A Wealth of Common Sense - (Bloomberg) by Ben Carlson (Hardcover)

About the Book

"The financial market is a complex system, but that doesn't mean it requires a complex strategy; in fact, this false premise is the driving force behind many investors' market 'mistakes.' Information is important, but understanding and perspective are the keys to better decision-making. This book describes [a] way to view the markets and your portfolio, and [outlines] strategies that [may] make investing more profitable, less confusing, and less time-consuming"--Amazon.com.

Book Synopsis

A simple guide to a smarter strategy for the individual investor

A Wealth of Common Sense sheds a refreshing light on investing, and shows you how a simplicity-based framework can lead to better investment decisions. The financial market is a complex system, but that doesn't mean it requires a complex strategy; in fact, this false premise is the driving force behind many investors' market "mistakes." Information is important, but understanding and perspective are the keys to better decision-making. This book describes the proper way to view the markets and your portfolio, and show you the simple strategies that make investing more profitable, less confusing, and less time-consuming. Without the burden of short-term performance benchmarks, individual investors have the advantage of focusing on the long view, and the freedom to construct the kind of portfolio that will serve their investment goals best. This book proves how complex strategies essentially waste these advantages, and provides an alternative game plan for those ready to simplify.

Complexity is often used as a mechanism for talking investors into unnecessary purchases, when all most need is a deeper understanding of conventional options. This book explains which issues you actually should pay attention to, and which ones are simply used for an illusion of intelligence and control.

• Keep up with--or beat--professional money managers
• Exploit stock market volatility to your utmost advantage
• Learn where advisors and consultants fit into smart strategy
• Build a portfolio that makes sense for your particular situation

You don't have to outsmart the market if you can simply outperform it. Cut through the confusion and noise and focus on what actually matters. A Wealth of Common Sense clears the air, and gives you the insight you need to become a smarter, more successful investor.

From the Back Cover

PRAISE FOR
A WEALTH OF COMMON SENSE

"The content of this book lives up to the title. Ben Carlson has mastered the art of exposing the few big topics that matter most to investors, leaving out the complicated--but often unnecessary--topics found in other investment books. Any investor, from a beginner to a professional, can learn a tremendous amount from A Wealth of Common Sense."
--Morgan Housel, columnist for The Motley Fool and the Wall Street Journal

"Through hard work Ben Carlson has rapidly established himself as one of the nation's premier investment bloggers. In his new book, A Wealth of Common Sense, Carlson cements his position as a prudent and practical voice for the individual investor."
--Tadas Viskanta, founder and editor of Abnormal Returns and author of Abnormal Returns: Winning Strategies from the Frontlines of the Investment Blogosphere

"Ben Carlson seemingly came out of nowhere and took the financial commentariat by storm with his straightforward, insightful blog posts. True investing wisdom--born out of experience and success--cannot be faked; it must be earned. This is precisely the type of wisdom that comes oozing out of every chapter in A Wealth Of Common Sense."
--Downtown Josh Brown, author of the bestselling book Backstage Wall Street and The Reformed Broker blog, star of CNBC's The Halftime Report,

YOUR NO-NONSENSE GUIDE TO COMMON SENSE INVESTING

Cut through the confusion and noise and focus on what actually matters. A Wealth of Common Sense clears the air and gives you the insight you need to become a smarter, more successful investor.

Complexity is often used as a mechanism for talking investors into unnecessary purchases, when all most need is a deeper understanding of conventional options. This book explains which issues are important--and which are not.

Take a look inside for guidance on how to:

• Keep up with--or beat--professional money managers
• Exploit stock market volatility to your utmost advantage
• Learn where advisors and consultants fit into a smart strategy
• Build a portfolio that makes sense for your particular situation

About the Author

BEN CARLSON, CFA, has spent his career managing institutional portfolios for endowments, foundations, and pension plans. He is also the creator and author of the blog A Wealth of Common Sense (awealthofcommonsense.com) and is a Yahoo! Finance Contributor.