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Colgate Optic White Advanced Teeth Whitening Toothpaste with 2% Hydrogen Peroxide -  Icy Fresh - 3.2oz - 2 of 4Colgate Optic White Advanced Teeth Whitening Toothpaste with 2% Hydrogen Peroxide -  Icy Fresh - 3.2oz - 3 of 4Colgate Optic White Advanced Teeth Whitening Toothpaste with 2% Hydrogen Peroxide -  Icy Fresh - 3.2oz - 4 of 4
Colgate Optic White Advanced Teeth Whitening Toothpaste with 2% Hydrogen Peroxide -  Icy Fresh - 3.2oz - 1 of 4

Colgate Optic White Advanced Teeth Whitening Toothpaste with 2% Hydrogen Peroxide - Icy Fresh - 3.2oz

$5.99 ($1.87/ounce)
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At a glance

About this item

Highlights

  • One 3.2 OZ tube of Colgate Optic White Advanced Icy Fresh Toothpaste
  • Advanced Icy Fresh Toothpaste removes 5 years of deep-set stains* *When brushing twice daily for 2 weeks
  • Our proprietary whitening formula with HP Complex includes hydrogen peroxide for deep whitening beyond surface stains
  • Enamel safe for daily use
  • Clinically proven formula with 2% hydrogen peroxide starts whitening after the first brush
  • Invigorating mint toothpaste combines clean peppermint and cool wintergreen flavors
  • Advanced Icy Fresh is an anticavity toothpaste
  • For whitening that works, choose the Colgate Optic White Advanced Icy Fresh Hydrogen Peroxide Toothpaste

Description

Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Advanced Icy Fresh Toothpaste removes 5 years of deep-set stains for visibly whiter teeth*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Designed for no tooth sensitivity, our mint toothpaste provides enamel-safe stain removal for noticeable results*.
*when brushing twice daily for 2 weeks
Suggested Age: Adult
Health Facts: Contains Hydrogen Peroxide, Contains Fluoride, Contains Peroxide, Gluten-Free, Sugar-Free, Vegan
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
TCIN: 76579084
UPC: 035000971593
Item Number (DPCI): 049-09-8540
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.12% w/v fluoride ion)' '0.76%

Purpose

Anticavity

Directions

Directions Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: ask a dentist or physician

Other information

Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube

Inactive ingredients

inactive ingredients: propylene glycol, calcium pyrophosphate, pvp, peg/ppg-116/66 copolymer, peg-12, glycerin, flavor, hydrogen peroxide, sodium lauryl sulfate, silica, tetrasodium pyrophosphate, sodium saccharin, disodium pyrophosphate, sucralose, bht

Shipping details

Estimated ship dimensions: 6.26 inches length x 1.93 inches width x 1.73 inches height
Estimated ship weight: 0.254 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

Colgate Optic White Advanced Sparkling White Toothpaste is a standout choice for guests seeking effective teeth whitening and freshness. With its unique hydrogen peroxide formula, it gently removes stains while providing a refreshing mint flavor. The easy-to-use flip-top packaging and smooth texture enhance the brushing experience, making it suitable for daily use. Guests appreciate its ability to leave teeth feeling clean and bright without causing sensitivity, making it a reliable addition to any oral care routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1617 reviews
    effectiveness: 3.75 out of 5
    quality: 4.5 out of 5
    value: 3.5 out of 5
    66% would recommend
    3 recommendations
    5 out of 5 stars
    29 October, 2026
    originally posted on Colgate
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    Fresh breath and clean

    [This review was collected as part of a promotion.] I love this toothpaste! It leaves my mouth feeling fresh and clean, and i love how smooth my teeth feel after brushing. 😍😍😍😍😍😍😍😍😍😍😑😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍
    GulnarA
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on Colgate
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    Feeling fresh

    [This review was collected as part of a promotion.] I really like this toothpaste because it leaves my mouth feeling clean and fresh after brushing. I also love that it helps my teeth looking white while still being easy to use part of my everyday routine. The minty taste is refreshing and not too strong.
    DannaL
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on Colgate
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    Quality clean and whitening effect

    [This review was collected as part of a promotion.] This is a super high quality toothpaste. It keeps my teeth fresh and white looking. It tastes great and my mouth feels refreshed. Great amount of product for the price. The tube is convenient to use. It doesn't make my teeth feel sensitive.
    MoJ8
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on Colgate
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    It contains hydrogen peroxide

    [This review was collected as part of a promotion.] A+ Yes I would recommend this product! I love the fact that it contains 2% of hydrogen peroxide because you can feel and see the results. I love everything about it.
    AndreaW
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on Colgate
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    Teeth are so sparkly!

    [This review was collected as part of a promotion.] I really like this toothpaste so far! It came in a two-pack, which is a great quantity to have on hand. The consistency is just right, not too thick or runny, and it foams up really well while brushing. My teeth definitely look sparkling and clean after using it, and that clean feeling has great durability throughout the day. I'll have to continue using it to see if it helps whiten, but overall, I'm really happy with it! Would definitely recommend and will be adding this to my daily dental routine.
    CharlesJ
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on Colgate
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    Fresh Breath and Noticeably Whiter Teeth!

    [This review was collected as part of a promotion.] I really like this toothpaste! It leaves my mouth feeling fresh and clean, and I like that it helps with whitening while protecting my teeth. The mint flavor is nice without being too strong, and the two-pack is a great value. Definitely one I’d buy again!
    Did you find this review helpful?
    3 out of 5 stars
    26 October, 2026
    originally posted on Colgate
    Image

    It all depend on what you like

    [This review was collected as part of a promotion.] The left side is a week ago. Same time and lighting. I tried to keep things as similar as possible. I don't really see a huge difference from a week ago, but there does seem to be a very slight lessening of yellow tint. I think the whitening effect will be more noticeable as I keep using it, but whitening strips are definitely the faster method. Using this paste on the regular would be more appealing if the texture was less runny and the flavor was better. It just lacks a decent, likeable flavor. It's almost salty. But the stronger mint essence DOES last and you really feel a freshening, so...it's hard to say if someone else would love the taste because it is such a personal preference quality. All in all, it's okay. Nothing stands out and it certainly doesn't entice me to switch brands.
    LeighaN
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on Colgate
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    Great taste and clean feeling

    [This review was collected as part of a promotion.] I’ve tried several whitening toothpastes in the past but this one delivers. The minty tastes last throughout while you are brushing and tastes good. Not mediciny like some whitening toothpastes. Dispensing the product from the tube is easy and stands up on its own so it stays clean. It leaves your teeth feeling like they are clean and coated with a minty protection. I’ve used it a few times and truly believe after continuous use that my teeth will be whiter. I will definitely be using this product again.
    JeffL
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on Colgate
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    Be patient and shade will get better

    [This review was collected as part of a promotion.] Not sure if you can see the contrast difference of first and second pictures of my teeth. First was original before using the product. Second was 2 weeks after using the product. It doesn't improve the shade immediately like as advertised. Howver it's improved over time if you consistently use day and night for 2+ weeks. It does not irritate the gum and causes any sensitivity. I wish it provides a stronger sense of mint so I feel fresher in the morning. Its good value for a pack of 2 tunes.
    KatyA
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on Colgate
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    Great toothpaste

    [This review was collected as part of a promotion.] Loveeee that it doesn’t have the screw tops and it has the one that you can pop open. I’ve been using it for a few weeks now and it seems to have made my teeth slightly whiter. Cleans super well, not overwhelming strong flavor, so I can keep brushing longer haha
    KikyL
    Did you find this review helpful?
    4 out of 5 stars
    25 October, 2026
    originally posted on Colgate
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    Refreshing clean, but watch out for sensitive teeth

    [This review was collected as part of a promotion.] οΏΌ This toothpaste has a strong and cooling sensation that leaves my teeth feeling cleaner and brighter. It can be a bit sensitive on worn areas of my teeth, but overall, it leaves my mouth feeling completely refreshed.
    YouH
    Did you find this review helpful?
    4 out of 5 stars
    25 October, 2026
    originally posted on Colgate
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    Fantastic!

    [This review was collected as part of a promotion.] This works really great! I never use whitening strips because my teeth are kind of sensitive but I'm a chronic coffee drinker so I'm always looking for ways to help staining. My only complaint is that it's super gritty but I'm able to deal with it for the short time while brushing.
    KattalinC
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on Colgate
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    New Colgate to remove stubborn stains

    [This review was collected as part of a promotion.] I have tried the other toothpaste of Colgate but this is a little different. Packaging is is really good. It does have hydrogen peroxide so it will help you to remove any stubborn stains on teeth. For people who are sensitive you may try this too. It’s comfortable to use. The texture of using it is nice and you do feel fresh after using it. Make sure to wash your mouth thoroughly. Overall happy with this new product and would last for long as you get 2 in packet. Cost is affordable.
    AmolT
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on Colgate
    Image

    Fresh mint flavor with foamy texture

    [This review was collected as part of a promotion.] Colgate Optic White Advancer Sparkling White Toothpaste has a relatively lightweight consistency compared to other toothpastes, though it produces a good amount of foam. The mint flavor leaves my mouth feeling clean and fresh afterward. What notice One thing that stands out in the formula is the 2% hydrogen peroxide, which is intended to help whiten teeth after staining. However, whitening products can cause tooth sensitivity in some people, especially with continued use. Overall, I like the flavor and foamy brushing experience, but I also pay attention to how my teeth respond after regular use.
    TamanhN
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on Colgate
    Image

    Fresh and effective

    [This review was collected as part of a promotion.] The value of this item is amazing as well the taste feels fresh and leaves no bad residue afterwards. I noticed a slight difference and change on the whiteness of my teeth. I believe that over time with be more noticeable.
    DiegoR
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on Colgate
    Image

    Gentler teeth whitening

    [This review was collected as part of a promotion.] I really liked the Colgate optic White advanced sparkling white toothpaste! It has a pleasant minty taste that isn't too harsh and I really like that it uses hydrogen peroxide to whiten rather than something more damaging and abrasive to my enamel. It lathers nicely and it didn't irritate my gums. I highly recommend it!
    AnnL
    Did you find this review helpful?
    4 out of 5 stars
    24 October, 2026
    originally posted on Colgate
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    Whitening Toothpaste

    [This review was collected as part of a promotion.] I like this Optic White Advanced whitening toothpaste from Colgate quite a lot. It tingles sometimes a bit which I guess shows that it’s active ingredient is working well. I used it in the evenings and in the mornings I use my sensitive toothpaste.
    AnitaW
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2026
    originally posted on Colgate
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    Best toothpaste for everyday oral care.

    [This review was collected as part of a promotion.] I really like this Colgate optic white advanced sparkling white toothpaste ! It leaves my teeth feeling clean and my mouth feeling fresh after every use. I like that it helps remove stains and keep my smile looking brighter. I would definitely recommend it.
    PreetS
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2026
    originally posted on Colgate
    Image

    Colgate is the way!

    [This review was collected as part of a promotion.] Simple Colgate packaging, nice clean mint scented toothpaste. Leaves your teeth clean and refreshed and no gritty residue left behind which is nice. I swear by Colgate toothpaste and products.
    MindyA
    Did you find this review helpful?
    3 out of 5 stars
    24 October, 2026
    originally posted on Colgate
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    Smooth paste

    [This review was collected as part of a promotion.] I received this double pack of toothpaste free from Influenster to review. I have used it about 2 weeks and while my teeth overall are brighter, I think some of my hard stains are more visible now. Maybe if I use for a few more weeks it will still whiten further. The tubes are easy squeeze and the paste is smooth and non-gritty. Overall a good paste but perhaps the stains on your teeth are too difficult to fully clear with just paste.
    ChrissyP
    From Customer Care team
    Thanks for giving or Optice White Advanced whitening a try! We are sorry to hear you didn't see the whitening results you were hoping for. If you would like to explore other whitening options, feel free to give us a call at 1-800-468-6502 M-F 9-5:30pm EST.
    5 days ago
    Did you find this review helpful?

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