Colgate 360 Optic White Whitening Toothbrush - Soft - 4ct: Full Head, Product Length 9.02, Plastic, Manual Toothbrush
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Guests are saying
The Colgate 360 Optic White Manual Toothbrush is praised for its effective cleaning capabilities and gentle touch on sensitive gums. Guests appreciate the unique bristle design that enhances cleaning while providing comfort. Many find it ideal for daily use, especially for those with sensitive teeth. The toothbrush also features a tongue cleaner, adding to its functionality. However, some guests noted that the bristles can feel firmer than expected, which may not suit everyone.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2504 reviews
effectiveness: 3.7 out of 5
quality: 3.62 out of 5
value: 3.58 out of 5
58% would recommend
95 recommendations
5 out of 5 stars
17 April, 2026
originally posted on influenster.com
Functional
This is a longer lasting toothbrush than the usual toothbrush, and with a nice texture!!Definitely gets the tough spots and the bristles help with that!!!
5 out of 5 stars
Thumbs down graphic, would not recommend
13 April, 2026Verified purchase
(no review title)
nice
5 out of 5 stars
9 March, 2026Verified purchase
Customer servive review
Ashley at the customer service desk in Easton Md helped me and was fabulously helpful! She displayed EXCELLENT customer service and congeniality!
4 out of 5 stars
11 February, 2026Verified purchase
Good
Needs more colors tbh. It can be easy to confuse them. Also, I recommend running in warm water before using it if you wanna keep your gums intact. After it softens up it’s good.
5 out of 5 stars
8 February, 2026
(no review title)
Good toothbrush
1 out of 5 stars
5 February, 2026Verified purchase
Hard bristles
I’ve always bought the soft ones but they get hard after a few uses now.
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase
I've been using the wrong toothbrush.
I've always opted for hard bristle toothbrushes until I tried this one. It's much softer on my teeth and gums. It still leaves my teeth feeling just as clean without the harsh sense of me, scraping them clean. My teeth feel nice and glossy and my gums aren't scratched. Its very sensitive on the teeth but also very affective.
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
Multi-use
I always grab the one count toothbrushes. Great for travel or guests!
3 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
Tooth brush
Too big
5 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2026Verified purchase
Clean
Get the job done
2 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
Not so Soft
I found the Colgate 360 Optic White Whitening Manuel Toothbrush to be harder than expected. I don't consider this to be a soft toothbrush I would call it a medium to hard as it's stiff. I have tried it more than once and it's not getting any softer and it's really hurting my gums the more I try to use it SO I had to stop in fear of damage to my teeth and gums. This is not for me, I bought it because I have sensitive gums and wanted a soft brush and this just isn't working out.
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
Soft!
Soft and doesn't irritate gums.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
Not soft
Awful. Never had a toothbrush irritate my gums until this one. Whole family feels the same.
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025
(no review title)
Great toothbrush - Lots of Bristles to get your teeth sparkly clean ! Very Sturdy with a nice grip
4 out of 5 stars
16 October, 2025
originally posted on influenster.com
Good Whitening Brush+ Center Polish
I was gifted this brush to try from the Home tester club. This soft bristle brush is much better than expected. Between the multi height bristles and the polishing star (rubber center) it's quite the cleaning brush. The long handle with slip guide makes it easier to use. Cleans and whitens, with longer use could possibly see more whitening. Highly recommend. would like to see assorted sizes in bristles to fit a small mouth. Only reason for 4 out of 5 stars.
4 out of 5 stars
16 October, 2025
originally posted on influenster.com
Good Whitening Brush+ Center Polish
I was gifted this brush to try from the Home tester club. This soft bristle brush is much better than expected. Between the multi height bristles and the polishing star (rubber center) it's quite the cleaning brush. The long handle with slip guide makes it easier to use. Cleans and whitens, with longer use could possibly see more whitening. Highly recommend. would like to see assorted sizes in bristles to fit a small mouth. Only reason for 4 out of 5 stars.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025
Ms.
I like the thorough cleaning achieved with this product.
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2025Verified purchase
Fav Toothbrush
Favorite toothbrush. My teeth feel nice and clean after brushing!
5 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2025Verified purchase
Brush
excellent brush for dental cleaning
1 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2025Verified purchase
Horriblep
It’s the worst toothbrush ever !