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Colgate Optic White Pro Series Express White Toothpaste - 3oz - 2 of 4Colgate Optic White Pro Series Express White Toothpaste - 3oz - 3 of 4Colgate Optic White Pro Series Express White Toothpaste - 3oz - 4 of 4
Colgate Optic White Pro Series Express White Toothpaste - 3oz - 1 of 4

Colgate Optic White Pro Series Express White Toothpaste - 3oz

2 Questions
$8.99
 

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At a glance

About this item

Highlights

  • One 3.0 OZ tube of Colgate Optic White Pro Series Express White Toothpaste, Mint
  • Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
  • Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
  • Visibly whiter teeth in 3 days**, **when brushing twice daily for 2 weeks
  • ActivShine Technology polishes the enamel surface and reflects light to reveal a next-level shine
  • Colgate Optic White Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner
  • Effectively removes tea, coffee, and wine stains, as shown in a laboratory study

Description

Named Best Toothpaste in the 2026 Allure Best of Beauty Awards**, Colgate Optic White Pro Series Express White Toothpaste gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, and polishes the enamel surface to reveal next-level shine. This whitening toothpaste is designed for no tooth sensitivity and dissolves deep-set stains without weakening enamel.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
**2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
TCIN: 94823721
UPC: 827854027003
Item Number (DPCI): 049-09-2613
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.12% w/v fluoride ion)' '0.76%

Purpose

anticavity

Directions

Directions Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: Ask a dentist or physician

Other information

Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube

Inactive ingredients

inactive ingredients: propylene glycol, calcium pyrophosphate, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), pvp, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, sodium saccharin, disodium pyrophosphate, sucralose, bht

Shipping details

Estimated ship dimensions: 6.25 inches length x 2 inches width x 1.57 inches height
Estimated ship weight: 0.254 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: is it okay for teens to use?

submitted by gamdor - 2 months ago
  • A: Thanks for reaching out! This toothpaste is safe for teens to use.

    submitted byColgate Palmolive Consumer Affairs - 2 months ago
    Brand expert

Q: Does it prevent cavities

submitted by Optic White - 4 months ago
  • A: The Colgate Optic White Pro Series Express White Toothpaste contains the active ingredient for fluoride that helps with cavity prevention. You might want to give our Colgate Cavity Protection Toothpaste a try, it also targets cavity prevention. If you have any questions, we'd be happy to help! Give us a call Monday-Friday 9 AM to 5:30 PM EST at 1-800-468-6502.

    submitted byColgate Palmolive Consumer Affairs - 4 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The Colgate Optic White Pro Series Express White Toothpaste is highly praised for its effective whitening capabilities and pleasant minty flavor. Many guests report noticeable improvements in teeth brightness after just a few uses, making it a great addition to daily oral care routines. Its gentle formula is suitable for sensitive teeth, and the foaming action enhances the cleaning experience. Overall, it stands out as a reliable choice for those seeking a brighter smile without discomfort.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2332 reviews
    effectiveness: 4.81 out of 5
    quality: 4.71 out of 5
    value: 4.33 out of 5
    95% would recommend
    21 recommendations
    5 out of 5 stars
    8 November, 2026
    originally posted on Home Tester Club
    Image

    Really works!

    [This review was collected as part of a promotion.] I used Colgate products before in the past and they worked great. But this was my first time trying the optic white pro toothpaste. So I wasn't sure what to expect from it. But oo boy was i surprised by how amazing the results were from this toothpaste. The packaging is nice and bright. The texture is not gritty at all. Very smooth and omg lots of foaming from the toothpaste and I love that. And doesn't have a bad aftertaste or during. I have seen a huge improvement in my teeth shade and I always been so worried about my yellow teeth from being stain. But this toothpaste works amazing and love it. I'm definitely going to continue using it.
    Buhbine78
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 November, 2026Verified purchase

    Great buy

    Great buy
    Vince
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 November, 2026
    originally posted on Colgate
    Image

    Results within days!

    Decided to use the Pro Series Express White toothpaste, and I can definitely see the results after using it for 4 days.
    Gordo
    Did you find this review helpful?
    5 out of 5 stars
    7 November, 2026
    originally posted on Home Tester Club
    Image

    Great product

    [This review was collected as part of a promotion.] I received this item for free in exchange for my review. The taste is pretty jarring at first it's just tastes like hydrogen peroxide but it definitely has whitening power. I would recommend.
    Momica4
    Did you find this review helpful?
    4 out of 5 stars
    7 November, 2026
    originally posted on Home Tester Club
    Image

    Colgate optic white pro

    [This review was collected as part of a promotion.] It wasn't that good I didn't like it they need to come up with something better even my kids don't like it it burns really bad and nasty taste
    Loulou4
    Did you find this review helpful?
    5 out of 5 stars
    5 November, 2026
    originally posted on Home Tester Club
    Image

    Truly whitens!!

    [This review was collected as part of a promotion.] I have been a fan of Colgate Optic White toothpaste for awhile now, but this Pro Series Express toothpaste with 5% hydrogen peroxide has been a game changer! I can’t believe how much brighter my teeth are and overall how healthy my gums look as well! So glad I was able to try this and have since purchased a tube for my kids as well.
    Tameyer534
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on Home Tester Club
    Image

    The best one

    [This review was collected as part of a promotion.] I really love the product. Actually my family always use Colgate products and we love them. I recommend the product to everyone.
    Ddddd5
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on Home Tester Club
    Image

    Familiar flavor - excellent results

    [This review was collected as part of a promotion.] This toothpaste really surprised me. The first taste brought back memories - as it does have a peroxide taste. If you like a very clean feeling this is the toothpaste for you - it actually lathers and leaves your teeth super clean and white.
    Kaybe89
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on Home Tester Club
    Image

    Brighter Smile, Fast Results

    [This review was collected as part of a promotion.] I’ve noticed a much brighter smile after using Colgate Optic White Pro Series Express, and I love how fast it works. It leaves my teeth feeling clean and my smile looking fresh without being too harsh.
    Britt27663
    Did you find this review helpful?
    4 out of 5 stars
    4 November, 2026
    originally posted on Home Tester Club
    Image

    Great taste

    [This review was collected as part of a promotion.] Thoroughly enjoyed this product, noticed right away the foaming nature of it. At first it threw me off but I actually love the foam now. The freshness stays in your mouth for quite awhile and you can definitely see the difference in whiteness.
    Tweston7
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on Colgate
    Image

    Great product

    I have been using this product for nearly two weeks. The taste is great and my teeth feel smoother after brushing.
    Happy Gal
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on Home Tester Club
    Image

    white teeth

    [This review was collected as part of a promotion.] This toothpaste is amazing, I have a cleaner, fresher and whiter smile, thanks to colgate optic white. My husband has also told me that my breathe is so fresh. He has been giving me more kisses
    Heffie9
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on Home Tester Club
    Image

    Better Than Expected

    [This review was collected as part of a promotion.] I was skeptical of the claims of this toothpaste but in just 2 weeks I already notice a difference. My teeth are whiter and brighter and I have a more confident smile. The taste of this toothpaste is not bad, some whitening toothpastes are too strong and unpleasant. Left my mouth feeling clean and refreshed.
    Krasivy1
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2026
    originally posted on Home Tester Club
    Image

    Super Whitening Power!

    [This review was collected as part of a promotion.] I was excited to try Colgate Optic White Pro Series Express Whitening Toothpaste with 5% Hydrogen Peroxide because I love having a white smile. The toothpaste has a nice tube that is easy to dispense product from. I think the minty flavor is really good too, it makes my whole mouth feel clean and gives me good breath. The toothpaste made my teeth shades whiter after a couple weeks of consistent use! This product comes from a trusted brand that clearly holds up its promise of whitening your teeth.
    Jessicarenae4257
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2026
    originally posted on Home Tester Club
    Image

    Brighter smile

    [This review was collected as part of a promotion.] The Colgate optic pro series is a great anti-cavity toothpaste. I noticed after brushing for several weeks that my teeth were noticeably whiter. The toothpaste was utilize twice a day morning and evening. I love the mental taste of the toothpaste. It did however, have a slight tingle when brushing my teeth, but I think it was due to the peroxide ingredient. Overall, I was extremely impressed with the outcome.
    Eshhha10
    Did you find this review helpful?
    4 out of 5 stars
    2 November, 2026
    originally posted on Home Tester Club
    Image

    Frescura en aliento duradera

    [This review was collected as part of a promotion.] Siempre uso pasta Colgate pero es la primera vez que uso Colgate Optic White Pro Series. Usualmente me gustan las pastas en Gel no Blancas, pero esta me ha encantado. No se siente seca, su olor y la sensación del hydrogen peroxide haciendo su efecto se siente muy bien y su sensación de limpieza y frescura es muy buena. El blanqueamiento no encontré mucha diferencia, pero tal vez con más uso si pueda mejorar bastante. Definitivamente compraría nuevamente esta Colgate Optica White Pro Series
    Kenye7
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2026
    originally posted on Home Tester Club
    Image

    Loved

    [This review was collected as part of a promotion.] My husband and I loved this product!! Left us with fresher breath, whiter teeth and without the sensitivity that a lot of other toothpastes leave. Fresh breath all day. Will definitely get again.
    Bre14486
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2026
    originally posted on Home Tester Club
    Image

    Absolutely amazing

    [This review was collected as part of a promotion.] I received a sample tube of this toothpaste from home tester club for testing and reviewing purposes and I love it. It’s absolutely amazing at how wonderful the results are after juat using it a couple of times.
    Tootsie20206
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2026
    originally posted on Home Tester Club
    Image

    Great product

    [This review was collected as part of a promotion.] This is the only benzyl peroxide toothpaste that I have tried that I can use. It is very effective to whiten and clean my teeth. I’ve already re-purchased the product because I liked it so much from this trial.
    JennR7
    Did you find this review helpful?
    5 out of 5 stars
    31 October, 2026
    originally posted on Home Tester Club
    Image

    Clean Feeling, Modest Whitening

    [This review was collected as part of a promotion.] I tried Colgate Optic White Pro Series Express White Toothpaste with 5% Hydrogen Peroxide for free from Home Tester Club in exchange for my honest review. I used this toothpaste twice a day for two weeks to see how well it worked. It has what I would describe as a minty peroxide flavor, which you’ll recognize if you’ve ever rinsed your mouth with hydrogen peroxide. I actually liked the fresh taste, and it left my teeth feeling exceptionally clean, almost like I’d just been to the dentist. I did notice a slightly drying effect, though, because I felt like I needed to drink extra water after brushing. As for whitening, my teeth look a little whiter after two weeks, and I think the toothpaste did a fair job of removing recent stains and preventing new ones. The packaging claims it can remove 15 years of deep-set stains, but I don’t know how to judge that. I have fairly good dental habits and didn’t have significant staining to start.
    MariC12310
    Did you find this review helpful?

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