Includes one (1) 5.0 oz tube of hello Antiplaque and Whitening Fluoride Free Toothpaste, Natural Peppermint Toothpaste Flavor
This natural whitening toothpaste for adults whitens with friendly minerals by removing surface stains
This mint toothpaste is formulated with refreshing farm grown peppermint, tea tree oil to tame bad breath, and coconut oil to moisturize
hello Antiplaque Toothpaste is a plaque remover toothpaste that helps remove plaque and crush tartar with regular brushing
Contains no SLS, peroxide, dyes, parabens, artificial sweeteners or flavors, titanium dioxide, and is a gluten free vegan toothpaste
Tame bad breath and add a bit of friendly freshness to your brushing routine with this hello peppermint toothpaste
Say hello to an SLS free toothpaste that is fluoride free, helps whiten teeth, and crush tartar with this hello Antiplaque and Whitening Toothpaste
Description
Say hello to a thoughtfully crafted fluoride free toothpaste that helps whiten teeth and crush tartar at the same time with hello Antiplaque and Whitening Toothpaste. This fluoride free teeth whitening toothpaste for adults helps brush away plaque with regular brushing and includes high quality ingredients like farm grown peppermint, tea tree oil, and coconut oil to help tame bad breath and moisturize magnificently. Plus, this peppermint toothpaste is a fluoride free toothpaste that tastes awesome and works brilliantly to tame bad breath, helping you start the day with minty fresh breath.
Suggested Age: Adult
Health Facts: Formaldehyde-Free, Vegan, Fluoride-Free, Propylparaben-Free, Phthalate-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Hydrated Silica
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
TCIN: 94823722
UPC: 827854027317
Item Number (DPCI): 049-09-3432
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
twist off cap to remove foil seal. do not use if safety seal is missing or broken., keep out of reach of children. children under 6 years of age should have adult supervision and use only a pea-sized amount.
Shipping details
Estimated ship dimensions: 2.13 inches length x 7.29 inches width x 1.93 inches height
Estimated ship weight: 0.375 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: hello there! thanks for reaching out! if you'd like to check out more about our ingredients and why we use them, we definitely recommend checking out our super informational faq page: https://www.hello-products.com/about/ingredients
submitted byColgate Palmolive Consumer Affairs - 17 days ago
This toothpaste has garnered positive feedback for its refreshing flavor, effective cleaning, and noticeable whitening effects. Guests appreciate its fluoride-free formula, which is gentle yet powerful in removing plaque and leaving teeth feeling smooth. The pleasant mint taste and easy-to-use packaging enhance the overall experience, making it a favorite for daily oral care. Many guests have reported visible improvements in their teeth's brightness and cleanliness after consistent use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
460 star ratings
4.7 out of 5 stars with 460 reviews
effectiveness
4.5 out of 5
effectiveness: 4.5 out of 5
quality
4.2 out of 5
quality: 4.17 out of 5
value
4.7 out of 5
value: 4.67 out of 5
83% would recommend
6 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
(no review title)
The best fluoride free toothpaste.
Target Team Member
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
12 August, 2026
originally posted on Home Tester Club
Toothpaste but unpleasant taste
[This review was collected as part of a promotion.] This toothpaste wasn’t my favorite. I found the flavor to be too intense and a weird fuzzy tongue feeling aftertaste. It is toothpaste and it does do the job but I probably wouldn’t pick it out specifically again.
1 reply from Customer Care team - 19 days ago
hi there! we’re bummed to hear that the flavor was too intense and that you experienced an unusual fuzzy feeling on your tongue after brushing. we’d love to learn more about your experience and see how we can help. please give us a call at 855-444-3556, monday through friday, 9:00 am to 5:30 pm et. we’ll be happy to chat! 🪥✨
Kanet9
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5 out of 5 stars
11 August, 2026Verified purchase
(no review title)
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3 out of 5 stars
11 August, 2026
originally posted on Home Tester Club
Tastes fine, don't feel super clean
[This review was collected as part of a promotion.] The toothpaste is fine to use. The mint is very mild, to the point a thorough brushing doesn't leave a minty taste for very long. It's easy to rinse afterwards as well. The tube is great and doesn't tend to squeeze out the middle like other tubes that are more metallic. On the other hand, I always feel like I keep finding little bits of plaque even after I brush thoroughly. The toothpaste is so smooth, moreso than other toothpastes I'm familiar with, and I wonder if that has to do with it. Maybe I'm just not careful enough.
1 reply from Customer Care team - 19 days ago
hi there! we’re glad to hear you’re enjoying the mild mint flavor, easy rinse, and tube! we’re sorry, though, to hear that you’ve noticed some plaque remaining after brushing. we’d love to learn more about your experience and see how we can help. please give us a call at 855-444-3556, monday through friday, 9:00 am to 5:50 pm et. we’ll be happy to chat! 🪥✨
mysteryspot6
1 guest found this review helpful. Did you?
4 out of 5 stars
11 August, 2026
originally posted on Home Tester Club
Good alternative to fluoride toothpaste
[This review was collected as part of a promotion.] As someone who was looking for an alternative to toothpaste with fluoride, this Hello toothpaste seems to be a good fit. The flavor wasn't over powering. However, it didn't seem to cut down on a bad breath smell after using it. That's the only draw back I had with it.
Wesker8
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4 out of 5 stars
11 August, 2026
originally posted on Home Tester Club
Very good vegan toothpaste
[This review was collected as part of a promotion.] I have tried this Hello toothpaste for the first time and quite impressed with the results especially it being vegan and free from harsh chemicals. I did feel hydrated after each use because of coconut oil as one of the ingredients in it. I just wish it had more mint in it that would give a more refreshing feel. I felt my teeth had more shine after using it consistently for a week.
Dhruma10
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5 out of 5 stars
11 August, 2026
originally posted on Home Tester Club
Clean Mint Taste
[This review was collected as part of a promotion.] We love Hello products in this house so I was excited to try this toothpaste. The mint is great, not too biting. Cleaned my teeth well, and that lasted. After using this at night the next morning my teeth still had that smooth clean feel.
CuratedByKate4
1 guest found this review helpful. Did you?
3 out of 5 stars
11 August, 2026
originally posted on Home Tester Club
Creamy texture, fresh feel
[This review was collected as part of a promotion.] This toothpaste advertises itself as vegan and fluoride free, and it also delivers a clean feeling on par with classic toothpaste brands. After brushing, there's a subtle menthol/fresh sensation that lasts a few minutes since this is a peppermint flavor variety My teeth feel clean. I wish the product said or did more about gum disease and gum health.
pkeng079
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3 out of 5 stars
11 August, 2026
originally posted on Home Tester Club
Taste is ok but doesn't last Long
[This review was collected as part of a promotion.] I was looking forward to trying this. MY grand son loves the kids flavors from this brand. I found my teeth do not feel as clean for as long nor does the mint flavor last as long.
1 reply from Customer Care team - 19 days ago
hi there! we’re so glad to hear your grandson enjoys our kids’ flavors! we’re sorry to hear this paste wasn’t quite the right fit for you, though, and that the clean feeling and minty freshness didn’t last as long as you expected. we’d love to learn more about your experience and see how we can help. please give us a call at 855-444-3556, monday through friday, 9:00 am to 5:30 pm et. we’d love to chat! 🩵
Jbeas3
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1 out of 5 stars
11 August, 2026
originally posted on Home Tester Club
One of the Worst Toothpastes
[This review was collected as part of a promotion.] Hello claims to provide a healthier and more natural toothpaste. Sadly, the toothpaste is full of alcohol sweeteners that have dangerous side effects and tea tree oil which should not be used orally. My teeth are less clean and my breath does’t stay fresh when I used this. If you are interested in natural oral care products, I suggest looking elsewhere.
1 reply from Customer Care team - 18 days ago
we're sorry to hear about your experience with our hello toothpastes and would like to learn more. please contact us by calling 855-444-3556 sunday-friday 9am-5:30pm. we’re happily waiting to hear from you.
ChasingHalos1
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5 out of 5 stars
11 August, 2026
originally posted on Home Tester Club
great toothpaste!
[This review was collected as part of a promotion.] This is a great toothpaste option for those looking for a fluoride free option! Taste is minty fresh without being overwhelming. I've only used this product for a week so far so I can't attest to its whitening abilities.
kkayyy5
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4 out of 5 stars
11 August, 2026
originally posted on Home Tester Club
Fresh and clean
[This review was collected as part of a promotion.] I like this toothpaste for everyday use. It has a fresh, clean taste that isn’t too strong and my mouth feels noticeably cleaner after brushing. I also like that it’s designed to help with plague while providing whitening benefits, though I haven’t noticed a dramatic change in the color of my teeth.
Camidjaja1
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3 out of 5 stars
10 August, 2026
originally posted on Home Tester Club
Just okay
[This review was collected as part of a promotion.] First off, I would prefer a toothpaste with fluoride. That aside, I found the texture a little thin with little if any foaming. The taste was alright at first but quickly turned bitter. It cleaned fairly well but that’s one of the few high points.
1 reply from Customer Care team - 19 days ago
hi there! we’re stoked to hear the paste cleaned well for you, but we’re bummed that the texture and flavor weren’t quite what you were looking for. we’d love to learn more about your experience and see how we can help. please give us a call at 855-444-3556, monday through friday, 9:00 am to 5:30 pm et. we'd love to chat! 🫶
rd07077
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5 out of 5 stars
10 August, 2026
originally posted on Home Tester Club
great natural toothpaste
[This review was collected as part of a promotion.] love this flouride free toothpaste, it feels clean and effective. highly recommend if you're looking for a flouride free option
lilyy7
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2 out of 5 stars
10 August, 2026
originally posted on Home Tester Club
Close, But Not Quite Right
[This review was collected as part of a promotion.] When I received this product I was excited to give it a try because of the unique ingredients. Unfortunately, it is not what I was expecting. The texture of the paste is good, I can tell it was cleaning because my teeth were tingling. However, I don’t know if it’s the coconut oil or something else, but it tastes awful. While I was brushing and 20 mins later. So, I leave you with this, in my opinion I think the toothpaste works except the taste of the paste and the freshness.
1 reply from Customer Care team - 20 days ago
hello! thank you for giving our antiplaque and whitening fluoride free paste a try. we’re so sorry to hear about your unfriendly experience. we certainly don’t expect this to happen. we’d like to speak with you directly so our friendly team can learn more. please call us monday-friday 9 am to 5:30 pm est at 855-444-3556 so we can help. we hope to hear from you soon.
MarkS3
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5 out of 5 stars
10 August, 2026
originally posted on Home Tester Club
Hello Freshness
[This review was collected as part of a promotion.] With a fresh burst of mint, Hello anti-plaque and whitening is a step above your ordinary toothpaste. Vegan, no peroxide, no artifical sweeteners...no brainer!
Vbelieveinyou9
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4 out of 5 stars
10 August, 2026
originally posted on Home Tester Club
Clean Feeling
[This review was collected as part of a promotion.] I have been using the hello antiplaque + whitening toothpaste for about two weeks. I like how it is gentle on my teeth and gums, yet leaves my teeth feeling clean. It has a light mint flavor that I wish was more powerful and lasted longer to leave my breath feeling fresher. I appreciate that the toothpaste is made with natural ingredients. The tube is easy to hold and dispense just the right amount. I don't know that this will be my new everyday toothpaste, but I will leave it in the mix for nighttime use.
MegLa1
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4 out of 5 stars
10 August, 2026
originally posted on Home Tester Club
Pleasantly pleased
[This review was collected as part of a promotion.] This toothpaste provided a noticeable improvement in the cleanliness of my teeth; however, its whitening efficacy is less apparent. After approximately two weeks of consistent use, I can confirm a significant sensation of oral hygiene. I have not observed any whitening effect to date. I intend to continue using the product for an extended period to assess its long-term whitening potential. Therefore, for individuals prioritizing enhanced cleanliness, this product warrants a five-star rating. For those seeking significant tooth whitening, I recommend allowing additional time for results to manifest.
Shelly6
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5 out of 5 stars
10 August, 2026
originally posted on Home Tester Club
Great taste, no harsh burn!
[This review was collected as part of a promotion.] This is one week of using the toothpaste. They are noticeably whiter than before. I really like the mint flavor of the toothpaste without the harsh burn that some toothpastes have. The tube is also a lot of toothpaste for the value. I would purchase this toothpaste every time!
Hayden3
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4 out of 5 stars
10 August, 2026
originally posted on Home Tester Club
Great non fluoride toothpaste
[This review was collected as part of a promotion.] Great taste, cleans teeth without the use of fluoride. Leaves breath fresh and mouth feeling clean. Removes plaque from teeth so they are smooth.
