$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes one (1) 5.1 oz tube of Tom’s of Maine Watermelon Wiggle Kids Toothpaste with Fluoride, Kids Anticavity Toothpaste
- This kids toothpaste with fluoride blends together watermelon and bubble gum flavors for a fun brushing experience
- Kids natural toothpaste is safe for ages 2 and up and is free of dyes, artificial sweeteners, flavors, preservatives and is gluten free and vegan
- The natural kids toothpaste uses naturally derived silica to help gently clean teeth and help brighten little smiles
- Fun fluoride-based formula offers cavity protection and a fun bubble melon flavor when brushing teeth
- Make brushing time a fun activity for kids with this watermelon flavored kids toothpaste that tastes great
- Watermelon Wiggle flavor encourages kids to want to brush their teeth and helps make morning and evening brush time easier
- Encourage good brushing habits early on with the Tom’s of Maine Kids Watermelon Wiggle Toothpaste with Fluoride
Description
Tom’s of Maine Watermelon Wiggle Kids Toothpaste is a natural kids toothpaste with fluoride for children ages 2 and up that makes brushing fun and helps fight cavities. Made with a blend of natural flavors, this kids watermelon toothpaste blends the exciting flavors of watermelon and bubble gum together to create a dual flavor that kids will love. This kids anticavity toothpaste uses a naturally derived silica to gently clean teeth to help brighten little smiles. The easy to dispense anticavity toothpaste offers cavity protection with its fluoride-based formula.
Suggested Age: 2 Years and Up
Health Facts: Artificial Color-Free, No Artificial Sweeteners, Vegan, Contains Fluoride, Artificial Flavor-Free, Dye-Free, Gluten-Free, Contains Naturally Derived Ingredients
Product Form: Paste
Primary Active Ingredient: Fluoride
Sustainability Claims: Cruelty-Free, Recyclable, Not Tested on Animals
Package Quantity: 1
Net weight: 5.1 Ounces
TCIN: 89444186
UPC: 035000994905
Item Number (DPCI): 049-09-0081
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium monofluorophosphate (0.14% w/v fluoride ion) 0.76%
Purpose
AnticavityUses
Use helps protect against cavitiesDirections
Directions adults and children 2 years of age and older brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician children 2 to 6 years use only a pea-sized amount and supervise child's brushing and rinsing (to minimize swallowing) children under 2 years ask a dentist or physicianInactive ingredients
glycerin, water, calcium carbonate, hydrated silica, natural flavor, sodium lauryl sulfate, carrageenan, rebaudioside a, benzyl alcohol.
Shipping details
Estimated ship dimensions: 1.38 inches length x 1.51 inches width x 6.39 inches height
Estimated ship weight: 0.36 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This children's toothpaste offers a delightful watermelon flavor that kids love, making brushing a fun experience rather than a chore. Its dye-free formula and natural ingredients provide peace of mind for parents, while the smooth texture ensures effective cleaning without mess. The kid-friendly packaging encourages independence, allowing children to apply it themselves. Overall, this toothpaste is a great choice for parents looking to make oral hygiene enjoyable for their little ones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 185 reviews
Great taste
5 out of 5 stars
Nanlee5 - 15 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Great product very effective and taste great. My kids love it and I will be getting more for the whole family. Very easy to get my young children to brush and I loved the taste as well.
So loves the taste
5 out of 5 stars
Britt1 - 16 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This is a good sized toothpaste and the price is not bad. The ingredients are decently clean and I feel better about using this toothpaste than some other brands. My son really liked the taste of the toothpaste. I'm for using fluoride but my son still isn't the best at spitting so we are working on that. Would buy again, maybe just once my son spits out better.
Fruity taste
5 out of 5 stars
tjg204 - 19 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I love the color, it makes my daughter happy. Not much foam build up when use this to brushed her teeth which is good to prevent messiness. I personally as an adult tried it too and I like it. It tastes like real fruit without any bitter flavor. So far my daughter enjoyed to use this product everyday.
Parent and Kid Approved!
5 out of 5 stars
Kelso3 - 24 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] We’ve tried a handful of natural toothpastes for our son, and Tom’s of Maine Watermelon Wiggle is by far the favorite! The flavor is a fun, fruity twist that actually gets my son excited to brush his teeth, no more morning and bedtime struggles. I love that it’s fluoride-free and made with natural ingredients, so I can feel good about what he’s using every day. The texture is smooth, not gritty, and it rinses easily without leaving a weird aftertaste. Highly recommend for any parent looking for a kid-friendly, parent-approved toothpaste!
Good flavor
4 out of 5 stars
Yaya4 - 26 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My kids liked the taste and honestly, that was the most important part to let me brush their teeth. It was runnier than other toothpastes but not a big deal just made sure to press it into the toothbrush. I liked that it had fluoride and would purchase this in the future.
Great flavor
5 out of 5 stars
Coastalgirl70710 - 28 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The watermelon flavor was such a hit with the kids! It made me a little jealous that the adult toothpastes don't come in fun flavors. Anything that makes brushing teeth for the little ones more fun or less of a chore is a win in my book.
A new staple for my child
5 out of 5 stars
Spencer9 - 28 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Tom’s of Maine absolutely has a new customer in myself with this toothpaste. It has been a great choice when using on my little one. It has a good taste and has clean ingredients which is very important in my household. Since starting to use this toothpaste on my toddler’s teeth, it has made major improvements for her dental. Total win
Love it!
5 out of 5 stars
Lighting9 - 1 month ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I received this product for free in exchange for my honest opinion. My kids loved the taste and brushed well with the toothpaste!
The toothpaste that taste like summer
5 out of 5 stars
Candie5 - 1 month ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My child loves the taste of the watermelon toothpaste. It generates the perfect amount of foam and makes my son's teeth shine. His breath smells better, and I love the organic aspect of it. He is no longer complaining about the taste of the toothpaste and enjoys it! This is all a parent can ask for! I will be purchasing this again!
Kid and mom approved!
5 out of 5 stars
HeatherC5 - 1 month ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My kids really like the flavor of this toothpaste- so much so that they don’t complain when I tell them it’s time to brush! I really like the stand-up, easy-squeeze tube because they don’t get as much toothpaste all over the cap and sink. I also feel better giving them a natural product, so this one is an all around win!
Great toothpaste
4 out of 5 stars
Kwebs6 - 1 month ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My children love brushing teeth and all the good toothpastes and mouth washes to go with it! This one checks the good flavor and healthy benefit box and we love it!
Great Fluoride Toothpaste for kids.
4 out of 5 stars
Mampu882 - 1 month ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I’ve been using Tom’s of Maine Kids Fluoride Anti-Cavity Toothpaste for my child, and it’s been a great choice. The watermelon flavor tastes fantastic—my kid actually looks forward to brushing! I love that it’s dye-free and contains fluoride to help fight cavities. It’s gentle, effective, and gives me peace of mind knowing it’s made with more natural ingredients. Highly recommend for parents looking for a healthier toothpaste option that kids actually enjoy using!
Dragon Breath no more!
5 out of 5 stars
Carmen43 - 1 month ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] No more dreaded dragon’s breath with Watermelon Wiggle toothpaste. My kids really enjoy this toothpaste as do I lol. It has a yummy watermelon bubblegum taste which makes brushing teeth the all more enjoyable. I will definitely be using this toothpaste for my kids again.
Great toothpaste
5 out of 5 stars
Britt2 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This product was great for my toddler. She enjoyed this toothpaste it was great and easy to use. We loved the tube and how easy it was to store and squeeze out what was needed.
Kid love it
5 out of 5 stars
Ashleyd9 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My kid loves it not only does it smell like watermelon he says it taste like watermelon. I love that It’s die free and it fights cavities and it makes his breath smell really good. Definitely recommend if you’re looking for a fun way to brush your kids teeth.
Kids didn’t like the flavor
1 out of 5 stars
Slik423 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The kids tried this, and said they didn’t like the flavor! My kids are very picky, and use this brand of toothpaste already…they just didn’t like this flavor.
1 reply from Customer Care team - 2 months ago
Hi there, we are so sorry to hear that our Watermelon Wiggle Toothpaste missed the mark for you. Thank you for trying it and we will be sure to give your feedback to our Business Development Team.
Solid Kids Toothpaste
3 out of 5 stars
Kate3 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] To get the best overall view of Tom’s of Maine kid’s natural toothpaste (in watermelon wiggle), not only did both my kids tried it, but so did I! The watermelon flavor is nice. I expected something more reminiscent of watermelon bubblegum but this is more subtle and natural. My picky child wasn’t a fan and my not currently picky child was happy as a clam using it (he will brush his teeth 10x a day if given the chance). Our teeth felt clean after using it. Nothing substantially different than other drugstore toothpastes. I probably won’t repurchase this particular tube because it wasn’t a home run for my family, but I also wouldn’t try to talk anyone else out of using it.
1 reply from Customer Care team - 2 months ago
Hey there, thank you for giving our toothpaste a try! We'd love to learn more. Please give us a call at 1-800-367-8667 from Monday to Friday, 9 AM to 5:30 PM.
Yummy
5 out of 5 stars
Katesosios8 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Tom’s of Maine Watermelon Wiggle Kids Toothpaste is a great natural option for children. The good taste of watermelon makes brushing fun, so kids are more likely to brush without a fuss. It cleans well, helping to remove plaque and keep teeth fresh and healthy. Parents will appreciate that it contains no artificial dyes, preservatives, or sweeteners, making it a safer and more gentle choice for young mouths. It’s also fluoride-free, which is ideal for kids who are still learning to brush and may swallow toothpaste. Overall, it’s a reliable and kid-friendly toothpaste that combines fun flavor with natural ingredients.
Makes brushing fun
4 out of 5 stars
Abby815 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This Tom's of Maine Watermelon Wiggle toothpaste made teeth brushing less of a chore and more of a fun activity that my kiddos looked forward to. They liked the colorful fun packaging and of course the watermelon flavor while I liked that it helps to protect against cavities, is free from artificial dyes, sweeteners & flavors and is also cruelty free. I like the idea of the kids using a more natural product. I'm not 100% for fluoride being added but overall I'm happy with the product. The kids of course love it. Thanks for making brushing less of a battle.
Dye Free
4 out of 5 stars
NESSA5 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Overall I am very happy with this product. Mom likes the fact that it is dye free and no presrvatives. My kiddos took a while to get used to the fruity watermelon taste but enjoy now. I have alwaysvbeen a fan of Toms of Maine products and this one did not dissapoint.