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Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 2 of 4Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 3 of 4Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 4 of 4
Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 1 of 4

Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz

$8.99
 

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At a glance

About this item

Highlights

  • One 3.0 OZ tube of Colgate Optic White Pro Series Enamel Renewal Toothpaste, Mint
  • Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
  • Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
  • Strengthens and replenishes enamel with fluoride
  • ActivShine Technology polishes the enamel surface and reflects light to reveal a next-level shine
  • Colgate Optic White Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner
  • Effectively removes tea, coffee, and wine stains, as shown in a laboratory study

Description

Named Best Toothpaste in the 2026 Allure Best of Beauty Awards**, Colgate Optic White Pro Series Enamel Renewal Toothpaste gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, and polishes the enamel surface to reveal next-level shine. This enamel renewal toothpaste is designed for no tooth sensitivity and dissolves deep-set stains without weakening enamel.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
**2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
TCIN: 94823740
UPC: 827854027799
Item Number (DPCI): 049-09-7131
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.18% w/v fluoride ion)' '1.14%

Purpose

anticavity

Directions

Directions Adults and children 6 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 6 to 12 years: Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 6 years: Do not use unless directed by a dentist or physician

Other information

Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube

Inactive ingredients

inactive ingredients: propylene glycol, calcium pyrophosphate, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), pvp, silica, sodium lauryl sulfate, tetrasodium pyrophosphate, flavor, sodium saccharin, disodium pyrophosphate, sucralose, bht

Shipping details

Estimated ship dimensions: 2.01 inches length x 6.34 inches width x 1.93 inches height
Estimated ship weight: 0.243 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The Colgate Optic White Pro Series Enamel Renewal Toothpaste has garnered positive feedback for its effective whitening capabilities and refreshing mint flavor. Guests appreciate its gentle formula that protects enamel while providing a clean and fresh feeling. Many have noticed visible improvements in tooth brightness after consistent use, making it a popular choice for those seeking a reliable whitening toothpaste without sensitivity issues. Its smooth texture and foaming action enhance the brushing experience, contributing to overall satisfaction.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 346 reviews
    effectiveness: 4.88 out of 5
    quality: 5 out of 5
    value: 4.63 out of 5
    87% would recommend
    8 recommendations
    5 out of 5 stars
    4 November, 2026
    originally posted on influenster.com
    Image

    Double thumbs up!

    I was an everyday Colgate optic white user, until trying the pro-series! The strong minty taste and the way it foams up, leaves my mouth and teeth feeling so clean! I noticed brighter teeth in a week’s use. This is absolutely going to be the only toothpaste I buy from this day forward.
    TammeyG
    Did you find this review helpful?
    4 out of 5 stars
    29 October, 2026
    originally posted on influenster.com
    Image

    Not much whitening.

    I love whitening toothpastes. I wouldn't say my teeth are particularly yellow because I don't drink coffee or tea that often, but I was hoping that this toothpaste would make my teeth at least two or three shades whiter. It promises to whiten teeth that have been dark for 15 years, so I was hoping for quick and effective results. I used it for a few weeks and didn't notice any noticeable results. The toothpaste itself is quite good. It requires very little application; you only need a little to clean all your teeth. It foams so much no matter how much you squeeze onto your toothbrush. And I don't like it. It has a nice refreshing effect, but doesn't offer much whitening.
    NATALIAM
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    29 October, 2026

    Big tube, little toothpaste

    Nice toothpaste. Has a minty taste and leaves your mouth feeling fresh. Thanks to a Target coupon, I was able to buy it for $2.99 instead of the original $8.99. Now, there is no doubt that this product works, but half of it is filled with AIR! Goodness! That is why I am giving 3 stars. Why make such a big package when the tube is only gonna be half-filled? Deceptive advertising, if you ask me. I don't have a way to confirm if it's even up to the 3 fl. OZ it claims to be, but I doubt it is. Product should be packaged according to content, please.
    Favour O
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on influenster.com
    Image

    The toothpaste I swear by as a coffee drinker

    I’ve been using Colgate optic white pro series for years and I’m absolutely in love with it as a major coffee drinker. I recently tried a different toothpaste just to switch things up, and I immediately noticed my teeth getting stained and yellow. I switched right back to my trusted Colgate and couldn’t be happier it leaves my mouth feeling incredibly fresh and clean and had a great value compared to other whitening brands. This is when I’ll be repurchasing forever. 
    KarlaB
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2026Verified purchase

    (no review title)

    Very good
    Pookie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2026
    originally posted on influenster.com
    Image

    Morning routine must!

    I love this toothpaste! I have been using this for a while and my mouth always feels fresh and clean. My teeth have also been noticeably whiter. It has a great minty taste that lasts for a while after brushing.
    KathyW
    Did you find this review helpful?
    3 out of 5 stars
    9 October, 2026Verified purchase

    (no review title)

    Decent
    Melika
    Did you find this review helpful?
    5 out of 5 stars
    5 October, 2026
    originally posted on Colgate
    Image

    Optic white toothpaste that leaves your mouth feeling extra clean!

    [This review was collected as part of a promotion.] I really enjoyed this toothpaste from Colgate. The taste is not like any other whitening toothpaste, its actually bearable. My family and I used the entire tube and went out to purchase more! The texture of it is smooth, not gritty and the way it foams up while brushing leaves you feeling like you actually brushed your teeth to maximum capability! The optic white feature makes this toothpaste even more appealing. Will be making this our choice from now on!
    JenniferM
    Did you find this review helpful?
    5 out of 5 stars
    4 October, 2026
    originally posted on influenster.com
    Image

    Great resule wiful sensitivity!

    I am really enjoying the Colgate Optic White Pro Series Enamel Renewal Toothpaste! The packaging looks great, and it has a fresh scent and pleasant minty taste. The abrasiveness feels minimal and gentle on my enamel, and l've experienced absolutely no tooth sensitivity. It leaves my mouth super clean and my smile visibly brighter. Definitely a new favoriteại Great results without sensitivity!
    AzizR
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 September, 2026Verified purchase

    Great protection for your teeth

    Helps protect my sensitive teeth. Leaves my mouth feeling clean and fresh works well for whitening.
    DiDi
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    21 September, 2026
    originally posted on Colgate
    Image

    Made my teeth very sensitive

    [This review was collected as part of a promotion.] This toothpaste helps teeth look brighter by removing surface stains from coffee, tea, and food.Leaves my mouth feeling fresh and clean. It is an affordable option for maintaining a bright smile.
    KarlaA
    From Customer Care team
    Thank you for giving our toothpaste a try! We’re so glad to hear your mouth is feeling fresh and clean! We’re so sorry to hear about the sensitivity you experienced. We’d like to learn more about what happened and connect you with one of our health representatives, please call us M-F 9 am to 5:30 pm EST at 1-800-468-6502.
    2 months ago
    Did you find this review helpful?
    5 out of 5 stars
    20 September, 2026Verified purchase

    It works

    It works. My teeth are visibly whiter. Always great with coupon off.
    JcanDeltaMBA
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    15 September, 2026
    originally posted on Colgate
    Image

    Helps with whitening and staining

    [This review was collected as part of a promotion.] I’ve been using this consistently for a while and it does help with staining. It makes my mouth feel really clean and it tastes great. My main issue is that it contains SLS and while it lathers well, it irritate my gums. Because of that I alternate using this a few times a week a long side a sensitivity toothpaste without them.
    AshS
    Did you find this review helpful?
    4 out of 5 stars
    11 September, 2026
    originally posted on Colgate
    Image

    Whiter with time

    [This review was collected as part of a promotion.] I was surprised how fast this toothpaste actually worked. You could see your teeth getting whiter after each use. It had a natural mint taste that tasted natural not artificial.
    EmilyH
    Did you find this review helpful?
    3 out of 5 stars
    11 September, 2026
    originally posted on Colgate
    Image

    Cleans but not much whitening power

    [This review was collected as part of a promotion.] The toothpaste is great for my sensitive teeth. My teeth feel very clean and breath feels fresh. However, my teeth don’t look like they were whitened at all.
    MichelleH
    From Customer Care team
    We appreciate you for giving our toothpaste a try. We'll share your feedback with the team.
    2 months ago
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on Colgate
    Image

    Less is more

    [This review was collected as part of a promotion.] I received this product from Influenster and Colgate for my honest opinion in a review. When I first started using this toothpaste, it was not my favorite. It seemed more runny than others that I have used. It quickly grew on me. I discovered less is more. I like the way that my teeth feel.aftrr brushing with this. I would definitely recommend this to others.
    ShellyA
    Did you find this review helpful?
    3 out of 5 stars
    22 August, 2026
    originally posted on Colgate
    Image

    I apologize

    [This review was collected as part of a promotion.] So I originally said yes to this when I still had some real teeth left. All my teeth are crowns now so I can't use this product. It will be going to my boyfriend and I will update on its goodness. I have no enamel so can't really say anything on whitening power or anything. However we will be getting an honest review because of how rough he is on his teeth. I swear I got this in good faith and then got my teeth done and didn't even realize this might be a problem.
    RasmaC
    Did you find this review helpful?
    4 out of 5 stars
    21 August, 2026
    originally posted on Colgate
    Image

    This toothpaste truly does whiten your teeth a lot.

    [This review was collected as part of a promotion.] This Colgate Optic White Pro Series Enamel Renewal Toothpaste truly whitens your teeth. I love that my teeth look so much whiter after only using this product for a few days. The toothpaste has a mint taste to it but it isn’t the best. I love that this toothpaste makes the enamel on my teeth shiny with the activshine technology. This toothpaste makes your mouth and teeth feel fresh after using it. The texture of this product is a paste. This product really does help whiten your teeth a lot more than other toothpaste’s I’ve previously tried.
    NicoleK
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2026Verified purchase

    Saw a difference in two weeks of using this brand toothpaste

    Like
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    Love this toothpaste and high value coupon attached makes it a win win
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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