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Tom's of Maine Silly Strawberry Kids' Anticavity Fluoride Toothpaste - 5.1oz
$4.99 ($0.98/ounce)
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About this item
Highlights
- WHAT YOU'LL GET: One 5.1-ounce tube of Tom's of Maine Kids Fluoride Toothpaste in Silly Strawberry Flavor
- FIGHT CAVITIES: Fluoride toothpaste provides cavity protection while calcium and silica gently clean teeth
- TASTE THEY LOVE: The fruity flavor of this children's toothpaste makes brushing a fun habit
- RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
- TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals
Description
Goodbye artificial sparkles and bubble gum flavors. Hello natural cavity protection! Tom's of Maine Natural Kids Fluoride Toothpaste uses calcium and silica to gently clean your little one's teeth. Plus, the yummy Silly Strawberry flavor of this natural children's toothpaste makes brushing fun. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin.
At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
Suggested Age: 2 Years and Up
Health Facts: Artificial Color-Free, Vegan, Dye-Free, Gluten-Free, Fluoride-Free, Artificial Preservative-Free, Artificial Flavor-Free, BPA-Free, Contains Naturally Derived Ingredients
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Cruelty-Free, Recyclable, Not Tested on Animals
Package Quantity: 1
Net weight: 5.1 Ounces
TCIN: 76626522
UPC: 035000971234
Item Number (DPCI): 049-09-0038
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
inactive ingredients: glycerin, water, calcium carbonate, hydrated silica, natural flavor*, carrageenan, sodium lauryl sulfate, *strawberry juice and other natural flavor' '
Shipping details
Estimated ship dimensions: 1.37 inches length x 1.53 inches width x 6.6 inches height
Estimated ship weight: 0.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this safe for corn allergy?
submitted by Emily - 1 month ago
A: Cat here, thanks for reaching out! Our Silly Strawberry Children’s Toothpaste isn’t safe for those with corn allergies. However, our Children’s Watermelon Wiggle and Toddler Training Fluoride-Free Toothpastes are corn allergy–friendly 🌿
submitted byColgate Palmolive Consumer Affairs - 1 month agoBrand expert
Q: Is this safe for peanut and sesame allergy? Does it contain any sesame?
submitted by Ccc - 4 years ago
A: This product does not contain any peanut or sesame, and should be safe fr use by individuals with these allergies.
submitted byTom's of Maine Consumer Affairs - 4 years agoBrand expert
Q: Can this be used by a 2.5 year old that doesn’t know how to spit it out? Can small amounts be swallowed?
submitted by Ccc - 4 years ago
A: We would typically recommend that you use one of our fluoride free varieties until your child has learned to spit.
submitted byTom's of Maine Consumer Affairs - 4 years agoBrand expert
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4.6 out of 5 stars with 1889 reviews
effectiveness: 4.55 out of 5
quality: 4.37 out of 5
value: 4.21 out of 5
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67 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
18 December, 2025Verified purchase
Not As good as expected
Taste bad and not clean
4 out of 5 stars
17 December, 2025
originally posted on Home Tester Club
Love the ingredients
[This review was collected as part of a promotion.] I love the Tom's of Maine brand! This toothpaste works well to keep my child's teeth clean, although they're not a fan of the flavor.
4 out of 5 stars
17 December, 2025
originally posted on Home Tester Club
The toddler in my house loves it
[This review was collected as part of a promotion.] The toddler in my house doesn’t like brushing teeth much, but since we got this one, he comes running. He likes the taste. It doesn’t help with cleaning his teeth,m. There are no problem so fae. The only downsize is he sometimes refuses to spit out.
4 out of 5 stars
16 December, 2025
originally posted on Home Tester Club
Yes and No
[This review was collected as part of a promotion.] I was happy to try a kids toothpaste with fluoride in it and thought the little one would love the flavor. I was wrong. She didn't care for the flavor and said "it's spicy". She's a little picky, so I tried it myself. I would say that it tastes more like bubblegum and has a little bit of a chalky feeling in your mouth. It also has a little bit of an odd after taste. It creates nice bubbles, so I do feel like it's good at cleaning the teeth. I just wish she liked it more.
4 out of 5 stars
12 December, 2025
originally posted on Home Tester Club
Good ingredients Decent taste
[This review was collected as part of a promotion.] Being dye free and utilizing natural ingredients while still maintaining the fluoride for protection is huge for me so I really like this brand and this toothpaste. My 2 year old doesn't love it but to be honest she just doesn't love brushing her teeth at all, so we will continue with this anyway!
2 out of 5 stars
12 December, 2025
originally posted on Home Tester Club
Not approved by my kid
[This review was collected as part of a promotion.] My son did not liked the texture and the taste. I don't know why the color of the paste is such a pale color, or it is supposed to be like that.
1 reply from Customer Care team - 9 days ago
Our Silly Strawberry formula has changed a bit over the years but rest assured we heard from our customers and have gone back to our original formula, a fan favorite. Our Silly Strawberry original formula is an off white color, with no dyes added to it. As always, our Silly Strawberry toothpaste uses only natural fruit flavors and contains no artificial preservatives. Thanks for sharing! Even if it wasn’t the perfect fit for your son. If you need help finding another option, let us know at (800) 367-8667!
4 out of 5 stars
12 December, 2025
originally posted on Home Tester Club
So nice
[This review was collected as part of a promotion.] My five year old tried this and he wasn’t a fan of the flavor (he usually uses HEB watermelon and mint kids toothpaste) but I’ll admit that it did help get rid of his morning breathe. The packaging is really sweet and intriguing.
5 out of 5 stars
11 December, 2025
originally posted on Home Tester Club
My Kids Love It!
[This review was collected as part of a promotion.] Honestly, this stuff is great! Tom’s of Maine Silly Strawberry is the first toothpaste my kids actually want to use instead. The flavor isn’t that weird artificial candy taste, it's just a mellow, real strawberry that doesn’t make them gag or complain. It foams enough to feel like it’s doing something, but it’s not a mess, and the ingredients are clean so I feel good about them using it every day. Bedtime has been way smoother since we switched. If you’ve got picky kids, this is the one.
5 out of 5 stars
10 December, 2025
originally posted on Home Tester Club
Fantastic
[This review was collected as part of a promotion.] My son is almost 4 and really enjoys the flavor of this toothpaste. He thinks minty toothpastes are yucky and it is a massive struggle to brush his teeth every day. I was so excited to see him actually enjoy the taste of the strawberry toothpaste! I will 100% be purchasing again!
5 out of 5 stars
8 December, 2025
originally posted on Home Tester Club
Great!
[This review was collected as part of a promotion.] This wa great for my kiddos and they loved it! It was easy for them to use and they were excited about the flavor. I like the better ingredients that are used in this brands products.
3 out of 5 stars
8 December, 2025
originally posted on Home Tester Club
Not a HUGE fan
[This review was collected as part of a promotion.] I had my 3 kids test the Tom’s of Maine Natural Kid’s Fluoride Silly Strawberry Toothpaste and I received mixed reviews. My oldest 2 still enjoyed the flavor even though they don’t particularly prefer strawberry; they also stated they liked the texture of the paste but their teeth and mouths in general didn’t necessarily feel as cleaner afterward. My youngest, who loves strawberries and all strawberry flavored things, was a harsher critic as she hated the flavor & texture; she unfortunately refused to use anymore after the first attempt. I eventually tried it and didn’t think it was too bad; I of course prefer mint flavors when it comes to toothpaste but I wouldn’t mind using this from time to time as I enjoy the ingredients & appreciate it being dye free.
1 reply from Customer Care team - 10 days ago
Thanks for giving our Silly Strawberry paste a try! We're sorry to hear it wasn't quite what your little ones expected. We have a few other options they make like instead so you can still enjoy the healthy ingredients. We hope that you are more pleased with the next paste you try!
3 out of 5 stars
8 December, 2025
originally posted on Home Tester Club
Son liked it at first
[This review was collected as part of a promotion.] My son was very excited at first and liked the strawberry taste, but after about a week he said he didn’t like it anymore and liked his old toothpaste better. The color was kinda like a brownish color, looked like clay. Smelled like strawberries. Probably wouldn’t buy though.
4 out of 5 stars
7 December, 2025
originally posted on Home Tester Club
Kid Approved
[This review was collected as part of a promotion.] After using the toothpaste for a while I didn't notice much of a difference in the level of cleaning versus using another toothpaste. It leaves a sweet smell on the breath but not in a "covering up a stink" kind of way. I think the product is good as it is and my child says how yummy it tastes. Of course with the flouride we have to be extra careful to not swallow any but I'm not worried about the small amount that may be ingested.
5 out of 5 stars
6 December, 2025
originally posted on Home Tester Club
Excellent taste for picky kiddos!
[This review was collected as part of a promotion.] Both of my kids are so PICKY when it comes to toothpaste and the flavor! Up until now, they have refused to entertain any other toothpastes besides their “no fluoride toddler stuff”, so this momma gives this 2 thumbs up and 5 stars!!!
5 out of 5 stars
6 December, 2025
originally posted on Home Tester Club
Toddler loved
[This review was collected as part of a promotion.] My little, like most toddlers, is very picky. So it was a nice surprise when she ends up not only like this toothpaste but getting excited to use it. She thinks the strawberry on the packaging is funny and knows it’s called silly strawberry. I feel good with her using because it does contain fluoride.
5 out of 5 stars
5 December, 2025
originally posted on Home Tester Club
Tom's of Maine Natural Kids
[This review was collected as part of a promotion.] I'm absolutely obsessed with Tom's of Maine Natural Kids Fluoride Silly Strawberry Toothpaste! This stuff is a game-changer for my kiddos - they literally can't get enough of it! The Silly Strawberry flavor is SO yummy, it's like they're brushing their teeth with candy (but without all the yucky stuff).
2 out of 5 stars
4 December, 2025
originally posted on Home Tester Club
Great concept, not a fan of the taste
[This review was collected as part of a promotion.] I really wanted to love Tom’s natural kids toothpaste. I like that it’s dye-free, natural, and still includes fluoride to help protect against cavities, which is honestly the whole reason I bought it. But the taste… yeah, no. It’s strangely artificial for something marketed as “natural,” almost like a fruity bubblegum impersonator that never quite made it past rehearsal. Neither of my kids would touch it again after the first brushing. Great ingredients, great concept, terrible flavor.
1 reply from Customer Care team - 9 days ago
We're sorry to hear about this experience with our paste. The team will be made aware of your concerns and we always appreciate the feedback provided to us.
5 out of 5 stars
4 December, 2025
originally posted on Home Tester Club
My daughter enjoyed brushing her teeth!
[This review was collected as part of a promotion.] Tom’s of Maine Silly Strawberry Toothpaste is a total win in our house. The flavor is kid-approved, the ingredients are clean, and the fluoride gives me peace of mind. It makes brushing easy because the kids actually want to use it. Highly recommend!
5 out of 5 stars
4 December, 2025
originally posted on Home Tester Club
Kids will love it!!
[This review was collected as part of a promotion.] I received this product for review and testing purposes. This is a great toothpaste for kids. She rated the taste of the product as good and she loves brushing her teeth. I have noticed her breath is not bad in the morning when she wakes up. Her smile is more vibrant. You only need a small amount of the product to see results. There has been no irritation or burning. This is a great choice for kids!!
5 out of 5 stars
4 December, 2025
originally posted on Home Tester Club
My daughter likes this toothpaste
[This review was collected as part of a promotion.] My daughter likes this Tom's of maine toothpaste, good flavor and texture. I think this toothpaste is the best on the market. I would definitely recommend it!