Crest 3D White Brilliance Luminous Purple Toothpaste - 4.6oz
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$5 Target GiftCard with 3 oral care items
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- $8.99 - $18.99$5 Target GiftCard with 3 oral care items4.7 out of 5 stars with 419 ratings
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Guests are saying
This toothpaste has garnered positive feedback for its effective whitening properties and refreshing mint flavor. Guests appreciate its unique purple color and the pleasant texture that leaves teeth feeling clean and smooth. Many have noticed visible improvements in teeth brightness after consistent use, making it a popular choice for those seeking a brighter smile. However, some guests have expressed concerns about sensitivity and the gritty texture, suggesting a need for moderation in use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 319 reviews
effectiveness: 3.82 out of 5
quality: 3.82 out of 5
value: 3.27 out of 5
61% would recommend
13 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2026Verified purchase
Great toothpaste! Make a flip cap
Have always loved this toothpaste. I wish they would continue the "flip cap" design on this and larger sizes. It is much more convenient.
5 out of 5 stars
30 May, 2026
(no review title)
Does exactly what it says it’s supposed to do!
5 out of 5 stars
3 May, 2026
originally posted on influenster.com

Whitens teeth excellently
Periodically buy this toothpaste for teeth whitening sessions. It has a very fresh taste and some small granules that effectively remove plaque from teeth very well and really help to whiten them!
4 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2026Verified purchase
(no review title)
Not a big fan of gel toothpaste, but this dark purple whitens differently than other whitening products
5 out of 5 stars
12 April, 2026
originally posted on influenster.com

Noticeably brighter teeth in just one use!
I was really impressed using the toothpaste, just after one use, you could see a difference in my teeth and how much whiter and brighter they got! The formula has a nice consistency that makes me feeling clear and refreshed without being too harsh, I have sensitive teeth and this is not bother me at all!
2 out of 5 stars
Thumbs down graphic, would not recommend
16 December, 2025Verified purchase
Doesnt work
Used for months and it did not make my teeth whiter! It’s still a good toothpaste if whitening is not your goal!
1 reply from Crest team - 8 months ago
We're disappointed to hear you didn't see the great whitening results as expected. In some cases stubborn stains may need additional treatment, so we'd be happy to help find the best fit for your smile. So we can assist you, we ask that you give our team a call at (800) 492-7378.
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025
(no review title)
Colleagues recommended I use this product for teeth whitening specifically because of the purple coloring and grittiness of the toothpaste. My 10 year old daughter noticed the difference after the first use. I’ve been using this toothpaste 2-3 times daily since Saturday. Also been using Crest Whitening Strips & I’ve had much better results with just this toothpaste vs. Whitening Strips. It is a bit pricey but I think it’s worth it 🫶🏽🤞🏽🩷
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025
Horrible Taste
I normally buy the other Crest Brilliance but this was on sale so l gave it a try. Not only does it have a chemical taste I can't get rid of the aftertaste & it has ruined my next morning coffee. At least it didn't blister my mouth. It is getting ridiculous, there are too many Crest choices on the shelf.
1 reply from Crest team - 9 months ago
Thank you for sharing your experience with us. Our team is always researching, and taking in feedback to help us design our Crest products in ways that we believe everyone will love as much as we do. We're sorry to hear that you aren't a fan of the Crest 3D White Brilliance Luminous Purple Flavor, and that it caused you to have a weird after taste. We'll be sure to share this with our team. If you'd like to share more with us, please feel free to give us a call at (800) 492-7378.
3 out of 5 stars
Thumbs down graphic, would not recommend
1 November, 2025Verified purchase
Increased sensitivity
This really aggravated my tooth sensitivity. Even my husband, who doesn’t have sensitive teeth, began complaining. I also found the mint too aggressive and the formula stung my tongue. We did like the color and consistency. It never left gunk on the cap.
1 reply from Crest team - 9 months ago
We always want our consumers to know that they can count on our toothpaste for an exceptional cleaning, and we are disappointed to hear that you experienced discomfort with your recent use of Crest 3D White Brilliance Paste, Lauren. While all of our products are tested to ensure their safety and effectiveness, some consumers may be more sensitive to certain formulas than others, and we will share this information with our Quality and Safety Teams. We are sure that you have already done this, but we do recommend discontinuing the use of this product. Your and your husband's well-being are very important to us, and to ensure that this receives the attention that it deserves, we encourage you to give us a call at (800) 492-7378.
5 out of 5 stars
9 October, 2025
originally posted on influenster.com

CREST
This toothpaste is very effective. You can see the difference in the whiteness just after eight weeks worth of use. It is kind of expensive so it's not a value for your money. It does have the toothpaste sent. The packaging is a squeeze tube and the ingredients are very minimal
5 out of 5 stars
7 October, 2025
originally posted on influenster.com

PURE Awesomeness!!
If you're looking for a toothpaste that makes your smile pop, Crest 3D White Brilliance Luminous Purple is a standout. The moment it hits your teeth, you can feel the polish-it leaves them super smooth and gives this bright, clean feeling. The flavor is minty but not sharp, just enough kick to feel fresh without overdoing it. What really impressed me is how the purple tint seems to neutralize yellow tones instantly-my teeth looked brighter right after brushing. After using it consistently for a week, I noticed more lasting whiteness and fewer surface stains. Plus, I like that it includes fluoride for cavity protection too.
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
Love this toothpaste
I first tried this toothpaste by accident when an overnight guest left it on the counter. My teeth looked whiter after the first use. My teeth feel cleaner long after brushing. It’s the only toothpaste I will buy now.
5 out of 5 stars
22 May, 2025
originally posted on influenster.com

Brighter smile with purple toothpaste.
Crest brilliance luminous purple toothpaste is helpful to get a brighter smile. It does an effective job to remove most of the stains within three days of using this new product. It offers 24 hr stain protection which is great for keeping my smile bright all day. Using this products makes me feel like I'm taking good care of my teeth without harming my enamel. This is definitely worth a try for those looking to have a brighter smile.
2 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2025Verified purchase
Didn't work
Did not work as stated.
1 reply from Crest team - 1 year ago
We're sorry to hear you didn't get the whitening results you were hoping for. here are different kinds of whitening when it comes to oral care products. Most toothpastes work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains, which are harder to remove with a whitening toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
5 out of 5 stars
2 April, 2025
originally posted on influenster.com

My fav toothpaste to date
The holy grail of tooth paste! And my fav one by far. The purple activation is effective and you feel it working as you brush. Minor tingles but it feels great and refreshing!
5 out of 5 stars
26 March, 2025
originally posted on influenster.com

Good purple toothpaste
Helps visibly whitening teeth! Love this product. Would definitely buy again and again. Fairly priced and easy to find packaging. Decent taste.
5 out of 5 stars
27 February, 2025
originally posted on influenster.com

The best
I LOVE this toothpaste. It makes my mouth feel super fresh and it's the only whitening toothpaste I've ever used that I can actually SEE improvement with.
5 out of 5 stars
14 January, 2025
originally posted on influenster.com

Great toothpaste
The best toothpaste ever. The only one I will use for a good cleaning. Makes teeth look whiter immediately after use. Great value. Easy open packing
3 out of 5 stars
10 January, 2025
originally posted on influenster.com

Better than ordinary toothpaste
I like the flavor of this mint toothpaste! I didn't notice a ton of whitening, but I did enjoy the color and the sustainable packaging. I have tried many Crest 3D white toothpastes and I would consider purchasing this one again!
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2025Verified purchase
Pleasantly surprised
I have poor enamel on my teeth, leading them to be more discolored than they should be. I have used Crest 3D white products for years and don’t know that I’ve ever noticed a big difference with the more normal 3D white toothpastes. This one looked really intense/promising and was on sale. I gave it a shot and didn’t really notice anything for the first week or two, but I was getting ready for a NYE party yesterday and realized my teeth were noticeably whiter! I was worried that since this stuff seems strong, it would burn my mouth or something wild. Nothing negative to report there, either. Pleasantly surprised. I hate white strips, so this is a great alternative.