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Colgate Optic White Overnight Teeth Whitening Pen Gel - 0.08 fl oz/21 Treatments: Sugar-Free, Gluten-Free, Vegan - 2 of 4Colgate Optic White Overnight Teeth Whitening Pen Gel - 0.08 fl oz/21 Treatments: Sugar-Free, Gluten-Free, Vegan - 3 of 4Colgate Optic White Overnight Teeth Whitening Pen Gel - 0.08 fl oz/21 Treatments: Sugar-Free, Gluten-Free, Vegan - 4 of 4
Colgate Optic White Overnight Teeth Whitening Pen Gel - 0.08 fl oz/21 Treatments: Sugar-Free, Gluten-Free, Vegan - 1 of 4

Colgate Optic White Overnight Teeth Whitening Pen Gel - 0.08 fl oz/21 Treatments: Sugar-Free, Gluten-Free, Vegan

$19.99

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At a glance

About this item

Highlights

  • One 0.08 OZ Colgate Optic White Overnight Teeth Whitening Pen powered by hydrogen peroxide
  • Removes 15 years of stains in just 1 week* (*When used as directed, see product packaging)
  • Let the gel work its magic overnight
  • Enamel safe for daily use and designed for no tooth sensitivity during and after the whitening process
  • Vegan, gluten-free, and sugar-free teeth whitening serum
  • Precision brush allows for easy application of the whitening serum to each tooth before bed
  • The whitening pen includes enough concentrated serum for 35 nightly treatments so you can maintain your results for weeks

Description

Remove 15 years of stains in just 1 week* with Colgate Optic White Overnight Teeth Whitening Pen. Powered by hydrogen peroxide—the same whitening ingredient used by dentists—this easy-to-use whitening pen with a precision tip applies an effective gel that stays on while you sleep. Overnight Teeth Whitening Pen is enamel safe for daily use and designed for no tooth sensitivity during and after the whitening process. Let the gel work its magic overnight, and wake up to a whiter smile*.
*When used as directed, see product packaging
Trial/Mini/Travel Size: Yes
Suggested Age: Adult
Health Facts: Sugar-Free, Vegan, Gluten-Free
Product Form: Gel
Includes: Whitening Pen
Package Quantity: 1
Material: Plastic
TCIN: 79700057
UPC: 035000979087
Item Number (DPCI): 049-09-8182
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol, acrylates/octylacrylamide copolymer, water, hydrogen peroxide.

Shipping details

Estimated ship dimensions: 1.73 inches length x 3.63 inches width x 6.69 inches height
Estimated ship weight: 0.14 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How long do I wait between pens, after finishing one? At the end of the tube it was sticky, stringy, messy. Did I receive an old tube?

submitted by Djgryan - 14 days ago

  • A: After completing the use of one pen, you can resume use with no waiting period. "However, if you experience any pain or irritation, please consult a dentist." If significant tooth sensitivity or gum discomfort develops and persists after use, consult your dentist or physician before continuing use.

    submitted byColgate Palmolive Consumer Affairs - 10 days ago
    Brand expert

Q: Does this product have the same hydrogen peroxide strength as the Colgate Optic White *Express* whitening pen, or is one a lower strength than the other?

submitted by Nick - 5 months ago

  • A: Thanks for your question. We do not disclose exact levels of hydrogen peroxide. All of our products are enamel-safe and designed for no tooth sensitivity when used as directed.

    submitted byColgate Palmolive Consumer Affairs - 5 months ago
    Brand expert

Q: Can this product be used with overnight retainers?

submitted by AAA - 9 months ago

  • A: The Optic White Overnight Whitening Pen has not been tested with overnight mouthguards/aligners. We recommend discussing it with your dentist before using.

    submitted byColgate Palmolive Consumer Affairs - 9 months ago
    Brand expert

Q: Do I need to go on a "white only" diet while using this product?

submitted by Krakurs - 10 months ago

  • A: Hi there! Thanks for reaching out. We recommend avoiding staining foods and drinks during and between treatments. If you have any questions or concerns, please give us a call at 1-800-468-6502 (Monday-Friday, 9:00 AM - 5:30 PM EST).

    submitted byColgate Palmolive Consumer Affairs - 8 months ago
    Brand expert

Q: Will this product help remove tobacco stains between dental visits?

submitted by Nana - 10 months ago

  • A: Wonderful question! Yes, this product can remove 15 years of stains when used as directed. However, if staining foods and drinks aren't avoided during or between treatments, you may not see the expected results.

    submitted byColgate Palmolive Consumer Affairs - 10 months ago
    Brand expert

Q: Can you use this on crowns?

submitted by Vicky - 1 year ago

  • A: Hi there. Our Optic White Overnight Whitening Pen was not designed to whiten these types of restorations, just real teeth. But don’t worry—it won’t damage your dental work.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Glad I know about the pen, in the video I saw it said to brush again but, is it with toothpaste or do you just use water? I'm going to be a 1st time user btw. Cause, with brushing 2x it can burn your teeth sometimes.

submitted by StarWars Prequel Fan 2025 - 1 year ago

  • A: Hi there, we recommend brushing with toothpaste and then rinsing with water. We also wanted to let you know that this product should not cause burning whatsoever. If that occurs please call us at: 833-862-9251.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: will this pen dissolve dark tartar deposits?

submitted by 1Spirit - 1 year ago

  • A: Thanks for your question. Our Optic White Overnight Teeth Whitening Pen is designed to remove dental stains. Please consult your dental professional to see if this is the best option for you.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: How long after opening does this expire?

submitted by Sarah - 2 years ago

  • A: Hi, and thanks for your question. The expiration date for our Optic White Overnight Teeth Whitening Pen is 18 months from the date of manufacture, and the first opening of the pen. We hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: can i still drink with the gel on my teeth?

submitted by maxx - 2 years ago

  • A: Hi, and thanks for the question. After the serum dries you can, but you should to to refrain from drinking or eating until after the process is complete for the best results. We hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert
See all questions (23)

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Guests are saying

The Colgate Optic White Overnight Whitening Pen is a convenient and effective solution for achieving a brighter smile. Many guests appreciate its ease of use, as it fits seamlessly into their nightly routines without causing sensitivity. The mint flavor is a pleasant bonus, and results are often noticeable after just a few applications. While some guests mention minor issues with residue and application, the overall feedback highlights its effectiveness for those seeking a gentle whitening option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 2068 reviews
    effectiveness: 2.71 out of 5
    quality: 2.55 out of 5
    value: 2.49 out of 5
    37% would recommend
    109 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 April, 2026Verified purchase

    (no review title)

    Seems to work, can't wait to see results after one week. Teeth not sensitive.
    Carol
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    25 March, 2026
    originally posted on influenster.com
    Image

    Not worth it and hard to use

    So hard to use and the gel just does not stay on my teeth, even with drying them completely. Tastes so bad and made my gums hurt from it getting on there. Whitening pens do not make it easier.
    1 reply from Customer Care team - 2 months ago
    Oh no! We’re sorry to hear about this. Please call 1-800-468-6502 to share more about your experience & so we can try to make it right.
    KelsieL
    Did you find this review helpful?
    1 out of 5 stars
    20 March, 2026
    originally posted on Colgate
    Image

    Didn't work for me

    Brought this about 2 months ago been using and I don't feel that my teeth are anywhere near the white I want them to be...every since I chipped my front two teeth no amount of brushing flossing or using this pen is helping with the whitening of my teeth
    1 reply from Customer Care team - 2 months ago
    Thanks for giving us a try, but we're sorry to hear it didn't work as expected. We'd like to talk with you to see if we can help. Please call us at your convenience at 1-800-468-6502.
    Meeks
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on shopsmiles
    Image

    Best whitener

    It works! I just need to remember to do it at night!
    Pksbiz
    Did you find this review helpful?
    4 out of 5 stars
    18 March, 2026
    originally posted on shopsmiles
    Image

    Works Good

    While this product works good at whitening, I had a somewhat hard time getting it to come out onto the brush after the first initial time I used it. I will use it again thought as it did whiten my teeth about 2 shades whiter.
    nanajoof08
    Did you find this review helpful?
    3 out of 5 stars
    14 March, 2026
    originally posted on shopsmiles
    Image

    Clumps

    Tends to clump when trying to pump it and doesn’t spread evenly
    1 reply from Customer Care team - 2 months ago
    We're sorry to hear our dispenser is being tricky. We'd like to help! Please call us at 1-800-468-6502.
    BBStorms
    Did you find this review helpful?
    2 out of 5 stars
    14 March, 2026
    originally posted on shopsmiles
    Image

    Disappointing

    Easy to use. Teeth not much whiter. Whitening strips much more effective.
    SFDG
    Did you find this review helpful?
    4 out of 5 stars
    13 March, 2026
    originally posted on influenster.com
    Image

    Easier than the strips

    I purchased this teeth whitening product after usually using the Colgate whitening strips. I was hoping for a more easy and efficient way to whiten my teeth. I found this pen to be easier to use and less painful. Also as someone who doesnt like the taste of the strips, this was easier to bear with. However, I think the effectiveness was less impressive than the classic strips. Also, although the instructions make it clear, it’s worth noting that you are meant to apply this product on DRY teeth. So i like to wipe my teeth off with a paper towel before applying this product. I think this might be why some people are complaining about the product being grainy or too difficult to apply— i suspect they aren’t applying the product properly on dry teeth. Overall, for an instant whitening effect that’ll give you an obvious and instant effect, i’d go with the strips. I think this is a good product for in between strip whitening or when you want a more subtle transformation.
    KaylaS
    Did you find this review helpful?
    3 out of 5 stars
    12 March, 2026
    originally posted on shopsmiles
    Image

    Average

    I have been using for about 2 weeks. I think it works about average compared to other products I have tried. . I will continue to use to see if I get better results.
    1 reply from Customer Care team - 2 months ago
    We're glad you’re seeing results so far! We’re happy you’re giving the Colgate Optic White Overnight Teeth Whitening Pen a try. If you’d like help finding a product or routine to reach your whitening goals faster, please give our team a call at 1-800-468-6502, Monday–Friday 9:00 a.m.–5:30 p.m. ET. We’re happy to help. 🦷✨
    KK44
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on shopsmiles
    Image

    Works great!

    I'm loving this, it really works. I use it every night before bed & after the first week you can really see the difference.
    Charlie
    Did you find this review helpful?
    2 out of 5 stars
    10 March, 2026
    originally posted on influenster.com
    Image

    Gritty feeling left on teeth was unbearable…

    I’m had high hopes for this product but sadly I was disappointed. First, I will say I like the packaging but the product is hard to get it. It’s supposed to be left on overnight but the grit it left on my teeth was not bareable to sleep with all night. It didn’t have a smell or bad taste so that was also a plus. Do I think it did anything after an unpleasant week of slumber? No. It don’t think it worked that well to remove stains.
    1 reply from Customer Care team - 2 months ago
    We’re sorry to hear about this. Please call 1800-468-6502 to share more about your experience & so we can try to make it right.
    MorganL
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026
    originally posted on shopsmiles
    Image

    Impressed!

    I have only used 5 times but I do notice a difference!
    keke
    Did you find this review helpful?
    1 out of 5 stars
    4 March, 2026
    originally posted on shopsmiles
    Image

    Waste of money

    Didn’t work at all. Such a disappointment. Waste of money.
    1 reply from Customer Care team - 3 months ago
    Hi there. We’re sorry to hear this was disappointing and did not work as expected. We would like to learn a bit more about your experience. Please call us at 1-800-468-6502 Monday through Friday from 9:00 a.m. to 5:30 p.m. EST so we can learn more and best help you.
    RW313
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on Colgate
    Image

    This is amazing

    [This review was collected as part of a promotion.] Wow! This is the best I've ever used! My teeth Are So white,healthy and Super duper clean! I am so impressed that I will be buying !! I highly recommend this awesome product and I am honored to give my honest opinion in exchange for a sample.
    Frugalshellbell
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on Colgate
    Image

    Happy

    Outstanding product. Great price. Highly recommend them.
    jmm1964
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
    Image

    Easy use!

    Not too heavy at all, the performance is amazing, you can store in your purse for on the go. the appearance is like a pen & the texture is not bad at all!
    laciev2_4250
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on influenster.com
    Image

    Familia

    Ese producto yo lo uso tiene buena textura, tiene el volumen, es remueve el sarro es conforme para tu diente y te mantienen los dientes blancos y s
    dabeibas1
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on Colgate
    Image

    Colgate whitening

    Makes your teeth feel fresher and cleaner and whiter
    Kellym
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on Colgate
    Image

    (no review title)

    I have used this whitening pen before and it does a wondering job. and I got one for my boyfriend and he loves it
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on Colgate
    Image

    (no review title)

    [This review was collected as part of a promotion.] Have not recieved yet!!!! But would love to test it out
    N/A
    Did you find this review helpful?

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