e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic Face Serum - 1 fl oz: Paraben-Free, Sulfate-Free, Vegan, Unscented
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Guests are saying
This serum has garnered mixed feedback from guests, with many praising its effectiveness in brightening skin and reducing dark spots. Guests appreciate its lightweight texture and quick absorption, making it a great addition to their skincare routines. However, the strong odor and occasional skin reactions have raised concerns. Despite these issues, many guests find the results worth the trade-off, highlighting its affordability and quality as key benefits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2259 reviews
easy to apply: 4.06 out of 5
easy to remove: 3.49 out of 5
long lasting: 3.31 out of 5
quality: 2.57 out of 5
value: 3.04 out of 5
23% would recommend
110 recommendations
4 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2026Verified purchase
Stinky but nice serum
Great packaging and feels great on skin. The smell, however is not pleasant. Smells like wet ashes. Not a deal breaker, but be aware. I think there are other products on the market that would work as good without odor.
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2026Verified purchase
Will buy again
No it does not smell great, but I like how it pumps, applies, and it seems to work for my skin. So I’ll just hold my breath during application & carry on :)
3 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2026Verified purchase
Smelly serum
Pros: it seems to be a decent skin glowing serum so far Cons: it STINKS and it takes hours for the smell to fade, and the first time I put it on, my skin broke out into a sweat. It only happened once, though, so I’m trying to be fair with that
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2026Verified purchase
That glow
feels good on my face and the shine makes me glow
2 out of 5 stars
26 March, 2026Verified purchase
Smells horrible
I was excited to try this despite some of the negatives comments but i should have listed the smell is horrible and definitely has a “meat” smell to it. The consistency is very sticky i haven’t seen much change to my face and has been using for over a week. Returning this product the smell is really bad and my number one issue with this product.
2 out of 5 stars
24 March, 2026Verified purchase
Broke from a 12" drop
Fragile bottle. Hard to tell whether it works or not because it literally fell into my sink from the medicine cabinet and scattered everywhere.
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
Solid results for the price
I’ve been using this serum daily for a couple of weeks and I’m really happy with it. It’s lightweight, absorbs quickly, and gives my skin a nice healthy glow. I’ve noticed my complexion looks a bit more even. While it doesn’t smell like roses, I wouldn’t say it smells like hot dog drippings either. My sister who has eczema has also tried this and she hasn’t had any issues so far. Definitely a great buy!
5 out of 5 stars
20 March, 2026
originally posted on elfcosmetics.com
Love this
I absolutely love this product and so glad I got it
5 out of 5 stars
20 March, 2026
originally posted on elfcosmetics.com
Brightens!
I like using this in the morning with the glow drops. I use it under my eyes and it works wonders!
5 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2026Verified purchase
Good price for product
I have really enjoyed this item. I feel like it is more reasonably priced than other vitamin c serums and it gives me a nice glow.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2026Verified purchase
Horrible skin burns
Do not buy this!!! I bought this cause it had great reviews and I’ve used vitamin C serum’s in the past!! once I start using this, my skin started getting bright red rashes that hurt and burned!!! horrible eczema, which I had never had before all over my face and neck! I didn’t realize it was this product at first phased everything out of my skin care the second I put it back on back to square one having to repair my barrier!!! Horrible!
1 out of 5 stars
18 March, 2026
originally posted on elfcosmetics.com
I just couldn't
I just couldn't do the smell. I tried really really hard to mix it with others and moisturizers. It was just like smoked or dried meat. It lasted about 2 minutes before I had to wash it off.
5 out of 5 stars
18 March, 2026
originally posted on elfcosmetics.com
Bright Icon
A few months ago I didn't have a skincare routine, and since discovering e.l.f., I decided to try all their products to see how they would work for my skin, as I've been through acne and am very sensitive to it. And I can say that my skin has reacted well to these products; I'm very happy!
5 out of 5 stars
17 March, 2026
originally posted on influenster.com
great bundled with the other products in the line!
[This review was collected as part of a promotion.] love this product so much! i mix it with the other products i received in this bundle such as the moisturizer and i love them together. the scent isn't very strong and i love the formula on the oil so much! i use this every morning to brighten up my face after i wash it!
4 out of 5 stars
16 March, 2026
originally posted on elfcosmetics.com
Smells nice
Makes my skin look brighter and smells like oranges. Very runny though and drips out of the dropper without squeezing it.
5 out of 5 stars
16 March, 2026
originally posted on elfcosmetics.com
Bright Icon -like a rock star
Something in the mix of Bright Icon is doing wonders for my skin. It’s powerfully effective!
3 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2026Verified purchase
Unpleasant scent
Works well under makeup. No sticky residue. Brightens nicely. Smell, however, is terrible. I like the price point but due to the scent I probably won’t purchase again.
2 out of 5 stars
14 March, 2026
originally posted on elfcosmetics.com
Weird smell
Although my skin did look better, I won't be using this again. I just can't get past the weird smell.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 March, 2026Verified purchase
Okay results - awful smell
I was able to get past the smell when the serum was fresh on my face, but by the end of the day, I smell like a latex glove and it's awful!
1 out of 5 stars
13 March, 2026Verified purchase
(no review title)
This product gave my skin a terrible chemical burn. I’ve never had that happen before with a product. Basically my skin is flaking dry and extreme rough/burned/wrinkled patches near my nose.