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101 Things I Learned(r) in Advertising School - by Tracy Arrington & Matthew Frederick (Hardcover)

About this item

Specifications

Number of Pages: 216

Genre: Reference

Sub-Genre: Personal & Practical Guides

Series Title: 101 Things I Learned

Format: Hardcover

Publisher: Crown Publishing Group (NY)

Age Range: Adult

Author: Tracy Arrington & Matthew Frederick

Language: English

Street Date: April 3, 2018
TCIN: 53144139
UPC: 9780451496713
Item Number (DPCI): 248-55-8958
Origin: Made in the USA or Imported

Description

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?

Written by an experienced advertising executive and instructor, 101 Things I Learned(R) in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

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Get it by Wed, Mar 3 with free Standard Shipping

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Estimated ship dimensions: 1 inches length x 7.1 inches width x 5.1 inches height
Estimated ship weight: 0.95 pounds
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