$5.99
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4.7 out of 5 stars with 287 ratings
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Guests are saying
This toothbrush has garnered mixed feedback from guests, with many praising its effectiveness in cleaning teeth and providing a comfortable grip. The design allows for thorough cleaning, especially in hard-to-reach areas. However, some guests have expressed concerns about the bristle softness, with a few finding it too harsh for sensitive gums. Overall, it remains a popular choice for its cleaning capabilities and ergonomic design, making it suitable for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2132 reviews
effectiveness: 4.59 out of 5
quality: 4.57 out of 5
value: 4.33 out of 5
85% would recommend
91 recommendations
5 out of 5 stars
25 January, 2026Verified purchase
Good! Style theory backed
Will get the nooks and crannies. I trust style theorists.
1 out of 5 stars
23 January, 2026Verified purchase
too harsh and abrasive, and tastes like plastic
Tastes like PVC plastic and bristles are too abrasive. Will have to donate or use them to clean the bathroom, but they don't feel safe to use because the plastic taste is overwhelming.
1 reply from Oral-B team - 15 days ago
We're so sorry to learn the CrossAction toothbrushes are harsh, and that you've noticed a strong plastic taste. Please know, we have many safety checks in place to ensure our products are safe when used as directed. We're glad you're no longer using these toothbrushes, as this is just what we'd recommend, based on your experience. Keep in mind a new brush head may initially feel harder than your previous one, which has likely been used for 3 months or more. The new one should begin to feel softer after repeated use. We're really like to learn more about your experience, and help you find a toothbrush you'll love, so when you have a free moment, please call us at (800) 566-7252.
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
Cross action all in one toothbrush!
I like the Cross action Toothbrush, soft, it feels good getting teeth clean!
4 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
(no review title)
There are 3 in my house hold and it would be nice to have more colors, like purple green and bright blue. We love the toothbrushes. They are one of the best manual brushes I have used.
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025
Tooth Cleaning PowerHouse
This toothbrush doesn’t just clean your teeth, it declares war on plaque like a tiny, bristled ninja. The angled bristles get into corners my old brush thought were “off-limits,” and I swear my mouth feels like it just came back from a spa day after every use. Using it feels a bit like giving your teeth a pep talk: “Come on guys, shine brighter! You got this!” Even my coffee stains started checking out other houses.10/10 would recommend to anyone who wants their toothbrush to show actual results, and quietly judge last year’s brush for its lack of ambition.
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
This brush works!
My favorite toothbrush! I have sensitive teeth, and this brush never bothers my teeth or gums. My teeth feel clean!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 November, 2025Verified purchase
(no review title)
really BAD PACKING
1 reply from Oral-B team - 3 months ago
We're sorry to hear this, Ana. For assistance, please reach out to Target at 1-800-440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025Verified purchase
Best toothbrush
My teeth feel so clean when I use these! I got a new toothbrush from my dentist after I went it for my cleaning and it was terrible so I immediately ordered these.
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2025Verified purchase
Clean teeth
These were recommended by dentist, they feel good on my gums and leaves my teeth feeling smooth and clean.
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025
great for receeding gums
very soft brush, but still feels clean. perfect for after gum surgery for receeding gums
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2025Verified purchase
Good tooth brush
Best tooth brushes ever
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2025Verified purchase
Nice toothbrush!
Great manual toothbrush, massages your gums nicely.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 May, 2025Verified purchase
This toothbrush required an urgent dentist visit
Highly do not recommend. I had to pay 200.00 for an emergency dental visit. And possibly another 200.00 next month depending upon how things are progressing- I may require filler on the side of my teeth. So I noticed some sensitivity for a week on the side of my left lower teeth. And the dentist showed me small fractures which he said was “from over-brushing.” The only thing that has changed is this brush. I am currently being treated with sensitive tooth paste and a soft electric tooth brush. Don’t do it,
1 reply from Oral-B team - 8 months ago
Thank you for taking the time to let us know. We’re sorry that you experienced sensitivity from using our Cross Action All-In-One Toothbrush, and we’ll share your feedback with our Health & Safety Team. We want to assure that all our manual toothbrushes undergo rigorous safety checks to ensure they are safe when used as directed. You’re safety and comfort are our top priority, and we’re relieved to hear you discontinued using the toothbrush, as that is what we would recommend. Please call us at (800) 566-7252, so we can learn more and best assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
30 April, 2025Verified purchase
Excellent toothbrush!
These tooth brushes work as well as our electronic toothbrush. Soft bristles that won't damage enamel, while still cleaning effectively.
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2025Verified purchase
The best
Best toothbrush I’ve ever bought
5 out of 5 stars
Thumbs up graphic, would recommend
30 March, 2025Verified purchase
Toothbrush
The product is exactly as ordered.
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2025Verified purchase
Great toothbrush
I have used these for years. I like the grips on them. Easy to hold when wet.
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2025Verified purchase
Fantastic
They’re fantastic and gentle on your gums.
4 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2025Verified purchase
Good price
Like the texture of this toothbrush. It seems to work well to clean back teeth. My toothbrush is the lighter color my husbands is the darker one. Just for usage reference. They’re the same age wise.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 December, 2024Verified purchase
Hard after 1st use
Is not soft after first use at all, even if you wet it before. I store mine completely open to dry and no moisture builds up, clean every bit of toothpaste every time ( OCD freak maybe). First time use was perfect, but Target brand soft ones are 100% efficient when it says soft. I will never purchase this again. It’s practically sand paper on your gums. For 1 brush and $6, you should buy a cheap dollar tree one, or the 6 pack of targets soft brushes!
1 reply from Oral-B team - 10 months ago
Thank you for sharing this with us, Nikki. We conduct extensive research and consumer testing when designing our products. We designed our toothbrushes to be comfortable and easy to use. We understand everyone has different dental needs and preferences, which is why we make several different styles of brushes, ranging from extra soft to medium. It's helpful to know that a new toothbrush may initially feel harder than your previous one, which was likely used for 3 months or more. The new brush should begin to feel softer after repeated use. So we can learn more about your experience and help further, please give us a call at 1-800-566-7252, 9 am-6 pm EST, Monday-Friday.