Receive one 4.6 oz tube of Crest 3D White Whitening Therapy Charcoal
Charcoal formula to brighten your teeth by removing surface stains
Gentle whitening toothpaste
Enamel Safe Whitening
Fluoride formula that helps to prevent cavities
Long-lasting cooling sensation with invigorating mint flavor
From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022
Description
It's not just whitening-it's deep-clean therapy for your teeth! Crest 3D White Whitening Therapy Deep Clean black-and-white striped charcoal toothpaste gently whitens teeth by removing surface stains and leaves you with a clean, fresh feeling with an invigorating mint flavor. The whitening therapy toothpaste formula contains fluoride that remineralizes weakened enamel to help strengthen teeth and fight cavities. From America's #1 Whitening Brand* *P&G calculation based on U.S. reported sales data for the year ending w/o 6/11/2022
Suggested Age: 2 Years and Up
Health Facts: Triclosan-Free, Contains Fluoride, Contains Activated Charcoal, No Microbeads Added, Gluten-Free
Product Warning: Not for children under the age of two, keep out of reach of children under 6 years of age, no warning applicable
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Features: Whitening, Enamel-Safe
TCIN: 89298822
UPC: 030772112632
Item Number (DPCI): 049-09-0009
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion)(0.243%).
Purpose
Anticavity Toothpaste..
Directions
Do not swallow. To minimize swallowing use a pea-sized amount in children under 6 yrs. Supervise children's brushing until good habits are established. Use Together for a Whiter Smile After 1 Day: Use with Oral-B iO rechargeable brush. Use with Crest 3Dwhite mouthwash. Use with Crest 3Dwhitestrips.
Adults and Children 2 Yrs. & Older:
Brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist.
Estimated ship dimensions: 7.12 inches length x 1.88 inches width x 1.73 inches height
Estimated ship weight: 0.33 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The Crest 3D White Advanced Charcoal Toothpaste has garnered mixed feedback from guests. Many appreciate its refreshing mint flavor and the deep clean it provides, while others have experienced issues with teeth staining. The activated charcoal is praised for its whitening effects, although results may vary. Guests enjoy the gentle formula that is suitable for sensitive teeth and gums, making it a popular choice for daily use. Overall, it offers a unique blend of taste and effectiveness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
283 star ratings
4.7 out of 5 stars with 283 reviews
effectiveness
4.6 out of 5
effectiveness: 4.56 out of 5
quality
4.6 out of 5
quality: 4.56 out of 5
value
4.4 out of 5
value: 4.44 out of 5
88% would recommend
9 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 August, 2026
broke 4 teeth damaged about 10
wore down me teeth so bad I had to get crowns on 4 after using this toothpaste for about a month. not i have repair on about 10 teeth total. when my smile was perfect except a little yellow from coffee. this advertised whitening. instead I have broke teeth and about 15k of work in my mouth now. contacted crest they refused to do anything. suffered for years. its insane
1 reply from Crest team - 2 days ago
Thank you for taking the time to share your feedback. We're sorry to hear about your experience and understand how upsetting it must be to have concerns about your dental health after using a product you trusted. Consumer safety and product quality are our top priorities, and we take concerns like yours seriously. We'd appreciate the opportunity to learn more about your experience and discuss your concerns directly. Please give us a call at 1-800-492-7378, and our team will be happy to assist you. Thank you for bringing this matter to our attention.
Azzy
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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4 out of 5 stars
11 August, 2026Verified purchase
(no review title)
Good taste
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5 out of 5 stars
23 July, 2026Verified purchase
(no review title)
Absolutely love this toothpaste. I CAN NOT BELIEVE HOW WHITE ITS MADE & KEPT MY TEETH. I have used so many whitening toothpaste’s and nothing has come close in comparison. I have always fought slight yellowing. I am a huge coffee drinker & I smoke. This has been hands down the best. I rarely write reviews. I have sensitive teeth & gums as well and it’s been a dream in every way. Can not recommend enough!!
RAD
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 July, 2026Verified purchase
Worked great!
This worked great! I paired with the 3D mouthwash. No missed spots on my teeth at all. I have been very careful to brush gently so that I’m not rough on my gum line and enamel because charcoal can be abrasive. I wish I had a before and after because this made a huge difference!
Kelley
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
22 April, 2026
originally posted on crest.com
Fresh and clean!
[This review was collected as part of a promotion.] Received this item for free in exchange for an honest review by Influenster. This is by far my favorite toothpaste to use! The charcoal seems to definitely help with whitening teeth and it leaves mouth feeling fresh and clean and Leaves just the right amount of that minty taste without being too overwhelming. Definitely recommend and will be purchasing!
DakotaS
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 March, 2026Verified purchase
Deep cleaning tooth paste.
I wanted to try this out because I really dug Tom's of Maine charcoal type toothpaste. This brand is different but it does leave your mouth with a clean feeling. I only used it a few times so I can't report back on the whiting effects they make claims of. I'm sure if you follow the strong suggestion they put on the box of brushing your teeth twice a day you might drop down a few shades in the colour pallet on your enamel. Taste like mint not like bbq coals.
TANK
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5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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2 out of 5 stars
21 December, 2025
originally posted on crest.com
What happened to the tea tree?
Why don’t you all make the charcoal plus tea tree anymore?
1 reply from Customer Care team - 8 months ago
Please know that decisions to discontinue products or introduce new ones are thought out very carefully. Consumer purchasing patterns and ongoing consumer research are taken into consideration when making such important decisions. We always want to bring you the latest innovations and sometimes this means we have to say good-bye to older or favorite products, especially if demand isn’t high enough to keep making them. If you have any questions, please call us at (800) 492-7378.
Tea tree
1 guest found this review helpful. Did you?
5 out of 5 stars
30 September, 2025
originally posted on crest.com
Great toothpaste
I love this product but I’m having a hard time finding where to buy it!! Any suggestions would be greatly appreciated!!
Cyndi63
1 guest found this review helpful. Did you?
5 out of 5 stars
23 July, 2025
originally posted on crest.com
Great whitener
This really works to whiten teeth snd remove stains! Better than any whitening strips I've used! Love it!!!!
Barb58
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 January, 2025Verified purchase
Whiting
Brightening teeth and fresh taste
Too cute
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 January, 2025Verified purchase
Deep clean
I love that this has charcoal as its active ingredient. Definitely gives me a deep clean ones I’m done brushing my teeth.
Bella
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
12 December, 2024
originally posted on crest.com
Nice smile
[This review was collected as part of a promotion.] It was very nice and I liked the taste however the charcoal got everywhere. It was really messy. I liked how it made my teeth look and it smelled good.
jessicab1874_1334
5 guests found this review helpful. Did you?
1 out of 5 stars
20 October, 2024
originally posted on crest.com
Causes staining of teeth
My daughter has been using this toothpaste exclusively for a while now, and we’ve been alarmed to discover that her teeth are becoming stained. Instead of whitening, this toothpaste is causing yellow/brown staining. She’s not a coffee drinker, not a smoker and takes impeccable care of her teeth.
1 reply from Customer Care team - 2 years ago
Dan, we're so sorry to hear that your daughter experienced staining on her teeth, and would like to help. Please know, all of our products are thoroughly evaluated to ensure they're safe to use as directed. Your daughter's experience is quite unexpected, so we do recommend she discontinue using this toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
Dan74
6 guests found this review helpful. Did you?
5 out of 5 stars
9 October, 2024
originally posted on crest.com
Keeps the Tonsil Stones Away!
Can’t remember how many years I’ve been using Crest’s CharcoalToothpaste (maybe since 2019?). The first time, I was skeptical of black toothpaste whitening my teeth. The whitening part works ok, but the primary reason for sticking to this brand is keeping tonsil stones away! Within the first week, I was spitting out stones I didn’t know I had. If I take a break from using it, and use a different brand, or non-charcoal product, the stones reappear (a few months later). Thank you, P&G! Sincerely!!
AsIs
8 guests found this review helpful. Did you?
5 out of 5 stars
17 August, 2024
originally posted on crest.com
Awesome CREST!!
Worked great, I loved it! I've also used Brilliant & I love everything about it! Thanks, CREST!!
nipi74
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2024Verified purchase
Nice toothpaste
Good & clean toothpaste, but I haven’t seen the deep clean yet.
Judy
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
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value: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
14 July, 2024
originally posted on crest.com
The best teeth stain remover!
Seldom write reviews but Adv. Charcoal not only removed stain but made my smile dazzling. Unsure when I first bought but the results convinced me. Try it, Hope your results are good as mine.
Larry76
4 guests found this review helpful. Did you?
5 out of 5 stars
25 April, 2024
originally posted on crest.com
Brighten your smile!
[This review was collected as part of a promotion.] Crest 3DW Advance Charcoal toothpaste has transformed my dental routine! It effectively whitens and polishes teeth while removing surface stains. The charcoal formula leaves my mouth feeling incredibly clean and fresh. 
aymeeo
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5 out of 5 stars
19 April, 2024
originally posted on crest.com
Great for clean teeth and gums!
[This review was collected as part of a promotion.] My teeth and have gums have never felt so clean! The charcoal flavor is barely there, it didn’t bother me much. I love that the tube has a “snap close” feature so you don’t lose the cap.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 April, 2024Verified purchase
My mouth
I love brushing my teeth with this it last long. The tube is very small
