Sponsored
Crest 3D White Brilliance Luminous Purple Toothpaste - 4.6oz
$8.99 ($1.95/ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- Receive one 4.6 oz tube of Crest 3D White Brilliance Purple Toothpaste in Luminous Mint Flavor
- Purple whitening toothpaste
- Whiter teeth in 3 days. 100% more surface stain removal vs basic toothpaste
- 24-hour active stain prevention against surface stains with twice-daily brushing
- Fluoride formula that helps to prevent cavities
- Micro-cleansing teeth whiteners polish away surface stains
- From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 1/05/2025
Description
Crest 3D White Brilliance Toothpaste gives you Whiter Teeth in 3 days by removing 100% more surface stains. This Crest 3D White Brilliance Toothpaste comes with 24-hour stain protection when paired with twice-daily brushing. The Crest 3D White Brilliance toothpaste formula contains fluoride, which helps fight cavities while whitening teeth by micro-cleansing each tooth and removing surface stains. From America's #1 Whitening Brand*. *P&G calculation based on U.S. reported sales data for year ending w/o 1/05/25 vs. regular toothpaste.
Suggested Age: 2 Years and Up
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Not for children under the age of two, not for children under the age of six
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4.6 Ounces
Features: Enamel-Safe, Whitening
TCIN: 89298840
UPC: 030772112649
Item Number (DPCI): 049-09-3410
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.16% w/v fluoride ion)' '0.243%
Directions
Directions • adults and children 2 yrs. & older: brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist • do not swallow • to minimize swallowing use a pea-sized amount in children under 6 yrs. • supervise children's brushing until good habits are established • children under 2 yrs.: ask a dentistOther information
© 2024 P&G, Patents: www.pg.com/patents, This Carton is Recyclable in Some Areas. Check Locally for Availability.Inactive ingredients
inactive ingredients: glycerin, hydrated silica, sodium hexametaphosphate, water, peg-6, flavor, sodium lauryl sulfate, cocamidopropyl betaine, trisodium phosphate, sodium saccharin, pvp, carrageenan, xanthan gum, sucralose, mica, titanium dioxide, red 40, blue 1' '
Shipping details
Estimated ship dimensions: 5.94 inches length x 1.96 inches width x 1.61 inches height
Estimated ship weight: 0.3307 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does purple have more silica than vibrant? I have receding gums and need to be careful, per the periodontist.
submitted by Ohio - 8 months ago
A: That's a great question. The formulations and amounts of ingredients are considered proprietary so we wouldn't be able to tell you that information. We can say it is in them, but the amount is not something we can disclose. Please call us at (800) 492-7378 for questions you may have. We'll be happy to help you.
submitted byCrest - 8 months agoBrand expert
Q: Does purple stain your teeth purple?
submitted by Sue - 2 months ago
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Guests are saying
The Crest 3D White Brilliance Luminous Purple toothpaste is praised for its unique purple color, effective whitening capabilities, and pleasant taste. Guests appreciate the fresh, clean feeling it provides and its gentle formula suitable for sensitive teeth. While some guests did not notice significant whitening, many found it effective for daily use and maintaining a bright smile.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 235 reviews
effectiveness: 4 out of 5
quality: 3.5 out of 5
value: 3.13 out of 5
60% would recommend
10 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025
(no review title)
Colleagues recommended I use this product for teeth whitening specifically because of the purple coloring and grittiness of the toothpaste. My 10 year old daughter noticed the difference after the first use. I’ve been using this toothpaste 2-3 times daily since Saturday. Also been using Crest Whitening Strips & I’ve had much better results with just this toothpaste vs. Whitening Strips. It is a bit pricey but I think it’s worth it 🫶🏽🤞🏽🩷
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025
Horrible Taste
I normally buy the other Crest Brilliance but this was on sale so l gave it a try. Not only does it have a chemical taste I can't get rid of the aftertaste & it has ruined my next morning coffee. At least it didn't blister my mouth. It is getting ridiculous, there are too many Crest choices on the shelf.
1 reply from Crest team - 11 days ago
Thank you for sharing your experience with us. Our team is always researching, and taking in feedback to help us design our Crest products in ways that we believe everyone will love as much as we do. We're sorry to hear that you aren't a fan of the Crest 3D White Brilliance Luminous Purple Flavor, and that it caused you to have a weird after taste. We'll be sure to share this with our team. If you'd like to share more with us, please feel free to give us a call at (800) 492-7378.
3 out of 5 stars
Thumbs down graphic, would not recommend
1 November, 2025Verified purchase
Increased sensitivity
This really aggravated my tooth sensitivity. Even my husband, who doesn’t have sensitive teeth, began complaining. I also found the mint too aggressive and the formula stung my tongue. We did like the color and consistency. It never left gunk on the cap.
1 reply from Crest team - 18 days ago
We always want our consumers to know that they can count on our toothpaste for an exceptional cleaning, and we are disappointed to hear that you experienced discomfort with your recent use of Crest 3D White Brilliance Paste, Lauren. While all of our products are tested to ensure their safety and effectiveness, some consumers may be more sensitive to certain formulas than others, and we will share this information with our Quality and Safety Teams. We are sure that you have already done this, but we do recommend discontinuing the use of this product. Your and your husband's well-being are very important to us, and to ensure that this receives the attention that it deserves, we encourage you to give us a call at (800) 492-7378.
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
Love this toothpaste
I first tried this toothpaste by accident when an overnight guest left it on the counter. My teeth looked whiter after the first use. My teeth feel cleaner long after brushing. It’s the only toothpaste I will buy now.
2 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2025Verified purchase
Didn't work
Did not work as stated.
1 reply from Crest team - 7 months ago
We're sorry to hear you didn't get the whitening results you were hoping for. here are different kinds of whitening when it comes to oral care products. Most toothpastes work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains, which are harder to remove with a whitening toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2025Verified purchase
Pleasantly surprised
I have poor enamel on my teeth, leading them to be more discolored than they should be. I have used Crest 3D white products for years and don’t know that I’ve ever noticed a big difference with the more normal 3D white toothpastes. This one looked really intense/promising and was on sale. I gave it a shot and didn’t really notice anything for the first week or two, but I was getting ready for a NYE party yesterday and realized my teeth were noticeably whiter! I was worried that since this stuff seems strong, it would burn my mouth or something wild. Nothing negative to report there, either. Pleasantly surprised. I hate white strips, so this is a great alternative.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2024Verified purchase
It works
My teeth are squeaky clean!!!! I love this stuff. Won’t pay full price for it but if it’s on sale or promo? Here I come! I’m a coffee drinker and my teeth aren’t paper white but with this toothpaste my teeth look like anyone my age that doesn’t drink coffee.
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2024Verified purchase
Good Toothpaste
I had tried the other "Brilliance" toothpaste that crest makes and did not like it, but this "Purple Luminous Billiance" toothpaste is really good.
5 out of 5 stars
Thumbs up graphic, would recommend
8 July, 2024Verified purchase
Fun hygiene product
The color of the toothpaste is sparkling purple😍😍 and when you start brushing your teeth the purple eventually vanishes leaving your teeth white and clean.
2 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2024Verified purchase
Bizarre taste
Doesn't foam up like the Gum Detoxify line for that "ultra clean" feeling. Didn't notice much difference in whiteness/brightness after a week of use. And the taste is just so weird it's borderline nasty. Not worth it for the cost. Creat has better options in their lineup.
1 reply from Crest team - 2 years ago
Jessica, we're sorry to hear you're not a fan of the taste, and the lack of foam, and would like to help. Please know, there are many quality checks in place to ensure only the best products reach you. We understand that flavors are a preference, and not everyone will have the same taste. There are different kinds of whitening when it comes to oral care products. Most toothpaste and rinse products work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains, which are harder to remove with a whitening toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
3 out of 5 stars
18 April, 2024
originally posted on influenster.com
Good for long term use
[This review was collected as part of a promotion.] This toothpaste is good if you use it consistently- The reason I waited so long to review is to see if it made any difference in my teeth.. I would say you would be better off with strips if you want faster results!
1 reply from Customer Care team - 2 years ago
We're disappointed to hear you didn't see the results as expected. In some cases, teeth stains can be particularly stubborn and need additional treatment. If you have questions on which products would work specifically for you, we'd recommend speaking with your dental professional.
5 out of 5 stars
16 March, 2024
originally posted on influenster.com
Great whitening paste
[This review was collected as part of a promotion.] I received this product from influenster and Crest in exchange for my honest review. I want to start off with the packaging it is this strong and vibrant purple that caught my attention when I first opened the box. I followed the instructions and brushed my teeth twice a day for at least 2 minutes. I have to say, the toothpaste is a lavender color with what I call glitter. It is very pretty. I couldn't find a taste to it, but it did feel a tingly sensation as I brushed. It didn't sting or anything it just felt similar to other whitening products crest has. I did notice my teeth get whiter. Overall, it is a great product that I recommend.
5 out of 5 stars
15 March, 2024
originally posted on influenster.com
Amazing! Love this toothpaste!
[This review was collected as part of a promotion.] I love this toothpaste! It’s fresh , helps with whitening teeth , and the flavor isn’t so bad. I definitely recommend if you don’t like using the strong type of toothpaste like Colgate.
5 out of 5 stars
11 March, 2024
originally posted on influenster.com
It really does whiten
[This review was collected as part of a promotion.] My husband and I loved this toothpaste. He told me that this is the first toothpaste that he’d used that made it feel like he’d just gone to the dentist haha. I think it’s really good.
5 out of 5 stars
7 March, 2024
originally posted on influenster.com
Best Toothpaste
[This review was collected as part of a promotion.] I prefer to use Crest toothpaste over the other brands. I was excited when I was able to select this to review. I used the toothpaste consistently for 2 weeks and I definitely noticed a difference in my teeth. They were a bit whiter which I love.
5 out of 5 stars
7 March, 2024
originally posted on influenster.com
Stain removing!
[This review was collected as part of a promotion.] This toothpaste gave me noticeably whiter teeth. It is really effective at removing stained teeth. It is gentle enough for my sensitive teeth. The toothpaste itself has a purple tint and minty taste.
5 out of 5 stars
6 March, 2024
originally posted on influenster.com
Great toothpaste
[This review was collected as part of a promotion.] This is a great toothpaste that I've really noticed a difference from. My teeth are whiter and cleaner since using this toothpaste. It is also a cool color and good taste.
4 out of 5 stars
5 March, 2024
originally posted on influenster.com
Good, clean feeling after
[This review was collected as part of a promotion.] I can’t say I saw a major difference in the coloring of my teeth. But I will say I felt a major difference in the cleanliness. It left my teeth feeling as if I had just gotten a cleaning from my dentist, which is not a feeling other toothpastes provide. I’d definitely buy it again and use it a little longer to see if there’s any effects on my teeth color.
5 out of 5 stars
1 March, 2024
originally posted on influenster.com
Great mint taste
[This review was collected as part of a promotion.] I was pleasantly surprised by the flavor and feel of the toothpaste. At first I was skeptical of the purple, but it is amazing. Great flavor and texture. I have used other whitening toothpastes and this one, by far, tastes the least “peroxide ish.” Highly recommend!
5 out of 5 stars
29 February, 2024
originally posted on influenster.com
Whiter smile in days!
[This review was collected as part of a promotion.] I was so pleasantly surprised with how quickly I was able to see a difference in my smile. I drink coffee daily and have noticed a slight yellowing in my teeth over time. Within a couple of days of use there was a noticeable difference. My smile is easily 4 or 5 shades brighter! I have now finished the tube and fully intend to repurchase.