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hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 2 of 4hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 3 of 4hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 4 of 4
hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 1 of 4

hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz

$4.99 ($1.19/ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • WHAT I’M GETTING: Includes one (1) 4.2 oz tube of hello Unicorn Sparkle Kids Toothpaste with Fluoride, Bubble Gum Toothpaste for Kids
  • FIGHTS CAVITIES: This kids fluoride toothpaste is safe for children ages 2 and up, helps prevent cavities and strengthens growing teeth using fluoride
  • MAGICALLY BRILLIANT: The unicorn toothpaste tastes like bubblegum and works brilliantly to build good brushing habits and help brush away plaque
  • UNICORN APPROVED: hello Unicorn Sparkle Kids Toothpaste is formulated with natural flavor and also helps polish and brighten little smiles
  • NO BRAINER: This gluten-free kids toothpaste is made with no SLS, preservatives, parabens, dyes, spicy mint, artificial sweeteners or flavors

Description

Say hello to brush time magic and celebrate more everyday yay with hello Unicorn Sparkle Kids Toothpaste with Fluoride. This unicorn sparkle children’s toothpaste tastes like rainbows and sparkles and works brilliantly. This kids fluoride toothpaste is safe for kids ages 2 and up and the magical bubble gum toothpaste flavor is a fun way to encourage regular brushing habits at an early age. hello Unicorn Sparkle Kids Toothpaste with Fluoride is thoughtfully formulated with natural flavor, sparkles, and high quality sweeteners like xylitol and stevia. This kids toothpaste has a fun bubble gum taste making brushing more enjoyable. And because it’s formulated with fluoride, this children’s toothpaste can also help prevent cavities and strengthen enamel, all while brushing away plaque with brilliance and grace. Help polish and brighten your little ones teeth with hello Unicorn Sparkle Kids Fluoride Toothpaste. That means making a kids toothpaste that contains no artificial sweeteners, artificial flavors, preservatives, SLS, parabens, dyes, spicy mint, and that is gluten free. Plus, this children’s toothpaste is not tested on animals, real or imaginary.
Suggested Age: 2 Years and Up
Health Facts: Artificial Flavor-Free, No Artificial Sweeteners, Sulfate-Free, Preservative-Free, Dye-Free
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
TCIN: 79635257
UPC: 819156021742
Item Number (DPCI): 049-09-7780
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium fluoride (0.15% w/v fluoride ion)' '0.24%

Purpose

Anticavity

Directions

Directions Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: Ask a dentist or physician

Other information

This carton is recyclable + printed with soy inks., FSC - Mix - Paper from responsible sources - FSC® C107922 - www.fsc.org - Protecting our forest™, Cruelty Free Certified - Leaping bunny certified.

Inactive ingredients

inactive ingredients: water, sorbitol, hydrated silica, glycerin, xylitol, flavor, xanthan gum, sodium cocoyl glutamate, cocamidopropyl betaine, rebaudioside a, mica, titanium dioxide

Shipping details

Estimated ship dimensions: 5.55 inches length x 3.5 inches width x 3.5 inches height
Estimated ship weight: 2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Does this have artificial dyes in it

submitted by Jc - 2 years ago

  • A: hello there. no, there's no dyes in our Unicorn Sparkle Toothpaste, it's a translucent colorless gel with sparkles. we hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

  • A: hello Kids' Unicorn Sparkle SLS Free + Vegan Fluoride Toothpaste - Natural Bubbl

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: Is this toothpaste swallow safe?

submitted by rosiegaylor - 28 days ago

  • A: hello, thanks for asking. we don't recommend ingesting our toothpaste as it is not meant for consumption. hope this helps!

    submitted byColgate Palmolive Consumer Affairs - 27 days ago
    Brand expert

Q: Where is this paste made?

submitted by etanask - 2 months ago

  • A: hi there! our unicorn sparkle is sourced from the United States. hope this helps! 🩵✨

    submitted byColgate Palmolive Consumer Affairs - 2 months ago
    Brand expert

Q: Are any of the ingredients derived from corn?

submitted by Emily - 8 months ago

  • A: hi there! thanks for asking! yes, our unicorn sparkle paste does contain ingredients derived from corn. check out our website to learn more about our ingredients: https://www.hello-products.com/ or feel free to call us with any questions you may have at 855.444.3556 (monday-friday 9am-5:30pm est

    submitted byColgate Palmolive Consumer Affairs - 8 months ago
    Brand expert

Q: Is this toothpaste free from lead and danger levels of fluoride? I know two of this brands flavors are advised against by dentists because of lead. Thanks!

submitted by JP - 8 months ago

  • A: safety & well-being are our top priority! hello kid's pastes are safe, meeting fda&our strict standards. trace amounts of substances like lead are normal, even in food. in fact, exposure from TP when used as directed is lower than what comes from our daily diet. feel free to give us a call 855-444-3556 with any questions you have.

    submitted byColgate Palmolive Consumer Affairs - 4 months ago
    Brand expert

Q: What’s the fluoride content?

submitted by SunPrairie Mom - 11 months ago

  • A: great question! our Unicorn Sparkle toothpaste contains 0.24% sodium fluoride.

    submitted byColgate Palmolive Consumer Affairs - 11 months ago
    Brand expert

Q: Is there any dairy in the toothpaste?

submitted by Saltygirrl - 1 year ago

  • A: hello there, great question! all of our friendly products are dairy-free.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: What are the sparkles made of?

submitted by AJ Colo - 1 year ago

  • A: hello there! the sparkles in our friendly unicorn sparkle paste come from mica!

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Does the toothpaste contain any wheat? Asking for child with Celiac disease.

submitted by Jschwartz88 - 1 year ago

  • A: hello there! our unicorn paste, alongside all of our friendly products, is gluten and wheat free.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: If they arent microplastics, what are the sparkles made of?

submitted by Jess - 2 years ago

  • A: hello there! the friendly sparkle of our unicorn sparkle toothpaste comes from mica!

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert
See all questions (16)

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Guests are saying

This toothpaste has become a favorite among kids and parents alike, thanks to its delightful flavors and clean ingredients. Many guests appreciate that it is dye-free and fluoride-rich, making it a safe choice for children's dental care. The fun packaging and mild taste encourage kids to brush without fuss, turning a daily chore into an enjoyable experience. Overall, it effectively promotes good dental hygiene while being appealing to young users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1611 reviews
    effectiveness: 4.57 out of 5
    quality: 4.55 out of 5
    value: 4.42 out of 5
    80% would recommend
    245 recommendations
    5 out of 5 stars
    20 June, 2026
    originally posted on hello-products.com
    Image

    Kid approved

    My daughter absolutely loves the flavor of this toothpaste!
    GKLforever
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 June, 2026Verified purchase

    Unicorn Paste for the Win

    Love the color and sparkle! Kiddo seems to like the taste. Only problem is it’s hard to see how much you’ve added to the toothbrush!
    FTM
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2026Verified purchase

    Kids are obsessed

    Kids love this flavor! I’ve ordered probably 10x over the years. Highly recommend.
    LaraB
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 May, 2026Verified purchase

    Love!

    My daughter’s favorite because it’s the only one that is truly not minty!
    Lydo
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 April, 2026Verified purchase

    6 year old's favorite

    Grandkids love the taste of this toothpaste. Mom loves that they're dye dye free
    JJB
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026Verified purchase

    (no review title)

    Kids favorite
    ellewoods
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    21 February, 2026Verified purchase

    (no review title)

    kids love this
    Jesslolo
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026

    (no review title)

    It’s an excellent product
    Tania
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026Verified purchase

    LOVE IT!!

    This is the best tooth paste ever it tastes so good my kids love it🪥🦷
    Meghan
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 January, 2026Verified purchase

    good

    my 7 yr old likes this toothpaste alot. the tube is easy to hold and sturdy and cute. the flavor is good.
    kball
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 January, 2026Verified purchase

    (no review title)

    The only toothpaste my toddler will use
    Lyndsey
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2025Verified purchase

    My Kids Actually Ask for This

    Kid-approved taste, clean ingredients parents care about, and no cavities so far — this one’s a repeat buy in our house. ——— ——— ——— ——— ——— ——— My kids (ages 3 and 5) absolutely love Hello Kids fluoride toothpaste. And honestly, that alone is huge, because every time I’ve tried switching to another brand, they immediately ask for Hello Kids again. No battles at brushing time = parenting win. From a parent perspective, this checks all the boxes people actually care about: it contains fluoride for cavity protection, has a mild, kid-friendly flavor (not spicy or overpowering), and doesn’t include a bunch of unnecessary junk. The texture isn’t gritty, it doesn’t foam excessively, and it rinses easily, all things that matter when you’re brushing tiny mouths. And while I don’t want to jinx it… so far, no cavities. We use it consistently, and dental visits have been smooth, which tells me it’s doing its job. If you’re looking for a toothpaste your kids will actually use, and one you feel good about as a parent, this is a solid choice.
    EMCharlotte
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    15 December, 2025Verified purchase

    (no review title)

    Good
    Josiah
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 December, 2025Verified purchase

    The long-term favorite!

    I love Hello products for the safe ingredients and the fun flavors. We love the dragon berry and the shark fruit punch but the Unicorn bubblegum is always the flavor they come back to and ask for!
    tia
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 December, 2025
    originally posted on hello-products.com
    Image

    Wish I Had Discovered This Sooner

    Best tasting toothpaste ever with no horrible chemicals.
    Mary B
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    26 November, 2025Verified purchase

    (no review title)

    Will not buy again. My children’s breath had a kick to it after first use, never had that issue before with our previous toothpaste.
    angie
    effectiveness: 1 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 November, 2025Verified purchase

    My children no longer complain about brushing their teeth, plus no dye is a huge win.

    [This review was collected as part of a promotion.] My kids love it!
    kelsey
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 November, 2025Verified purchase

    Great for my taste sensitive kid!

    My 5 year old daughter, who has a lot of taste sensitivities, loves the taste of this and so far, no cavities!
    Mallory
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    1 October, 2025Verified purchase

    Overall Good Toothpaste!

    It was glittery and sparkly but it got the job done! Clean teeth!
    Syennia
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    21 September, 2025Verified purchase

    Kids approve

    My kids like the taste. Seems to work well, it suds up nice on their teeth.
    Mamax4
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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