyal customers know when to try it again.
(no review title)
1 out of 5 stars
Bmclurkin - 1 month ago
originally posted on quakeroats.com
The new recipe tastes like cardboard and they are so small. They used to be my favorite cereal and were perfect for snacks. Please bring back the original recipe.
Such a disappointment
2 out of 5 stars
Wisconsin granny - 1 month ago
originally posted on quakeroats.com
Why did you change your recipe? They are smaller sized and get soggy quickly, nothing like the cereal I used to love. These used to be our favorite, we won’t be buying these anymore.
Comfort cereal
5 out of 5 stars
Thumbs up graphic, would recommend
Momof3Boys - 1 month ago, Verified purchaser
I love these and have been getting them since my childhood. They good to snack on dry or eat with milk. I wish they’d bring back the cinnamon!
Quaker Man has left the building!
1 out of 5 stars
Quester4MySquares - 2 months ago
originally posted on quakeroats.com
The Quaker Man would like a pair of dark sunglasses, to hide his face in shame. He knows the cereal is not the same. Come on people…you had THE best cereal in the US! Especially the cinnamon squares. Your customers wait almost 2 years for you to fix your production problems and this is the pale imitation that you come back with? Bring back the original!
Please bring my favorite cereal in the world back
1 out of 5 stars
LoveQuakerSQUARES - 2 months ago
originally posted on quakeroats.com
I’m so sad my favorite cereal in the entire world has changed. Please please please bring the old version back!! Myself and so many others here LOVE Quaker and especially your squares and it breaks my heart to write this one-star review because I want to support this company so bad. Please make them square again. Please bring back the crunch. We will all come and buy it and support you please make this cereal right! It was always perfect please don’t fix something that isn’t broken! Thank you!!!
New version is awful
1 out of 5 stars
MargSwis - 2 months ago
originally posted on quakeroats.com
This is been my favorite cereal since childhood. I just bought a box of the "redesigned" cereal and it's awful. It tastes like a cheap knockoff. They are no longer squares, and the taste and crunch are gone. It seems like I'm eating Styrofoam peanuts. I am so sad and disappointed. Unless you bring back the old recipe, you have lost a loyal customer.
Grotesque
1 out of 5 stars
OatMealed - 2 months ago
originally posted on quakeroats.com
Terrible. You had to go out of your way to botch a solid, winsome recipe. Way-to-go!
Icky cereal
1 out of 5 stars
Julie 1 - 2 months ago
originally posted on quakeroats.com
This is the worst cereal I’ve ever had. I will never buy it again. It had no brown sugar taste at all
This cereal is just as wonderful as it was!
5 out of 5 stars
Nchnc no - 2 months ago
originally posted on quakeroats.com
I have no idea what these reviewers are talking about. This cereal is still wonderful and is my go-to snack!
Please no, Quaker Oats
1 out of 5 stars
djm523 - 3 months ago
originally posted on quakeroats.com
Astonishingly bad since the recall. Chalky, uninspiring flavor. This new rectangular kibble lacks the crunch of the older version.
Recipe change is awful, cereal is not worth buying
1 out of 5 stars
Penny3 - 3 months ago
originally posted on quakeroats.com
This has been one of my favorite cereals for YEARS, to the point I'd buy it even when it wasn't on sale. When I had a hard time finding it at my grocery store, I didn't think much of it, but was happy when it showed back up on the shelf. But I did NOT know they changed the recipe! I couldn't even finish my bowl. The flavor is closer to cardboard, the size is smaller, and they get soggy even faster now. So disappointed that one of my favorites is inedible now, and I have a full box of cereal that I'm going to just...throw away.
Puffed rice
2 out of 5 stars
Another disappointment - 3 months ago
originally posted on quakeroats.com
After the recall this cereal is not Quaker Oatmeal Squares. If I wanted puffed rice I would have bought that. This cereal has no flavor or crunch. I am very disappointed.
Perfect snack food
5 out of 5 stars
Enigmatmz - 3 months ago
originally posted on quakeroats.com
This is my favorite cereal besides rice crispies. I don't use milk on cereal. I eat it on the go. These taste similar to fresh waffle cones to me. The crunch is awesome.
Sorry Guy's
2 out of 5 stars
Paul78 - 3 months ago
originally posted on quakeroats.com
I eat Oatmeal almost daily. It's the breakfast I grew up eating, and I still love it. I'm 78, so do the math; that is a lot of Quaker's Oatmeal. I noticed Oatmeal Squares Brown Sugar at the supermarket and purchased a box. I found them to be too dry and lacking flavor.