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Charmin Ultra Soft Toilet Paper Forever Roll - 2 of 4Charmin Ultra Soft Toilet Paper Forever Roll - 3 of 4Charmin Ultra Soft Toilet Paper Forever Roll - 4 of 4
Charmin Ultra Soft Toilet Paper Forever Roll - 1 of 4

Charmin Toilet Paper Ultra Soft Forever Roll - 3 Rolls - 1700 Sheet

20 Questions
$29.99 ($1.76/100 count)
SizeRefill

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • REFILL TOILET PAPER ROLLS: Pack contains 3 Charmin Ultra Soft Forever Rolls (roll holder not included), equivalent to 96 Regular Rolls
  • LONG-LASTING TOILET PAPER SUPPLY: Go up to one month before changing your roll, based on average 2-person household
  • SUPER ABSORBENT TOILET PAPER: 2X more absorbent for a superior wipe versus the leading 1-ply bargain brands, ensuring efficient and effective use.
  • IRRESISTIBLY SOFT WIPE: Experience the same Charmin Ultra Soft toilet paper you love, now in a larger size for an indulgent wipe every time.
  • GIANT TOILET PAPER ROLL: Each roll is 12 inches in diameter and weighs 2 lbs, reducing the frequency of roll changes for added convenience.
  • FEWER ROLL CHANGES: With each Forever Roll equating to 32 regular rolls, you can change the roll less often based on the number of sheets in Charmin Regular Roll
  • VOTED #1 PRODUCT OF THE YEAR: Charmin Forever Roll was named #1 Product of the Year (Bathroom Essentials Category, Survey of 40,000 people by Kantar), ensuring you're choosing a trusted wipe option.

Description

Tired of constantly changing your toilet paper roll?
Go up to ONE MONTH before changing your roll (based on average 2-person household)! With Forever Roll, you can go longer between toilet paper roll changes without sacrificing comfort. Charmin has you covered with irresistibly soft, long-lasting toilet paper, and each sheet is 2x more absorbent so you can use less vs. the leading USA 1-ply bath tissue bargain brand.

Need more Forever rolls? Enjoy three, 12-inch toilet paper rolls with Charmin Forever Roll Refill Rolls. It's designed to be clog-safe and septic-safe. And with a money back guarantee, you can try it out with no hassle.
Health Facts: Dye-Free, No Fragrance Added, Non-Toxic
Sheets Per Roll: 1700
Sustainability Claims: Renewable Material
Count: 3 Rolls
Ply: 2-Ply
Material: Natural, Wood, Wood Cellulose, Paper
Features: Septic-Safe
TCIN: 94661645
UPC: 030772211878
Item Number (DPCI): 253-06-0061
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

TO AVOID DANGER OF SUFFOCATION, KEEP THIS BAG AWAY FROM BABIES AND CHILDREN

charmin

rolls
Common Pack Size Equivalents Equivalent in Regular Rolls
6 Mega 24 Regular Rolls
8 Super Mega = 12 Mega 48 Regular Rolls
12 Super Mega = 18 Mega 72 Regular Rolls
24 Mega 96 Regular Rolls
18 Super Mega 108 Regular Rolls
30 Mega 120 Regular Rolls

Shipping details

Estimated ship dimensions: 12.205 inches length x 12.205 inches width x 11.85 inches height
Estimated ship weight: 5.835 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How wide is it across? As in the dimensions of each sheet.

submitted by Caseymom - 1 year ago

  • A: The picture says 3.92" x 4"

    submitted byJonathan - 1 year ago

  • A: 1 BATHROOM TISSUE ROLL * 1700 2-PLY SHEETS PER ROLL * TOTAL 51.5 m2 (555 SQ FT) * 9.9 cm X 10.1 cm (3.92 IN X 4 IN)

    submitted byLewie - 1 year ago

  • A: Hi! Thank you for your question. Each sheet of our product measures approximately 9.9 cm x 10.1 cm (or 3.92 inches x 4 inches). Additionally, the roll itself has a diameter of 12 inches and contains 1,700 2-ply sheets. If you have any more questions or need further information, feel free to ask!

    submitted byCharmin - 11 months ago
    Brand expert

Q: Are the rolls wrapped in plastic?

submitted by Maggie - 1 year ago

  • A: Hello Maggie, Yes, the Charmin Forever Rolls are shrink-wrapped. This packaging helps to keep the rolls clean and protected until you are ready to use them. If you have any more questions or need further assistance, feel free to ask!

    submitted byCharmin - 11 months ago
    Brand expert

  • A: The rolls are in a single package, therefore I would say no. Mine arrived torn exposing the rolls so some tissue was wasted. However we do like our purchase.

    submitted byJobcoach - 11 months ago

Q: Is it 2ply or one ply?

submitted by Wonderer - 1 year ago

  • A: HI! Thank you for questions and for your interest in our products. To answer your question, our Charmin Ultra Soft Forever Roll is 2-Ply! I hope this helped. If you have any more questions or need further information, feel free to ask!

    submitted byCharmin - 11 months ago
    Brand expert

Q: I want to know the quantity of this 2 pack of forever rolls.

submitted by Whitch hazel burned me - 4 days ago

  • A: Hi there! Thank you for dropping your question. Our Charmin Forever Roll packs come in a package of One Forever Roll, two Forever rolls and 3 Forever Rolls! The rest of the information can be found on the package and product description, hope this helps!

    submitted byCharmin - 3 days ago
    Brand expert

Q: How do you keep the toilet paper rool from coming off the open end of the stand?

submitted by KP - 6 days ago

  • A: Thank you for your question! The Charmin Forever Roll holder has a stopper at the open end that helps keep the roll securely in place and prevents it from sliding off. We hope this helps!

    submitted byCharmin - 4 days ago
    Brand expert

Q: Does the starter kit come with the stand holder?

submitted by Jane - 9 days ago

  • A: Thank you for dropping your question, Jane. To answer it, yes, the Charmin Forever Roll Starter Kit does contain a Stand Holder.

    submitted byCharmin - 4 days ago
    Brand expert

Q: I don't think I saw my question asked already but forgive me if it has. I'm curious to know how much room is going to be taken up by the tp rolls and stand so I can see if I have enough room between my toilet and cabinet for it

submitted by Weak light - 10 days ago

  • A: Thank you for dropping your question. The Charmin Forever Roll shouldn't take much space off of your bathroom, however, you can find the measurements on the package or certain retailer's website.

    submitted byCharmin - 4 days ago
    Brand expert

Q: How tall is the paper holder?

submitted by Luv - 3 months ago

  • A: Thank you for dropping your question about our Charmin Forever Roll Stand! The Forever Roll Stand is 21 inches tall and has an 8‑inch diameter.

    submitted byCharmin - 3 months ago
    Brand expert

Q: Do regular rolls of toilet paper fit on it?

submitted by Peg - 5 months ago

  • A: Hey there! Thank you for dropping your question. To answer it, our Charmin Forever Roll Stand is made to hold the Forever Roll, while on the other hand, the Charmin Roll Extender is made to fit all of our different Charmin toilet paper sizes!

    submitted byCharmin - 5 months ago
    Brand expert

Q: is this tissue septic tank safe?

submitted by Deborah - 5 months ago

  • A: Hey Deborah! Thank you for dropping your question about our Charmin. To answer it, yes! Our Charmin Toilet Paper is Septic Tank safe.

    submitted byCharmin - 5 months ago
    Brand expert
See all questions (20)

Additional product information and recommendations

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Guests are saying

The Charmin Forever Roll is a game changer for households, offering an impressive longevity that reduces the hassle of frequent roll changes. Guests appreciate its softness and durability, making it suitable for families and individuals alike. The easy assembly of the stand adds to its convenience, while the stylish design enhances bathroom aesthetics. Overall, this product combines practicality with quality, ensuring a reliable toilet paper solution for any home.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 10067 reviews
    quality: 4.38 out of 5
    softness: 4.53 out of 5
    thickness: 4.5 out of 5
    value: 4.05 out of 5
    76% would recommend
    21 recommendations
    2 out of 5 stars
    Thumbs up graphic, would recommend
    26 October, 2026Verified purchase

    soiled toilet paper

    I love the Charmin Forever rolls. But after 2 tries ordering from the Target store, it appears local is not better. very disappointing.
    Maxim
    quality: 3 out of 5
    softness: 3 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    23 October, 2026Verified purchase

    (no review title)

    last my family over 4 months.
    Sabina
    Did you find this review helpful?
    5 out of 5 stars
    20 October, 2026Verified purchase

    (no review title)

    It is so great to have a huge toilet paper roll
    Linda
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2026Verified purchase

    good product

    good deal. product is great
    Shannon
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 October, 2026Verified purchase

    (no review title)

    Very convenient last a very. Long time without changing
    Jaunice
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 October, 2026Verified purchase

    Great Value and Long Lasting

    I really like the Charmin Ultra Soft Forever Roll. The toilet paper is very soft, strong, and comfortable to use. The larger roll lasts much longer than regular rolls, which means fewer roll changes and added convenience. It offers excellent quality and value for my household. I would definitely purchase it again and recommend it to others
    twill69
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 September, 2026Verified purchase

    (no review title)

    lasts forever
    Lynetta
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2026Verified purchase

    The Very Best

    This is much thicker and stronger than other toilet tissue snd so nice how long a roll lasts! Great stuff!
    DEBRA
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 September, 2026Verified purchase

    Awesome toilet paper

    Awesome toilet paper. It does last one person about a month . I keep months supplies of it.
    Irv
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 September, 2026Verified purchase

    (no review title)

    I love that I don’t have to change the roll as often
    Miranda
    From Charmin team
    Hi, thank you for your wonderful feedback! We're thrilled to hear you love our Charmin Toilet Paper. Your positive experience means a lot to us!
    2 months ago
    quality: 5 out of 5
    softness: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    2 September, 2026Verified purchase

    (no review title)

    It’s not the product. It’s the fact that the target gave me one that was ripped open and the toilet paper was dirty.
    Mom2mia
    From Charmin team
    Thanks for sharing your feedback. We’re sorry to hear your Charmin Forever Roll arrived in poor condition — especially since the package was ripped open and the toilet paper inside was dirty. Your comment makes it clear the issue wasn’t with the product itself but with how it was handled before it reached you. This kind of damage should be addressed directly with the retailer, since it relates to Target’s fulfillment and delivery process rather than Charmin’s manufacturing.
    2 months ago
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2026Verified purchase

    Love it

    Great stuff. So convenient when you don’t have to change the roll all the time. Too bad they don’t know how to ship it. It’s full of fabric softener.
    Owala Limited
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    Great value.

    Best time saver. Saves me trips to the store to replenish.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 August, 2026Verified purchase

    (no review title)

    Good
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 July, 2026Verified purchase

    money well spent

    bought for neighbor who really needed this because of money spent in dollar stores and medical conditions
    From Charmin team
    Hi, thank you for your wonderful feedback! We're thrilled to hear you love our Charmin Toilet Paper. Your positive experience means a lot to us!
    4 months ago
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 June, 2026Verified purchase

    Very Soft on My Bumm

    This is definitely my favorite toilet paper! I love the softness on my old bumm. Also, the thickness is perfect.
    Suzanne
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2026Verified purchase

    Lasted More than 1 Month for 1 Person

    this lasted way more than a month for 1 person and it saved me quite a bit of money overall converting from small rolls to this moving forward.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 June, 2026Verified purchase

    Good stuff

    This is great and lasts forever. I stock up every time I catch it on a deal.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 June, 2026Verified purchase

    (no review title)

    value
    wildcatcreek
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    29 May, 2026Verified purchase

    charmin forever roll

    I've always liked this product since COVID. You don't have to replace your rolls as much. You cannot put it on a standard toilet paper stand Roll, you have to buy the stand that comes with it, the first time. it only keeps you from going back and forth to the store and using up a pack faster. very convenient
    c
    Did you find this review helpful?

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