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Colgate Optic White Purple Teeth Whitening Toothpaste - Anticavity Toothpaste with Fluoride - Fresh Mint Flavor - 3.8oz - 2 of 4Colgate Optic White Purple Teeth Whitening Toothpaste - Anticavity Toothpaste with Fluoride - Fresh Mint Flavor - 3.8oz - 3 of 4Colgate Optic White Purple Teeth Whitening Toothpaste - Anticavity Toothpaste with Fluoride - Fresh Mint Flavor - 3.8oz - 4 of 4
Colgate Optic White Purple Teeth Whitening Toothpaste - Anticavity Toothpaste with Fluoride - Fresh Mint Flavor - 3.8oz - 1 of 4

Colgate Optic White Purple Teeth Whitening Toothpaste - Anticavity Toothpaste with Fluoride - Fresh Mint Flavor - 3.8oz

3 Questions
$5.99
 

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At a glance

About this item

Highlights

  • One 3.8 oz tube of Colgate Optic White Purple Toothpaste
  • Removes 1 year of stains* (*when brushing twice daily for 3 weeks)
  • Safely removes 5X more surface stains with micro-polishing action* (*vs. ordinary, non-whitening toothpaste after 2 weeks of continued use)
  • Fresh mint toothpaste flavor with sweet peppermint and anise for a refreshing taste
  • Enamel safe for daily use
  • Optic White Purple is a fluoride toothpaste that provides cavity protection
  • Purple toothpaste for teeth whitening

Description

Colgate Optic White Purple Toothpaste removes 1 year of stains* while freshening breath with its mint flavor. With effective micropolishers, this purple toothpaste for teeth whitening safely removes surface stains. This enamel safe anticavity toothpaste is designed with a refreshing sweet peppermint flavor. Optic White Purple removes 5X more surface stains with micro-polishing action** for a brighter smile.
*when brushing twice daily for 3 weeks
**vs. ordinary, non-whitening toothpaste after 2 weeks of continued use
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
TCIN: 94823729
UPC: 827854025412
Item Number (DPCI): 049-09-3404
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium fluoride (0.15% w/v fluoride ion)' '0.24%

Purpose

Anticavity

Directions

Directions adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) children under 2 years: ask a dentist or physician

Other information

Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube

Inactive ingredients

inactive ingredients: water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, benzyl alcohol, sodium saccharin, blue 1, red 33, titanium dioxide

Shipping details

Estimated ship dimensions: 1.614 inches length x 6.26 inches width x 1.969 inches height
Estimated ship weight: 0.3203 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this enamel safe or does it contain the typical ingredients found in normal whitening toothpastes or whitening strips?

submitted by Dana Kelly - 2 months ago
  • A: Hi! Colgate Optic White Purple toothpaste is enamel-safe for daily use and uses a non-hydrogen peroxide formula with micro-polishing action to safely remove surface stains. With twice-daily use, it removes up to 95% of daily surface stains after 2 weeks. 🦷✨

    submitted byColgate Palmolive Consumer Affairs - 2 months ago
    Brand expert

Q: What is the reason for it being purple?

submitted by snow - 5 months ago
  • A: Good question! The purple color of Colgate Optic White Purple toothpaste was inspired by trends observed in the beauty industry, and is included to boost the aesthetic impact of toothpaste.

    submitted byColgate Palmolive Consumer Affairs - 5 months ago
    Brand expert

Q: How long should it take to whiten a C3 to a B1?

submitted by Kassidy - 8 months ago
  • A: Hello! Whitening results can vary from person to person, depending on the stain type and intensity. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile after 2 weeks of twice-daily use. If you would like assistance exploring our whitening products, please give us a call at 1-800-468-6502, Monday-Friday, 9 am-5:30 pm. 🦷✨

    submitted byColgate Palmolive Consumer Affairs - 8 months ago
    Brand expert

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Guests are saying

The Colgate Optic White Purple toothpaste has garnered mixed feedback from guests, with many appreciating its unique purple color and fresh mint flavor. While some guests reported noticeable improvements in teeth brightness and cleanliness, others experienced issues with sensitivity and staining. The toothpaste's thick consistency and ease of use were highlighted positively, making it a fun addition to daily oral care routines. Overall, it offers a gentle whitening option for those looking to enhance their smile.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 560 reviews
    effectiveness: 4 out of 5
    quality: 4.5 out of 5
    value: 4.17 out of 5
    62% would recommend
    8 recommendations
    4 out of 5 stars
    18 October, 2026Verified purchase

    Toothpaste

    Minty fresh - great option to whiten teeth
    cristina
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2026
    originally posted on Colgate
    Image

    Absolutely love this toothpast!💜🦷✨leaves my teethfeeling fresh and clean. Definitely a must-have!

    [This review was collected as part of a promotion.] I love the Colgate optic white purple toothpaste! It leaves my mouth feeling super fresh and clean, and I love how it helps brighten my smile. The purple formula is such a fun touch!
    MarleeneL
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Make sure you have time to really get purple pff

    [This review was collected as part of a promotion.] This product seems to be helping to begin with, a longer time may tell how effective it is. The taste is not the greatest but I definitely have had worse.
    RashaunS
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Surprised to say the least!

    [This review was collected as part of a promotion.] I will say I was skeptical because I do not care for regular Colgate toothpaste over other brands so getting this I was iffy. I do love some purple toothpaste though, so I was happy to try. When I first got it I remember thinking, this is a decent-size tube of toothpaste for the price, which is lovely of course. The physical look of the toothpaste was a much more toothpaste with a purple tint looking paste. Typically purple toothpaste has a different look/texture, but once I tried it out, I was very surprised. It tasted good, it smells good and it lasts a very long time I breathe felt fresh way longer than I remember any other branch doing. I do see a difference in my teeth as well, they visibly are whiter. I will be purchasing this for the foreseeable future. I do recommend a 100%!
    AshleighF
    Did you find this review helpful?
    4 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    You see a difference after the 1st use

    [This review was collected as part of a promotion.] My teeth definitely look whiter but I think thats because the tint the purple leaves behind its definitely shocking the color when you spit it out in the sink my teeth feel clean and my breath smells great im just still skeptical if it actually whitens or if its ahain just the color
    KatieM
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Whitens teeth

    [This review was collected as part of a promotion.] This toothpaste is great. I have been using it for a week and I can already see a noticeable difference in the whiteness of my teeth. It has a fresh minty taste that keeps my breath feeling fresh for hours. If you’re looking for a toothpaste that will whiten your teeth and keep your mouth fresh for hours, Colgate Optic White Purple Toothpaste is for you.
    ElishaG
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Nice formula 👌🏽

    [This review was collected as part of a promotion.] Smooth paste with a light minty taste. The feel in the mouth is good not overwhelming. Time will tell if the purple formula is better. Will update with results 💜
    MariaJ
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Good toothpaste to use

    [This review was collected as part of a promotion.] Good product helped get my teeth white. Taste was good. Better then most tooth pastes from this brand I have tried. Rinsing was good. The after freshness was good also.
    MeganS
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Teeth clean

    [This review was collected as part of a promotion.] This is my all time favorite toothpaste. It doesn’t leave my teeth feeling weird. I love the way it has whiten my teeth over time. This is pretty much the only toothpaste I use and buy.
    AshleyT
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Brighter smile ahead!

    [This review was collected as part of a promotion.] I’ve been using this toothpaste for about a week and I am already so impressed! It very visibly brightened my teeth. I have had no sensitivity, which is rare for me! It removed stains as well as whitening strips and it SO much easier to use. The mint left me feeling fresh all day!
    TiffanyM
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Works like a charm

    [This review was collected as part of a promotion.] This toothpaste works really well and doesn’t leave a nasty film over my teeth. I’ve noticed quite a great result just after a few applications.
    HasanS
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    The mild polishing makes my teeth feel fresh!

    [This review was collected as part of a promotion.] I have been using Colgate Optic White Purple Toothpaste for 10 days now and have really enjoyed it. It has a reasonable flavor profile that isn’t too overpowering and I have been seeing a slight improvement in the whiteness of my teeth. The other thing that I absolutely love is how my teeth feel like they have been slightly polished similar to having a dental cleaning due to the polishing compounds in the toothpaste. The only downside that I have found so far is that it is thick and takes quite a bit more effort to squeeze out of the tube which I wasn’t really expecting. Not a big deal but I am guessing it has to do with the polishing properties. In all, I really like this and plan to make it a part of my daily health routine!
    TylerC
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Great product that removes stains, leaves your mouth squeaky clean, with no aftertaste or sensitivity.

    [This review was collected as part of a promotion.] I’ve been using the Optic White Purple for 10 days now. I brush twice a day for a minimum of 2 minutes with every brush, and I have been very impressed with the product. I was a bit skeptical about the claims that it removes 1 year of stains in 3 weeks brushing twice a day but as you can tell from my dated and numbered pictures, my teeth are much whiter. This is after only 10 days, not even the full 21 days! Plus, I am not much of a coffee drinker, so I can only imagine how well it will works with daily coffee drinkers. I was concerned about the sensitivity, but that wasn’t an issue at all. I would recommend rinsing your mouth throughly; the first day I didn’t do that and experienced a mild irritation on my throat, but I was fine after that. I also noticed it left my teeth feeling squeaky clean. It has a clean mint flavor with no aftertaste.I think this is a great product with daily use, and I am extremely happy with it.
    RubiJ
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Purple power

    [This review was collected as part of a promotion.] Colgate OpticWhite Purple toothpaste worked amazingly on stains. It claims to remove one year worth of stains. I didn't know about that, but my teeth did look whiter after use. The taste is minty, like toothpaste.
    MiraE
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Love

    [This review was collected as part of a promotion.] I really like this toothpaste. The flavor is not overwhelming flavor, it is not harsh on your teeth and makes your teeth feel clean. I was worries when I seen the color it would be like the charcoal tooth paste but I was pleased surprised. Im a daily coffee drinker and look for tooth paste that helps with stains. This toothpaste has definitely helped!
    AbbyO
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Works quick!

    [This review was collected as part of a promotion.] I have noticed a whiter smile after 5 days of brushing. I can’t wait to use this a few more weeks. I have sensitive teeth and this toothpaste did not bother me. It rinses out really nice and not a strong after taste.
    BennyL
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Removes stains 😁

    [This review was collected as part of a promotion.] Great option for toothpaste ⚡️😁. Removes stains and leaves teeth looking brighter; protects against cavities and helps with sensitivity. It taste like mint and leaves a great aftertaste.
    MichaelP
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Great Whitening Toothpaste that Leaves Teeth Clean

    [This review was collected as part of a promotion.] This whitening toothpaste leaves my teeth feeling so clean. I’ve used it for about a week so far and really do think it helps whiten my teeth. I’m curious to see how they’ll look after I’ve been using it longer. The one thing I don’t like about it is the added dye for color. It leaves a bit of a blue tint on my tongue right after brushing. Other than that, I think it’s a great toothpaste. It has a very smooth consistency, is easy to use, and contains fluoride. Looking forward to seeing additional whitening over the next few weeks!
    EmilineS
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026
    originally posted on Colgate
    Image

    Stain removing toothpaste

    [This review was collected as part of a promotion.] This toothpaste is so good. It has already removed stains off my teeth. I like the minty fresh taste and the spout makes it easy to squeeze on your toothbrush. I like the packaging as well! All in all, a great toothpaste!
    ChristinaS
    Did you find this review helpful?
    5 out of 5 stars
    11 October, 2026
    originally posted on Colgate
    Image

    Perfect

    [This review was collected as part of a promotion.] The Colgate Optic White Purple Teeth Whitening Toothpaste is a great product. I can see the teeth getting whiter as you use the toothpaste daily.
    AnkitA
    Did you find this review helpful?

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