Healing Ointment Skin Protectant & Moisturizer for Dry & Cracked Skin - Unscented - 7oz - up&up™
$8.99
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- Highly rated$4.49 - $16.49Buy 3, get 1 free on select beauty minis on select items4.7 out of 5 stars with 1463 ratings
- $8.29($2.96/ounce)Coupon: $2 off4.7 out of 5 stars with 368 ratings
- $9.79($15.06/ounce)was $10.49 New lower priceCoupon: $2 off4.7 out of 5 stars with 918 ratings
Frequently bought together
- Highly rated$4.49 - $16.49Buy 3, get 1 free on select beauty minis on select items4.7 out of 5 stars with 1463 ratings
- $34.99was $38.99 New lower price4.5 out of 5 stars with 205 ratings
Guests also viewed
- Highly rated$4.49 - $16.49Buy 3, get 1 free on select beauty minis on select items4.7 out of 5 stars with 1463 ratings
- $8.29($2.96/ounce)Coupon: $2 off4.7 out of 5 stars with 368 ratings
- $9.79($15.06/ounce)was $10.49 New lower priceCoupon: $2 off4.7 out of 5 stars with 918 ratings
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Guests are saying
This ointment offers impressive healing properties and a thick consistency, making it a great alternative to more expensive brands. Guests appreciate its versatility for various uses, including diaper rash treatment and dry skin relief. The large tube and easy application make it convenient for families. While some guests noted issues with texture and separation, many found it effective and budget-friendly, making it a staple for skin care routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 42 reviews
effectiveness: 3.14 out of 5
quality: 2.86 out of 5
value: 3.71 out of 5
70% would recommend
17 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
20 September, 2026Verified purchase
Gross feeling
Ewww! Very gross feeling and leaves a film on the skin. Don’t like it at all!
1 out of 5 stars
Thumbs down graphic, would not recommend
20 September, 2026Verified purchase
(no review title)
I have bought aquaphor for years. I needed a new tub and I saw the price increased drastically, I also saw target had a version of it for almost half the price so I had to try it. The product does not compare, it is very runny and not the same. I am attempting to get my money back
3 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2026Verified purchase
Meh
I was shopping in store and Aquaphor was on my list. I didn’t know Target had a store brand version, and after comparing the labels Ithought to try it. The price savings is significant with the big 14oz container. First impression: it’s very thin and watery compared to Aquaphor. I’m a budget-minded shopper, but this generic item missed the mark for me. In the future. I’ll make sure to catch Aquaphor on sale instead.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
(no review title)
Great consistency
4 out of 5 stars
18 July, 2026Verified purchase
Great dupe
Same formula better price
5 out of 5 stars
Thumbs up graphic, would recommend
12 July, 2026Verified purchase
No other store compares!
This is exactly like the name brand. At half the price. I have tried other stores brands and no other store compares!!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 July, 2026Verified purchase
Horrible! Separates and is oily
Wow. I’ve never had an off brand be so horrible. This is nothing like aquaphor. It’s thin, it separates, the top broke after like 2 uses. It does not rub in the skin like aquaphor either. I will spend the extra money for aquaphor. I had way too high hopes for a cheaper aquaphor.
5 out of 5 stars
16 June, 2026Verified purchase
(no review title)
We use aquaphor for our baby’s diaper cream, and this is so much more budget friendly! Haven’t had any issues with transitioning over to this
2 out of 5 stars
Thumbs down graphic, would not recommend
15 May, 2026Verified purchase
not our preferred item
the item helped with its healing properties but it becomes liquified and is no longer like an ointment therefore making a mess everywhere when you squeeze it. it’s cheaper than aquaphor but i would prefer to spend the money on that instead of this
5 out of 5 stars
Thumbs up graphic, would recommend
10 April, 2026
originally posted on Sozie
Great ointment in a very large size
[This review was collected as part of a promotion.] I did not realize how large this tube was before it arrived! Having a squeeze tube is a huge benefit when applying it to kids. I notice no difference between this and the name brand version when it comes to consistency and how well it absorbs. For us, this is a must to keep at the changing table for diaper rash and dry skin.
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026
originally posted on Sozie
Best moisturizer and skin care ointment
[This review was collected as part of a promotion.] I am very impressed by this healing ointment skin protector and moisturizer by up&up.This ointment is good for dry,chapped and cracked skin.Its unscented free from dyes ,parabens and phthalates.After applying for few days on my dry skin I saw a significant improvement.This ointment heals and smooth the skin leaving it healthy and soft.
5 out of 5 stars
23 March, 2026Verified purchase
(no review title)
Great! 1/2 price of aquaphor but the same ingredients
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026
originally posted on Sozie
This ointment is great for so many things
[This review was collected as part of a promotion.] This ointment is definitely comparable to The traditional name brand. However, this one is more economical and is made by the target brand. This is a nice large size that should last you for a while. Not only do I use this on cuts and scrapes, but I will also use it on my lips as well as just general dry skin. For example, if you're OK with the texture, it is great to put on your hands at night before you go to bed.
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2026
originally posted on Sozie
Works wonders for dry skin
[This review was collected as part of a promotion.] I have extremely dry skin, especially on my legs and feet, to the point where it gets scaly and patchy sometimes. Regular lotions and creams don’t really work for me, but if I use this ointment overnight it really does wonders. It’s also helping with an eczema flare up on the back of my neck. This is a great item to have on hand for minor cuts and scrapes as well.
5 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2026
originally posted on Sozie
I love this healing ointment. It’s great.
[This review was collected as part of a promotion.] I have been a big fan of ointments like this for years. I was really excited to try this brand in particular because the price was much cheaper than other brands. I was very excited when I used it the first time I was able to squeeze the ointment out with ease and rub it in, and I don’t feel greasy it soaks into my skin nicely. I was able to use this on my dry feet and winter dry skin it’s really a great product.
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026
originally posted on Sozie
Healing ointment skin protection
[This review was collected as part of a promotion.] I seriously love this ointment. It has a plethora of different uses and I am so glad that I took a chance on it. It has a very thick consistency and goes on smooth. You can use this for your hands, face lips for other parts of your body. I’m constantly using lotion and Chapstick. This bottle replaced both.
5 out of 5 stars
Thumbs up graphic, would recommend
26 February, 2026
originally posted on Sozie
Light weight multipurpose balm
[This review was collected as part of a promotion.] Love this lightweight multipurpose balm. I use it on my cuticles and hands in the winter and even on my toddlers face to protect from the harsh winter weather. Consistency is not sticky and absorbs quickly int dry skin. Has a slight sheen which is helpful to see where I’ve applied it and where I still need to. And it is not sticky once applied, hair does NOT stick to it.
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2026
originally posted on Sozie
Exactly Like The Other Healing Ointments
[This review was collected as part of a promotion.] I use this ointment for everything from diaper rash treatment, to daily use on scars or minor cuts. I always have to have this stuff on hand! This brand is exactly like the other healing ointments, but with better cost. The ointment is a good consistency, colorless, odorless, and just thick enough to heal dry skin. I put this on my scars as a nightly treatment.
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026
originally posted on Sozie
Great Ointment Works Fast
[This review was collected as part of a promotion.] This Up & Up Healing Ointment is fantastic. My feet are usually very dry and my heals are cracked. This ointment is thick. It is 41 percent petroleum. It can be used on your lips if needed. I just used it on my feet. It worked so quickly. The difference was felt in a day. I also like that it was not tested on animals.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026
originally posted on Sozie
Skin moisturizer healing ointment
[This review was collected as part of a promotion.] Living in Minnesota, our skin gets super dry and cracked in the winter. Both of my daughters struggle with this all winter. This ointment can be compared to a more expensive brand but works just as well. My daughter used this for two days and it cleared her skin right up. It is the texture of Vaseline but is a little more watered down. It doesn’t make her skin itch or burn either which is a plus. Definitely a great option for a cheaper price than the name brand.