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Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz/2pk - 2 of 4Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz/2pk - 3 of 4Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz/2pk - 4 of 4
Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz/2pk - 1 of 4

Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz/2pk

1 Question
$14.99
 

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At a glance

About this item

Highlights

  • Two 3.0 OZ tubes of Colgate Optic White Pro Series Enamel Renewal Toothpaste, Mint
  • Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
  • Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
  • This whitening toothpaste pack strengthens and replenishes enamel with fluoride
  • ActivShine Technology polishes the enamel surface and reflects light to reveal a next-level shine
  • Colgate Optic White Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner
  • Effectively removes tea, coffee, and wine stains, as shown in a laboratory study

Description

Named Best Toothpaste in the 2026 Allure Best of Beauty Awards**, Colgate Optic White Pro Series Enamel Renewal Toothpaste gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, and polishes the enamel surface to reveal next-level shine. This enamel renewal toothpaste is designed for no tooth sensitivity and dissolves deep-set stains without weakening enamel.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
**2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 2
TCIN: 94823739
UPC: 827854028468
Item Number (DPCI): 049-09-6107
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.18% w/v fluoride ion)' '1.14%

Purpose

Anticavity

Directions

Directions adults and children 6 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician children 6 to 12 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) children under 6 years: do not use unless directed by a dentist or physician

Other information

Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube

Inactive ingredients

inactive ingredients: propylene glycol, calcium pyrophosphate, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), pvp, silica, sodium lauryl sulfate, tetrasodium pyrophosphate, flavor, sodium saccharin, disodium pyrophosphate, sucralose, bht

Shipping details

Estimated ship dimensions: 6.37 inches length x 3.89 inches width x 1.77 inches height
Estimated ship weight: 0.463 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: can Colgate optic white be used on bonded teeth or caps?

submitted by barb - 2 months ago

  • A: Great question! This toothpaste can be used to clean bonded teeth, crowns, and caps. However, whitening toothpastes are designed to whiten natural teeth and not meant to whiten dental restorations. We hope this helps!

    submitted byColgate Palmolive Consumer Affairs - 2 months ago
    Brand expert
See all questions (1)

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Guests are saying

Colgate Optic White Pro Series Enamel Renewal Toothpaste is highly praised for its effective whitening capabilities and enamel protection. Many guests report noticeable improvements in tooth brightness after just a few uses, while enjoying a fresh minty taste. The toothpaste's unique formula, featuring hydrogen peroxide, helps remove deep-set stains without causing sensitivity. Its convenient packaging and pleasant texture enhance the overall brushing experience, making it a popular choice for those seeking a reliable whitening solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 300 reviews
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 2.75 out of 5
    50% would recommend
    4 recommendations
    3 out of 5 stars
    21 September, 2026
    originally posted on Colgate
    Image

    Made my teeth very sensitive

    [This review was collected as part of a promotion.] This toothpaste helps teeth look brighter by removing surface stains from coffee, tea, and food.Leaves my mouth feeling fresh and clean. It is an affordable option for maintaining a bright smile.
    1 reply from Customer Care team - 5 days ago
    Thank you for giving our toothpaste a try! We’re so glad to hear your mouth is feeling fresh and clean! We’re so sorry to hear about the sensitivity you experienced. We’d like to learn more about what happened and connect you with one of our health representatives, please call us M-F 9 am to 5:30 pm EST at 1-800-468-6502.
    KarlaA
    Did you find this review helpful?
    4 out of 5 stars
    15 September, 2026
    originally posted on Colgate
    Image

    Helps with whitening and staining

    [This review was collected as part of a promotion.] I’ve been using this consistently for a while and it does help with staining. It makes my mouth feel really clean and it tastes great. My main issue is that it contains SLS and while it lathers well, it irritate my gums. Because of that I alternate using this a few times a week a long side a sensitivity toothpaste without them.
    AshS
    Did you find this review helpful?
    4 out of 5 stars
    11 September, 2026
    originally posted on Colgate
    Image

    Whiter with time

    [This review was collected as part of a promotion.] I was surprised how fast this toothpaste actually worked. You could see your teeth getting whiter after each use. It had a natural mint taste that tasted natural not artificial.
    EmilyH
    Did you find this review helpful?
    3 out of 5 stars
    11 September, 2026
    originally posted on Colgate
    Image

    Cleans but not much whitening power

    [This review was collected as part of a promotion.] The toothpaste is great for my sensitive teeth. My teeth feel very clean and breath feels fresh. However, my teeth don’t look like they were whitened at all.
    1 reply from Customer Care team - 15 days ago
    We appreciate you for giving our toothpaste a try. We'll share your feedback with the team.
    MichelleH
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on Colgate
    Image

    Less is more

    [This review was collected as part of a promotion.] I received this product from Influenster and Colgate for my honest opinion in a review. When I first started using this toothpaste, it was not my favorite. It seemed more runny than others that I have used. It quickly grew on me. I discovered less is more. I like the way that my teeth feel.aftrr brushing with this. I would definitely recommend this to others.
    ShellyA
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2026Verified purchase

    Great value

    Works well n brightening teeth.
    Sharon
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    22 August, 2026
    originally posted on Colgate
    Image

    I apologize

    [This review was collected as part of a promotion.] So I originally said yes to this when I still had some real teeth left. All my teeth are crowns now so I can't use this product. It will be going to my boyfriend and I will update on its goodness. I have no enamel so can't really say anything on whitening power or anything. However we will be getting an honest review because of how rough he is on his teeth. I swear I got this in good faith and then got my teeth done and didn't even realize this might be a problem.
    RasmaC
    Did you find this review helpful?
    4 out of 5 stars
    21 August, 2026
    originally posted on Colgate
    Image

    This toothpaste truly does whiten your teeth a lot.

    [This review was collected as part of a promotion.] This Colgate Optic White Pro Series Enamel Renewal Toothpaste truly whitens your teeth. I love that my teeth look so much whiter after only using this product for a few days. The toothpaste has a mint taste to it but it isn’t the best. I love that this toothpaste makes the enamel on my teeth shiny with the activshine technology. This toothpaste makes your mouth and teeth feel fresh after using it. The texture of this product is a paste. This product really does help whiten your teeth a lot more than other toothpaste’s I’ve previously tried.
    NicoleK
    Did you find this review helpful?
    1 out of 5 stars
    20 August, 2026Verified purchase

    (no review title)

    Colgate coupons are not being honored multiple times now
    Target Team Member
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    20 August, 2026Verified purchase

    Not worth it.

    This toothpaste sucks, taste a lot like hydrogen peroxide, not minty enough. I also wet brush, add paste and wet again. When I wet the brush again the paste literally just disappears which is a waste of paste. I only got it cause of a $9 coupon but truly, never again.
    Ok
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 August, 2026
    originally posted on Colgate
    Image

    Quick results as promised

    [This review was collected as part of a promotion.] I am absolutely loving Colgate Optic White Pro Series Enamel Renewal Toothpaste. It comes in a tube that makes it easier to squeeze as well as keep the toothpaste settled at the nozzle. The cap has the built in nozzle making it easy to get the precise amount each time. The consistency of the toothpaste itself is a little different and foams up a bit and doesn’t have a strong minty flavor but in the end the whitening results you’re hoping for actually show! I have found it to be quite effective and will continue using this toothpaste to continue getting the results I love!
    JessicaS
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2026Verified purchase

    (no review title)

    I liked the taste of this and it did whiten my teeth
    Target Team Member
    Did you find this review helpful?
    3 out of 5 stars
    9 August, 2026
    originally posted on Colgate
    Image

    Hot

    [This review was collected as part of a promotion.] I tried the Colgate optic white pro series enamel renewal and I did not like it. It had a hot flavor to it, my teeth did feel clean after using it. The toothpaste was easy to use and the tube was also convient that I could stand it up.
    1 reply from Customer Care team - 2 months ago
    Thank you for giving our Optic White Pro Series Enamel Renewal toothpaste a try. We’re so sorry to hear you didn’t enjoy it. We’re glad it was easy to use and the convenience of its tube. We’d be happy to find you another toothpaste we offer that’s a better fit. Check out our website or call us Monday-Friday 9 AM to 5:30 PM EST at 1-800-468-6502. Hope to hear from you!
    AngelicaG
    Did you find this review helpful?
    5 out of 5 stars
    8 August, 2026
    originally posted on Colgate
    Image

    Fresh breath.

    [This review was collected as part of a promotion.] Its texture is soft its fresh and flattened taste leaves a feeling of cleanliness in the mouth that makes you feel more comfortable with a refreshing breath.
    YoselinA
    Did you find this review helpful?
    4 out of 5 stars
    6 August, 2026
    originally posted on Colgate
    Image

    Good Clean Feeling

    [This review was collected as part of a promotion.] This toothpaste definitely left my mouth with a cleaner feel than other brightening toothpastes. I like that it doesn't have a gritty feel rather a foamy one that feels like it gets in between everything! The light mint taste is great and I do feel like my teeth are a bit shinier.
    BillV
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 August, 2026Verified purchase

    Runny toothpaste

    It is a runny toothpaste not viscous/thick at all.
    Psyduck
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 August, 2026
    originally posted on Colgate
    Image

    Fresh and clean

    [This review was collected as part of a promotion.] Used for several months bed reviewing can’t believe the difference it made. Can tell my teeth are whiter than before. Not an extreme mint flavor that other brands have. The smell lasts on my breath way longer than other toothpaste as well.
    DanikaC
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    2 August, 2026
    originally posted on Colgate
    Image

    strong taste

    [This review was collected as part of a promotion.] the good basic toothpaste, texture is perfect and application is easy, foaming well. the taste is strong so is not for everyone. the size is convenient
    ElizavetaB
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    2 August, 2026
    originally posted on Colgate
    Image

    Impressive !

    [This review was collected as part of a promotion.] This toothpaste worked so good! I used it for a week and it made my teeth look much whiter than before. Unfortunately I had to stop using it due to tooth sensitivity. It tastes like regular toothpaste. You get a good amount in this tube. It was gentle on my teeth, they’re just too sensitive.
    AmandaG
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2026
    originally posted on Colgate
    Image

    Great whitening

    [This review was collected as part of a promotion.] This Colgate optic white pro toothpaste is the best, leaves your teeth so clean and you can see it at the first try get this if u want more white teeth
    JackelynR
    Did you find this review helpful?

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