Stain-blasting Foam for a better brushing experience
Triple-Action Whitening
Enamel Safe
Fluoride formula that helps prevent cavities
Upgrade to Crest 3DWhite Brilliance for WHITER TEETH IN 3 DAYS
From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 7/25/2025
You will receive two (2) 3.3 oz tubes of Crest 3DWhite Advanced Charcoal Toothpaste
Description
Brighten your smile with Crest 3D White Advanced Charcoal Whitening Toothpaste. This Crest toothpaste gives you Whiter Teeth in 5 days thanks to its stain-blasting foam and triple-action whitening to remove surface stains. Crest 3D White Advanced is enamel safe and helps protect teeth against cavities, while giving you a flawless bright & white smile. From America's #1 Whitening Brand* *P&G calculation based on U.S. reported sales data for year ending w/o 6/11/2027
Suggested Age: 6 Years and Up
Health Facts: No Microbeads Added, Gluten-Free, Contains Fluoride, Triclosan-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 2
Features: Enamel-Safe, Whitening
TCIN: 76198345
UPC: 030772125595
Item Number (DPCI): 049-09-0444
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion)(0.243%).
Purpose
Anticavity Toothpaste..
Adults and Children 2 Yrs. & Older
Brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6. Supervise children's brushing until good habits are established.
Estimated ship dimensions: 7.2 inches length x 3.3 inches width x 1.57 inches height
Estimated ship weight: 0.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: is the toothpaste black or black/white striped?
submitted by AB - 4 years ago
A: This toothpaste is black.
submitted byCrest - 4 years ago
Brand expert
A: Hey AB,
The Crest 3D White Charcoal Teeth Whitening Toothpaste is black. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 4 years ago
Brand expert
Q: Is there any real mint in this product? Or is it artificially flavored? (I'd prefer the latter, but I'd just like to check.)
submitted by QuickQuestion - 5 years ago
A: This is a great question. Thank you for asking it. Our Crest 3D White Charcoal Whitening Toothpaste contains both natural mint oils and artificial flavoring. If you have any other questions or if we can help you further, please give us a call at 800-492-7378.
submitted byCrest - 5 years ago
Brand expert
Q: Is it safe for daily use?
submitted by Sanaii Turner - 6 years ago
A: Yes, it's clinically tested to be safe and effective for your use.
submitted byCrest - 6 years ago
Brand expert
Q: Is the charcoal activated? The only way charcoal can whiten is if it is activated and I only see the charcoal as listed in the “inactive ingredients” list.
submitted by HML - 7 years ago
A: This toothpaste is designed as an anticavity toothpaste, that also gently whitens due to it containing Sodium Fluoride (0.15% W/V Fluoride Ion) (0.243 %). It strengthens your enamel, and prevents future stains, and we can assure you that this specific toothpaste will remove up to 80% of surface stains.
This toothpaste has garnered a strong following among guests for its effective whitening properties and refreshing mint flavor. Many guests appreciate how it leaves their mouths feeling clean without causing sensitivity. The activated charcoal formula is praised for removing surface stains and enhancing the brightness of teeth. While some guests have experienced issues with staining or irritation, the overall consensus is that this toothpaste is a reliable choice for maintaining oral hygiene and achieving a brighter smile.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
1265 star ratings
4.7 out of 5 stars with 1265 reviews
effectiveness
4.2 out of 5
effectiveness: 4.21 out of 5
quality
4.3 out of 5
quality: 4.27 out of 5
value
4.2 out of 5
value: 4.15 out of 5
80% would recommend
45 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 June, 2026Verified purchase
Great toothpaste.
This is my favorite toothpaste. It keeps my teeth white and my teeth are not sensitive when I use it.
meyer23
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
22 April, 2026
originally posted on crest.com
Fresh and clean!
[This review was collected as part of a promotion.] Received this item for free in exchange for an honest review by Influenster. This is by far my favorite toothpaste to use! The charcoal seems to definitely help with whitening teeth and it leaves mouth feeling fresh and clean and Leaves just the right amount of that minty taste without being too overwhelming. Definitely recommend and will be purchasing!
DakotaS
1 guest found this review helpful. Did you?
5 out of 5 stars
25 January, 2026Verified purchase
(no review title)
love it
Dezarae
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 January, 2026Verified purchase
(no review title)
Currently my favorite toothpaste.
Adamatics
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
14 January, 2026Verified purchase
(no review title)
I get compliments all the time about how white my teeth are and I absolutely give this product credit
Lyssagabby
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 January, 2026Verified purchase
Great job!
This toothpaste does a great job of whitening my teeth.
Mel
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
21 December, 2025
originally posted on crest.com
What happened to the tea tree?
Why don’t you all make the charcoal plus tea tree anymore?
1 reply from Customer Care team - 8 months ago
Please know that decisions to discontinue products or introduce new ones are thought out very carefully. Consumer purchasing patterns and ongoing consumer research are taken into consideration when making such important decisions. We always want to bring you the latest innovations and sometimes this means we have to say good-bye to older or favorite products, especially if demand isn’t high enough to keep making them. If you have any questions, please call us at (800) 492-7378.
Tea tree
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 October, 2025Verified purchase
Love love love
I have received several comments on how white my teeth are. When they ask my how i get my teeth so white, i tell them its simply my toothpaste, I’ve been using it for years and its a product that will get you the results without the sensitivity. Love this product
Bree
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
30 September, 2025
originally posted on crest.com
Great toothpaste
I love this product but I’m having a hard time finding where to buy it!! Any suggestions would be greatly appreciated!!
Cyndi63
1 guest found this review helpful. Did you?
5 out of 5 stars
23 July, 2025
originally posted on crest.com
Great whitener
This really works to whiten teeth snd remove stains! Better than any whitening strips I've used! Love it!!!!
Barb58
6 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 February, 2025Verified purchase
works well
love the charcoal in the toothpaste, helps with really cleaning and brightening teeth.
bliss
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 January, 2025
sores from toothpaste
I've used charcoal toothpaste in the past and loved it. after using this toothpaste once, my gums, my tongue, the inside of my mouth was covered in sores. I read through other reviews and noticed other people have had this same issue. never had this problem with my other toothpaste.
1 reply from Crest team - 2 years ago
We’re truly sorry you've experienced irritation with your first use of the toothpaste, colebear06. We know this is disappointing, and appreciate you sharing what happened. Flavor oils, surfactants/foaming agents, tartar control agents, and abrasives all have some potential to cause irritation. While all of our products are safe and effective, some people may not tolerate a particular formulation. Because you've has sores occurring, we recommend that you discontinue use and consult with your dentist. We take your safety very seriously, and our Crest Team would like to gather some further information to further assist you. Please give us a call at 1-800-492-7378 from 9AM -- 6PM EST Monday – Friday.
colebear06
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 January, 2025Verified purchase
Whitens
With this product you can really see the change
Dee
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 January, 2025Verified purchase
So fresh and so clean clean
I love this 3D white advance charcoal toothpaste. Cleans and refreshens.
blacksheep
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
12 December, 2024
originally posted on crest.com
Nice smile
[This review was collected as part of a promotion.] It was very nice and I liked the taste however the charcoal got everywhere. It was really messy. I liked how it made my teeth look and it smelled good.
jessicab1874_1334
5 guests found this review helpful. Did you?
1 out of 5 stars
20 October, 2024
originally posted on crest.com
Causes staining of teeth
My daughter has been using this toothpaste exclusively for a while now, and we’ve been alarmed to discover that her teeth are becoming stained. Instead of whitening, this toothpaste is causing yellow/brown staining. She’s not a coffee drinker, not a smoker and takes impeccable care of her teeth.
1 reply from Customer Care team - 2 years ago
Dan, we're so sorry to hear that your daughter experienced staining on her teeth, and would like to help. Please know, all of our products are thoroughly evaluated to ensure they're safe to use as directed. Your daughter's experience is quite unexpected, so we do recommend she discontinue using this toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
Dan74
6 guests found this review helpful. Did you?
5 out of 5 stars
9 October, 2024
originally posted on crest.com
Keeps the Tonsil Stones Away!
Can’t remember how many years I’ve been using Crest’s CharcoalToothpaste (maybe since 2019?). The first time, I was skeptical of black toothpaste whitening my teeth. The whitening part works ok, but the primary reason for sticking to this brand is keeping tonsil stones away! Within the first week, I was spitting out stones I didn’t know I had. If I take a break from using it, and use a different brand, or non-charcoal product, the stones reappear (a few months later). Thank you, P&G! Sincerely!!
AsIs
8 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 September, 2024Verified purchase
Helps
Helps whiten quickly, nothing dramatic but does help some
DC2021
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 August, 2024
Bad-tongue swelling/ulcers
I have used a charcoal toothpaste for years off of Amazon but had run out and was in Target and saw this and figured I would give it a whirl vs waiting on a delivery. When I opened the box that wasn't sealed it gave me pause to see that also the tube of toothpaste wasn't sealed but I used it anyway. I did not care for the fact that the product has no saftey seal. Also unlike what I normally use which is a thick black paste this was a grey and white swirl color. Fast forward a week later...one side of my tongue started to hurt. I thought it was maybe was from some acidic food I had eaten. Fast forward another week and I took myself to the DR thinking I had strep throat or covid tongue. I tested negative for both. They told me they could see irritation but it could be allergies. They said they'd call in an antibiotic incase it didn't go away. Last night as I lay in bed unable to sleep bc it hurt to swallow bc my tongue was so swollen, frustrated with my current condition, I started to think back on anything I had changed in the last few weeks. The only thing I had changed was my toothpaste. I went to look at reviews and....imagine...lots of people talking about mouth ulcers and swollen tongues...feeling like they had swallowed acid. I sent what I had found to my sister cross country in the middle of the night...bc she too had been miserable with a swollen tongue. She had sworn to me we both had Covid tongue. When she woke up the next day to read my texts...she said OMG I just started using the same toothpaste a few weeks ago. And she immediately threw it in the trash can. Beware. I can't explain how miserable this stuff made me feel.
1 reply from Crest team - 2 years ago
Suz, we're so sorry to hear you experienced pain and swelling, and sincerely hope you're feeling much better. Please know, our products go through many stringent safety checks to ensure they're safe to use as directed. It sounds like both you and your sister discontinued using this toothpaste, which is just what we'd recommend. If a toothpaste comes in a cardboard box, it typically will not have a foil seal. The cardboard is sealed at the end flap. So that we can help you further, we ask that both you and your sister give us a call at (800) 492-7378.
Suz
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
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5 out of 5 stars
17 August, 2024
originally posted on crest.com
Awesome CREST!!
Worked great, I loved it! I've also used Brilliant & I love everything about it! Thanks, CREST!!