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Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal

Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal  - image 1 of 4
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Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal  - image 1 of 4
$5.19 when purchased online
Target Online store #3991

About this item

Highlights

  • 46 grams of whole grains per serving
  • 10g of protein with milk
  • Good source of fiber and calcium

Description

Don't worry, cold cereal lovers – Quaker Oats has got something deliciously crunchy for you. Our Brown Sugar Oatmeal Squares are made with whole grain Quaker oats and wheat, and are packed with the rich sweetness of brown sugar, you might never suspect they are healthy. Good source of fiber and calcium, 46g whole grains per serving, 10g protein with milk.

Serving Size: 56.0 g

Serving Per Container: 11

Amount Per Serving:

Calories: 210
% Daily Value*
Total Fat 2.5g4%
Saturated Fat 0.5g2%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 44g16%
Dietary Fiber 5g17%
Soluble Fiber 2g
Sugars 9g
Added Sugars 9g18%
Protein 6g7%
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 16.3mg90%
Potassium 200mg4%
Vitamin E 2.3mg15%
Thiamin 0.24mg20%
Folate 200mcg50%
Folic Acid 113mcg
Phosphorus 190mg15%
Magnesium 65mg15%
Zinc 1.1mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving:

Calories: 250
% Daily Value*
Total Fat 3g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 5mg1%
Sodium 240mg10%
Total Carbohydrate 50g18%
Dietary Fiber 5g17%
Soluble Fiber 2g
Sugars 16g
Added Sugars 9g17%
Protein 10g17%
Vitamin D 1.5mcg6%
Calcium 180mg10%
Iron 16.4mg90%
Potassium 390mg8%
Vitamin E 2.3mg15%
Thiamin 0.3mg25%
Folate 200mcg50%
Phosphorus 310mg25%
Magnesium 65mg15%
Zinc 1.7mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oat flour, whole wheat flour, sugar, maltodextrin, malted barley extract, molasses, brown sugar, salt, baking soda, natural flavor, tocopherols (to preserve freshness), reduced iron, folic acid*, *one of the b vitamins
Contains: Wheat
Features: No Artificial Colors, Whole Grain, No Preservatives, No Artificial Flavors
Dietary Needs: 100 Percent Whole Grain, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 21 Ounces
TCIN: 81576370
UPC: 030000064030
Item Number (DPCI): 231-00-0074
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.3 inches length x 7.53 inches width x 11.77 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.5 out of 5 stars with 1794 reviews
quality: 4.22 out of 5
taste: 3.97 out of 5
value: 4.07 out of 5
74% would recommend
59 recommendations

They changed - and not for the better

3 out of 5 stars
Thumbs down graphic, would not recommend
Love - 8 days ago, Verified purchaser
I have been eating this cereal for 20+ years. The most recent box I purchased seems like the Quaker company is making the cereal hollow on the inside now. I appreciated how dense the squares were. The taste is also lighter, which I do not appreciate.
quality: 2 out of 5
taste: 2 out of 5
value: 2 out of 5
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Family favorite

5 out of 5 stars
Farm family - 12 days ago
originally posted on quakeroats.com
Glad to have it back. It is different, but still like better than other products and will continue to buy. The fruit and Almond milk that goes with makes All Good! Low sugar and still crunch. Thanks
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Bring back old recipe.

1 out of 5 stars
KerriMN - 12 days ago
originally posted on quakeroats.com
New recipe is awful. The shape, texture and taste are different.
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Bummer

2 out of 5 stars
Moh13 - 13 days ago
originally posted on quakeroats.com
Bummer. The ‘new’ Quaker Oats squares don’t cut it. No crunch. No flavor. Gets soggy in milk. These taste like the grocery store brand knock off. Please bring back the original recipe.
Did you find this review helpful?

Not the same cereal

2 out of 5 stars
Britt R - 14 days ago
originally posted on quakeroats.com
Us loyal customer have all waited so long and so patiently for this cereal to return to stores after the recall only for it to be a completely different formula, and not for the better. The flavor has disappeared, squares are smaller, and now the cereal softens way too quickly in the milk. Why change it at all?? Very disappointing as this has been the only cereal I buy for years.
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New cereal is not great

3 out of 5 stars
JJbtR - 15 days ago
originally posted on quakeroats.com
I was craving Quaker Oatmeal Squares and bought some yesterday. I can't handle lactose like I used to, so I don't eat cereal as often. But Quaker Oatmeal Squares were always a good dry snack. When I opened the box, though, I did not find what I remembered the cereal looking and taking like. Thinking I was crazy, I came to the interwebs to solve the mystery. I discovered I'm not crazy, and that many others feel how I do about this new product. The taste and crunch aren't there, and it was so much better before.
Did you find this review helpful?

Yuck! Please take the negative reviews seriously!

1 out of 5 stars
Sherr - 17 days ago
originally posted on quakeroats.com
Quaker, please take all of these negative reviews seriously and react accordingly!!!! You created a great product which customers enjoyed for decades. When you were forced to shut down production, you kept us (not so) patiently waiting 9 months for it to return to grocers' shelves. Then we learn that you've changed the recipe?!?! How dare you? Why fix what was never broken? The newest version is no longer square, but rectangular in shape. Each piece is 20 percent smaller than it used to be. Paler in color, it no longer has the desirable flavor I enjoyed for years, and the texture is wimpier and does not stay crunchy in milk. I, like so many others, am extremely disappointed and will not repurchase until I know you've returned to your original recipe of Oat Squares.
1 reply from Quaker team - 15 days ago
We’d like to help & get this reported. Please call 800-367-6287 or send an email (https://contact.pepsico.com/quaker). Thanks!
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Please bring back the old recipe!

1 out of 5 stars
David 049 - 18 days ago
originally posted on quakeroats.com
I've been eating Quaker Oat Squares for decades, and I was surprised that the boxes we bought in September 2024 had a totally different recipe and size for the cereal. The new recipe lacks flavor and crunch, and it immediately falls apart in milk. We're going to return the boxes that we haven't eaten, and hopefully you will bring the original recipe back?
1 reply from Quaker team - 15 days ago
We’re sorry to hear this! Please give our team a call at 800-367-6287 or send us an email via our contact form at https://contact.pepsico.com/quaker . Thanks!
Did you find this review helpful?

Quaker Please listen

1 out of 5 stars
Head Buzzard - 20 days ago
originally posted on quakeroats.com
Not what they were and no where as good and this is based on taste and texture. I understand that this is from another facility and want to thank you for getting the avalability to us. I do hope the old version of Oatmeal Squares does come back. It might not be important to you for your customers to have information but to some of us that have been eating Oatmeal Squares for so long and supporting Quaker the lack of comunication does not make for good customer relations. Please try to get the word out as to what is going on with your product. I will hope for the best and to be a loyal customer for years to come. Thank You for Listening
1 reply from Quaker team - 15 days ago
We’re sorry you were disappointed. We’d like to help & let our quality team know. Please email us from (https://contact.pepsico.com/quaker ), thanks!
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Used to Be Great

1 out of 5 stars
Cereal Connoisseur No 1 - 21 days ago
originally posted on quakeroats.com
Soft, quickly soggy, poor flavor. Bring back the old recipe!!!!
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Heartbreaking! Why on earth would you change the recipie!?

1 out of 5 stars
Thumbs down graphic, would not recommend
Mikaela - 24 days ago, Verified purchaser
They had such a huge customer base waiting on pins and needless to finally get some once they came back on the shelves. Just to take the long awaited first bite and have a massive disappointment! These are chalky, smaller, and not enjoyable at all. It was a challenge to finish my first bowl. I bought 3 boxes and I’ll be returning the other 2.
value: 1 out of 5
quality: 1 out of 5
taste: 1 out of 5
2 guests found this review helpful. Did you?

Disappointed!

1 out of 5 stars
Hockey99 - 24 days ago
originally posted on quakeroats.com
This was my kids favorite cereal so I was happy to be able to purchase this again. He was so disappointed. Not the same cereal at all.
1 reply from Quaker team - 15 days ago
We’d like to help & get this reported. Please call 800-367-6287 or send an email (https://contact.pepsico.com/quaker). Thanks!
Did you find this review helpful?

Gets soggy soon after adding milk

1 out of 5 stars
DougMB - 25 days ago
originally posted on quakeroats.com
I used to love Quaker Oat Squares. They had a great flavor and stayed crunchy after adding milk. I just bought some recently and noticed they had very little flavor and started getting soggy soon after adding milk. Please bring back the original recipe. No one likes soggy cereal!
1 reply from Quaker team - 15 days ago
We're happy to help! Please call 800-367-6287 or send us an email (https://contact.pepsico.com/quaker). Thanks!
Did you find this review helpful?

New recipe: soggy and bland

2 out of 5 stars
Jordie - 27 days ago
originally posted on quakeroats.com
I’ve been an oatmeal squares fan for decades, and I’ve missed them a lot while they’ve been off the shelves. I bought them when I saw them back on the shelves today and was so excited to try them when I got home. I couldn’t believe the recipe was different! It was soft and mushy when I chewed rather than crunchy and flavorful. It was bland. I didn’t like them. I don’t think I will buy more any more boxes unless they go back to the old recipe. 😭
1 reply from Quaker team - 15 days ago
We’re sorry you were disappointed. We’d like to help & let our quality team know. Please email us from (https://contact.pepsico.com/quaker ), thanks!
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Missed for so long, and now we are disappointed

1 out of 5 stars
FamilyLucky7 - 28 days ago
originally posted on quakeroats.com
The return of our favorite cereal is not the same, not what we expected. The texture is different - too much air, powdery/gritty, less sweet, dull. I tried comparing old/new labels and couldn’t id change. But warning: it is changed, and not better.
1 reply from Quaker team - 15 days ago
We’re sorry to hear this! Please give our team a call at 800-367-6287 or send us an email via our contact form at https://contact.pepsico.com/quaker . Thanks!
Did you find this review helpful?

Bring the original back, and hurry!

2 out of 5 stars
Ayminct - 28 days ago
originally posted on quakeroats.com
My wife and I have been waiting impatiently since January to see Oatmeal Squares return to store shelves. Thanks for zero updates on when that was going to happen. And we were ecstatic when we found some online, and we rushed out to pick up several boxes. Like everyone else is complaining, the current cereal is "Made in Canada" and is not the same as the U.S. version. While I don't think this version is the worst cereal ever, it's not nearly as good. It seems hollow...lacking substance...others describe it as a "puff cereal." I'm able to eat it before it gets soggy, but I have to be rather quick about it. The original is our favorite...5 stars...we always had a few boxes on hand. We won't be stockpiling this version. I hope this is a temporary solution until the U.S. plant is ready to produce the original recipe once again, and not a "New Coke" endeavor. If Quaker is trying to cut costs and permanently shift to this Canadian version for production consolidation, it will soon realize its mistake. Please explain to us what Quaker's plans are...the lack of communication has been offensive to us once-loyal customers. And give it to us straight...if this is all we're going to have in the future, tell us now.
1 reply from Quaker team - 15 days ago
We’d like to help & let our quality team know. Please call us at 800-367-6287 (M-F 9-4:30 PM CT) or send an email (https://contact.pepsico.com/quaker ). Thanks!
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I bought 4 boxes. The 3 unopened will be returned

1 out of 5 stars
Cereal Monster - 28 days ago
originally posted on quakeroats.com
I was so excited to see this back on the shelf that I bought four boxes. I'll be returning the three unopened ones. This is NOT the original Oatmeal Squares. It's more like a puffed cereal and the texture is horrible. Sticks to my teeth. Not much flavor either, very bland. I am SO VERY disappointed. I see in the comments that I may have gotten the Canadian version. I'll check into this and give Quaker another chance if/when they bring back the US version. I eat this cereal dry, with tea, in the car, at my desk. I need something portable and snackable and low in sugar. While the recall was on, I switched to Kellogg's Mini Wheats Little Bites. They're too sugary, but they're a good substitute. Maybe a permanent substitute now. Please bring back the ORIGINAL Oat Squares!
1 reply from Quaker team - 15 days ago
Thanks for bringing this to our attention. Please call us at 800-367-6287 (M-F 9-4:30 pm CT) or send an email (https://contact.pepsico.com/quaker ). Thank you!
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Bland, Puffy, Tasteless.- Bring back the original!

1 out of 5 stars
Margaret73 - 29 days ago
originally posted on quakeroats.com
Bring back the old recipe! I loved this cereal. But now that it's back, it tastes awful - flavorless and mushy. No brown sugar taste at all. What happened? Please bring back the old recipe.
1 reply from Quaker team - 15 days ago
We’d like to help & get this reported. Please call 800-367-6287 or send an email (https://contact.pepsico.com/quaker). Thanks!
Did you find this review helpful?

What happened to the oatmeal squares I loved?

1 out of 5 stars
Ks1450 - 30 days ago
originally posted on quakeroats.com
What happened?!? I was so excited to see these were back in the store, until I ate them…bland, flavorless, different texture than before- such a letdown!
1 reply from Quaker team - 15 days ago
We're happy to help! Please call 800-367-6287 or send us an email (https://contact.pepsico.com/quaker). Thanks!
Did you find this review helpful?

Disappointed

1 out of 5 stars
Lor60 - 1 month ago
originally posted on quakeroats.com
I was so excited to find these on the market again...BUT so disappointed when I tried them. They are not the same. They are like eating flavorless Styrofoam. I used to love the crunch and body that they had. Don't buy them if you enjoyed them before.
1 reply from Quaker team - 15 days ago
We’re sorry you were disappointed. We’d like to help & let our quality team know. Please email us from (https://contact.pepsico.com/quaker ), thanks!
Did you find this review helpful?

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