Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
hello Charcoal Fluoride-Free Whitening Toothpaste - Fresh Mint - 4oz - 2 of 4hello Charcoal Fluoride-Free Whitening Toothpaste - Fresh Mint - 4oz - 3 of 4hello Charcoal Fluoride-Free Whitening Toothpaste - Fresh Mint - 4oz - 4 of 4
hello Charcoal Fluoride-Free Whitening Toothpaste - Fresh Mint - 4oz - 1 of 4

hello Charcoal Fluoride-Free Whitening Toothpaste - Fresh Mint - 4oz

9 Questions
$5.99 ($1.50/ounce)
 

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Includes one (1) 4.0 oz tube of hello Epic Whitening Activated Charcoal Toothpaste, Fluoride Free Teeth Whitening Toothpaste
  • This fresh mint toothpaste with activated charcoal tastes awesome and whitens naturally while also helping remove plaque when brushing
  • The activated charcoal toothpaste is specially formulated with fresh mint, coconut oil, and activated charcoal that is safe on enamel
  • This hello toothpaste is fluoride free, peroxide free, SLS free and has no artificial sweeteners or flavors, no dyes, no titanium dioxide, no-brainer
  • hello Epic Whitening Activated Charcoal Toothpaste is a vegan toothpaste and is not tested on animals

Description

Say hello to a friendly teeth whitening toothpaste with hello Epic Whitening Activated Charcoal Toothpaste. This fluoride free toothpaste is thoughtfully formulated with high quality ingredients like fresh mint, coconut oil, and activated charcoal. It is safe for enamel and freshens your breath like nobody’s business. Made with activated charcoal from bamboo, this black toothpaste might look weird but it works brilliantly and tastes awesome. This minty charcoal whitening toothpaste whitens naturally by polishing and cleaning surface stains on your teeth to help with a whiter smile. But buckle-up, there's more goodness to this epic charcoal toothpaste. hello Epic Whitening Charcoal Toothpaste contains no peroxide, no artificial sweeteners, no artificial flavors, no titanium dioxide, no dyes, no SLS, and this fresh mint toothpaste is vegan. As if that weren't enough magic for one tube, hello toothpaste is also not tested on animals. We're serious about being friendly, and about what goes into our toothpaste.
Suggested Age: Adult
Health Facts: Paraben-Free, Formaldehyde Donor-Free, Butylparaben-Free, Aluminum-Free, Fluoride-Free, Phthalate-Free, Nonylphenol Ethoxylate Free, Contains Activated Charcoal, Vegan, Sulfate-Free, Formaldehyde-Free, Propylparaben-Free, Dye-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Hydrated Silica
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
TCIN: 52508705
UPC: 819156020035
Item Number (DPCI): 049-09-2036
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

glycerin, water, hydrated silica, sorbitol, erythritol, xylitol, flavor, charcoal powder, xanthan gum, sodium bicarbonate, potassium citrate, sodium cocoyl glutamate, tetrasodium pyrophosphate, cocamidopropyl betaine, cocos nucifera (coconut) oil, rebaudioside a.

Shipping details

Estimated ship dimensions: 1.81 inches length x 2.24 inches width x 6.01 inches height
Estimated ship weight: 0.31 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: why does it say on the package there is no fluoride but in the product description it says the primary active ingredient is fluoride?

submitted by lei - 8 years ago
  • A: I was just thinking about the same thing. I think it was a typo mistake, HOPEFULLY!

    submitted byRaven - 8 years ago
  • A: Charcoal has natural whitening powers and natural non harmful fluoride. So this product does not contain any added or processed fluoride but does contain natural fluoride. just like when you buy sodas and food that says sugar free and then look at the ingredient and see it contain sugar or sugar by-products.

    submitted bylizzikate - 8 years ago

Q: Does this come with the toothbursh shown in picture?

submitted by Michael - 8 years ago
  • A: hello! thanks for reaching out! our charcoal toothpaste does not currently come with a toothbrush. for future questions, feel free to email us directly at hi@hello-products.com. :)

    submitted byHello Products - 8 years ago
    Brand expert
  • A: No it does not come with the toothbrush

    submitted bym - 8 years ago

Q: is this braces safe ?

submitted by jasmin - 8 years ago
  • A: Maybe the toothpaste will get stuck deep down in the brackets but other than that, it should be like normal toothpaste, and if normal toothpaste usually sticks then this one will definitely stick

    submitted byLexy_24 - 8 years ago
  • A: hello! thanks for reaching out! as with any new product, we recommend checking with your orthodontist. :) for future questions, feel free to reach out at hi@hello-products.com. :)

    submitted byHello Products - 8 years ago
    Brand expert

Q: Is this good for my 12 year old daughter

submitted by Is this good for her - 1 month ago
  • A: We recommend checking with your dentist before use for anyone under the age of 12.

    submitted byColgate Palmolive Consumer Affairs - 1 month ago
    Brand expert

Q: What is the flavoring ingredient mentioned in this product? I want to make sure that it is not artificial flavoring or flavoring with another twenty ingredients. Thank you

submitted by Nae - 9 months ago
  • A: Great question! We use a mix of fresh mint, spearmint, and peppermint to flavor our activated charcoal paste.

    submitted byColgate Palmolive Consumer Affairs - 9 months ago
    Brand expert

Q: Is this safe for breastfeeding women and their babies?

submitted by mbrow82 - 1 year ago
  • A: hello! this paste should be safe for breastfeeding women. we do recommend talking with your lactation consultant or dentist if you have any concerns.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Is approved by ADA???

submitted by Lili - 8 years ago
  • A: thanks for reaching out! great news, hello does have ADA approved pastes! feel free to shoot us an email to hi@hello-products.com and we'll help you find the perfect paste. :)

    submitted byHello Products - 7 years ago
    Brand expert

Q: What type of toothbrush should be used with this product?

submitted by Rachel - 8 years ago
  • A: hello Rachel! you can use any toothbrush with our charcoal toothpaste. here at hello, we offer a bpa-free toothbrush with activated charcoal bristles if you're interested in taking your charcoal experience to the next level. :) feel free to reach out to us directly at hi@hello-products.com if you have any further questions.

    submitted byHello Products - 8 years ago
    Brand expert

Q: Where is this product made? Thank you.

submitted by SL - 8 years ago
  • A: hello! thanks for reaching out! all of our paste is made in the USA. :)

    submitted byHello Products - 8 years ago
    Brand expert

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This toothpaste offers a unique charcoal formula that effectively whitens teeth while providing a fresh minty taste. Many guests appreciate its ability to leave their mouths feeling clean and refreshed throughout the day. However, some have experienced sensitivity and messiness due to the black color. Overall, it is a popular choice for those seeking a fluoride-free option that promotes oral health and enhances the brightness of their smiles.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1752 reviews
    effectiveness: 4.35 out of 5
    quality: 4.47 out of 5
    value: 4.43 out of 5
    85% would recommend
    147 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 August, 2026

    Removes tooth enamel!

    Way too corrosive for your teeth. They settled in a huge lawsuit because their charcoal toothpaste ruined the enamel of teeth. However, I don’t think they have reformulated their formula to fix the issue. I would be careful when by this toothpaste for the long and irreversible effects/damages.
    Blynns91
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 August, 2026Verified purchase

    Severe gum pain

    This called severe gum, pain, and I had to go to urgent care to get the swelling down. I only used it for no more than one week and I started having that pain only after switching over from a toothpaste. I’ve been using for a couple years now. As soon as I stopped, and after the antibiotics kicked in, I went back to the regular toothpaste and I haven’t had any issues since. As far as the effectiveness, I never got a chance to see that because of the issues I had right away.
    Shortie Girl
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    4 August, 2026Verified purchase

    **DISSATISFIED**

    There is something in this hello toothpaste that is causing extreme sensitivity in my teeth and gums! Very uncomfortable! My tongue has also been inflamed having a burning sensation with dryness. Wished I had first read the reviews before purchasing. Hopefully my mouth will return back to normal soon. I will be returning for refund.
    Niori
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026Verified purchase

    Whitening

    Works great for whitening as well as leaves a fresh clean feel in your mouth.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 July, 2026Verified purchase

    Fresh and Clean!

    Teeth feel clean all day!
    Sara B
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2026Verified purchase

    (no review title)

    Great toothpaste for whitening, but a lot of ppl don't like how it's black
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 June, 2026Verified purchase

    (no review title)

    Being using this product always getting compliments on how bright the teeth are.
    Broken wheels
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 May, 2026Verified purchase

    (no review title)

    Love fresh mint taste
    Maegan
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026Verified purchase

    (no review title)

    Good product
    PE
    Did you find this review helpful?
    3 out of 5 stars
    9 May, 2026Verified purchase

    (no review title)

    Messy
    Chris
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 April, 2026Verified purchase

    (no review title)

    Love it!
    Mirella
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 March, 2026Verified purchase

    (no review title)

    My new favorite
    Cool cat
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026

    (no review title)

    luv4 charcoal no flouride
    norma
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    (no review title)

    Love this toothpaste, minty but not Too minty.
    SS
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 February, 2026Verified purchase

    Awesome! No tooth sensitivity

    I have sensitive teeth and have only been able to use sensodyne. I’ve been wanting a different toothpaste and this one is a hit! No tooth pain, no tooth sensitivity, and they feel so fresh and clean afterwards.
    Elizabeth
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 February, 2026Verified purchase

    Love this brand!

    Love this brand! This is the third one I’ve tried and I do love it so far!
    SherisRealEstate
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 February, 2026Verified purchase

    DO NOT BUY THIS - NO ANTI CAVITY PROTECTION

    DO NOT BUY THIS!!!!!! If you’re looking for fluoride free, buy a toothpaste product that has nano hydroxyapitate. I wound up with 11 cavities because products like this have zero anti cavity properties. Yes, there are other factors but this certainly was not supporting my oral health at all, definitely not like I thought it was. Don’t be stupid like me! Do your research on the importance of cavity protection! I wish I could create multiple accounts so I could write more “DO NOT BUY THIS” reviews.
    Kennedy
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 January, 2026Verified purchase

    (no review title)

    I like this toothpaste because doesn’t give you that layer of plastic
    April
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    15 January, 2026
    originally posted on hello-products.com
    Image

    Not a good toothpaste IMHO

    I bought it for myself have used it for a week now I honestly don’t like it… weird that it stained my toothbrush and can’t clean it had to throw it away .. I find that odd!!
    1 reply from Customer Care team - 9 months ago
    oh no! we’re sorry to hear about this. please call 855-444-3556 to share more about your experience & so we can try to make it right.
    CCW LeAnn
    Did you find this review helpful?
    3 out of 5 stars
    7 January, 2026
    originally posted on hello-products.com
    Image

    Allergies

    I have been using this product for 4 weeks. I am satisfied because my teeth are really white. The problem is that my tongue is now inflamed and has ulcers on the sides and on my cheeks. I stopped using it, and my mouth is getting better. I must be allergic to one of the ingredients.
    1 reply from Customer Care team - 9 months ago
    Oh no! We want to work with you to learn more about this and help make it right, so please call us at 855-444-3556.
    Dodis
    5 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.