$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Matte Liquid Liner: Get ultra-matte, vivid lines in black and white. Smear-resistant eyeliner formula allows you to freely experiment with graphic lines and wings while precise liner tip gives total control over eye liner thickness and definition.
- Create Eye-Opening Looks: Tap into your inner artist with our matte eyeliner. Smooth glide eyeliner isn't sticky or clumpy, so it won't skip or tug on delicate eye skin. Vivid liquid eyeliner gives intense make up pigment in just one swipe!
- All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more.
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals.
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup.
Description
Reintroducing a fan fave: matte is back and better than ever. Our most vivid pigment meets its matte in this new formula that's fade, flake, and transfer-resistant. This liquid liner is so easy, it's black and white. Fall back in love with our ultra-pigmented formula that doesn't skip or tug on your eyelids--in 2 vivid matte shades. Unleash your inner artist using the thinnest brush tip for perfect wings and easy graphic lines. Start by applying a tight line to your top lash line. Using the tip of the brush, extend your wing without hesitation and connect to your tight line. Build for desired thickness. Pro tip: Look down at mirror when applying for a better angle.
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Liner, Liquid
Beauty Purpose: Brightening, Defining
Net weight: .06 fl oz (US)
TCIN: 86750351
UPC: 800897233860
Item Number (DPCI): 052-10-5181
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
2061337 2 : aqua/water/eau, ci 77499/iron oxides, acrylates copolymer, peg-26-ppg-30 phosphate, silica [nano] / silica, butylene glycol, alcohol, pentylene glycol, ppg-2-deceth-30, lithium magnesium sodium silicate [nano] / lithium magnesium sodium silicate, sodium laureth sulfate, aminomethyl propanediol, hydroxyethylcellulose, caprylyl glycol, xanthan gum, sodium dehydroacetate, phenoxyethanol.
Allergens & Warnings:
WARNING: EYE COSMETICS IN A SCRATCHED, INFECTED OR IRRITATED EYE AND SCRATCHES FROM COSMETIC EYE APPLICATORS CAN LEAD TO EYE DAMAGE, AND IN EXTREME CASES, EVEN BLINDNESS. IF YOUR EYE IS SCRATCHED, STOP USING ALL EYE COSMETICS AND GO TO AN OPHTHALMOLOGIST IMMEDIATELY. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE.Shipping details
Estimated ship dimensions: 4.89 inches length x 1.14 inches width x 0.79 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The eyeliner has received mixed feedback from guests, with many expressing disappointment over its recent formula changes. While some appreciate its bold pigmentation and ease of application, a significant number report issues with the product being dry, clumpy, and difficult to use. Guests who have used the eyeliner for years are particularly frustrated, hoping for a return to the previous formula that they loved. Overall, it remains a popular choice for those seeking a matte finish.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 826 reviews
easy to apply: 1.59 out of 5
easy to remove: 2.48 out of 5
long lasting: 1.49 out of 5
quality: 1.34 out of 5
value: 1.39 out of 5
8% would recommend
104 recommendations
Do not purchase
1 out of 5 stars
Thumbs down graphic, would not recommend
aramos87 - 5 days ago, Verified purchaser
I can't believe they'll change the formula, every new box I've purchased has been dry! My go to liner will never be the same...
DRY!
1 out of 5 stars
Thumbs down graphic, would not recommend
aahartt2 - 9 days ago
- Hair color: Black
- Skin concern: Uneven skin tone, Sensitivity, Puffiness, Aging, Dark circles
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
Completely dry! I bought this eyeliner, it was a sealed box and it was completely DRY! Don’t buy it.
Always dried out
1 out of 5 stars
Annoyedavian - 10 days ago
originally posted on NYX Professional Makeup
Brand new bottle completely dried out. This keeps happening and no amount of shaking is going to re-liquify and un clump the dried bits. I shouldn’t have to add water in a brand new bottle to “revive” it.
1 reply from NYX Professional Makeup team - 7 days ago
Hi there! Thank you for reaching out about our Vivid Matte Liquid Liner. We are sorry to hear about your experience and would like to speak to you about it. Please give us a call @844-335-3510 M-F 9:00 am – 5:30 pm ET, when calling please have the reference number of #41148059. We look forward to speaking with you!
Dry vivid Matt
1 out of 5 stars
Kari15 - 10 days ago
originally posted on NYX Professional Makeup
I love your products but this one vivid Matte liquid liner didn’t work for me it’s dry I was wondering if I can exchange for a different black liner since I purchased 3
1 reply from NYX Professional Makeup team - 7 days ago
Hi there! Thank you for reaching out about our Vivid Matte Liquid Liner. We're so happy to hear you're a fan of our products! We understand your disappointment with the Vivid Matte Liquid Liner. While we don't offer direct exchanges, you can return the liner by following our return policy outlined on our website. This will allow you to repurchase a different black liner that better suits your needs. We apologize for any inconvenience and appreciate your understanding.
DRY EYELINER
1 out of 5 stars
Jessie89 - 15 days ago
originally posted on NYX Professional Makeup
This eyeliner was dry. Wasn’t able to apply is smoothly. I even added a few drops of Inglot Duraline and it didn’t help.
1 reply from NYX Professional Makeup team - 13 days ago
Hi there! We’re sorry to hear you had a negative experience with our Vivid Matte Liquid Liner. A smooth application is essential for a good eyeliner, and it sounds like yours wasn't in ideal condition. Thanks for letting us know, and sharing that even adding Duraline didn't resolve the issue. This helps us understand what happened. While this isn’t typical, we always want to know when a product doesn’t perform as expected. We'll be sure to forward this information to our product development team. Thank you so much your feedback, we appreciate it!
do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
ttcmmd - 18 days ago, Verified purchaser
i’ve recently bought 2 of these. the first was completely dry and the second one clumpy and unable to go on the eye properly . i don’t know what they did with the formula because it used to be my favorite but i wont be buying this anymore
1 reply from NYX Cosmetics Team team - 14 days ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Liner did not give you the results that you expected. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a Longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
tired mama - 20 days ago
- Skin tone: Medium
- Skin type: Combination
Do not buy. I bought 2 and both were dry. Shook it like it says on the box, no luck.
1 reply from NYX Cosmetics Team team - 18 days ago
Hi there! Thank you for reaching out to us about the Vivid Matte Liquid Eyeliner. We're sorry to hear it didn't meet your expectations and will pass this information along to our product development team. We hope you'll give our other products like the Epic Wear Liquid Eyeliner a try. This Liquid Liner is a Longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you give it a try and love this and would love to hear your feedback. Xoxo
Don't waste your time or money
1 out of 5 stars
Thumbs down graphic, would not recommend
Autumn - 24 days ago, Verified purchaser
Thought the last one was just a one off, so I returned it to purchase another totally unusable eyeliner. Totally dry even though I shook it for what seemed like forever. Very disappointed. If I could do 0 stars I would because this sucks.
1 reply from NYX Cosmetics Team team - 22 days ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Liner did not give you the results that you expected. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a Longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo
Bone dry straight out of the box
1 out of 5 stars
Thumbs down graphic, would not recommend
Lucy - 25 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
I bought this a couple of days ago and just opened it now, and the brush was completely dry with 0 product on it (very light brown/yellow bristles). I thought it was because I didn't shake it, so I shook it vigorously several times as it says to do on the box, but the brush came out exactly the same with 0 product on it and dry. I even left it upside down and warmed it in my hands for several minutes and this did not help. Reddit users have also complained about this exact same thing, which sadly I only saw after buying the product. Avoid.
1 reply from NYX Cosmetics Team team - 22 days ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Liner did not give you the results that you expected and was dry. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a Longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo
Bold Precision in a Matte Flick
5 out of 5 stars
curlyangie_4091 - 28 days ago
originally posted on influenster.com
The NYX Vivid Matte Liquid Liner in black comes in sleek, travel-friendly packaging with a precise, flexible brush tip that makes application smooth and controlled. It dries fairly quickly to a bold matte finish—just give it a few seconds to set to avoid smudging. Great pigmentation, but be sure to let it fully dry before blinking to lock in that flawless line.
Super dry
1 out of 5 stars
Thumbs down graphic, would not recommend
Edith - 1 month ago
I bought this literally yesterday I tried using it today and it's dry!!!!!!!! I tried to shake it to see if anything might change but nope I'm returning it this sucks
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Merg - 1 month ago, Verified purchaser
This was awful, not sure if it was a bad batch. It was dried out.
1 reply from NYX Cosmetics Team team - 1 month ago
Hi there, Merg! We are so sorry to hear about your experience with our Vivid Matte Liquid Eyeliner. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @1(844) 335-3510. M-F 9AM-8PM EST. It would be helpful if you u had the product available when you call. We look forward to speaking with you! XOXO
Dried out
1 out of 5 stars
Noliner - 1 month ago
originally posted on NYX Professional Makeup
I’ve bought this eyeliner 5 times in the last 2 months and all have been completely dried out!!!! I’ve purchased from 3 different retail stores in hopes 1 would be good and unfortunately they were not. This only happened since last year. Please help me to find a compatible eyeliner
1 reply from Consumer Care Center team - 1 month ago
Hi there! Thank you for reaching out about our Vivid Matte Liquid Liner in Black. We are sorry to hear about your experience! We recommend trying our Epic Ink Waterproof Liquid Liner. Every stroke is super fluid for smooth & easy application. Check it out here: https://tinyurl.com/2yv22n3k. For further assistance please don't hesitate to reach out, we are happy to assist!
Super dry
1 out of 5 stars
Diddy854 - 2 months ago
originally posted on NYX Professional Makeup
I have been using the product for years. Was so excited when it was brought back. But recently all the ones I’ve bought have been completely dried out and unusable. I have bought 5 eyeliners from 3 different store over the past 4month and all have been unusable. This is absolute ridiculous. There is zero quality control.
1 reply from NYX Professional Makeup team - 2 months ago
Hey! We're so sorry about the trouble you experienced with your Vivid Matte Liquid Liner in Black. We want to help. Please give us a call at 844-335-3510 with case number 40631154 so we can assist you. We're available Monday through Friday, 8:00 AM – 8:00 PM ET. We hope to hear from you soon!
Disappointing, don’t buy, bring back the OG
1 out of 5 stars
Ameowra - 2 months ago
originally posted on NYX Professional Makeup
It’s been 7 of the once beloved matte eyeliners and every single time they are dried out and clumpy. It seemed to be a bad batch sent to multiple stores in my area but after waiting for months and trying again, I’m still disappointed and wasting money. I waited for years for this eyeliner to come back and it was great when it first did and now it’s absolutely terrible. In general I love NYX products and I’m sad to have wasted so much time and money in hopes of literally like the most favored eyeliner ever, being back to perfect.
1 reply from Consumer Care Center team - 2 months ago
Hi there! Thank you for sharing your experience with our Vivid Matte Liquid Liner- Black. We are sorry to hear our new eyeliner did not meet your same expectations as our other products. We want to assure you that this feedback will reach the rest of our team in an effort to improve our products for the future. For assistance, please call 844-335-3510 M-F 8:00 am – 8:00 pm ET, with case #40601891. We look forward to hearing from you soon!
AWFUL
1 out of 5 stars
DONT BOTHER - 2 months ago
originally posted on NYX Professional Makeup
What happened to this formula? It is not usable. Its dried out and just awful. It used to be my go to but now its just the worst!
1 reply from NYX Professional Makeup team - 2 months ago
Hello! We're sorry to hear your Vivid Matte Liquid Liner is dried out. We'd like to help. Please give us a call at 844-335-3510 with reference number 40532023. Our hours of operation are Monday through Friday 8:00 am – 8:00 pm ET. We hope to hear from you soon!
Formula ?
1 out of 5 stars
Catxlord - 2 months ago
originally posted on NYX Professional Makeup
I bought this product twice in two different time frames and they both came very dry and the brush messed up .
Nothing in the tube..
1 out of 5 stars
Thumbs down graphic, would not recommend
Sam - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Dark circles, Sensitivity
- Hair color: Brunette
- Eye color: Brown
Product arrived dry nothing in the tube.. never ordering this on target app again
Awful, dry
1 out of 5 stars
Thumbs down graphic, would not recommend
kali - 2 months ago, Verified purchaser
The one time I didn’t check reviews before buying.. opened it and it’s bone dry (yes I shook it)
1 reply from NYX Cosmetics Team team - 2 months ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Eyeliner did not give you the results that you expected. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo
Decided to ignore rewiews, but...
1 out of 5 stars
Thumbs down graphic, would not recommend
d2isy - 2 months ago, Verified purchaser
- Skin tone: Medium
- Hair color: Black
- Skin concern: Dullness
- Skin type: Normal
- Eye color: Black
This product is so bad. Who approved to sell this product??? It’s so dry and hard to use it. Did I get a damaged product?
1 reply from NYX Cosmetics Team team - 2 months ago
Hi there! We are so disappointed to hear that the Vivid Matte Liquid Eyeliner did not give you the results that you expected. We will be passing this valuable information to our production team. May we suggest trying our Epic Wear Liquid Liner. This Liquid Liner is a longwear eyeliner that is waterproof, smudge-proof and it dries down to a striking matte finish. The applicator allows for precision and easy application. We hope you will love this and would love to hear your feedback. Xoxo