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Crest 3D White Brilliance Luminous Purple Toothpaste - 4.6oz - 2 of 4Crest 3D White Brilliance Luminous Purple Toothpaste - 4.6oz - 3 of 4Crest 3D White Brilliance Luminous Purple Toothpaste - 4.6oz - 4 of 4
Crest 3D White Brilliance Luminous Purple Toothpaste - 4.6oz - 1 of 4

Crest 3D White Brilliance Luminous Purple Toothpaste - 4.6oz

2 Questions
$8.99 ($1.95/ounce)See 2 deals for this item

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At a glance

About this item

Highlights

  • Receive one 4.6 oz tube of Crest 3D White Brilliance Purple Toothpaste in Luminous Mint Flavor
  • Purple whitening toothpaste
  • Whiter teeth in 3 days. 100% more surface stain removal vs basic toothpaste
  • 24-hour active stain prevention against surface stains with twice-daily brushing
  • Fluoride formula that helps to prevent cavities
  • Micro-cleansing teeth whiteners polish away surface stains
  • From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 1/05/2025

Description

Crest 3D White Brilliance Toothpaste gives you Whiter Teeth in 3 days by removing 100% more surface stains. This Crest 3D White Brilliance Toothpaste comes with 24-hour stain protection when paired with twice-daily brushing. The Crest 3D White Brilliance toothpaste formula contains fluoride, which helps fight cavities while whitening teeth by micro-cleansing each tooth and removing surface stains. From America's #1 Whitening Brand*. *P&G calculation based on U.S. reported sales data for year ending w/o 1/05/25 vs. regular toothpaste.
Suggested Age: 2 Years and Up
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Not for children under the age of two, not for children under the age of six
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Features: Enamel-Safe, Whitening
TCIN: 89298840
UPC: 030772112649
Item Number (DPCI): 049-09-3410
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium fluoride (0.16% w/v fluoride ion)(0.243%).

Purpose

Anticavity Toothpaste..

Adults and Children 2 Yrs. & Older:

Brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6 yrs. Supervise children's brushing until good habits are established.

Children Under 2 Yrs.

Ask a dentist.

Inactive ingredients

glycerin, hydrated silica, sodium hexametaphosphate, water, peg-6, flavor, sodium lauryl sulfate, cocamidopropyl betaine, trisodium phosphate, sodium saccharin, pvp, carrageenan, xanthan gum, sucralose, mica, titanium dioxide, red 40, blue 1

Question or comments?

800-492-7378

Shipping details

Estimated ship dimensions: 5.94 inches length x 1.96 inches width x 1.61 inches height
Estimated ship weight: 0.3307 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does purple stain your teeth purple?

submitted by Sue - 11 months ago
  • A: We do not expect this toothpaste to stain your teeth when using it as directed.

    submitted byCrest - 8 months ago
    Brand expert

Q: Does purple have more silica than vibrant? I have receding gums and need to be careful, per the periodontist.

submitted by Ohio - 1 year ago
  • A: That's a great question. The formulations and amounts of ingredients are considered proprietary so we wouldn't be able to tell you that information. We can say it is in them, but the amount is not something we can disclose. Please call us at (800) 492-7378 for questions you may have. We'll be happy to help you.

    submitted byCrest - 1 year ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This toothpaste has garnered positive feedback for its effective whitening properties and refreshing mint flavor. Guests appreciate its unique purple color and the pleasant texture that leaves teeth feeling clean and smooth. Many have noticed visible improvements in teeth brightness after consistent use, making it a popular choice for those seeking a brighter smile. However, some guests have expressed concerns about sensitivity and the gritty texture, suggesting a need for moderation in use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 319 reviews
    effectiveness: 3.82 out of 5
    quality: 3.82 out of 5
    value: 3.27 out of 5
    61% would recommend
    13 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 June, 2026Verified purchase

    Great toothpaste! Make a flip cap

    Have always loved this toothpaste. I wish they would continue the "flip cap" design on this and larger sizes. It is much more convenient.
    Shelly
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 May, 2026

    (no review title)

    Does exactly what it says it’s supposed to do!
    Jacqueline Y
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    3 May, 2026
    originally posted on influenster.com
    Image

    Whitens teeth excellently

    Periodically buy this toothpaste for teeth whitening sessions. It has a very fresh taste and some small granules that effectively remove plaque from teeth very well and really help to whiten them!
    LizaH
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    18 April, 2026Verified purchase

    (no review title)

    Not a big fan of gel toothpaste, but this dark purple whitens differently than other whitening products
    Acm123
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 April, 2026
    originally posted on influenster.com
    Image

    Noticeably brighter teeth in just one use!

    I was really impressed using the toothpaste, just after one use, you could see a difference in my teeth and how much whiter and brighter they got! The formula has a nice consistency that makes me feeling clear and refreshed without being too harsh, I have sensitive teeth and this is not bother me at all!
    chanelm86
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    16 December, 2025Verified purchase

    Doesnt work

    Used for months and it did not make my teeth whiter! It’s still a good toothpaste if whitening is not your goal!
    1 reply from Crest team - 8 months ago
    We're disappointed to hear you didn't see the great whitening results as expected. In some cases stubborn stains may need additional treatment, so we'd be happy to help find the best fit for your smile. So we can assist you, we ask that you give our team a call at (800) 492-7378.
    Heidi87888
    effectiveness: 1 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 November, 2025

    (no review title)

    Colleagues recommended I use this product for teeth whitening specifically because of the purple coloring and grittiness of the toothpaste. My 10 year old daughter noticed the difference after the first use. I’ve been using this toothpaste 2-3 times daily since Saturday. Also been using Crest Whitening Strips & I’ve had much better results with just this toothpaste vs. Whitening Strips. It is a bit pricey but I think it’s worth it 🫶🏽🤞🏽🩷
    Candi Ladii
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 November, 2025

    Horrible Taste

    I normally buy the other Crest Brilliance but this was on sale so l gave it a try. Not only does it have a chemical taste I can't get rid of the aftertaste & it has ruined my next morning coffee. At least it didn't blister my mouth. It is getting ridiculous, there are too many Crest choices on the shelf.
    1 reply from Crest team - 9 months ago
    Thank you for sharing your experience with us. Our team is always researching, and taking in feedback to help us design our Crest products in ways that we believe everyone will love as much as we do. We're sorry to hear that you aren't a fan of the Crest 3D White Brilliance Luminous Purple Flavor, and that it caused you to have a weird after taste. We'll be sure to share this with our team. If you'd like to share more with us, please feel free to give us a call at (800) 492-7378.
    DCM
    effectiveness: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    1 November, 2025Verified purchase

    Increased sensitivity

    This really aggravated my tooth sensitivity. Even my husband, who doesn’t have sensitive teeth, began complaining. I also found the mint too aggressive and the formula stung my tongue. We did like the color and consistency. It never left gunk on the cap.
    1 reply from Crest team - 9 months ago
    We always want our consumers to know that they can count on our toothpaste for an exceptional cleaning, and we are disappointed to hear that you experienced discomfort with your recent use of Crest 3D White Brilliance Paste, Lauren. While all of our products are tested to ensure their safety and effectiveness, some consumers may be more sensitive to certain formulas than others, and we will share this information with our Quality and Safety Teams. We are sure that you have already done this, but we do recommend discontinuing the use of this product. Your and your husband's well-being are very important to us, and to ensure that this receives the attention that it deserves, we encourage you to give us a call at (800) 492-7378.
    LaurenSF
    effectiveness: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    9 October, 2025
    originally posted on influenster.com
    Image

    CREST

    This toothpaste is very effective. You can see the difference in the whiteness just after eight weeks worth of use. It is kind of expensive so it's not a value for your money. It does have the toothpaste sent. The packaging is a squeeze tube and the ingredients are very minimal
    shannah25
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 October, 2025
    originally posted on influenster.com
    Image

    PURE Awesomeness!!

    If you're looking for a toothpaste that makes your smile pop, Crest 3D White Brilliance Luminous Purple is a standout. The moment it hits your teeth, you can feel the polish-it leaves them super smooth and gives this bright, clean feeling. The flavor is minty but not sharp, just enough kick to feel fresh without overdoing it. What really impressed me is how the purple tint seems to neutralize yellow tones instantly-my teeth looked brighter right after brushing. After using it consistently for a week, I noticed more lasting whiteness and fewer surface stains. Plus, I like that it includes fluoride for cavity protection too.
    angelicav158
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 July, 2025Verified purchase

    Love this toothpaste

    I first tried this toothpaste by accident when an overnight guest left it on the counter. My teeth looked whiter after the first use. My teeth feel cleaner long after brushing. It’s the only toothpaste I will buy now.
    Susan K
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 May, 2025
    originally posted on influenster.com
    Image

    Brighter smile with purple toothpaste.

    Crest brilliance luminous purple toothpaste is helpful to get a brighter smile. It does an effective job to remove most of the stains within three days of using this new product. It offers 24 hr stain protection which is great for keeping my smile bright all day. Using this products makes me feel like I'm taking good care of my teeth without harming my enamel. This is definitely worth a try for those looking to have a brighter smile.
    kellif25
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 April, 2025Verified purchase

    Didn't work

    Did not work as stated.
    1 reply from Crest team - 1 year ago
    We're sorry to hear you didn't get the whitening results you were hoping for. here are different kinds of whitening when it comes to oral care products. Most toothpastes work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains, which are harder to remove with a whitening toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
    Wondering
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    2 April, 2025
    originally posted on influenster.com
    Image

    My fav toothpaste to date

    The holy grail of tooth paste! And my fav one by far. The purple activation is effective and you feel it working as you brush. Minor tingles but it feels great and refreshing!
    prettymuchsarah
    Did you find this review helpful?
    5 out of 5 stars
    26 March, 2025
    originally posted on influenster.com
    Image

    Good purple toothpaste

    Helps visibly whitening teeth! Love this product. Would definitely buy again and again. Fairly priced and easy to find packaging. Decent taste.
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2025
    originally posted on influenster.com
    Image

    The best

    I LOVE this toothpaste. It makes my mouth feel super fresh and it's the only whitening toothpaste I've ever used that I can actually SEE improvement with.
    marisam92
    Did you find this review helpful?
    5 out of 5 stars
    14 January, 2025
    originally posted on influenster.com
    Image

    Great toothpaste

    The best toothpaste ever. The only one I will use for a good cleaning. Makes teeth look whiter immediately after use. Great value. Easy open packing
    natashaa137
    Did you find this review helpful?
    3 out of 5 stars
    10 January, 2025
    originally posted on influenster.com
    Image

    Better than ordinary toothpaste

    I like the flavor of this mint toothpaste! I didn't notice a ton of whitening, but I did enjoy the color and the sustainable packaging. I have tried many Crest 3D white toothpastes and I would consider purchasing this one again!
    ambersempties
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 January, 2025Verified purchase

    Pleasantly surprised

    I have poor enamel on my teeth, leading them to be more discolored than they should be. I have used Crest 3D white products for years and don’t know that I’ve ever noticed a big difference with the more normal 3D white toothpastes. This one looked really intense/promising and was on sale. I gave it a shot and didn’t really notice anything for the first week or two, but I was getting ready for a NYE party yesterday and realized my teeth were noticeably whiter! I was worried that since this stuff seems strong, it would burn my mouth or something wild. Nothing negative to report there, either. Pleasantly surprised. I hate white strips, so this is a great alternative.
    Aychgee
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    6 guests found this review helpful. Did you?

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