Crest 3D White Advanced Charcoal Teeth Whitening Toothpaste - 3.3oz/2pk
$8.99 ($1.36/ounce)See 1 deal for this item
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Guests are saying
This toothpaste has garnered a strong following among guests for its effective whitening properties and refreshing mint flavor. Many appreciate its smooth texture and the absence of sensitivity during use. The activated charcoal is praised for its ability to remove surface stains while leaving a clean feeling. Guests also enjoy the value offered by multi-packs, making it a staple in their oral care routine. However, some have noted concerns about potential staining and sensitivity issues.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1264 reviews
effectiveness: 4.21 out of 5
quality: 4.27 out of 5
value: 4.15 out of 5
80% would recommend
45 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2026Verified purchase
Great toothpaste.
This is my favorite toothpaste. It keeps my teeth white and my teeth are not sensitive when I use it.
5 out of 5 stars
22 April, 2026
originally posted on crest.com
Fresh and clean!
[This review was collected as part of a promotion.] Received this item for free in exchange for an honest review by Influenster. This is by far my favorite toothpaste to use! The charcoal seems to definitely help with whitening teeth and it leaves mouth feeling fresh and clean and Leaves just the right amount of that minty taste without being too overwhelming. Definitely recommend and will be purchasing!
5 out of 5 stars
25 January, 2026Verified purchase
(no review title)
love it
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase
(no review title)
Currently my favorite toothpaste.
5 out of 5 stars
14 January, 2026Verified purchase
(no review title)
I get compliments all the time about how white my teeth are and I absolutely give this product credit
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase
Great job!
This toothpaste does a great job of whitening my teeth.
2 out of 5 stars
21 December, 2025
originally posted on crest.com
What happened to the tea tree?
Why don’t you all make the charcoal plus tea tree anymore?
1 reply from Customer Care team - 8 months ago
Please know that decisions to discontinue products or introduce new ones are thought out very carefully. Consumer purchasing patterns and ongoing consumer research are taken into consideration when making such important decisions. We always want to bring you the latest innovations and sometimes this means we have to say good-bye to older or favorite products, especially if demand isn’t high enough to keep making them. If you have any questions, please call us at (800) 492-7378.
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
Love love love
I have received several comments on how white my teeth are. When they ask my how i get my teeth so white, i tell them its simply my toothpaste, I’ve been using it for years and its a product that will get you the results without the sensitivity. Love this product
5 out of 5 stars
30 September, 2025
originally posted on crest.com
Great toothpaste
I love this product but I’m having a hard time finding where to buy it!! Any suggestions would be greatly appreciated!!
5 out of 5 stars
23 July, 2025
originally posted on crest.com
Great whitener
This really works to whiten teeth snd remove stains! Better than any whitening strips I've used! Love it!!!!
4 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2025Verified purchase
works well
love the charcoal in the toothpaste, helps with really cleaning and brightening teeth.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2025
sores from toothpaste
I've used charcoal toothpaste in the past and loved it. after using this toothpaste once, my gums, my tongue, the inside of my mouth was covered in sores. I read through other reviews and noticed other people have had this same issue. never had this problem with my other toothpaste.
1 reply from Crest team - 2 years ago
We’re truly sorry you've experienced irritation with your first use of the toothpaste, colebear06. We know this is disappointing, and appreciate you sharing what happened. Flavor oils, surfactants/foaming agents, tartar control agents, and abrasives all have some potential to cause irritation. While all of our products are safe and effective, some people may not tolerate a particular formulation. Because you've has sores occurring, we recommend that you discontinue use and consult with your dentist. We take your safety very seriously, and our Crest Team would like to gather some further information to further assist you. Please give us a call at 1-800-492-7378 from 9AM -- 6PM EST Monday – Friday.
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2025Verified purchase
Whitens
With this product you can really see the change
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2025Verified purchase
So fresh and so clean clean
I love this 3D white advance charcoal toothpaste. Cleans and refreshens.
3 out of 5 stars
12 December, 2024
originally posted on crest.com
Nice smile
[This review was collected as part of a promotion.] It was very nice and I liked the taste however the charcoal got everywhere. It was really messy. I liked how it made my teeth look and it smelled good.
1 out of 5 stars
20 October, 2024
originally posted on crest.com
Causes staining of teeth
My daughter has been using this toothpaste exclusively for a while now, and we’ve been alarmed to discover that her teeth are becoming stained. Instead of whitening, this toothpaste is causing yellow/brown staining. She’s not a coffee drinker, not a smoker and takes impeccable care of her teeth.
1 reply from Customer Care team - 2 years ago
Dan, we're so sorry to hear that your daughter experienced staining on her teeth, and would like to help. Please know, all of our products are thoroughly evaluated to ensure they're safe to use as directed. Your daughter's experience is quite unexpected, so we do recommend she discontinue using this toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
5 out of 5 stars
9 October, 2024
originally posted on crest.com
Keeps the Tonsil Stones Away!
Can’t remember how many years I’ve been using Crest’s CharcoalToothpaste (maybe since 2019?). The first time, I was skeptical of black toothpaste whitening my teeth. The whitening part works ok, but the primary reason for sticking to this brand is keeping tonsil stones away! Within the first week, I was spitting out stones I didn’t know I had. If I take a break from using it, and use a different brand, or non-charcoal product, the stones reappear (a few months later). Thank you, P&G! Sincerely!!
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2024Verified purchase
Helps
Helps whiten quickly, nothing dramatic but does help some
1 out of 5 stars
Thumbs down graphic, would not recommend
25 August, 2024
Bad-tongue swelling/ulcers
I have used a charcoal toothpaste for years off of Amazon but had run out and was in Target and saw this and figured I would give it a whirl vs waiting on a delivery. When I opened the box that wasn't sealed it gave me pause to see that also the tube of toothpaste wasn't sealed but I used it anyway. I did not care for the fact that the product has no saftey seal. Also unlike what I normally use which is a thick black paste this was a grey and white swirl color. Fast forward a week later...one side of my tongue started to hurt. I thought it was maybe was from some acidic food I had eaten. Fast forward another week and I took myself to the DR thinking I had strep throat or covid tongue. I tested negative for both. They told me they could see irritation but it could be allergies. They said they'd call in an antibiotic incase it didn't go away. Last night as I lay in bed unable to sleep bc it hurt to swallow bc my tongue was so swollen, frustrated with my current condition, I started to think back on anything I had changed in the last few weeks. The only thing I had changed was my toothpaste. I went to look at reviews and....imagine...lots of people talking about mouth ulcers and swollen tongues...feeling like they had swallowed acid. I sent what I had found to my sister cross country in the middle of the night...bc she too had been miserable with a swollen tongue. She had sworn to me we both had Covid tongue. When she woke up the next day to read my texts...she said OMG I just started using the same toothpaste a few weeks ago. And she immediately threw it in the trash can. Beware. I can't explain how miserable this stuff made me feel.
1 reply from Crest team - 2 years ago
Suz, we're so sorry to hear you experienced pain and swelling, and sincerely hope you're feeling much better. Please know, our products go through many stringent safety checks to ensure they're safe to use as directed. It sounds like both you and your sister discontinued using this toothpaste, which is just what we'd recommend. If a toothpaste comes in a cardboard box, it typically will not have a foil seal. The cardboard is sealed at the end flap. So that we can help you further, we ask that both you and your sister give us a call at (800) 492-7378.
5 out of 5 stars
17 August, 2024
originally posted on crest.com
Awesome CREST!!
Worked great, I loved it! I've also used Brilliant & I love everything about it! Thanks, CREST!!