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Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 2 of 4Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 3 of 4Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 4 of 4
Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 1 of 4

Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz

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At a glance

About this item

Highlights

  • One 3.0 OZ tube of Colgate Optic White Pro Series Enamel Renewal Toothpaste, Mint
  • Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
  • Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
  • Strengthens and replenishes enamel with fluoride
  • ActivShine Technology polishes the enamel surface and reflects light to reveal a next-level shine
  • This mint fluoride toothpaste has a cool, herbal wintergreen flavor
  • Effectively removes tea, coffee, and wine stains, as shown in a laboratory study

Description

Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Pro Series Enamel Renewal Toothpaste gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine. Pro Series Enamel Renewal Toothpaste is designed for no tooth sensitivity and dissolves deep-set stains without weakening enamel.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 3 Ounces
TCIN: 94823740
UPC: 827854027799
Item Number (DPCI): 049-09-7131
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.18% w/v fluoride ion)(1.14%).

Purpose

Anticavity..

Adults and Children 6 Years of Age and Older

Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.

Children 6 to 12 Years

Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing).

Children Under 6 Years

Do not use unless directed by a dentist or physician.

Inactive ingredients

propylene glycol, calcium pyrophosphate, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), pvp, silica, sodium lauryl sulfate, tetrasodium pyrophosphate, flavor, sodium saccharin, disodium pyrophosphate, sucralose, bht.

Question or comments?

1-800-468-6502

Shipping details

Estimated ship dimensions: 2.01 inches length x 6.34 inches width x 1.93 inches height
Estimated ship weight: 0.243 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

4.6 out of 5 stars with 168 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase

Best whitening toothpaste

I will continue to purchase this toothpaste. I get comments all the time on how white my teeth are.
marissa
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
21 March, 2026
originally posted on influenster.com
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Good toothpaste

[This review was collected as part of a promotion.] Overall a great toothpaste. Definitely a little “spicy” and I haven’t seen a difference yet in making my teeth whiter. It’s a good toothpaste regardless though that leaves a clean taste after .
LaurenL
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5 out of 5 stars
20 March, 2026
originally posted on influenster.com
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Good

[This review was collected as part of a promotion.] I really like this toothpaste so far. I haven’t noticed a huge difference in the whiteness of my teeth, but I am a coffee drinker, and am not doing much else to whiten.
JessicaB
Did you find this review helpful?
5 out of 5 stars
19 March, 2026
originally posted on influenster.com
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Minty

[This review was collected as part of a promotion.] Easy to open. Fresh feeling after every brush. I cannot tell this soon if it’s whitening my teeth just yet. My teeth do feel cleaner after I brush them
NikkiY
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5 out of 5 stars
19 March, 2026
originally posted on influenster.com
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A good toothpaste

[This review was collected as part of a promotion.] A good toothpaste, it leaves my teeth feeling fresh and clean. Think it does a good job of removing some surface level stains, but isn’t enough for intense whitening.
MaraD
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5 out of 5 stars
19 March, 2026
originally posted on influenster.com
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Whitens teeth well and leaves minty fresh breath

[This review was collected as part of a promotion.] I loved this toothpaste. It tasted good, nice and minty fresh. It foamed up well and I could see a difference in the color of my teeth. Over time they became whiter.
DebbieH
Did you find this review helpful?
4 out of 5 stars
19 March, 2026
originally posted on influenster.com
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Good

[This review was collected as part of a promotion.] Pretty average as far as toothpaste goes. I didn’t notice my teeth being any whiter than with my normal toothpaste but it does leave a fresh taste in my mouth.
LindsayM
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5 out of 5 stars
18 March, 2026
originally posted on influenster.com
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Cost efficient and Worth every penny

[This review was collected as part of a promotion.] After looking at so many whitening options in the market I’m so glad I was able to try the Colgate Optic White Pro Series Enamel Renewal Toothpaste. After some research I notice it’s the highest rated professional level whitening toothpaste for an affordable price that won’t brake the bank considering you get 3.0 oz. I’ve been using it for 3 weeks and I’ve notice it has removed stains I’ve had while also leaving my breath fresh and minty which I attribute to the 3% hydrogen peroxide.. I did however notice a grittier texture so i recommend giving it a try 2-3 times a week and then adding to it.
RubiL
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5 out of 5 stars
18 March, 2026
originally posted on influenster.com
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I think it works

[This review was collected as part of a promotion.] I’ve been alternating between colgate and another brands whitening toothpaste and I will use anything that has whitening on the label. This doesn’t make my teeth sensitive and my smile definitely looks white just not sure if whiter than before, I should’ve done a before and after. I do wish this was a little mintier - I like the arctic ice feeling after brushing. I will probably continue using this once I received from Influenster is up.
EveB
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4 out of 5 stars
18 March, 2026
originally posted on influenster.com
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Nice toothpaste

[This review was collected as part of a promotion.] For the value this is a good toothpaste! The smell is fresh and it is easy to get out of the tube. Haven’t noticed a significant increase in my overall whiteness of my teeth but hopefully with time I will be able to see it more.
CourtlandD
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5 out of 5 stars
18 March, 2026
originally posted on influenster.com
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Great toothpaste

[This review was collected as part of a promotion.] I really like this toothpaste. It leaves your mouth feeling fresh and is not overly drying like some others are. It’s also nice that it is a flip cap so it’s easy to keep the tube fresh.
MoniqueM
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5 out of 5 stars
18 March, 2026
originally posted on influenster.com
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Brighter smile in just days!

[This review was collected as part of a promotion.] The toothpaste provides cavity protection and leaves a fresh, clean feeling after brushing. Overall, it’s a great choice for anyone looking for a convenient solution without using whitening strips.
YesiA
Did you find this review helpful?
5 out of 5 stars
18 March, 2026
originally posted on influenster.com
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Great Sensitive Teeth Option!

[This review was collected as part of a promotion.] Colgate has always been one of my favorite toothpaste brands! I was excited to see they had a whitening toothpaste that also strengthens enamel is a life saver. I noticed gentle whitening within a week of use and haven’t experienced any tooth sensitivity! I’m excited to see how much whiter my teeth will get without compromising my enamel.
HopeO
Did you find this review helpful?
4 out of 5 stars
18 March, 2026
originally posted on influenster.com
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It’s a good toothpaste but not life changing

[This review was collected as part of a promotion.] Great toothpaste that gets the job done! I like the flavor and mouthfeel - everything you would expect from a toothpaste. It is quite a small bottle compared to regular bottles, and since I haven’t noticed any massive changes that are claimed on the packaging, I wouldn’t repurchase.
SarahG
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5 out of 5 stars
18 March, 2026
originally posted on influenster.com
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Long lasting effects without irritation

[This review was collected as part of a promotion.] I received Colgate Optic White Pro series enamel renewal toothpaste as a gift in exchange for my review. This toothpaste makes my mouth feel so clean after I use it. My teeth are also very bright and clean looking after use. The effects of the toothpaste last for hours. I didn’t experience any irritation after use.
MoniqueM
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5 out of 5 stars
17 March, 2026
originally posted on influenster.com
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Absolutely love

[This review was collected as part of a promotion.] I absolutely love this toothpaste! It’s become a crucial part of my morning routine. The texture is smooth and it foams up just enough without feeling overwhelming. There’s no gritty feel afterwards like some other whitening toothpastes. It cleans well and covers evenly.
JordanH
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on influenster.com
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PRO Series

[This review was collected as part of a promotion.] This tastes a little bit different than your average toothpaste. It still has the minty taste but I think the hydrogen peroxide is a bit more overpowering. Nothing to complain about, just noticing the difference. The toothpaste also foams differently and very quickly. There are two things that have improved the whiteness in my teeth without dentist or cosmetic intervention and it’s been my electric toothbrush and this toothpaste. It’s a bit subtle but I think it’s still noticeable. Also love the packaging cus I can have the tube stand on its own and the other plus side is not loosing the cap.
MichelleA
Did you find this review helpful?
4 out of 5 stars
17 March, 2026
originally posted on influenster.com
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Effective but foamy

[This review was collected as part of a promotion.] I was hesitant to try this toothpaste out, because I have greatly disliked previous tubes of optic White. This one, however, is different than the rest. I didn’t find it to have an overwhelmingly minty feel, which is what I disliked so much about other tubes something odd about this formulation is how foamy it gets while brushing my teeth. Maybe that is due to my electric toothbrush, but it wasn’t odd sensation.
TeranP
Did you find this review helpful?
3 out of 5 stars
16 March, 2026
originally posted on influenster.com
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Not the best whitening product.

[This review was collected as part of a promotion.] I honestly didn’t see a difference in the color of my teeth while using this toothpaste. I used it for over a month, twice a day. It worked well as far as getting my teeth clean and keeping my breath fresh, but did not work well as a whitening product. I am prone to sensitivity and did not experience any with this product, so it is safe for sensitive teeth.
1 reply from Customer Care team - 6 days ago
We’re glad to hear you were happy with how Optic White Pro Series Enamel Renewal Toothpaste cleaned your teeth and left your breath fresh, and that it was gentle for sensitive teeth. We’re sorry it didn’t meet your whitening expectations. We’d love to learn more about your experience and help you find a product that can better support your whitening goals. Please give our Care Team a call at 1-800-468-6502, Monday–Friday, 9:00 a.m.–5:30 p.m. ET. ❤️
AmandaT
Did you find this review helpful?
3 out of 5 stars
16 March, 2026
originally posted on influenster.com
Image

Doesn’t work fast

[This review was collected as part of a promotion.] I’ve retired many whitening toothpastes that promise results in days or weeks of use. Most of them really didn’t do much to whiten my teeth. So i was a little skeptical testing Colgate’s Optic White Pro Series Enamel Renewal Toothpaste. I really hope that this toothpaste helps the enamel on my teeth. I honestly don’t know how to tell if it’s helped my enamel or not. This toothpaste is a paste but not thick like most toothpastes. It has a minty flavor to it. It also has a bad aftertaste to it if it gets in your tongue which i didn’t like at all. I feel like the toothpaste has lightened my teeth a couple shades so far. There’s not really any drastic results. So if you’re looking for something to whiten your teeth faster this isn’t the product for you. I hope after using the rest of the bottle I’ll get whiter teeth rather than the couple shades that really aren’t that noticeable. I’ve got mixed feelings of this is worth it or not.
1 reply from Customer Care team - 6 days ago
We’re glad to hear you’ve noticed some lightening with Colgate Optic White Pro Series Enamel Renewal Toothpaste, but we’re sorry the results and taste weren’t exactly what you hoped for. We’d love to learn more about your experience and help you find a product that better supports your whitening goals. Please give our Care Team a call at 1-800-468-6502, Monday–Friday 9:00 a.m.–5:30 p.m. ET — we’d be happy to assist! 🤗
JessicaG
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